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Networks as a Result of Sport Events: Exploring Relationships and Motivation within the BeyondSkiing Foundation
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Events today are partly seen as a tourism strategy, a way of attracting more visitors to aspecific region. By offering visitors leisure and social opportunities, an event can raiseawareness and increase the appeal of a city, region or country through additional exposure.Event effects can be short and long-term, and if successful they can affect society in aneconomic, social and environmental in a positive context. Researchers suggest that eventeffects should be evaluated, although much academic focus lies on economic effect studies.However, since the success of events highly depend on stakeholder cooperation and thecreation of sustainable relationships, this study will focus on examining the nature of anetwork that was created as a result of the event World Ski Championships in Falun 2015. Anumber of qualitative semi-structured interviews were performed with the members of thisnetwork, the Beyond Skiing Foundation. The results show that a number of internal andexternal relationships were created amongst the members. The relationships were categorizedas business-oriented relationships, relationships for sharing knowledge/experience, andrelationships to maintain communication. The public interviewees, such as municipalitiestended to create external relationships with local companies and organisations, while privatecompanies created internal relationships with other Beyond Skiing members. The mainmotives for joining the Beyond Skiing network were exposure, business opportunities and theability to contribution to the region. Most interviewees were positive towards a continuing ofthe network, after the event was over, although the meanings differed a lot concerning whichconstellation the network would form and for which purpose. It is concluded from thefindings in this study that Beyond Skiing as a network composes of a number of relationshipsof different characteristics and comprises of members that have an extended pool ofknowledge about network and their benefits. Therefore Beyond Skiing has a great potential interms of competitive advantage in relation to other regional networks in Dalarna.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Event Networks, Relationships, Motivational Factors, Tourism, Falun 2015
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:du-18666OAI: oai:DiVA.org:du-18666DiVA: diva2:838660
Available from: 2015-07-01 Created: 2015-07-01

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf