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Causes and Effects of Tourism Seasonality: Case Study: Maasai Mara National Reserve, Kenya
Dalarna University, School of Technology and Business Studies, Tourism Studies.
2016 (English)Independent thesis Basic level (degree of Bachelor), 12 HE creditsStudent thesis
Abstract [en]

Tourism has an economic relevance to Kenya’s economy, hence captivating attention from researchers, business sphere and policy makers of the tourism sector. Seasonality is a common phenomenon in the tourism industry. The focal point of this research is on wildlife watching tourism as its main attraction. The research general objective was; to establish seasonality, its effects on the tourism industry and discover potential measures to mitigate it hence bridging the gap between high and low season. This mode of tourism attracts large numbers of tourists who wish to experience Africa’s most diverse, incredible and most spectacular eco-system in Narok County in Kenya. This research examined seasonality and its effects at Maasai Mara National Resrve in Kenya. Seasonality promulgates a number of issues that need exceptional attention and strategies. Seasonality affects the number of tourists to Maasai Mara and therefore threatens the growth of businesses in the region. Being omnipresent, all tourism enterprises in the regions are impacted by seasonality. At certain times of the year, Maasai Mara National Reserve has more tourists than they are able to accommodate, while at other times, there are few tourists to the National Reserve. The research was based on qualitative method where primary data was gathered from the managers whilst secondary data was gathered from legitimate sources i.e. Tourism Board of Kenya, Ministry of Tourism among others. Semi-structured interviews were used in the research; the target group was 5 managers in Maasai Mara. The findings depicted that Maasai Mara National Reserve is very much affected by seasonality since it is located in a remote area, poor road maintenance during the rainy season, seasonal migration of wildlife between the reserve and Serengeti National Park in Tanzania and finally the hotels and camps majorly rely on international tourists who tend to visit in large numbers during the wildlife migration in July and August.

Place, publisher, year, edition, pages
Keyword [en]
Seasonality, Maasai Mara, Kenya, Managers, Causes, Effects, Tourism
National Category
Other Social Sciences not elsewhere specified
URN: urn:nbn:se:du-23095OAI: oai:DiVA.org:du-23095DiVA: diva2:970941
Available from: 2016-09-15 Created: 2016-09-15

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