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Ready to Cope with the Sharing Economy in Tourism Service: Small and Medium-Sized Travel Agencies in China
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis work investigates the response of China’s SME travel agencies to the growth of

the sharing economy in travel and tourism services, with the aim to formulate practical

recommendations for industry insiders. Through in-depth interviews conducted in the city of

Shanghai, the thesis produces an outline of how the SME travel agencies perceive sharing

economy in Chinese context. The aspects of business performance are studied for both

incumbent travel agencies and those emerging sharing start-ups. The key concepts of sharing

economy are focused and used to examine the sharable potential of SME travel agencies in

order to achieve the aim of this thesis. It is revealed that SME travel agencies in Shanghai

have adopted various new practices in response to market changes. It appears that the gradual

development of their proactive “collaborative activities” interprets the tenets propagated by

the sharing economy advocates. As sharing propensity becomes formidable, it is

recommended that SME travel agencies should focus in line with key principles of the

sharing economy on sharable potential in their products, distribution channels and sales


Place, publisher, year, edition, pages
Keyword [en]
Sharing economy, tourism service, Chinese SME travel agencies, perceptions, response, sharable potential
National Category
Other Social Sciences
URN: urn:nbn:se:du-21883OAI: oai:DiVA.org:du-21883DiVA: diva2:941265
Available from: 2016-06-22 Created: 2016-06-22

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