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Swedish Outbound Gay Tourists: Travel Motivations and Risk Avoidance in Destination Choice.
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

There are many tourism studies to be found on travel motivations, push & pull factors,destination choice and travel behaviors. There can always be a new study to improve theunderstanding of the tourism industry and the different markets. This thesis presents previousstudies and literature to explain the concept gay tourism and travel motivations on potentialtourists with focus on gay people. It also discusses the access to tourism products informationresearch and how gay tourism is marketed and the access to gay tourism products. Thepractical part of this thesis uses a qualitative method to gain a better understanding of the gaytourism market with the insight into Swedish gay couples. Ten in-depth, semi structuredinterviews with Swedish gay people living in a relationship were conducted to present howthey chose destinations and how they adapt to the anti-gay laws and attitudes that exist inseveral countries in the world. The results show that the anti-gay laws and attitudes indestinations do affect their destination choice in different levels. The opinions among theinformants concerning traveling to an anti-gay destination were diverse. This concerned thelevel of how much they could adapt to the identified risks on a destination with anti-gay lawsand attitudes. Some of the informants felt that their sexuality cannot lock their freedom totravel wherever they want, and some rather choose a country where they know for sure thatthey will be accepted and safe. These opinions depend on the level of past travel experience,knowledge about the countries’ cultures and gay laws, and how concerned they are to gayacceptance in foreign countries’. To balance those differences were a theory clarified that; theinformation to gay destinations, gay spaces and gay-friendly destinations should improveamong tour operators and destinations marketing websites, so the information about gaytourism products becomes more accessible.

Place, publisher, year, edition, pages
2015.
Keyword [en]
• Swedish gay couples • Anti-gay laws and attitudes • Travel motivations • Lesbians • Gay men • Gay-friendly
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-18656OAI: oai:DiVA.org:du-18656DiVA: diva2:830327
Available from: 2015-06-30 Created: 2015-06-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf