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  • 1.
    Aida Niendorf, Mariya
    Dalarna University, School of Language, Literatures and Learning, Japanese.
    Methodological challenges in multimodal analysis of synchronous digital intercultural communication: The case of Swedish-U.S. online exchanges using Japanese as a lingua franca2022Conference paper (Refereed)
    Abstract [en]

    While synchronous online telecollaboration has been gaining popularity in foreign language education over the past few decades, both Multimodal Communicative Competence and Intercultural Communicative Competence have become increasingly important as a result of many educational institutions, business establishments, and governmental organizations being forced by the COVID-19 pandemic to switch their means of communication to online video conferencing systems.

    Although access to digital communication technology and tools allow more people to be part of intercultural communicative exchanges, it is suspected that a considerable amount of miscommunication is caused by mis- or non-understanding of the variety of modes used in synchronous digital communication due to differences in interlocutors’ linguistic and cultural backgrounds, which can affect verbal and prosodic elements such as speed, pitch, and intonation as well as non-verbal dimensions such as facial expressions, gaze, and gestures together with spatial aspects and the positioning of participants in the video frame.

    Existing methods of multimodal analysis of digital communication often deal with monolingual situations. Even in cases of analysis of intercultural communication, at least one of the participating parties use their native language. 

    The current study intends to fill the research gap seen in methodological issues concerning the analysis of multimodal, and (specifically) synchronous, digital intercultural communication when a non-native language is used by all participants as a lingua franca. To this end, methodological implications of multimodal analysis of synchronous digital intercultural interactions between Swedish and U.S. participants using Japanese as a lingua franca were explored, highlighting challenges that surfaced during the analysis of the data gathered for a separate study of identity development through online telecollaboration and focusing especially on the problems that may arise when a third language is used as means of communication between non-native speakers. 

  • 2.
    Blomberg, Frida
    Dalarna University, School of Culture and Society.
    Catch Flights or Fly Better: A qualitative content analysis of the use of TikTok in marketing by Ryanair and Emirates2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today’s highly competitive airline industry, social media has become a tool for airlines to differentiate themselves and gain a competitive advantage. TikTok has quickly become one of the most popular social media platforms, which has led to the platform catching the attention of marketers. Thus, TikTok has become a place where brands can market themselves and engage with their target customers. Two airlines that have adopted TikTok into their marketing strategies are Ryanair and Emirates. Therefore, this thesis aims to explore the use of TikTok in marketing for the airlines Ryanair and Emirates. The thesis uses a qualitative content analysis of TikTok videos as the method to gain a deeper understanding of how the two airlines communicate and market their brands on TikTok. The main findings include that Ryanair uses comedic communication in the form of unofficial humorous content that shares customer experiences and complaints and videos that their customers can relate to. Emirates uses more varied communication, which includes explanatory, comedic, communal, and documentary. Similar to Ryanair, they use comedic communication that includes elements of popular culture and TikTok trends. Furthermore, both airlines use visual elements of their brand and products in their videos, such as brand logos and videos of airplanes. Including these elements in their videos can contribute to customers’ ability to recognize and recall the brands, creating brand awareness. This thesis adds to the current literature that is focused on marketing and communication through empirical insights from TikTok and deepens the understanding of how airlines communicate and market their brands on TikTok.

  • 3.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Conti, Eugenio
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Skogsbaserade naturupplevelser på digitala plattformar2020In: Skogen som resurs i en gränsregion, Karlstads universitet, 2020, p. 103-109Chapter in book (Refereed)
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  • 4.
    Hermansson, Joakim
    Dalarna University, School of Culture and Society, Moving Image Production.
    The hero's thematic journeys in advertisement films2022Conference paper (Other academic)
    Abstract [en]

    In this paper, I examine how successful advertisement films can be understood through the complex thematic progression of the hero’s journey, as it outlined by Joseph Campbell, with theme as the actual hero. As Campbell, Patrick Colm Hogan, and others argue, characters and narrative structures in film and literature adopt global and evolutionary patterns. However, whereas the narratives of successful feature films commonly match inner, physical, and thematic dramatic developments in eleven, seventeen, or twenty-two steps, and forty to sixty scenes, the intense complexity of advertisement films, of six to sixty seconds long, is commonly ignored, and they are often analysed in much simpler terms, on the basis of three or four rhetorical factors and stages.  I have previously argued that the stages of the hero’s journey can be translated into a purely thematic line of argument. In feature films each step in a thematic line of reasoning stretches over several scenes and perhaps ten minutes. In advertisement films the screenwriter may only have a half to three seconds to communicate each step of the rhetorical argument. In this presentation, I apply that model of reasoning to varied Swedish and American examples, ranging from Volvo and Klarna banking, eyeglasses, to Coca-Cola, to demonstrate how the multimodal complexity of award-winning commercials follow universal conventions, regarding perception and narrative structures communicate thematic content, with intense multimodal means. As a result, the presentation advances the notion that quality advertisement films demand complex screenwriting skills, and that the hero´s journey presents a universal tool for the transfer between conventional screenwriting and the production of content for social media

  • 5.
    Jonsson, Lars-Erik
    et al.
    Göteborgs Universitet.
    Säljö, Roger
    Göteborgs Universitet.
    The Online Seminar as Enacted Practice2009In: Institutional transformation through best practices in virtual campus development : advancing e-learning policies / [ed] Mark Stansfield & Thomas Conolly, Information Science Reference, 2009Chapter in book (Other academic)
  • 6.
    Kania Lundholm, Magdalena
    Uppsala universitet, Sociologiska institutionen.
    Why thinking critically about online disconnection matters2018Other (Other (popular science, discussion, etc.))
  • 7.
    Lundquist, Felix
    Dalarna University, School of Culture and Society.
    När verkligheten blir overklig: När verkligheten blir overklig baserad på de mänskliga sinnenas opålitlighet i samband med mediers bedragande natur2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna kandidatuppsats var att skapa djupare förståelser kring medier såsom film och sociala mediers påverkan på människor, specifikt gällande individers perception kring mellanmänskliga relationer och normativa könsroller. Uppsatsen utgår ifrån en egen myntad hypotes, när verkligheten blir overklig baserad på de mänskliga sinnenas opålitlighet i samband med mediers bedragande natur. Medan hypotesen främst baseras på allegorier såsom Platons grotta, så stödjer den sig på vetenskaplig litteratur vilket relaterat till ämnet. Undersökningen använder sig av kvalitativa djupintervjuer och kvantitativa frågeformulär. Därefter diskuteras potentiell problematik kring mediers påverkan av den moderna icke-reflekterande individen. Uppsatsens primärt bristande aspekt var den kvantitativa undersökningskomponenten, därmed blev det svårare att dra korrelationer mellan de kvalitativa och de kvantitativa resultaten. Däremot kunde de, i sina separata miljöer, sammanfattas i harmoni med uppsatsens hypotes och tidigare forskning. Undersökningens övergripande konsensus påvisar att mediers negativa aspekter paketeras i förenklade världsbilder, vilket är varför människor tar till sig dem oftare. Det argumenteras över människans förmåga att särskilja det verkliga från det fiktiva. Skulle detta däremot förbli icke-reflekteras, riskeras en generell psykologisk ohälsosam miljö där detta tankesätt blivit normativt. Trots att resultatet upplevdes något bristande blev det slutliga resultatet övergripligt tillfredställande.

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  • 8.
    Staffas, Martin
    et al.
    Dalarna University, School of Culture and Society.
    Wahlström, Adrian
    Dalarna University, School of Culture and Society.
    En studie kring medarbetares upplevelser och engagemang av intern kommunikation: En kvalitativ studie genomförd på en medelstor organisation2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This Bachelor´s thesis focuses on how internal communication can be used by an employer in a medium-sized organization and how the employees experience it. The study has been based on a qualitative method and the empirical evidence has been collected through semi-structured interviews with employees, line managers and managers in the management group. The result shows that the internal communication can be divided into two parts; digital communication channels and physical communications channels. The digital communication channels contributesto efficient sharing of information and gives the possibility of remote work. The disadvantages are reduced dialogue and feedback due to one-way communication and reduced social interaction. The physical communication channels contributes to increased social interactions that build and strengthen relationsships. To meetphysically and communication in a two-way communication provide the opportunity for dialogue and feedback which can lead to engaged employees. The disadvantages of physical meetings are that verbal information can be forgotten and that they risk becoming timeconsuming. It therefore becomes important as an employer to find a balance between the various channels in order to satisfy and engage the staff in the best way. Furthermore, the study shows an overall picture of the experiences of internal communication.

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  • 9.
    Vilhelmsson, Gustaf
    Dalarna University, School of Culture and Society.
    Lika åldrar lyssnar bäst?: En multimodal jämförelsestudie om hur ljudillustrationer används i ljuddramer riktade åt vuxna respektive åt barn2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sprunget ur den explosionsartade boomen av ljuddraman i Sverige de senaste åren, har frågan växt hos mig just hur man gör ett drama lika fascinerande, fängslande och komplext vis som i exempelvis filmform. Hur ljudillustrationer och dialog ensamma kan skapa samma känslor hos upplevaren. Det denna studie syftar till är just att undersöka, analysera och jämföra ljudberättandet i ljuddraman riktade åt vuxna respektive åt barn och på så vis öka kunskapsbasen kring detta växande medium, vilket under denna studies tid visat sig vara begränsad. Studien undersöker fyra olika dramer inom genren thriller, och kategoriserar samtliga ljudillustrationer utifrån ett antal filmljudsteoretiska begrepp hämtade från filmljudläggarna David Sonnenschein och Klas Dykhoff. Denna kartläggning analyseras sedan genom Johnny Wingstedts multimodala perspektiv på mänsklig kommunikation som utgår från frågor kring vad som gestaltas, vilka funktioner gestaltningen kan inordnas i samt hur det vi upplever gestaltas. Utifrån denna analys kommer även skillnader och likheter mellan de två åldersgrupperna att klargöras. Det studien visar är en mer utvecklad detaljrikedom i de vuxna dramerna, där man även litar mer på lyssnarens egen förmåga att koppla ihop ljudillustration med språkbruk, än i dramerna riktade åt barn. Dessa skillnader är dock inte enbart positiva utan för ofta med sig problem som även skadar ljudberättandet i form av övertydlighet och kvantitet före relevans. 

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1 - 9 of 9
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