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Kroppsideal via Instagram
Dalarna University, School of Education, Health and Social Studies, Sport and Health Science.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte

Dagens teknik har medfört en explosion av nätbaserade sociala medier där bilder av träning och kroppar är ett tydligt fenomen. Syftet med detta arbete har varit att undersöka hur kroppsideal skapas och framställs på internet och framförallt sociala medier. Till hjälp användes frågeställningarna: Hur gestaltar manliga fitness-profiler sig själv och sina kroppar på den nätbaserade tjänsten Instagram? Finns det kopplingar mellan dessa profilers kroppsgestaltningar och specifika kroppsideologier? (Rosenmann & Kaplan, 2014)

Metod

Arbetet utfördes med netnografisk metod i grunden, en metod specifikt fokuserad på kvalitativ forskning av internet. Tre manliga fitnessprofiler samt fem av varje profils bilder valdes utifrån popularitet på Instagram för att granskas och analyseras i relation till kroppsideal.

Resultat

Bilderna hade gemensamma egenskaper då dessa, ofta i gymmiljö, visade avklädda, extremt muskulösa kroppar med fokus på framsidan av överkroppen. Skilda egenskaper förekom, dock inte i någon signifikant bemärkelse. Kroppsideologin metrosexuella-och konsumentmaskuliniteten (Rosenmann & Kaplan, 2014) präglade profilerna.

Slutsatser

Dessa fitnessprofilers framställning av sina kroppar stämde väl överens med dagens rådande muskulära kroppsideal som innefattar en slimmad, muskulös, väldefinierad kropp. Tydliga kopplingar kunde också göras till Rosenmann’s och Kaplan’s (2014) kroppsideologi; metrosexuella-och konsumentmaskuliniteten.

Abstract [en]

Objective

The advanced technology of today’s society has brought on a heavy uprising of social media where images of training and bodies are a common phenomenon. The aim of this study was to examine how body ideals are created on the internet, with focus on social media. Two questions were used to help with this objective: How do male fitness profiles portrait themselves and their bodies on the net based service Instagram? Do connections exist between these profiles portraits of the body and specific body ideologies? (Rosenmann & Kaplan, 2014).

Method

The study was carried out with a nethnographic method, a method specifically focused on qualitative research regarding the internet. Three male fitness profiles and five of their images each were selected based on popularity on Instagram to be examined and analyzed in relation to body ideal.

Results

The images had similar attributes which included that they, often in a gym environment, showed undressed, extremely muscular bodies with emphasized focus on the upper body. Differences were present in the images but not to any significant extent. The profiles were defined by the body ideology of metrosexuality and consumer masculinity (Rosenmann & Kaplan, 2014).

Conclusion

The representation of the images of these fitness profiles translate well into the current muscular body ideal that contains a lean, muscular, well defined body. Clear connections could be made to Rosenmann’s och Kaplan’s (2014) body ideology of metrosexuality and consumer masculinity.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Body ideal, body image, fitness, social media, Instagram, social comparison, masculine body ideology, MBI
Keyword [sv]
Kroppsideal, kroppsbild, fitness, sociala medier, Instagram, social jämförelse, masculine body ideology, MBI
National Category
Sport and Fitness Sciences
Identifiers
URN: urn:nbn:se:du-22614OAI: oai:DiVA.org:du-22614DiVA: diva2:948793
Available from: 2016-07-13 Created: 2016-07-13

Open Access in DiVA

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Citation style
  • apa
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