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Retusch av landskapsfoto i annonser för turistmål: En kvantitativ undersökningkring den accepterade nivån av retusch
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Image processing of landscape photos for use in tourist destination ads : A quantitative study on the accepted level of image processing (English)
Abstract [sv]

Etik kring bilder i annonser har diskuterats mycket, speciellt modell-, ochproduktbilder har kritiserats. Det tycks dock saknas forskning om acceptanskring efterbehandling av landskapsfotografier som ofta används vidmarknadsföring av turistmål. En webbenkätundersökning genomfördes medbildexempel för att undersöka vilken nivå av efterbehandling som ansågsverklighetstrogen, tilltalande och accepterbar i sådana annonser. Slutsatsenblev att fotografier där exponeringen korrigerats för att skapa en tydligare bildvar det mest accepterade. Skillnader i åsikter mellan åldrar, kön, de som haroch inte har tidigare erfarenhet av fotografi och retuschering diskuterades ochdet visade sig att kvinnor och de utan tidigare erfarenhet var lite mer kritiskatill efterbehandling. Det framkom att en del betraktare kan accepteraytterligare efterbehandling om den genomförs för att sälja en specifik känslaoch så länge inte betraktaren kan känna sig vilseledd.

Abstract [en]

The ethics on pictures in advertising have been widely discussed, especiallymodel, and product photographs have been criticized. There seems to be ashortage of research on acceptance of image processing of landscapephotographs that are often used in advertisements for tourist destinations. Aweb survey with example pictures was conducted to examine what level ofimage processing was deemed life like, appealing and acceptable in those kindsof advertisements. The conclusion was that photographs where the exposurehad been corrected to create a clearer picture was the most acceptable.Differences in opinions between ages, genders and those with or withoutprevious experience about image processing were discussed and it showedthat women were slightly more critical to image processing. Those withprevious experience were generally more okay with image processing. Someviewers accept further processing if it is done to sell a specific feeling and doesnot make the viewer feel mislead.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Photoshop, photography, retouching, manipulation, tourist destination
Keyword [sv]
bildbehandling, photoshop, landskapsfotografi, fotografi, retuschering, manipulering, turistmål
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:du-19266OAI: oai:DiVA.org:du-19266DiVA: diva2:851598
Available from: 2015-09-07 Created: 2015-09-07

Open Access in DiVA

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf