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  • 1.
    Abic, Ahmet
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Ekonomiska konsekvenser av förbudet mot progressiva avskrivningar för bostadsrättsföreningar2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In 2014 a ban was introduced on the progressive depreciation of housing associations. The same year it became mandatory to apply any of the K-regulatory frameworks, a new project developed by the Accounting Board. Housing associations immediately began speculating in the financial impact of the legislative amendment. It was believed that the ban would be characterized by negative results due to higher depreciation costs as well as to the members’ annual fees that would be increased.

    Aim: The purpose of the survey was to create an understanding of the financial consequences from the ban on progressive depreciation received for the housing associations, with regard to which of the regulations applied.

    Method: I chose to use a qualitative method in the study. By interviewing eight respondents I collected the empirical data which I analyzed with the help of my theoretical framework.

    Results & conclusion: My study has shown that those who participated in my research did not feel that the ban on progressive depreciation resulted in negative consequences or that the selection of the regulatory had an impact on what they received for consequences. I have therefore concluded that the selection of the regulations did not affect how the associations was affected by the ban on progressive depreciation. I also came to the conclusion that the economic consequences of the ban resulted in higher depreciation expenses.

  • 2.
    Abou Zaid, Ramy
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Internal Control application: Empirical evidence from Sweden2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim

    The aim of this study is to explore based on internationally recognised frameworks:

    1. how internal control structures are applied in Sweden among different sectors;

    2. how organizational size and environment affect internal control structures; and

    3. the impact of internal control structures on organizational performance.

    Methods

    A quantitative method was used in the data collection and analysis. The sample consisted of 1117 organizations operating in Sweden. A mean analysis was conducted to measure the level of internal control structures among different industries, organizational sizes, and different choices of listing in the stock exchange market. Person’s correlation analysis was then used to explore possible correlations between external environmental factors and internal control structures, and internal control structures and organizational performance. Lastly, a structural model was built to measure the impact of internal control structures on organizational performance. The measurements of internal control structures and organizational performance are based on COSO framework’s principles and objectives.

    Results

    This study gives an insight on how internal control structures are applied across industrial sectors in Sweden, with financial institutions and manufacturing organizations having notably higher levels of internal control structures. Additionally, it provides evidence of the impact external environmental factors have on internal control structures. Furthermore, it shows that organizations that are listed in the Swedish stock exchange market have an equivalent level of internal control structures to those registered in the American stock exchange market. In contrast, organisations that are not listed in the stock exchange market have a notably lower level of internal control structures. Lastly, it illustrates the positive impact the presence of internal control structures has on organizational performance. 3 | P a g e

    Conclusion

    The results highlight a crucial role the supervisory authority Finansinspektionen (FI) has in regulating the Swedish financial market. They also show that the stability of the Swedish business environment has had a positive impact on the level of internal control structures.

  • 3.
    Abuhajaj, Ayham
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Lampis, George
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Strategy Formulation Process in Crisis Management: Volkswagen Case Study2017Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim:

    The aim of this study is to understand what strategies are used over time by a company facing a transgressional CSR crisis, in order to regain legitimacy, and towards which stakeholder group these strategies are directed.

    Methods:

    In order to achieve our aim, Qualitative case study based on secondary data published by Volkswagen as well as news articles were used to identify what strategies the company used over time.

    Results:

    To be able to answer our aim, different theoretical lenses were used; SCCT response strategies, legitimization strategies, strategy formulation process and stakeholder theory. Therefore, four main different strategies were identified, minimize attribution, blind adaptation to strategy 2025, US differentiation and internal moral reasoning. The former two were addressed to all stakeholders while the latter two were concerned with specific stakeholder groups.

    Conclusions:

    Strategy formulation process during a transgressional CSR crisis is a complex procedure and literature on crisis management should move away from static frameworks towards a more dynamic understanding of how strategies can come to life. Coupled with the complexity of societal expectations in general, a company might have to adopt the paradoxical approach even for one stakeholder. Lastly, an addition to Situational Crisis Communication Theory is proposed.

  • 4.
    Afazeli, Armin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Ivanova, Volha
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The role of entrepreneurial networking on internationalization of a micro-sized Born Global Swedish fashion company: A narrative ethnographic research2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking inseparable. Taking into consideration the topicality of the two notions discussed above the authors of this thesis decided to conduct the research dedicated to these phenomena in the field that interests them most – in the field of Swedish fashion.

    Purpose: The purpose of the thesis is to gain a deeper insight into entrepreneur’s experiences to point out the role of entrepreneurial networking in the process of internationalization of a micro-sized Swedish fashion company and to contribute to the research in this field by telling its unique story.

    Method: To achieve the purpose of the research a narrative ethnographic research was conducted. This research strategy was chosen because it suits the purpose best by giving an opportunity to get fresh insights into the field of entrepreneurial networking from the point of view of the entrepreneur. The data collected has a narrative nature therefore narrative analysis is used to present it. The methods of gathering the data are face-to-face interview and documents.

    Conclusion: we can define the most important role of entrepreneurial networking on the internationalization process of Odeur as an effective accelerator and a tool to fulfil the knowledge and expertise gaps in certain areas through other actors in the network.

  • 5.
    Ahlström, Sara
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Motion för frisk pension: En kvalitativ fallstudie om implementering av träning på arbetstid2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of this study is to investigate the implementation of training during working hours, and to describe the leaders and employees own experiences of success factors and difficulties that exist.

    Method: This essay is designed as a qualitative case study at Kalmar Vatten where semi-structured interviews were conducted. The research study, which is based on the interpretive qualitative approach with a focus on a hermeneutic perspective. The empirical material has been analyzed by an abductive method of analysis.

    Result and conclusion: The study concludes that the implementation of training during working hours is about creating a behavioral change and that management must create these conditions and follow up employees experiences.

    Suggestions for future research: For future research, it may be of interest to examine how exercise affects the employees physical and mental condition to measure productivity and sick leave. It may also be interesting to study additional companies that have introduced training during working hours.

  • 6.
    Ahonen, Esa
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Trnavac, Dino
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The influence of employee empowering on service interface and on employee performance in service organizations 2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 7.
    Al Khafaji, Ahmed
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Stenberg, Matteo
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Vikten av kundens förståelse för nyckelleverantörers behov: En kvalitativ undersökning2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    Business markets often differ from the typical mass consumer markets. The main characteristics of business markets are fewer customers and suppliers who are responsible for the turnover. In the type of environment in which the organizations compete it is a must to concentrate on the long-term investments with the key suppliers. Today’s suppliers work closely with prioritizing, selecting and managing the customers in the market in which oligopoly rules. In these type of markets customers are working towards achieving the supplier’s satisfaction by emphasizing their adaptation-, and cooperation skills, and in this way appearing as attractive as possible for the suppliers.

    The aim

    The aim of this paper is to enhance the understanding of the type of characteristics of a customer in a business relationship that contributes to a higher satisfaction for a supplier that has a strong market position.

    Methodology

    In order to accomplish the aim, a qualitative study has been conducted. Literature and articles have been examined and an interview has been conducted in order to achieve a final conclusion.

    Conclusion

    Customers who meet the supplier’s requirements and needs will be considered to have a better adaptability and will be more likely recognized as a significant customer.

  • 8.
    Alhasweh, Mohamed Abdulwahab
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Farid, Babrak
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The effects of Ikea and external shopping centers on regional trade and retail growth: A comparative analysis of Ikea’s establishment in Kalmar and Karlstad2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines the effects of Ikea store establishment in Kalmar and Karlstad on the trade and retail inside the two cities, and as well on the trade and retail in the close neighboring municipalities and in further peripheral municipalities in both regions. After the establishment of Ikea store, Kalmar and Karlstad have experienced significant growth in trade and retail. The question, however, is how big this growth is in both cities? And how different locations on different distances from Ikea have been affected? What impact there was on different segments of the retail? How different business branches have been affected? How large the catchment area for the emerging new large-scale retail locations is? These questions, in addition to few others, are investigated in this paper. The thesis starts with an introduction chapter containing a background of the topic, problem description, the investigated questions, the purpose, and the outline of the paper. The next chapter includes the frame of reference which consists of literature review and theoretical framework about the external shopping centers and their impact on retail and regional trade development. It includes also information gathered from previous studies technical reports and other available sources about the subject. The third chapter includes description for the methods used to collect the primary and secondary data needed for the purpose of this study. Then the empirical framework which demonstrates the results of the conducted research followed by analysis and concluded in discussion and conclusion. Mixed methods are used as research strategy in this thesis, and the method to conduct the research is based on telephone interviews for the primary (qualitative) data, and documents and desk research for the secondary (quantitative) data. The gathered data is analyzed and designed in a way that allows the usage of comparative analysis technique to present the findings and draw conclusions. The results showed that new established Ikea retail store outside the city boundaries results with many effects on the city center and on the neighboring municipalities as well. The city center seems not to be affected negatively, but on the contrary positive effects were witnessed in both regions, these positive effects are linked to the increase inflow of customers from the external retail area which is known as spillover effect. III On the other hand, the neighboring towns and municipalities are more negatively affected especially with the trade of con-convenience goods as the consumers in these towns and municipalities start to go to the area of Ikea and the large external retail center to do their purchasing, the substitution effect is then said to be occurred. Moreover, the further far municipalities do not seem to be significantly affected by the establishment of Ikea. These effects whether positive or negative could be monitored by looking to few trade parameters such as the turnover, the sales index, and the consumers’ expenditure, these parameters can be very useful to measure the developments and changes in the trade and retail in a given place. 

  • 9.
    Alm, Erik
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Jacobsson, Emil
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Möjligheter och risker med sponsorsamarbeten: En studie om vad evenemang beaktar när de ingår sponsorsamarbeten2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine which possibilities and risks an event consider when

    they are entering a sponsorship agreement. The results show that the possibilities that were

    identified as the main part in a sponsorship agreement for the events included liquid assets or

    services. A second possibility that were identified is the sponsorship activation that the

    sponsor does which can create an additional value for the event towards their participants and

    spectators. A third possibility that was identified in this study was that the brand image

    transfer from the sponsor to the event makes it possible for the event to achieve image related

    advantages. A fourth possibility, which the events are not fully maximizing, is the opportunity

    that comes with co-branding outside the context of the events. The main reason for events to

    enter sponsorship agreements is not primarily to strengthen their brand image, other

    advantages that the event seeks are seen as the main reasons for the events to enter a

    sponsorship agreement. Therefore the events are not fully maximizing the opportunities that

    brand image transfer offers.

    The risks that events recognize in a sponsorship agreement primarily consist of image-related

    risks. A risk is that an undesired brand image transfer may transfer from the sponsor to the

    event and that the events has a hard time to effect any harmful activities that the sponsor may

    do outside of the sponsorship context, which can harm the event by negative associations.

    Events acknowledge the risks in a sponsorship agreements and one of the events in this study

    says that a sponsorship agreement consists of many risks but that they need to take some risks,

    because without any sponsors the event would be very dull. Despite the risks, the events are

    entering sponsorship agreements because the possibilities outweigh the risks they are taking.

    The events in our study was chosen because they are some of the biggest and most wellknown

    events in Sweden that occur at a yearly basis, and additionally because they were

    considered to have knowledge and experiences about the possibilities and risks that comes

    with agreeing sponsorship deals. Qualitative method was the methodological choice of this

    study and we used semi-structured interviews to collect data and to learn about the

    experiences that our respondents had in the area of which possibilities and risks events are

    considering when entering a sponsorship agreement.

  • 10.
    Almqvist, Johanna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hammerin, Malin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Intern kontroll: En fallstudie på Trafikverket2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Internal control is something that’s grown more important for enterprises to keep in mind. The community is increasingly affected by the IT-development which demands a bigger degree of security. Enterprises needs to make sure that their systems are up to date and secure enough to keep it safe from unauthorized to take part of sensitive information. Internal control can exist in a major part of the work. If an enterprise have a goal for no harm or serious injury at work, internal control is necessary to reach that goal.

    The purpose for this essay is to examine how five different departments of Trafikverket practices internal control. How internal control is described. How the guidance from the managements is described and how it reaches the rest of the enterprise. This will lead to a proposal of improvement of the internal control at Trafikverket.

    We focus our frame of reference on the COSO-model and its five components. The components included in the COSO-model are control environment, risk valuation, control activities, information and communication and monitoring.

    The essay is a case-study of Trafikverket. We have chosen a qualitative method and interviewed five respondents from the different departments on Trafikverket. The respondents we interviewed works with internal control in their everyday work or have a god insight in the subject. We used a semi structured interview guide with questions based on the COSO framework.

    The results from our study shows that it exist big variations between how the departments work with internal control. It emerged that there are new guidelines for how the work should be done. This makes it necessary with education to implement the new ways to work. How the departments use the COSO-model varies. Some of them have incorporated the model in their new ways to work others have never heard of it.

    The conclusion of our study shows that the COSO-model and it´s components contribute to a functioning internal control. Implementing the components is important and the most important feature to good internal control is the corporate management. Education within the enterprise is the most effective way to inform the staff about the model and to implement it.

  • 11.
    Anbary, Atefeh
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Nguyen, Linh
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Knowledge retention in Vietnam-based ManagementConsulting SMEs2017Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim:

    The overall aim of the thesis is to describe and understand how Vietnam-based

    management consulting SMEs retain organizational knowledge in cases of employees’ departure

    and further develop strategies for knowledge retention.

    Methodology:

    Qualitative research via semi-structured interviews in 2 Vietnam-based

    management consulting SMEs (1 medium-sized company and 1 small company) was conducted.

    Findings:

    Knowledge retention is still a rather new concept in the Vietnamese context,

    interestingly, however; some knowledge retention initiatives have been unconsciously

    implemented by Vietnam-based management consulting SMEs. Small-sized companies, which

    suffer more from resource scarcity in terms of human, finance, time, tend to be less active in

    knowledge retention than medium-size companies. More efforts have been put in retaining tacit

    knowledge by management consulting SMEs in Vietnam. Among the factors influencing

    knowledge retention, leadership is seen to be the key factor to decide the successful

    implementation of knowledge retention of Vietnam-based management consulting SMEs.

    Vietnamese culture is also found to have indirect impacts (either positive or negative) on

    knowledge retention through other factors (leadership, organizational culture, personal attitudes),

    however the effect of national culture on knowledge retention varies from firm to firm, largely

    depends on SMEs’ leadership.

    Practical implications:

    Considering the important roles of leaders in the implementation of

    knowledge retention, training on leadership skills is highly recommended. Furthermore, trainings

    on interpersonal skills and personal attitudes towards knowledge retention also need attention.

    On top of that, it is essential to build up an organizational culture that facilitates knowledge

    retention and provides appropriate organizational supports (affordable IT systems that suit

    SMEs’ needs, extrinsic together with intrinsic rewards). Last but not least, knowledge retention

    activities are recommended to be integrated into daily operations to cope with the issues related

    to time constraints faced by management consulting SMEs.

  • 12.
    Andersson, Björn
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hugosson, Mårten
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Maberg, Hanna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Företagsformens betydelse för nyföretagande: En jämförande studie mellan ekonomiska föreningar och aktiebolag2013Report (Other academic)
    Abstract [sv]

    Syftet med denna studie är att undersöka nyföretagares motivgrund för val av företagsform avseende formerna ekonomisk förening och aktiebolag. Syftet är också att söka belysa några av de skillnader i bemötande som finns gentemot företagare vilka bedriver sina verksamheter i formerna ekonomisk förening respektive aktiebolag. Bakgrunden till studien är en rådande uppfattning om att ekonomiska föreningar ibland inte bemöts och behandlas på samma sätt som andra företagsformer vid kontakt med intressenter. Många ekonomiska föreningar är verksamma inom den s.k. sociala ekonomin och då den sociala ekonomin i Sverige är en växande sektor, både vad gäller antal sysselsatta och omsättning, där den sistnämnda uppgår till ca 350 miljarder om året, är ämnet intressant att undersöka. 

    I studien genomfördes djupintervjuer med företagsrepresentanter från åtta ekonomiska föreningar samt sju aktiebolag samt ett företag med erfarenhet från bådadera. Respondenterna fick bl.a. besvara frågor med avseende på vilka motiv de haft för valet av företagsform, hur de upplevt bemötande från intressenter samt vilka för- och nackdelar de upplever sig ha fått av sitt val. 

    Från svaren framkommer att flera av de som driver ekonomiska föreningar gör detta för att de känner att det är bra alternativ om man vill driva företag tillsammans samt om man vill ha en, vad de uppfattar, mer demokratisk form för sitt företagande. Formen sågs också som ett hjälpmedel för att skapa delaktighet och ett bättre samarbete. Med formen ekonomisk förening kom även nackdelar som inte upplevdes hos aktiebolagens företrädare. De främsta nackdelar som framkom var att vissa intressenter, t.ex. banker och kreditinstitut bemöter ekonomiska föreningar med skepsis; det finns en osäkerhet kring vad formen medför och innebär. Det framkom även att viktiga intressenter och aktörer har en okunskap om ekonomiska föreningar vilket kan påverka bemötandet negativt. I vissa fall lämnar inte affärssystem och rutiner något utrymme för att hantera ekonomiska föreningar.

  • 13.
    Andersson, Christoffer
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Årsredovisningens relevans:: Privata aktiesparares attityder2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    International research has shown that annual reports are not an obvious source of information för private investors and their investment decisions. In Sweden there is a limited amount of empirical data that shows how this is represented in the swedish stock market. Because of this there is also a lack of empirical data that shows if there is a correlation betweeen the use of and opinion on the relevance of annual reports and the individuals background within economy or business

    A survey was made to gather answers to these questions using members of Sveriges Aktiesparares Riksförbund and the local branch Falun/Borlänge. The results show that annual reports neither can be categorized as important or unimportant withing this group. The respondants in this survey seem to prefer to use more than one source of information when it comes to investment decisions. The results indicate that annual reports can be considered a relatively important part of this bigger context as one of many sources of information. In addition to this, it seems that a person that either have a relevant education or occupational experience value annual reports as more important than those without this background.

  • 14.
    Andersson, Johan
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Pettersson, Jon
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Samhällsansvar – utveckling mot en sundare spelmarknad2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Corporate social responsibility is a diffuse concept. The term has been successively developing for a long time but has only experienced a significant boost in just the last few decades. The internet has been a contributing factor and because of the advancement of it, has made it easier for companies (generally) to display their responsibility to society.

    The Swedish state is trying to gain control of the Swedish gambling market, as the number of so-called unregulated companies is increasing. The unregulated gambling companies are companies based abroad but also target the Swedish gambling market and the regulated gambling companies are companies that are responsible before the Swedish state. The unregulated gambling companies are not restricted by the laws and regulations that apply to the regulated gambling companies and may therefore circumvent them. This fact means that consumer protection cannot fully be guaranteed and it is therefore appropriate for gambling companies to ensure that consumers are assured of a sound market. Then both the communication of corporate social responsibility and the actions towards corporate social responsibility can play an important part.

    The purpose of this paper is to investigate how the contemporary Swedish gambling market affects the regulated and the unregulated gambling companies´ approach to corporate social responsibility and their communication of corporate social responsibility (as well as the legitimacy that follows). A quantitative survey has been conducted, sending out mails to a whole population of the regulated gambling companies and a selection of the unregulated gambling companies.

    The study showed that both the regulated and the unregulated gambling companies have a positive view of corporate social responsibility and both the regulated gambling companies as well as the unregulated gambling companies believe that the abolition of the gambling monopoly would contribute to a better gambling market.

    Corporate social responsibility plays an important role of both the regulated and the unregulated companies, but if the gambling monopoly is abolished, the general approach to corporate social responsibility will improve as unserious gambling companies disappear from the market.

  • 15.
    Andersson, Johan
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Weiderstål, Robin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Varumärkesstärkande samhällsansvar: En studie om hur CSR påverkar konsumenters attityder2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Corporate Social Responsibility (CSR) have progressed from a focus on ethics to performance and thus working as a strategic tool for differentiation and it is today well recognized for companies to use CSR with the assumption that this will generate a competitive advantage. While CSR has been proved to create added value to the brand of a company there is also demands from consumers that companies should engage in Corporate Social Responsibility. However, the lack of awareness from consumers about companies CSR-initiatives have been observed, which can be considered as problematic due to companies’ investments in CSR and if these initiatives thus are taken into consideration while evaluating companies. The purpose of the study is to explain whether and how CSR influence consumers’ attitudes towards the brand of a company and if this implies added value. To achieve the purpose a quantitative method were used and surveys were sent to students of Dalarna University and 682 respondents fulfilled the survey. The findings demonstrate a low degree of awareness, but worth noticing is that consumers with a higher degree of awareness present more favorable attitudes towards the company. These attitudes proves to generate intangible values for companies engaging in CSR and which is theoretically explained to imply brand equity. In conclusion the study reveals that CSR can be used by companies in branding purposes, still consumers’ lack of awareness about companies’ CSR-initiatives is found as a limiting factor.

  • 16.
    Andersson, Sara
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Sociala medier på industriella marknader: En kvalitativ studie om hur svenska industriföretag kan använda sociala medier för marknadsföring2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media have for a long time been perceived as irrelevant as a marketing tool in industrial markets. One reason is the perception that customers are not available on social media, and therefore there is no reason for industrial companies to market through these channels. The growth of the Internet has however changed this, and social media have become a crucial tool in industrial marketing. Even though the usage of social media is growing in industrial markets, it is still uncertain how industrial companies can use social media in marketing.

    The purpose of this study is to explain how industrial companies can use social media. The study is defined to how eight swedish industrial companies use social media, including users, target groups and platforms. Eight interviews have been conducted with representatives from eight industrial companies, all of which are responsible for handling the social media.

    The results from the interviews show that industrial companies can use social media for lots of purposes, and not only marketing for customers. The collected data shows a huge variation in the different kinds of users that the companies use on social media, and also a variation in areas of use, platforms and target groups. The study also indicates that the traditional marketing could have a positive impact on the response in social media. This could mean that social media can be successfully used in combination with the traditional marketing. In all of the interviews it is clear that social media will have an increased importance for industrial marketing in the future.

  • 17.
    Andersson, Terhi
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Weiberth, Sofia
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Företagens val mellan K2 och K3: Vilka faktorer är det som påverkar? Författare: Terhi2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background & problem: For the financial year of 2014 companies are forced to implement one of BFN’s new accounting regulations. These accounting regulations are: K1, K2, K3 and K4. We have chosen to focus on the mid-sized companies that fall within the framework of K2. These may choose to report either in accordance with K2 or in accordance with K3. The primary difference between these regulations is that K2 is rulesbased while K3 is principlesbased. A principlesbased framework is built on individual interpretations and assessments while the rulesbased framwork is covered by detailed rules. We have, because of this reason, submitted the following questions:

     What are the determinants that have influenced the choice between K2 and K3?

     What choice has Sweden’s medium-sized companies made with regards to K2 and K3?

    Purpose: To explain which determinants that affects the choice between K2 and K3.

    Method: In an attempt to try and answer the problem the authors have used a quantitative method with a deductive approach and secondary data from corporate financial annual reports have been gathered. We did hypothesis tests with the help of confidence intervals to see if the variables firm size, debt ratio, the amount of long-term debt and the industry affiliation was able to explain the choice between K2 and K3.

    Result & conclusion: The results of our study show that the factor that affects the accounting choice is industry affiliation. The outcome of the survey was not as we had expected when only one of our four hypotheses could be accepted. We think that a reason for this might be the limited sample of the study. The study has focused only on the variables of corporate annual reports. One can imagine that there are additional factors that influence companies' choices such as bonus plans.

  • 18.
    Andersson Weinez, Linnéa
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Impulsköp: En studie om vilka faktorer som kan påverka när svenska kvinnor utför impulsköp2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Retail business is expected to face a major challenge in the coming years. This is because digitalization is growing rapidly, and e-commerce is increasingly competing against traditional stores. It requires innovative thinking of companies to be competitive.

    To meet the challenge, I mean that impulse purchases can be used as a competitive advantage for retail companies. This study has therefore taken its starting point in the phenomenon impulse purchases.

    The study focuses on a female perspective since women are more inclined to execute impulse purchases.

    The purpose was to contribute to increased knowledge of the factors that may be crucial when Swedish women do impulse purchases. The study's empirical gathering consisted of a group interview and three individual interviews. These interviews were based on an analysis model developed by the study's literature review.

    In summary, three factors from the study's analysis model that could be shown to be influential in impulse purchases

    . These are shopping environments, offers and companies while shopping. Even additional sale and age have been shown to be significant for impulse purchases.

  • 19.
    Arpi Ekblom, Björn
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Göransson, Ulla
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Standardisation of the Selling Process in Franchising: A Take on Sales Funnel Management2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper addresses the two opposing extremes of standardisation in franchising and the

    dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in

    sales and improve sales performance. A conceptual framework is developed based on both

    theory and practice in order to investigate the sales process of a specific franchise network. The

    research is conducted over a period of six weeks in form of a customised sales report

    considering the sales funnel concept and performance indicators along the sales process. The

    received quantitative data is analysed through descriptive statistics and logistic regressions in

    respect to what variations in the sales process can be discovered and what practices yield higher

    performance. The results indicate an advantage of a prioritisation guideline regarding the

    activities and choices to make as a salesperson over strict standardisation. Defining the sales

    funnel plus engaging in the process of monitoring sales in itself has proven to be a way of

    reducing uncertainty as the franchisor and franchisees alike inherently gain a greater

    understanding of the process. The extended knowledge gained from this research allowed for

    both practical as well as theoretical implications and expands the knowledge on standardisation

    of sales and the appropriateness of the sales funnel and its management for dealing with the

    dilemma between standardisation and flexibility of sales in franchising contexts.

  • 20.
    Aspling, Josefin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Glad, Maria
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    För mycket av det goda? – multiplamotivationsfaktorers påverkan på motivationsnivån: En litteraturstudie av motivationsfaktorer och deras påverkanpå individens motivation2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Motivation level is not constant but varies with organizational changes. During the90th century significant changes such as new organizations and job roles emerged.Because of this there is a need for research on motivation. The purpose of thispaper is to conduct a discussion around what the research results show on multiplemotivation factors impact on an individual's motivation. The purpose has been metthrough literature studies, which in turn has been done through the acquisition ofvarious scientific articles dealing with factors of motivation and their impact onindividuals. This material has then been critically examined and analyzed. Theanalysis of the collected material shows that there is no single answer to when andhow multiple factors of motivation are the most productive for the individual. Theessay has shown that multiple factors of motivation can reinforce each other andhave a positive impact on the individual's performance. At the same time,however, it has also been shown that multiple factors of motivation can workcounterproductive and instead worsen the individual's performance. This can inturn lead to the individual experiencing stress and a deterioration of satisfaction. Amodel has been presented in this paper, highlighting how multiple factors ofmotivation can relate to each other. The model is originated in goal-framingtheory, a theory that describes the image of a painting. In the main frame theindividual positions the main motivating factor. In the background frames isplaced less important factors. How factors in the main frame interact with thefactors in the background frames depends, according to the model, on the situationand the kind of factor that is in the main frame. In some cases there is a successfulcombination of factors, which will enhance motivation. In other situations, theremay be less successful combinations that have a negative effect on the motivationlevel. The conclusion of the essay, therefore, is that there is a need of moreresearch on motivational factors to determine how they interact with each other.

  • 21.
    Ayertey, Bliss
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Asrat, Getnet Mengesha
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Legitimation Strategies in the reporting of Negative CSR Aspects2017Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The survival of organizations is dependent upon their legitimacy since legitimacy provides them with access to valuable resources. Organizations do not possess legitimacy, but rather it is ascribed to them by the society they are in when their actions meet societal expectations. Fulfillment of these societal expectations requires the moral and practical obligations of organizations which we call Corporate Social Responsibility (CSR). To show their CSR performance, organizations have increasingly adopted the practice of CSR reporting. In CSR reporting, organizations are expected by their stakeholders to disclose both positive and negative aspects. Although disclosing negative aspects can pose a threat to organization’s legitimacy, a third party reporting them may cause more severe damages to the legitimacy of the organization. Therefore, organizations are motivated to legitimize their negative aspects by using legitimation strategies.

    Using the typology of Coombs and Holladay (1996), in combination with the legitimation strategies by Hahn and Lülfs (2014) as our frameworks, and the non-financial reports of the top ten German chemical companies as our illustrative cases, we investigate and interpret the choice of legitimation strategies used by organizations to report different types of negative aspects in CSR reports. Our findings show that there is a clear pattern in the use of corrective action as a legitimation strategy for all types of negative aspects. Furthermore, we identified instances, where a new type of legitimation strategy, which we called shifting blame legitimation strategy was used. We interpreted our findings using analytical reasoning and theoretical framework such as the concept of symbolic and substantive approach to interpret our findings. Based on the findings, we concluded that the dominant pattern identified falls under the substantive approach, theoretically known for helping companies retain their legitimacy.

  • 22.
    Bai, Wensong
    et al.
    Uppsala universitet.
    Martin, Johanson
    Dalarna University, School of Technology and Business Studies, Business Administration and Management. Uppsala universitet; Mittuniversitetet.
    International opportunity networks2017In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062Article in journal (Refereed)
    Abstract [en]

    Opportunity seeking has become increasingly important for explaining firm internationalization, but our understanding of how opportunity is mediated within international networks is limited. This study probes the concept of network-mediated opportunities and attempts to identify what drives a firm's reception of new international opportunities. Based on the notion of opportunity in the entrepreneurship literature with the network view on internationalization, we bring together the concepts of relationships, networks, capabilities, and opportunity in a structural model, where we hypothesize that network-mediated opportunity is dependent on networking capability. This, in turn, is positively influenced by network closure and relational embeddedness. We test the model on a sample of 200 Chinese firms. The analysis partly supports the model, as we find that networking capability is a mediating factor between relational embeddedness and network-mediated opportunity, but does not mediate the relationship between network closure and network-mediated opportunity; on the other hand, we find a direct relationship between network closure and network-mediated opportunity. The paper ends with a discussion of the results and suggestions for future research.

  • 23.
    Barcik, Robert
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Arpi Ekblom, Björn
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The Complex Development Approach: For Software-As-A-Service Start-Ups2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our work builds on the knowledge that vast majority of Software-as-a-Service (SaaS)

    vendors are unable to survive or leave Start-Up Phase. This paper intends to find out how SaaS

    vendors can develop their venture to reduce the probability of failure. There is vast amounts of

    knowledge on entrepreneurship in SaaS Start-Up but it is locked within the field in the minds of

    said entrepreneurs. Our research is of exploratory character aiming for a practical solution by

    attempting to unlock this knowledge. To answer the question of what is causing high failure rates

    and how to stop it, we need a deeper insight in the field and we gain it by interviewing and

    collecting data from experts connected to it. As a result, we propose a new model. The Complex

    Development Approach is a tool for SaaS vendors that encompasses a holistic yet simplistic view

    for allocating resources and managing processes.

  • 24.
    Bauducco, Emelie
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Gyllensvaan, Carin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Konsumenters uppfattning och kännedom om hållbar produktion och konsumtion: Teknologiska produkter och mobiltelefoner2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The connection between consumption and climate change is becoming clearer and the fact that the Earth's natural resources are being depleted can be assigned to human behavior. To solve this crisis, consumer behavior has to change, consumers need to choose more sustainable products. Overconsumption today is a major threat to sustainable development and Swedish consumers as a group are quick to consume the latest products on the market. In particular, the consumption of technology products such as mobile phones, computers and televisions has increased sharply during the past 20 years as these products are used by consumers on a daily basis. New models of mobile phones are constantly coming onto the market and are one of the technology products where consumption has increased.

    The purpose of this paper has been to examine consumers’ perception and awareness about sustainable production and consumption of technological products. Mobile phones were selected as the object of study. We choose a qualitative method with semi-structured interviews to fulfil the purpose. The interviews were conducted with ten students studying varying educational programs at Dalarna University.

    The result of the thesis showed that consumers had little awareness or understanding of sustainable production and consumption. Our respondents did have a certain amount of awareness of sustainability issues but all respondents had never previously thought about this in association with production and consumption of mobile phones. The understanding among the respondents was that production and consumption does have an effect on sustainable development.

  • 25.
    Bengtsson, Andréa
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Pros, Roxanna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Att mäta mänskliga resurser: Ur offentliga organisationers perspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 26.
    Bergdahl, Hanna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Sandin, Hannah
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Revision i små aktiebolag: En kvalitativ studie om varför små aktiebolag väljer att revidera sina räkenskaper trots att de inte omfattas av revisionsplikten2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    Audit requirement was abolished November 1, 2010 in Sweden . This meant that about 250,000 small companies no longer had to audit their financial statements. Today it's been over five years since the decision was taken to abolish the audit requirement. Despite this some small companies choose to audit their accounting.

    Purpose The purpose of this study is to gain a deeper understanding of small companies decision to request the voluntary audit.

    Method

    We have used a qualitative approach and conducted semi-structured interviews with representatives of seven small companies. The empirical material was analyzed with a content analysis.

    Results and conclusion

    Our study shows that small companies dempand voluntary audit primarily by four reasons. These are:

     Dispersed ownership

     Assurance that the intern accounting is correct

     Rountinely of management with experience from other companies with audit requirements.

     The desire to be perceived as legitimate

  • 27.
    Bergman, Robin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Husberg, Marcus
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Avskaffandet av revisionsplikten: Ränteeffekter på företag inom fastighetsbranschen efter avskaffandet av revisionsplikten2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In 2010, the audit requirement was abolished for smaller companies in Sweden.

    The reason for the removal was to reduce costs for smaller companies. Previous researches

    have concluded that companies that opted out accountant receives higher credit costs when

    they take bank loans. Previous researches argue that this may be due to banks and other credit

    institutions consider that the unaudited financial statements have a lesser quality than the

    revised reports leading to a higher risk for creditors. This paper will examine whether there is

    any difference in the interest rate on loans between companies that have chosen to use an

    auditor and the companies that not use an auditor.

    Purpose: The purpose of this paper is to examine, compare and analyse loan rate of smaller

    companies in the real estate industry that are allowed to have voluntary audit.

    Method: Quantitative method, multiple regression analysis.

    Results: The results of this study shows that the companies who use auditors have a lower

    interest rate on average compared to companies without an auditor. We have also concluded

    that audit has a negative impact on the company's interest rate, but this result is not

    significant. Therefore, we cannot say that auditing has a negative impact on companies

    interest rate, although previous researches has shown that.

    Conclusion: The companies choice to use an auditor or not is not the main thing for creditors

    when it comes to the interest rate that companies get on their bank loans. There are other

    factors that have a major impact on the interest rate. In this study, the companies size and the

    proportion of tangible assets in relation to total assets has the greatest negative impact on the

    companies interest rate. This indicates that banks and other credit institutions see these

    companies as a lower risk.

  • 28.
    Besic, Dino
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Bostadsrättsföreningars påverkan av de nya regelverken: En studie om bostadsrättsföreningar och regelverken K2 och K32015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background and issue: Since 2004, the Accounting Standards Board has been working to develop new rules for all accounting entities. The regulations that were designed were rule-based method of accounting K2 and principle-based accounting method K3. Annual reports established for the financial years of 2014 are required to apply the new regulations. The regulations are created for companies, but must be applied by all accounting entities. Housing associations fall under the scope of the accounting entities since they are classified as economic associations. Since the annual reports for the financial year of 2014 are published in spring 2015 when the survey was conducted, I thought it was interesting to examine how the housing associations were affected and pinpoint it against policy-based and rule-based accounting, accounting choices and different depreciation methods within the regulations.

    Purpose: The purpose of this study is to examine how the how the housing associations' choice of regulatory K2 or K3 affects the financial statements, primarily regarding depreciation and the subject of the annual report.

    Method: In order to achieve the purpose of the essay, I conducted a qualitative study in which I interviewed four people who work with housing associations. To complement the interviews, articles and literature concerning the subject have also been studied.

    Theory: The study is based on theories of accounting choices for housing associations, policy-based and rule-based accounting and different depreciation methods within the regulations.

    Research: The empirical data displays my survey consisting of interviews with four people directly deposited in economy of housing associations in the areas Dalarnas and Gävle.

    Conclusions: The results demonstrate that the regulations had different impacts on housing associations. The framework K2 was very difficult to customize and not at all suitable for use in the housing associations annual reports according to informants. The result was generally lower using K2 because of the depreciation methods. The result shows that the housing associations that choose K3 receives greater discretion and estimates due to component distribution. Housing associations who choose K3 receives higher profit in their annual reports unlike the associations that choose K2 according to the informants.

  • 29.
    Bjerhammar, Lena
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Produktutvecklingssamarbete mellan detaljhandelsföretag och deras varuleverantörer2011Doctoral thesis, monograph (Other academic)
    Abstract [sv]

    This thesis deals with product development co-operation between retailers and their suppliers. This phenomenon is studied in the light of the increasing importance of private brands in contemporary retailing. The basic frame of reference for the study is the Interaction and Network Approach to industrial marketing. The study takes knowledge of product development co-operation in the manufacturing industries as its starting point. To this, insights concerning retail companies’ features are added and propositions are developed concerning how product development co-operation "ought" to be carried out in this new context, that is, the retail context. These propositions are then tested in a number of cases of product development co-operation between retailers and their suppliers. The case reports are based on personal interviews with a number of product managers in various retail companies. First the propositions are tested in each case. Then an analysis is carried out across all the cases. Finally, more fundamental considerations concerning the phenomenon are discussed. A proposition finds support in a case where the retailer collaborates with their suppliers in a manner which is consistent with the way manufacturing companies do it; in the other cases that proposition is not supported. Some propositions are supported in all cases, but most of them are supported in some cases but not in others. Some retailers choose for example to co-operate with only a few suppliers, an approach that manufacturing firms are assumed to apply. Both retailers and manufacturers do it this way to keep transaction costs low, and an important reason for retailers is that this increases the opportunities to communicate complex information related to the different requirements which products must meet. Other retail companies choose to co-operate with a larger number of suppliers to encourage competition between them. The study also shows, among other things, that the retailers, like manufacturers, can choose to co-operate in various ways with a supplier depending on how strategically important the product or brand in question is considered to be.

  • 30.
    Bjerhammar, Lena
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Dealing with a lead user's demand for product development2008In: Journal of Business Market Management, ISSN 1864-0753, E-ISSN 1864-0761, Vol. 2, no 3, 141-152 p.Article in journal (Refereed)
    Abstract [en]

    This article focuses on product development in interaction. Two types of ­product development projects demanded by a lead-user type of customer are discussed, as well as the consequences these projects have for the supplier regarding change in production processes, market risk and relationship dependencies. The discussion is illustrated by two cases. Six propositions are developed and further research suggested.

  • 31.
    Björling, Karin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Lavmo, Ellinor
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hälsofrämjande arbete på SSAB i Borlänge: Hälsofrämjande processer i arbetslivet och ledarskapets betydelse för medarbetarens hälsa2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem: The working environment is essential for human well-being. Health factors are assumed not only to strengthen the individuals’ physical and mental health, but also the company’s competitiveness and profitability. In the paper, we examine how the company SSAB in Borlänge is working with health by applying a health perspective and by applying the theory of sense of coherence (SOC). Leadership values are important for employees’ health (Hanson, 2004) and we are examining the perception a number of managers have of their roles in health promotion, and their views of the employee survey HälsoSAM, which the occupational health services at SSAB perform. Employees and managers workload is increasing due to cutbacks, while resources are decreasing (Gatu, 2003). The consequence is a greater risk of ill health and a way to reduce sick leave is health promotion (Prevent, 2001).

    Purpose: The purpose of the study is from a health perspective explain managers’ opportunities to create conditions to promote employees' health at SSAB in Borlänge.

    Method: The methodology underlying this study is based on a qualitative approach in which semi-structured interviews and literature studies are conducted to gather information.

    Analysis: Managers’ behavior affects the employees. High workload on SSAB's managers leads to lower attendance among , which in turn provides fewer opportunities for health promotion. HälsoSAM maps employees' health status. The results are indicative of the health promotion work, but overload, lack of time and lack of knowledge among managers contribute to that the follow-up does not become systematic. Well-functioning health work requires systematic work.

    Conclusion: A health-promoting process at work is created by the balance between demands and resources. The health-promoting process at SSAB in Borlänge is prevented by lack of time and lack of knowledge among managers. Reorganizations and cost savings negatively affect health promotion in the workplace and the systematic in the follow-up work suffers. Responsibility for health work is placed on occupational health, but without support from managers, the health work does not become a natural part of the business. In the current situation, it is important to see what health promotion can give in return in both financial and qualitative terms. If the managers realize this, it increases the incentives to prioritize the process of health promotion and organize the work so employees have the ability to handle, control and manage their work.

  • 32.
    Bohlin, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Brandt, Daniel
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Tourism as a vehicle for regional development in peripheral areas – myth or reality?: A longitudinal case study of Swedish regions2016In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 24, no 10, 1788-1805 p.Article in journal (Refereed)
    Abstract [en]

    In the contemporary so-called ‘competition state era’, many rural and peripheral regions are in decline. Tourism is increasingly viewed as being able to alleviate and rejuvenate regions that are facing economic difficulties. The European Union has launched several programmes with the goal of stimulating growth and employment in peripheral areas. These programmes are often used to support tourism development projects. In this paper, a longitudinal analysis of spatial changes in Swedish tourism is conducted. The analysis is based on statistics regarding overnight stays in Swedish commercial accommodation facilities. The aim is to investigate if tourism and tourism policy contribute to the reduction in disparities between regions. Although there are exceptions, the main findings indicate that the potential for creating sustainable rural tourism growth through tourism policy seems to be much less than the popular discourse suggests. © 2016 Informa UK Limited, trading as Taylor & Francis Group.

  • 33.
    Bohlin, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Utveckling av turistdestinationer - en introduktion2007In: Utveckla turistdestinationer: Ett svenskt perspektiv, Uppsala: Uppsala Publishing House , 2007, 1, 11-27 p.Chapter in book (Other academic)
  • 34.
    Bolin, Linus
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Koc, Umut
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Relationer inom fotbollen: en uppsats om relationen mellan agent och spelare.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Football (soccer) has developed, during the latest decades, to be very much commercially focused. Among professional players there is a lot of money to cash in.

    Long ago players had to deal with the different clubs themselves to get the best contracts. But the players were disadvantaged though the clubs were the strongest part. Later on the players got help from consultants (agents).

    1991 FIFA (Fédération Internationale de Fotball Association) acknowledged agents as a profession. The most important duty for the agent is to insure the player´s interests when signing a contract. In order to represent a player you have to get a license from FIFA. Unfortunately a lot of complaints have been sent to FIFA regarding conflicts between players and agents.

    Five agents and five professional players are interviewed (in Sweden). They all agree that trust, commitment and loyalty are important in the relationship between each other. The agents are describing how they work to develop trust, commitment and loyalty, within their relationship with the player. The players say that the other part, in their relationship, has the responsibility to develop their relationship. They seem not to understand that the players themselves are involved in the relation with their agents and are dependent on each other. There is a lack of trust/conflict between player and agent. It seems that the player is not aware of his own market-value, and his entrepreneurship, and has an important part in the relationship with the agent.

    To enable equally relationship, between player and agent, the player should undergo education to get awareness

  • 35.
    Bornhäll, Anders
    et al.
    Örebro universitet; HUI Research .
    Daunfeldt, Sven-Olov
    Dalarna University, School of Technology and Business Studies, Economics. HUI Research .
    Mihaescu, Oana
    Dalarna University, School of Technology and Business Studies, Human Geography. HUI Research.
    Rudholm, Niklas
    Dalarna University, School of Technology and Business Studies, Economics. HUI Research.
    Osynliga jobbskapare: En tillväxtpotential för svensk detaljhandel?2015Report (Other academic)
    Abstract [sv]

    Den stora merparten av alla detaljhandelsföretag karakteriseras av ingen eller en marginell tillväxt av antalet anställda. Dessa företag betraktas ofta som en homogen grupp bestående av företag med inga tillväxtambitioner och som näringspolitiken inte bör inriktas gentemot. I denna rapport visar vi dock att de företag som inte växer i själva verket är mycket heterogena. Mer än tio procent av alla detaljhandelsföretag som inte växer under en treårsperiod kännetecknas av en relativt hög lönsamhet. Dessa företag kallar vi för de sovande gasellerna eftersom tidigare studier har visat att hög lönsamhet är en viktig faktor för en långsiktigt hållbar framtida tillväxt av antalet anställda. Andelen sovande gaseller inom detaljhandeln är cirka 1,5 till 2,35 procentenheter fler än i ekonomin som helhet. Hälften av dessa detaljhandelsföretag kommer inte heller att öka antalet anställda i kommande perioder, trots att de fortsätter att ha en hög lönsamhet eller en lönsamhet i paritet med det genomsnittliga företaget. Detta visar att det finns en dold tillväxtpotential inom detaljhandeln i Sverige som inte har realiserat. Resultaten från studien visar också att de sovande gasellerna inom detaljhandeln inte är slumpmässigt dragna ur företagspopulationen, utan att det framförallt är små företag som väljer att inte expandera verksamheten mellan två treårsperioder. De sovande gasellerna är inte heller slumpmässigt fördelade geografiskt i Sverige. De kommuner som har en hög andel sovande gaseller inom detaljhandeln under en tidsperiod tenderar att även ha det i kommande tidsperioder, vilket indikerar att det finns geografiska förklaringar till varför vissa företag inte växer trots att de har en god lönsamhet. Avsaknaden av tillväxt hos dessa företag kan antingen förklaras av att de inte har några tillväxtambitioner, oavsett villkoren för företagande; alternativt att de vill växa, men inte under rådande förutsättningar. Om den senare förklaringen är giltig kan reformer som minskar tillväxtbarriärer för detaljhandelsföretagen generera många nya arbetstillfällen.

  • 36.
    Boström, Jessica
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Svedlund, Beatrice
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Det nya hotet mot användarens integritet: En studie om individanpassad reklam på Facebook2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem:

    Accepting the term of use for cookies and Facebook, gives companies information about each user of Facebook so they can create personalized advertising.

    Purpose:

    The purpose of the paper is to analyze and describe the user´s behavior and further knowledge of personalized advertising, through cookies, on Facebook.

    Theory:

    The theoretical frame includes information about Facebook, cookies and personalized advertisements. The theory is based on how companies use Facebook, cookies and personalized advertisements to promote their products and services.

    Method:

    The study has used a deductive approach with a web questionnaire as a data collection tool. The questionnaire was sent to 3318 students at Högskolan Dalarna, with Swedish as the language of instruction.

    Results:

    The results of the study is based on collected data from the survey. The data was compiled in bar charts, histograms and a table with descriptive statistics and mean.

    Conclusion:

    The user does not have knowledge of what they accept when they approve Facebook's Terms of Service and do not feel worried about the personal information Facebook delivers for commercial purposes.

  • 37.
    Bouwmann, Svenja
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Schnieder, Ilona
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose

    – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs).

    Design/methodology/approach

    – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. Results of 401 completed questionnaires were analysed using correlation, multiple linear regression and moderated regression analysis.

    Findings

    – Significant and positive relationships were found between environmental attitude, social/subjective norms, perceived behavioural control and eco-labelling towards the green purchase intention of German Generation Y for FMCGs. A significantly negative relationship was detected between price sensitivity and green purchase intention. Eco-labelling and price sensitivity were not moderating the relationship between environmental attitude and green purchase intention. Demographic factors had hardly any influence on the green purchase intention.

    Practical implications

    – German Generation Y depicts good potential as key market for green FMCGs. Those consumer goods especially when eco-labelled should be included in producers’ and retailers’ portfolios. Internal, social and external factors are considerable for the marketing strategy by addressing environmental concerns, social norms, responsibility towards society and emphasising customer’s own control of purchasing green while pricing green FMCGs rather not higher than 10% than conventional product prices.

    Originality/value

    – This paper contributes to the under-researched field of determining factors for the green purchase intention of Generation Y in Europe, while closing the gap for the unexplored context of Generation Y in Germany.

  • 38.
    Bride, Linda
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Ågren Larsson, Ida
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Varför internationellt rekryterad vårdpersonal valt att stanna kvar hos arbetsgivaren: En fallstudie av Landstinget Dalarna2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In order to reduce the shortage of health professionals, many health care providers in Sweden are recruiting internationally. Therefore, it is crucial to ensure employee retention. The purpose of this study was to describe what contributes to retention of internationally recruited employees at Landstinget Dalarna. The method used for this study was a case study which consisted of interviews with health professionals who have been recruited internationally. The study showed several potential causes for retention of internationally recruited employees at Landstinget Da-larna.

  • 39.
    Brinkmann, Sarah
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Master Thesis on Information Management: The implications of organizational interventions on the information management motivation (IMM) of information intensive workers 2017Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background:

    The following thesis investigates the four dimensions of a newly developed concept called information management motivation (IMM) (a person's perceived willingness to make effective use of information), to identify how organizational interventions can affect each of these dimensions. These four dimensions are information proactiveness (willingness to actively use information and learn), transparency (willingness to disclose negative information), formality (willingness to readily use official sources of information) and sharing (willingness to distribute objective information in a collaborative fashion). The focus is set on so-called information intensive workers, defined as professional knowledge workers as well as those (information) workers strongly depending on information to perform their work, since they are heavily influenced by information management, and thus, present the optimal information source for the exploration of the IMM concept.

    Aim:

    The overall research question of the thesis is "How do information intensive workers perceive different organizational interventions as affecting their information management motivation (IMM)?". This involves exploring organizational interventions which influence IMM in a supporting and hindering manner (objective 1&2) and understanding how or why these interventions are perceived as influential (objective 3).

    Methodology:

    Qualitative research via semi-structured interviews in two cases was done. Case 1 is a small German landscaping architecture company (total of 9 employees), in which 5 landscaping architects/designers were interviewed. Case 2 is made up by a large international cruise liner, with strong hierarchical structure, multinational employees and vertical communication, in which 6 employees of the Guest Service Department were interviewed.

    Findings:

    Intrinsic motivation was emphasized as of key importance for information proactiveness. For information transparency it was considered most importantly to provide a save and supportive environment to minimize the fear of (psychological) harm. Key driver of motivation for information formality depends on the availability of useful sources and employees’ capabilities to use them. Lastly, open communication culture and positive team atmosphere was considered prerequisite for motivation for all dimensions, above all information sharing.

    Conclusion:

    Information intensive workers mostly perceive organizational interventions as affecting their IMM by providing the appropriate tools to develop needed capabilities, or by providing a stimulating working environment to act out their already existing intrinsic motivation.

  • 40.
    Brusk, Madeleine
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Magnusson, Madelene
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Företags potentiella manipulation av tillväxttakt i goodwillnedskrivningstestet: En kvantitativ studie av svenska och finska börsnoterade företag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background and problem: With the new standard IAS 36, companies have to estimate the long-term growth rate in the goodwill impairment test. This presents an opportunity to manipulate the growth rate and thereby avoid or implement goodwill impairment.

    Problem: How do the selected variables affect potential manipulation of estimated growth rate?

    Purpose: The purpose of the study is to explain what influences companies to report too high or too low growth rates in the goodwill impairment test.

    Method: This study is based on a quantitative method where the sample consists of all Swedish and Finnish listed companies with goodwill. Based on existing knowledge we have formulated four hypotheses that have been tested against empirical data.

    Results and Conclusion: The results of this study show no significant correlation between the dependent variable manipulation and the independent variables size, leverage, industry and accounting oversight. The descriptive statistics show that almost half of the companies manipulate the growth rate.

  • 41.
    Brännström, Linnéa
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Nygårdh, Veronica
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Avskaffandet av revisionsplikten i Sverige: Vilka faktorer ligger bakom mikroföretagens numera frivilliga val av revision?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In November 2010, Swedish micro-enterprises were given the opportunity to either

    resign or ask for audit due to the abolishment of audit requirement for these companies.

    The Government's intention with the removal of the audit requirement for microenterprises

    was to make them more competitive and adapted to the international

    business environment (SOU 2008: 32). The fact that Sweden joined the other EU

    member states that had chosen to make a voluntary audit as late as 2010 makes this a

    highly topical subject. Against this background the purpose of the study is to provide

    explanations and thereby a better understanding of what affects the Swedish microenterprises

    demand for voluntary audit. Existing research on Swedish companies in this

    area are completely lacking or insufficient, and therefore, our study provides the

    necessary knowledge contribution in one, for the Swedish business sector, important

    issues. The method selected holds a quantitative approach, to achieve our purpose a

    comprehensive survey of all limited companies in Sweden were implemented. The

    study is based on companies' financial information that were collected from Business

    Retriever with the financial year of 2013. Based on previous research that has taken

    place in foreign markets and business economics we formulated three hypotheses which

    were tested against empirical data. Our study investigated which variables that can

    explain the choice of audit in the companies which is not required to be audited. The

    results of the study show – in accordance with the first two hypotheses – that a

    company's size as well as a company's leverage has a significant positive impact on the

    micro-enterprises demand for a voluntary audit. Further micro-enterprises operating in

    the manufacturing industry to a significantly less extent chooses voluntary audit. The

    results are contradicting with the expected result and is therefore rejected.

  • 42.
    Buden, Ivana
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Connett, Louise
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Consumer reactions to different forms of CSR communication2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim

    Companies around the world are making sizeable investments into CSR

    initiatives, but ensuring appropriate returns on these investments remains

    challenging. Therefore, it is of value to study the communication of corporate

    CSR efforts. The purpose of this study is to investigate how consumers react to

    rational versus emotional message strategies in CSR communication. Two

    categories of consumer reactions were considered: trust and purchase intention.

    Methods

    Qualitative research with four focus groups was conducted. Participants

    discussed three texts regarding a CSR project, utilising a rational, emotional and

    a hybrid rational-emotional message strategy respectively. The conversations

    focused on trust towards the communication and purchase intention.

    Results

    Trust - All of the respondents viewed the rational text over the emotional text as

    more trustworthy, but they most positively reacted to the combined strategy.

    Rational information was viewed as more reliable by many participants, with

    emotional cues adding value by better holding their attention.

    Purchase intention – Participants more positively reacted to the rational CSR

    communication strategy, compared to an emotional strategy. For approximately

    half of respondents, the hybrid strategy targeting both rational and emotional

    cues was the most successful in terms of purchase intention. Upon further

    analysis, it was identified that this division in respondents’ opinions may reflect a

    gender difference, where men portrayed the more task oriented and women the

    socially sensitive consumers.

    Conclusions

    The findings support previous research championing the use of rational strategies

    over emotional strategies in CSR communication. A number of managerial

    implications that can be used by companies in order to better communicate their

    CSR activities and increase returns on CSR-related investments are provided.

  • 43.
    Buic, Filip
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Österman, Fredric
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Den växande dagligvaruhandeln på internet: En fallstudie om MatHem i Sverige AB2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    Customers demand in the online market for fast moving consumer goods (FMCG) has been increasing at a steady rate. The largest actors on a market are recognizing an increase in demand and are aware of the need to expand their sales channels. While, the smaller companies have created the market demand actively, they must also address the issue of customer loyalty and retention in order to not lose market shares when the market situation is changed by the larger actors. The new transformed competitive situation will force the companies to focus on the consumers through strategy and most importantly to establish customer loyalty.

    Aim

    The aim is to increase the knowledge of companies who entered a market early as well as how they keep their customers loyal when the competitive situation changes.

    Methodology

    To accomplish the aim a qualitative study of the company MatHem has been done, to reach a generalized conclusion. Literature and articles have been examined and an interview has been conducted in order to achieve a final conclusion.

    Conclusion

    The investigated company keeps their customers loyal by having a high overall quality. Which means that they have high quality products, well-functioning customer service, exceed customer expectations and a wide assortment. When the competitive situation changes, the company has no special strategies to keep their customers loyal because the company did not see the other actors as competitors. The company is the most expensive actor on the market, but differentiates itself with organic products to obtain loyal customers.

  • 44.
    Bäckström, Jerker
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Söderlund, Daniel
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Kommunal marknadsföring- Competitive identity och institutionell problematik: En komparativ fallstudie om två svenska kommuner och deras marknadsföring2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In a historical point of view there are established norms in the society that declares a municipality to only secure the public welfare that includes health care, education and social care. However the globalization and urbanization has created a competition over inhabitants. This development has led municipalities to increasingly engage in marketing to attract more residents. The study is conducted in a multiple case study design with two cases (municipalities). We examined the chosen cases in there marketing behavior by focusing on two concepts, competitive identity (CI) and institutional complexity (IP). The concept of CI contains a theoretical review of components in municipal marketing and IP describe the municipalities’ complex situation with different institutional demands. By analyzing this concepts against practical cases we intend to contribute to a wider understanding of municipal marketing and its actions in Sweden. We also present our own model in connection with the concept of CI that´s gives the field a nuanced perspective.

    The study’s result identify that the cases has specific target groups much like regular companies. The target groups vary depending on the municipality’s position on the market. By creating a CI the municipalities declares a desired image, much phenomenon’s that considered not to contribute will be excluded in the municipalities marketing. This portrays in different ways which is analyzed thoroughly. At the same time the contradiction is illustrated when the respondents of the municipalities states that all inhabitants will provide to the image. The study shows that a unitary view in how the manage the institutional complexity do not exist. The cases present different methods that they find appropriate.

  • 45.
    Böhn, Solveig
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    The Älvdalen Story: Marketing an inland destination in rural Sweden2001In: Tourism in Western Europe : a collection of case histories / [ed] Voase, Richard, Wallingford, UK: CABI Publishing, 2001, 149-165 p.Chapter in book (Other academic)
    Abstract [en]

    This chapter takes the form of a narrative, because its subject matter, the development of tourism in a rural area in central Sweden, is inseparable from the entrepreneurial activity of one individual. The story is about how one man, over a period of 25 years, worked to develop tourism in A ¨ lvdalen, a small and relatively unknown area of Sweden. It begins in the 1960s and finishes when the supply-side of A ¨ lvdalen’s tourism industry was restructured at the end of the 1980s. The research undertaken to produce the chapter includes the use of written records that the man left behind after his death in the early 1990s, articles in newspapers, and interviews with people who worked closely with him, and also with other associates, one of whom is the author of this chapter.

  • 46.
    Chen, Chuandong
    Dalarna University, School of Technology and Business Studies, Microdata Analysis.
    The effects of shadow banking on bank efficiency:Evidence from China2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines the effects of shadow banking on bank efficiency using data onChinese commercial banks during the period 1998–2012. I focus on two aspects: shadowbanking activities inside and outside the commercial banks. Stochastic frontier analysis(SFA) is used to analyze the effects of shadow banking on cost-efficiency. The empiricalresults indicate that the higher relative size of shadow banking inside the commercialbanks, the higher bank cost-efficiency is, while the higher relative size of shadow bankingoutside the commercial banks, the lower cost-efficiency is. This shows that there are gainsfrom shadow banking for the Chinese financial system. It is important for policymakers torealize this but at the same time understand that shadow banking likely implies a tradeoffbetween flexibility for the banking sector and higher risks.

  • 47.
    Chorr, Kumba
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    En studie av Högskolan Dalarnas studenters köpbeteenden och attityd till e-postreklam2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte:

    Studiens syfte är att klarlägga för om e-post är en effektiv marknadsföringskanal. I det sammanhanget vill jag se vilken roll konsumentens attityd har i avseende till konsumentens beslut till att köpa de produkter som marknadsförs.

    Referensram:

    Studiens referensram har jag illustrerat i en figur där jag har sammanställt Haq’s (2009) värdefaktorer informativ, relevant och irritation med trekomponentmodellens två komponenter kognition och affektion. Den tredje komponenten beteende har jag ersatt med komponenten upplevd kontroll över beteende från teorin om planerat beteende. Dessa ska tillsammans avgöra en individs attityd som slutligen resulterar i trekomponentmodellens sista element beteende.

    Metod:

    I min studie har jag tillämpat en kvantitativ metodologi i form av en enkätundersökning som har skickats ut till studenternas skolmejl. Frågeformuläret besvarades av totalt 189 studenter, men endast 181 stycken av dessa var analyseringsbara.l Svaren analyserades med hjälp av programvaran minitab och illustreras i form av tabeller och figurer.

    Resultat och slutsats:

    Resultaten indikerar att studenterna hade en negativ attityd till mottagande av e-postreklam och uppfattade dessa som bland annat påträngande samt irriterande. En negativ attityd till e-postreklam resulterade således varken i att studenterna kände ett behov av eller efter eget huvud valde att köpa de produkter som marknadsfördes. Studenterna visade sig istället undvika, filtrera bort eller även avregistrera sig från de reklam som inte väckte deras intresse. En del av respondenterna ansåg däremot att e-post var en bra marknadsföringskanal där de kunde ta del av erbjudanden på, men menade att detta endast gällde reklam som de själva prenumererat på eller ofta handlade hos.

  • 48.
    Corda, Daniele
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Murtokangas, Ville
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Causes of teachers’ turnover intentions in Swedish schools: A qualitative research2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose – The purpose of this paper is to explore the causes of teachers' turnover intentions in selected Swedish schools.

    Research methodology – This research took the form of a qualitative research. Semi-structured interviews were used to explore the causes of teachers' turnover intentions within the schools selected for this study. The sample was composed by 9 teachers that work in Säter. In order to provide a different yet meaningful perspective, a further interview with the Säter school department has been conducted.

    Results – Several of the results were coherent with the literature: elements such as motivations to teach, administrative support, workload, class size and collaboration were found to be related to teachers’ turnover intentions and therefore confirmed the previous studies. However, factors like salary, mentoring, autonomy, physical conditions and orderly environment were not found to have a connection with the respondents’ turnover intentions, hence constituting a result that did not confirm the literature.

    Originality – This thesis extended the previous research related to the causes of teachers’ turnover intentions by focusing on Sweden, which had not been investigated yet to that matter. The Swedish context appears particularly worth researching because of both the particularity of its decentralized educational system and the widespread turnover intentions of teachers.

  • 49.
    Dahlman, Johanna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hur påverkas konsumentens uppfattning om ett varumärke vid en rebranding?: en studie om ICAs rebranding från Euro Shopper till ICA Basic2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Konsumentens uppfattning till det nya varumärket förbättras i en positiv riktning jämfört med det gamla varumärket vid en rebranding. Det bör inte finnas någon koppling mellan konsumentens uppfattning och försäljningen av varumärket trots en rebranding. Hur framgångsrik en rebranding är bör påverkas av vilka konsumenter som särpräglar den enskilda butiken. Beroende på konsumentens kön kommer mottagligheten för rebrandingen att ha en inverkan på dennes uppfattning till det nya varumärket.

    Syfte: Syftet med uppsatsen är att förklara vad som kan förväntas hända med konsumentens uppfattning om ett varumärke vid en rebranding.

    Metod: Uppsatsen hade en kvalitativ ansats och var subjektivt grundad. Datainsamlingsverktyget som författaren använde sig av var enkäter och de utformades efter de femton propositionerna som sammanställdes i den teoretiska referensramen. Enkäterna samlades in i den valda ICA Kvantum butiken i Borlänge.

    Slutsats: I resultatanalysen framkom det att konsumenten hade en betydligt starkare uppfattning till det nya varumärket än till det gamla. Det innebär att en rebranding kan förbättra konsumentens uppfattning positivt. Det framkom även att det inte finns någon koppling mellan konsumentens uppfattning och försäljningen av varumärket. Det framkom också att ålder, kön och vart butiken är placerad kan spela en stor roll för om en rebranding lyckas eller misslyckas

  • 50.
    Dahlman, Johanna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Engberg, Anna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Part-time employment within the Swedish retail business: – A study of part-time employment from a management perspective2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Research question: How has the presence of PT employees affected the role of managers in the Swedish food retail business?

    Research purpose: The purpose of this paper was to describe the change that accompanies part-time employment from a management perspective, and particularly, describe how the presence of part-time employment has influenced the role of the manager within the Swedish food retail business.

    Conceptual framework: The main focused in this chapter is directed towards the role of managers. The basis of the conceptual framework consist of the model developed by Mintzberg including the ten managerial roles and Quinn's eight leadership roles and how the presence of PT employments might affect these roles.

    Methodology: In this paper, the authors adopted a qualitative design and used narrative inquiry as a research strategy in order to gain a deep understanding of the context. Semi- structured interviews have been collected through a self-selection sampling and the total number of participants was ten.

    Conclusions: Based on the findings of this paper the presence of PT employees have not influenced and changed the role of managers. The changes that have influenced and caused the change of the role of the managers constitutes of the increased workload, the delegations of tasks and responsibilities, changed positions, the change of the organisational structure of the individual store, and the increased workforce.

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