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Strategier för presentationav arbetsprover inom grafiskdesign: hur en arbetssökande grafiskdesigner bäst ”säljer sig själv” tillanställning
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Strategies for presenting worksamples in graphic design : how to “sell yourself” to employment as a jobseeking graphic designer (English)
Abstract [sv]

För att få drömjobbet inom en konkurrenskraftig bransch som grafiskdesign krävs det lilla extra. Syftet med denna undersökning är att ta redapå vad detta extra är och därigenom underlätta för arbetssökandegrafiska designers på vägen till drömjobbet.Genom tre djupgående intervjuer med anställda på medelstora byråer iMellansverige undersöktes vad arbetsgivare uppskattar och förväntar sigav en arbetssökande grafisk designer. Frågeställningen behandladeportfolions framtid med branschens digitalisering som bakgrund, samthur en arbetssökande fångar arbetsgivarens intresse.Resultatet visar att även om portfolion utgör en stor del av underlaget förrekrytering av personal, är personen bakom portfolion och vad den haratt berätta om innehållet det som är viktigast. En portfolio som intebeskriver sammanhang duger inte som marknadsföringsmaterial. Attvårda det personliga varumärket framstår som viktigt för framgång. Dendigitala portfolion dominerar marknaden, men fysiska arbetsproverupplevs som ett möjligt sätt att stå ut från mängden. Digitala nätverkmottas positivt av branschen, men webbplatser anses ha mer substans.

Abstract [en]

To get the job of your dreams in a competitive industry like graphicdesign you need that special something. The purpose of this survey is tofind out what that something is and thereby make it easier for jobseeking graphic designers on the road to their dream job.Through three in-depth interviews with employees at medium-sizedfirms in central Sweden investigations were made to find out what theemployers appreciate and expect from a job seeking graphic designer.The issues treated were the role of the portfolio with the industry'sdigitization as a background, and how a job seeker captures theemployer's interest.The results show that although the portfolio represents a large part of thebasis in recruitment of staff, the person behind the portfolio and what ithas to tell about the content is the most important. A portfolio that doesnot describe the context is no good as promotional material. To take careof the personal brand stands out as important to succeed. The digitalportfolio dominates the market, but physical work samples are seen as apossible way to stand out from the crowd. Digital networks arepositively received by the industry, but personal websites are consideredto have more substance.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Graphic design, portfolio, recruitment, personal brand, social network, work samples, storytelling.
Keyword [sv]
Grafisk design, portfolio, rekrytering, personligt varumärke, sociala nätverk, arbetsprover, storytelling.
National Category
Design
Identifiers
URN: urn:nbn:se:du-19265OAI: oai:DiVA.org:du-19265DiVA: diva2:851423
Available from: 2015-09-04 Created: 2015-09-04

Open Access in DiVA

fulltext(664 kB)263 downloads
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File name FULLTEXT01.pdfFile size 664 kBChecksum SHA-512
0ae1f096daf515a60f4e0199376757955d02b386fdddd0804290bee70c322bdde979b2cc1d682e40f2d64ff2cd3c50aa706ee3523ba63e16e2d43f4467b3b063
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf