The authors studied in this work, Vilhelm Ekelund (1880-1949) and Faïza Guène (born in 1985), are well-known for their highly individual and distinctive literary styles. The chapter seeks to investigate what happens when their texts are translated into a foreign language and transferred to another cultural context. The corpus of the study consists of Guène’s first two novels (Kiffe kiffe demain, 2004 and Du rêve pour les oufs, 2006) and their Swedish translations (Kiffe kiffe imorgon, 2006 and Drömmar för dårar, 2008), as well as Ekelund’s aphorisms, which were published in Swedish in a large number of volumes during the first half of the twentieth century, and were excerpted in the French translation Le moment suprême (1990). One of the conclusions of the study is that the target language texts to some degree are subject to normalization, or, to use another word, standardization –i.e., they are situated somewhere between the (original) “highbrow” style of Ekelund and the (original) “lowbrow” style of Guène.