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Jämförelse av europeiska fotbollsklubbars logotyper: En visuell innehållsanalys
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Comparison of European football club logotypes : A visual content analysis (English)
Abstract [sv]

Sedan fotbollens början 1863 har sporten idag vuxit till en

mångmiljardindustri. Detta innebär att klubbarna framställs mer som

företag där den visuella identiteten är en viktig faktor när det kommer

till marknadsföring.

Syftet med denna studie är att jämföra 98 europeiska fotbollsklubbars

logotyper från fem olika ligor för att hitta samband och skillnader i

utformningen mellan länder och ligor. Resultatet sammanfattades i form

av generiska logotyper för respektive liga.

De 98 klubbarna hämtades ur de fem europeiska ligor som 2014 hade

störst tv-intäkter. Logotyperna samlades in genom bildsökningar via

Google. Logotyperna sorterades efter respektive liga och överskådades

för att definiera lämpliga kategorier för en visuell innehållsanalys.

Den visuella innehållsanalysen visade att ligorna skiljer sig något vad

beträffar logotypernas utformning, men att de har vissa gemensamma

grundläggande drag.

Abstract [en]

Since the beginning of football in 1863 the sport today has grown into a multimillion

dollar industry. This means that clubs today are seen as corporations

where the visual identity is a major factor when it comes to marketing.

The purpose of this study is to compare 98 European football clubs logos from

five different leagues to find correlations and differences in design between

countries and leagues. The results were summarized in the form of generic

logos for each league.

The 98 clubs were extracted from the five European leagues, which in 2014 had

the largest TV revenues. The logos were collected through image searches using

Google and then sorted for each league. The logos were sorted for each

league and then beheld to define appropriate categories for a visual

content analysis.

The visual content analysis showed that the leagues are somewhat different as

regards to the design of the logos, but they have some common basic features.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Football, soccer, logotypes, visual identity, club crest
Keyword [sv]
Fotboll, fotbollsklubbar, logotyper, visuell innehållsanalys, klubbmärken
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-20827OAI: oai:DiVA.org:du-20827DiVA: diva2:896661
Available from: 2016-01-22 Created: 2016-01-22

Open Access in DiVA

fulltext(2996 kB)172 downloads
File information
File name FULLTEXT01.pdfFile size 2996 kBChecksum SHA-512
41b96e2d07fcd45d5591d8629746e82e0af713cffd90f659ab3d348e0aec8df57263f7e5e24d97a5f99e52a14dc8b59c04bb80b022809771b998b5a48c6f13db
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf