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Sportmedias uppmärksamhet av Damsenior – VM och Herrjunior – VM inom ishockey i tidningarna Svenska Dagbladet och Aftonbladet
Dalarna University, School of Education, Health and Social Studies, Sport and Health Science.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The sports media attention on Women - World Championship and Junior - World Championships of ice hockey in the Swedish newspapers Svenska Dagbladet and Aftonbladet (English)
Abstract [sv]

Syfte

Syftet med studien var att undersöka hur mycket uppmärksamhet Junior – VM för herrar årsskiftet 2013/2014 och senior VM för damer 2015 inom ishockey fick i tidningarna Aftonbladet och Svenska Dagbladet. Antalet artiklar samt bilder som publicerades om de båda världsmästerskapen jämfördes. Vidare syftade studien till att undersöka om det förekom någon trivialisering eller sexualisering vid framställningen av idrottarna i både bild och text samt att artiklarnas sidoplacering i de båda tidningarna antecknades.

Metod

I denna studie användes en mixad metod av både kvalitativ och kvantitativ karaktär. Ett urval av vilka tidningar som skulle jämföras i studien gjordes, där ett av kriterierna var att tidningarna skulle representera en dagstidning och en tabloidtidning. Datainsamlingen för både Junior - VM och Dam - VM startade två veckor innan VM och pågick under VM samt sex dagar efter VM. Under denna period skulle endast artiklar som berörde Junior - VM eller Dam - VM räknas. Därefter antecknades också artiklarnas storlek, följt av en innehållsanalys av alla artiklar som handlade om Junior - och Dam – VM.

Resultat

Totalt uppmärksammades Junior – VM med 88 artiklar och Dam - VM med 25 artiklar i de båda tidningarna. Junior – VM publicerades totalt i 133 bilder jämfört med Dam – VM som noterades på 24 bilder i de båda tidningarna. De största skillnaderna fanns i tabloidtidningen. Tabloidtidningen uppmärksammade Dam – VM i betydligt mindre utsträckning jämfört med Junior – VM. Resultatet visade också att framförallt tabloidtidningen publicerade artiklarna om Dam – VM i sportbilagans senare del och Junior – VM i sportbilagans första sidor.

Slutsatser

I denna studie konstaterades att Damsenior – VM 2015 jämfört med herrjunior – VM 2014 i ishockey blir mindre uppmärksammat i sportmedia. Även tidigare forskning av Godoy – Pressland (2013) har konstaterat att det är vanligt att kvinnliga idrottare är underrepresenterade i sportmedia. Fast än denna studie jämförde herrjuniorer mot damseniorer, konstaterades att damseniorerna var underrepresenterade i sportmedia.

I sportmedia är det också vanligt att det förekommer trivialisering och sexualisering, av kvinnliga idrottare menar Ponterotto (2014), men det kunde inte konstateras i denna studie.

Abstract [en]

Purpose

The purpose of the study was to investigate how much attention Junior - World Championship in ice hockey for men, December 2013 – January 2014, and Senior World Championships in ice hockey for women, March - April 2015, got in the newspapers Aftonbladet and Svenska Dagbladet. The number of articles and photographs published on the two world championships were compared. Furthermore, the study aimed to investigate whether there was any trivialization and/or sexual aspect in the preparation of athletes in both image and text. The articles localization in both newspapers was also noted.

Method

In this study a mixed methodology of both qualitative and quantitative nature was used. A selection of the papers to be compared in the study was made, where one of the criteria was that newspapers would represent a daily newspaper and a tabloid paper. Data collection for both Junior - World Championship and Women - World Championship started two weeks before and went on during the World Championship and also for six days after. During this period, only articles that concerned Junior - World Championship or Women - World Championship were counted. Then the articles sizes were recorded, followed by a content analysis of all the articles which concerned Junior - and Women - World Championship.

Results

The Junior - World Championship was noted for 88 articles and 133 images compared with the Woman - World Championship which were noted with 25 articles and 24 images in the two newspapers. The biggest differences were found in the tabloid newspaper, Women - World Championship got lesser attention compared to the Junior - World Championship. Furthermore the localization of the articles on Women – World Championship was noted in the newspapers later parts and the Junior – World Championship in the newspapers first pages.

Conclusion

In this study it was found that female seniors in the World Championships of 2015 got lesser attention in sports media compared to the male juniors in the World Championships of 2014 in ice hockey. Even previous research by Godoy – Pressland (2013) has noted that it is common that female athletes are underrepresented in sports media. Even though than this study compared the male juniors with female seniors, it was found that the female seniors in

the world championships was underrepresented in sports media. According to Ponterotto (2014) it is also common, in sports media, that female athletes are trivialized and exposed in a sexual way. However no such results were found in this study.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Sports Media, women, ice hockey, trivialization, tabloid
Keyword [sv]
Sportmedia, kvinnor, ishockey, trivialisering, tabloidtidning
National Category
Sport and Fitness Sciences
Identifiers
URN: urn:nbn:se:du-18414OAI: oai:DiVA.org:du-18414DiVA: diva2:828003
Available from: 2015-06-29 Created: 2015-06-29

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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More styles
Language
  • de-DE
  • en-GB
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  • sv-SE
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Output format
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