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  • 1.
    Carvalho, Ines
    et al.
    Univ Europeia, Fac Social Sci & Technol, Lisbon, Portugal.;Univ Aveiro, Res Unit Governance Competitiveness & Publ Polici, Aveiro, Portugal..
    Ramires, Ana
    Univ Europeia, Fac Social Sci & Technol, Lisbon, Portugal.;Inst Portugues Administracao Mkt IPAM Porto, Porto, Portugal..
    Bakas, Fiona
    Högskolan Dalarna, Institutionen för kultur och samhälle, Turismvetenskap. Univ Aveiro, Portugal.;Lusofona Univ, Portugal.;Univ Aegean, Greece.;Univ Coimbra, Portugal.
    Who are the language tourists?: A factor-cluster analysis based on language-related attitudes, beliefs, and travel outcomes2022Ingår i: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 25, nr 1, s. 150-168Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Researching language tourism (where language learning is a primary or secondary motivation for the trip) is a growing field of interest as the importance of language within tourism experiences is recognized. Conceptually located at the intersection of cultural, youth, academic, and educational tourism, past research has focused on the analysis of tourists who travel to formally learn a language, missing out on an important number of tourists who travel to learn a language informally. To overcome this gap in research, cluster analysis of a sample of 1014 formal and informal language tourists was undertaken to segment them based on language-related attitudes, beliefs, and travel outcomes. Four clusters of language tourists were identified, called the Enthusiasts, the Devoted, the Pragmatists, and the Less-Committed. We propose that two axes are fundamental for characterizing and understanding language tourists, thus contributing to expand theory on language tourism.

  • 2.
    Elbe, Jörgen
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.
    Hallén, Lars
    Axelsson, Björn
    The destination-management organisation and the integrative destination-marketing process2009Ingår i: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, nr 3, s. 283-296Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.

  • 3. Morgan, Michael
    et al.
    Elbe, Jörgen
    Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.
    de Esteban Curiel, Javier
    Has the experience economy arrived?: The views of destination managers in three visitor-dependent areas2009Ingår i: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, nr 2, s. 201-216Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper explores the concept of the experience economy as a basis for management and marketing strategies in tourism destination regions. It identifies the key elements of the concept as being a view of consumer behaviour which stress the emotional, aspirational and participative over the functional and rational; an approach to services management through theatrical metaphors of staging, casting and performance; and strategies which see the delivery, or co-creation, of unique and memorable experiences as a source of competitive advantage. It investigates the extent to which these have been accepted and acted upon by destination managers, using case studies from three contrasting visitor-dependent economies.

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