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The influence of online reviews on students’ traveldecision-making: The case study of Dalarna University students
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The increasing growth of User Generated Contents and the development of online reviews definitely changed the way travellers use the information and take their travel decision. Previous studies showing a generational difference on the influence of e-reviews, the present research seeks to determine how students are influenced by online reviews in their travel decision-making. A web-based questionnaire is conducted on an international population of students at Dalarna University, in Sweden. The study results that students are in need of information that they rather find in online travel reviews. Using the bounded-rationality model of decision-making, the study shows that students are highly using online travel reviews as a heuristic in order to reduce the risk of making a wrong decision as well as to get more detailed information about their travels and increase their confidence. Different factors of influence are also explained such as level of information, perceived quantity, and source credibility.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Tourism, e-reviews, Social Media, Decision-making, Bounded rationality
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-18664OAI: oai:DiVA.org:du-18664DiVA: diva2:838653
Available from: 2015-07-01 Created: 2015-07-01

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf