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  • 1.
    Brunnert Walfridsson, Erik
    Dalarna University.
    NGL2014 Next Generation Learning Conference: Conference summary2014Conference proceedings (editor) (Other academic)
  • 2.
    Bäck, Malin
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Wennemyr, Elin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Digital anpassning av nyhetsbrev för portabla digitala enheter2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Today we have become increasingly dependent of our digital portable

    devices and constantly bring these with us. So, it goes without saying,

    we should adapt newsletters to this reality and not let the design be based

    on more traditional, stationary devices. The adaptation of how a interface

    should work is controlled by which audience you are targeting. In this

    project, we have worked with Sveriges MotorCyklisters members as target

    group.

    This target group consists of men to the larger part and at a age of 41-65

    years. Through a combination of a qualitative and a quantitative survey

    we have been able to create examples of guidelines for functionality and

    overview, directed towards the target group. The results show that they

    prefer a simple design that is easy to navigate and do not consist of too

    much irrelevant information and that easily leads on from headlines to

    articles. It is important to the group that there are clear, distinct and large

    buttons and texts which are customizable with a high degree of readability,

    regardless of which device the material presented on. All of these

    data were collected from surveys and interviews with members of SMC.

  • 3.
    Emilsson, Christian
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Jensen, Patrik
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Gamers preferenser för användargränssnitt på en spelrelaterad webbplats2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    User interface design is a big part of a websites impression and changes quickly

    with new technology and design trends. But it is also necessary to attract the

    right users. How does a website attract their target audience?

    The goal with this thesis was to analyse gamers, as a target audience, to see how

    they perceive the graphical user interface on a gaming-related website. The

    thesis will also briefly touch on the current trends in web design, and if they are

    appealing to gamers.

    The study was conducted in two stages. The first stage examined the user

    interfaces of 20 of the most popular gaming-websites. During stage two, a

    quantitative survey and a few interviews was conducted. Both the survey and

    the interview asked the respondents to choose between different

    implementations of user interface elements on a fictitious website mock-up.

    There was a significant difference in the studied graphical user interfaces and

    what the gamers preferred. For example, only 25% of the analysed webpages

    was dark, while 71.9% of the respondents in the survey preferred the darker

    user interface.

  • 4.
    Gustafson, Karolina
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Bergenfelz, Charlotte
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil åt Borlänge Bandy: Framtagning av en sportförenings visuella profil2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Borlänge Bandy is a sports association based in Borlänge. Before this work took place they had no visual identity. To help Borlänge Bandy create better perception, a visual identity was created. The goal was to create a visual identity supported by the target group’s views. To investigate the target group's opinions on Borlänge Bandy’s visual appearance several surveys was conducted. These formed the basis for a renewal of Borlänge Bandy’s logotype. Material to the visual identity was analyzed in a focus group. This then led to an updated version of the logotype along with graphic material. An evaluative focus group then checked that the goal had been achieved. The result was a new visual identity with associated graphic identity manual to Borlänge Bandy that contains information about typography, colors, logotype, visual identity imagery, correspondence materials, business products and graphic elements. If the graphic material is handled with consistency it will create recognition. The conclusions were that the new visual identity is perceived as unified, harmonious, and related throughout the manual. 

  • 5.
    Hamnström, Pamela
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ejemar, Simone
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Könsdiskriminering i svenska annonser: Skillnader och likheter i friade och fällda fall anmälda hos Reklamombudsmannen2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    These days, sexism and gender discrimination get a lot of attention in

    advertisement. They take a lot of space in both social media and everyday life.

    Regarding gender discrimination, women are the ones who are more often

    exposed to being objectified or portrayed in a stereotypical manner that might

    lead to a public debate, while in the last couple of years it is noticeable that

    similar cases with men involved has increased.

    The purpose of this study is to examine and map out the execution of gender

    discrimination in Swedish ads, and compile and compare to discover what tells

    the condemned and cleared cases apart. Reklamombudsmannens criteria’s for

    gender discriminating ads will be the point of departure when evaluating the

    material, as with defining the categories for the analysis.

    In both condemned and cleared cases, the execution of the image and the

    models was the most relevant reason to report or condemn an ad for being

    gender discriminating. The result shows that the incidence of objectifying ads

    get more attention and is more often condemned than standardization in ads.

    Along with this, ads containing models that are showing more skin not

    necessarily being the most condemned since they had a connection to the

    product being sold.

  • 6.
    Holm, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Retusch av landskapsfoto i annonser för turistmål: En kvantitativ undersökningkring den accepterade nivån av retusch2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The ethics on pictures in advertising have been widely discussed, especiallymodel, and product photographs have been criticized. There seems to be ashortage of research on acceptance of image processing of landscapephotographs that are often used in advertisements for tourist destinations. Aweb survey with example pictures was conducted to examine what level ofimage processing was deemed life like, appealing and acceptable in those kindsof advertisements. The conclusion was that photographs where the exposurehad been corrected to create a clearer picture was the most acceptable.Differences in opinions between ages, genders and those with or withoutprevious experience about image processing were discussed and it showedthat women were slightly more critical to image processing. Those withprevious experience were generally more okay with image processing. Someviewers accept further processing if it is done to sell a specific feeling and doesnot make the viewer feel mislead.

  • 7.
    Hozzánková, Hana
    Dalarna University, School of Technology and Business Studies, Microdata Analysis.
    Modelling S shaped hazard function: A case of evaluating Volvo Cars training project2014Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to introduce a new S-shaped hazard function, derive its corre-

    sponding likelihood function and then apply it to a real dataset to show advantages of

    such method. We dened an inovative S-shaped hazard function based on arctangent

    with three additional parameters. Our hazard function opens new possibilities for the

    measurement of the lock-in e ect directly using one of its parameters. Its signicance is

    further tested by a standard Wald test. We derive a log-likelihood function and apply

    it on a data from Volvo Cars Project. According to our results we conclude that the

    program was unsuccessful. Surprising shapes of nal hazard functions lead us to closer

    examination of possible limitations. We conclude that our results could be a ected

    by several aspects such as data quality, computational methods and possible violation

    of independency assumption. Nevertheless, this study works as a useful summary of

    the newly-dened S-shaped hazard function and highlights its innovative possibility to

    estimate lock-in e ect together with its signicance testing.

  • 8.
    Karim, Adam
    Dalarna University, School of Technology and Business Studies, Computer Engineering.
    Bypassing computer protection solutions for modern operating systems2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Antivirus Software Companies have seen a lot of development over the last decennary, beginning with the signature-based scanners and then slowly implementing more advanced heuristics techniques. Most of these have shown their ability to scan files stored on the hard drive and also opcodes in memory. As of date, most antivirus detection technologies used are; signature-based detection and heuristic-based detection. Malware signatures work by creating checksum hashes of known suspect files, so the smallest change prevents a match. Sometimes hackers and malicious users try finding ways around signatures and bypass signature-based detections by modifying existing malware with a few harmless strings to throw off signature based detection. I propose a project which aims to study how attackers and malicious codes can identify signatures of malware and modify it without changing its functionality with the aim of avoiding signature-based Antivirus software scanners which do not use heuristics at all. I have used netcat binary files in the reverse engineering process and proved how many antivirus scanner scan be bypassed. I also have used the python tool to create codes. From my experiment, I have proved the futility of the antivirus protection against malware. Through this report, I want to reach out and point out the safety measurements users can take to reduce attacks. I also have ensured that the common users are informed about the antivirus types and how they work. A user must be aware that antivirus software is not a full-proof protection as there are plenty of loopholes the researchers have to point out, but it does not mean the security should be compromised. Through this report, I would also like to highlight the fact that it is the responsibility of the user to follow simple guidelines to ensure protection, and the antivirus developers are responsible for keeping their database up-to-date.

  • 9.
    Köpmans, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil till ett företag som tillverkar handgjorda textilprodukter av naturmaterial: Hur kan en hemsida kommunicera ett varumärke?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to create a graphic profile for the company Lyst Form AB. The company conducts an e-commerce and is selling handcrafted clothes made in natural material.  

    A theoretic part in the thesis studies how a brand can communicate on the internet.

    It’s important that the corporate identity is reflected through the graphic profile. The corporate identity can be explained as the soul of the company and can be seen through all of the graphic material. The graphic profile is a kind of visual identity and it’s containing a logotype, typography and colors for example.

    Several studies were made to reach the aim with the thesis. The target group of the company was important throughout the whole process. A research began with the company and their competitors. A survey was made by the target group to get their opinion about the company and its design. This information gathering gave a good foundation and a guideline in the development of the graphic profile.

    During the design process the proposed logos was discussed using a focus group. The discussion was useful in the process.

    A last survey was made to see if the goal was achieved. The results showed that the newly developed graphic profile was a clear improvement compared to the current from the perspective of corporate identity. The goal of the thesis was achieved.

  • 10.
    Mattsson, Hållbus Totte
    Dalarna University, School of Humanities and Media Studies, Sound and Music Production.
    Audiovisuella loopar och kollektiv live-looping2015In: Dansk Musikforskning Online (DMO) Saernummer 2015 lyd-musikproduktion, ISSN 1904-237X, Vol. 6, p. 47-63Article in journal (Refereed)
    Abstract [en]

     The use of looping techniques is today a well established form of solo musicianship but more or less unproven in the context of ensemble performance. In the project “Audio visual Loops” at Universtiy College Dalarna a system was developed to allow collective live looping for up to four people performing together and at the same time as video loops of the performance were created and presented. This technique has a strong creative potential. The collective process starts with just a short introduction and the immediate musical feedback creates a “flow” that quickly brings out the creative potential of the musicians. This expe rience points forward to exciting possibilities for use in music educations and music therapy.

  • 11.
    Nylén, Maria
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    En bra logotyp: En studie av existerande råd vid skapandet av bra logotyper och i vilken utsträckning de används2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To distinguish one brand from another, a graphic identity is required. The identity also creates recognition; previous studies show that the consumer would rather choose a brand they recognize over one they do not recognize. The logo is the brands face toward the consumer and one study mentions that an American is exposed to about 16,000 logos, advertisements and labels each day.

    This study aims to present existing advice on the design of the logo and to investigate the extent to which these advices are used. The study also investigates whether there is any association between the logo design and the brand's strength.

    In order to complete the study, a literature search has been made; and based on this, three rating systems have been developed. Then, 74 logos from two ranking lists have been rated by three professional graphic artists.

    The study presents the advices the literature search gave and the advices that was most widely used. The results show that there is no link between the design of the logo and the brand's strength, which indicates that other factors are involved in making a strong brand.

  • 12.
    Pettersson, Lovisa
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Vad kännetecknar en effektiv webbplats inom B2B-företag?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It’s difficult to say how a B2B web site should be designed to create efficiency,

    but this thesis investigates which guidelines exist as to what content can make a

    website more effective. There are many differences between B2C and B2B

    companies, and one of them is B2B companies' pursuit of a strong and longterm

    relationship with their customers. Using content marketing to create

    content that the company's customers find interesting therefore becomes

    important and effective for B2B companies.

    To investigate what B2B companies websites contain, a small visual content

    analysis was conducted. The survey showed that today's B2B companies need

    to be better at using content marketing that is interesting to their customers

    rather than sharing information about the company's own products and services.

    Good content can be created using case studies, social media and a wellthought-

    out language. It also showed that B2B companies can benefit from

    more personal communication with their customers by for example writing

    topics that the company cares about which create engagement with the

    recipient.

  • 13.
    Svenson, Kristin
    Dalarna University, School of Technology and Business Studies, Statistics.
    Estimated lifetimes of road pavements in Sweden using time-to-event analysis2013Report (Other academic)
    Abstract [en]

    Maintenance planning of road pavement requires reliable estimates of roads’ lifetimes. In determining the lifetime of a road, this study combines maintenance activities and road condition measurements. The scope of the paper is to estimate lifetimes of road pavements in Sweden with time to event analysis. The model used includes effects of pavement type, road type, bearing capacity, road width, speed limit, stone size and climate zone, where the model is stratified according to traffic load. Among the nine analyzed pavement types, stone mastic had the longest expected lifetime, 32 percent longer than asphalt concrete. Among road types, ordinary roads with cable barriers had 30 percent shorter lifetime than ordinary roads. Increased speed lowered the lifetime, while increased stone size (up to 20 mm) and increased road width lengthened the lifetime. The results are of importance for life cycle cost analysis and road management.

  • 14.
    Svensson, Joacim
    Dalarna University, School of Education, Health and Social Studies, Education.
    NGL 2012 NEXT GENERATION LEARNING CONFERENCE: Conference Proceedings2012Conference proceedings (editor) (Other academic)
  • 15.
    Svensson, Joacim
    et al.
    Dalarna University, School of Education, Health and Social Studies, Education.
    Andersson, Robert
    Dalarna University, School of Education, Health and Social Studies, Education.
    A serendipitous journey into blended learning: A tale of three tools: How tools for online learning became tools for blended learning2014Conference paper (Refereed)
    Abstract [en]

    Our presentation deals with how the needs of both students and teachers drive Dalarna University's development of blended learning and how the implementation of campus-based as well as online education has converged. The target audience includes teachers, educational developers, developers of educational technology and university management.

    We would like to present some of our experiences with blended learning. From our perspective, there is little difference between the needs of campus-based students and those of online students. We have learned that online courses offer new possibilities as well as challenges. What we have gained from our experiences in overcoming these challenges is now helping to systematically benefit and improve campus-based education as well. Our efforts have improved, increased and promoted blended learning despite the fact that blended learning was not our original goal. To illustrate this, we would like to highlight three specific examples of tools that facilitate blended learning that are currently used by students and teachers.

    At the turn of the millennium, the number of students registering for campus-based courses had declined to such a level that there were not enough students to justify our offering a number of courses. These campus-based courses were at risk of being canceled and for some of these subjects this would have meant layoffs of academic staff. Some of the language subjects taught at Dalarna University then began to offer courses online - the online courses were a success. These positive experiences led to an increased focus on online education as a way for us to reach new groups of students. Campus-based students realized that there were benefits to taking courses online. Online students had, for example, access to recorded lectures and the campus-based students wanted this option; as well. The teachers did not find a good reason to keep the campus and online students separate; thus began the development of blended learning at Dalarna University. Online education turned out to be a good choice for the university, as today 68% of our students attend courses online. We offer courses in 11 languages at a time when most Swedish universities have reduced the number of languages courses they offer.

    According to the socio-cultural perspective on learning, communicative interaction and the use of cultural artifacts are important elements of all learning (Säljö, 2000). Dalarna University currently has a number of computer-based systems that support learning. When our teachers decided to start teaching online, they needed to have access to tools that met their needs and allowed them to accomplish their pedagogical goals. Therefore, Dalarna University has consciously chosen to invest in tools that efficiently support learning and that are user-friendly rather than tools that simply use the latest technology. The basis of good teaching is that teaching and learning must always come first. "Good teaching may overcome a poor choice of technology, but technology will never save bad teaching"(Bates, 2005: 221).

    The university has chosen to dedicate significant resources for adepartment that provides support to both teachers and students, on and off campus, in dealing with educational issues in a digital environment. The department also provides support to teachers and students through the development and adaptation of digital tools. The basic thesis is that the environment should be supportive of, not a barrier to, teaching and learning. The support is there because we want to make learning possible (Ramsden 1992/2003). Dalarna University has become known for the use of live lectures via a proprietary system and web-based seminars on a large scale. The tools that were originally used only in online courses are nowalso used in campus-based courses in a blended learning context.

    We currently offer lectures that students can attend either on campus or from home. We have seminars in which campus and online students are blended together in the same seminar groups and we work with classroom response systems to facilitate active student engagement for both campus and online students. Dalarna University broadcasts over 3500 hours of classroom content a year through our proprietary system "Videochat".

    Today, we no longer see flexible learning options as simply a way to increase enrollment, but rather as a way to increase the quality of our work. A survey conducted at Dalarna University in 2012 showed that the "Satisfaction" index (CSI) was significantly higher among online students (73) than campus-based students (62). This could suggest that online teaching has further strengths and values that one should identify and incorporate into all types of teaching.

    We strive for a learning environment where the difference between the experience of online and campus-based education is no longer significant and where the tools that support student learning are used regardless of the form.

  • 16.
    Swenberg, Thorbjörn
    Dalarna University, School of Humanities and Media Studies, Moving Image Production.
    Complex design data joined in audiovisual representation: Benefits and issues in analysis2018In: PIN-C Conference Proceedings 2018, Eskilstuna, 2018, p. 319-323Conference paper (Refereed)
    Abstract [en]

    Participatory methods in design or innovationresearch can require several different kinds of datain order to cover the object or process of interest tothe study. This paper addresses the potential anddifficulties of joining and analyzing several datacategories into a unified observational video, whereall data is represented in either audio, visual oraudiovisual form. The core problem of such acomplex body of data is that the analysis requiresefficient tools and/or methods to match the datacomplexity. The current case regards a participatorystudy on film editing, its method and datacomplexity, and discusses analytical approaches.

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