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Its strong dependency on weather conditions makes winter tourism especially vulnerable to

climate change. Ski industry operators’ knowledge about the possible scale and effects of

global warming is essential for adopting effective mitigation and adaptation measures. This

study it’s focused in the ski resort located in Sierra Nevada, Spain, the southernmost ski

resort in Europe. Using a qualitative approach, in-depth interviews were conducted. Although

the findings generally indicate a good knowledge of climate change, the stakeholders

perceive the issue as a global phenomenon. Stakeholders downplayed the scale of the

phenomenon at regional scale. They did not perceive climate change as a real or immediate

risk to the ski industry in Sierra Nevada. Consequently it was found a poor perceived need to

adapt to the issue. Furthermore, no adaptation strategies were found directly linked to climate

variability. Stakeholders identified technically produced snow as a business strategy to deal

with the increasing demand and competitiveness. Adaptation to climate change in Sierra

Nevada’s ski tourism was found reactive and autonomous. The main limits found to

adaptation were the lack of accurate and region-specific information about climate change

and the lack of cooperation and communication between the private and public sector.