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Manliga och kvinnliga kockar: En analys av kokböckers omslagsdesign ur ett genusperspektiv
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Male and female chefs : A visual analysis of cookbook covers from a gender perspective (English)
Abstract [sv]

Syftet med denna studie var att genom en visuell innehållsanalys undersöka hur

kokböcker normalt såg ut för varje genus. Resultatet skulle sedan jämföras för

att hitta skillnader och likheter mellan manliga och kvinnliga omslag för att

sätta ett genusperspektiv på utformningen, samt undersöka om designen

berodde på författarens eller målgruppens kön.

Den visuella innehållsanalysen utfördes på sammanlagt 84 svenska kokböcker

där hälften var skrivna av kvinnor och hälften av män.

Analysen visade att kvinnor hade ett mer feminint utseende på sin

omslagsdesign, men att även männens omslag var mer feminina än maskulina.

Detta resultat berodde både på målgruppens och författarens kön. Omslagen var

i övrigt lika varandra i utformning och i modellens posering då kokböckers

egentliga målgrupp ska vara alla matintresserade och inte ett bestämt kön.

Abstract [en]

The purpose of the present study was to through a visual content analysis

examine how cookbooks usually are designed for each gender. The result

would then be compared to identify similarities and differences between the

male and female covers to bring a gender perspective on the design, and

examine whether the design was due to the author or the audiences sex.

The visual content analysis was preformed on a total of 84 Swedish cookbooks,

half of which were written by women and half by men.

The analysis showed that the women had more of a feminine cover design, but

also that men’s cover design had a more feminine look than masculine. This

result was both based on the audiences and the authors sex. The covers were

generally equal to each other in how they were designed and how the model

was posing, since the market segment is supposed to be everyone with a food

interest and not based on gender.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Author, chefs, cookbooks, cover design, gender, gender perspective, visual content analysis
Keyword [sv]
Författare, genus, genusperspektiv, kockar, kokböcker, omslagsdesign, visuell innehållsanalys
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:du-21603OAI: oai:DiVA.org:du-21603DiVA: diva2:933100
Available from: 2016-06-03 Created: 2016-06-03

Open Access in DiVA

fulltext(5036 kB)45 downloads
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File name FULLTEXT01.pdfFile size 5036 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf