Travelling to, from and within the destination area accounts for a high level of tourism emissions. Yet, little has been done to improve and direct the travelling pattern at reducing carbon dioxide emissions. By encouraging visitors to use public rather private transport also limits traffic congestion and increases the use of public space by means of walking and cycling therefore enhancing destination competitiveness. Although there have a number of attempts to encourage the use of public transportation over car use, it still remains a challenge. This paper reports the findings of surveys of tourists who visited Sälen during the peak season of Easter break and projected their travel choice and spending patterns within the destination. The results shows that there is a relationship between location, accessibility and tourist expenditure.
Therefore, understanding the pattern of visitors’ expenditures within a destination can serve as a strategic element in economic sustainability and capturing factors that have a high expenditure at a destination.