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Destination image in dark tourism: Tour operators and visitors perception of Chernobyl
Dalarna University, School of Technology and Business Studies, Tourism Studies.
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The study on destination image is highly important for the destination developmentand increase of the overall tourism flows. It is formed by several actors, such astourists and Tour Operators. There is a scant research conducted on the investigationof destination image specifically within dark tourism. This concept is relatively newand undiscovered. The authors attempt to fulfill the existing gap in the investigationon the present phenomena by studying destination image of Chernobyl ExclusionZone as a new dark tourism site from two different perspectives and try to place itin the overall tourism development strategy for Ukraine.The qualitative research method was chosen for this study. The empirical datawas gathered through conduction of in-depth interviews with the major TourOperators and the content analysis of visitors’ blogs was performed. The resultsshow that both parties see Chernobyl as a dark tourism destination includingattractions of such kind as toxic and Post-Soviet. However, during the discussion ofthe results and relevant destination formation literature some inconsistency wasdetermined in the Tour Operators image projection. The further researched showedthat the connection of destination Chernobyl to the tourism branch of Ukraine is notfound sufficient and even negatively impacting the development of specified site.

Place, publisher, year, edition, pages
2015.
Keyword [en]
destination image, dark tourism, tourism in Ukraine, Chernobyl Exclusion Zone
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-18665OAI: oai:DiVA.org:du-18665DiVA: diva2:838659
Available from: 2015-07-01 Created: 2015-07-01

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf