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  • 1.
    Aallos, Saana
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Härkönen, Tanja
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Customer value creation in technology based restaurant experiences: Case study in the mobile application restaurant: Pincho’s2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the restaurant industry, there is a growing interest in applying technology as part of the service process. However, the constant development of technological innovations does not always meet the demand and therefore it would be important to empirically study how the technology based dining experiences are perceived by the customer. Accordingly, collecting information on how the service quality is perceived when technology is playing a major role during the restaurant experience is important, since such research has not been conducted before. Hereby, the aim of this research paper is to examine restaurant experiences from the customer point of view, in which the role of service personnel is reduced due to implementation of a mobile application. In order to achieve this aim, the objective is to identify what creates value for the customers in a mobile application generated dining experience. Thus, following research questions were stated: How does the customers perceive the service quality in a mobile application generated dining experience? and What are the advantages and disadvantages for the customer to use mobile application for the service delivery during the dining experience?

    The research used explanatory sequential mixed methods. Primarily, the researchers performed collection and analysis of quantitative data. Additionally, to get a profound interpretation of the research topic, qualitative data was gathered and analyzed. Thereafter, the qualitative data was used for explaining the quantitative findings more in detail. For the sake of this, the research questions were divided correspondingly one for each method. Findings from the descriptive quantitative analysis, indicated that the use of mobile application for the service delivery was mostly positively perceived. Additionally, discourse analysis was conducted from 812 Pincho’s associated TripAdvisor online reviews. The review findings provided more detailed opinions of the customers’ experiences in their own words and brought up possible advantages and disadvantages.

    The research findings can provide a small contribution to the knowledge of technology based restaurant experiences. However, as the researchers collected only a small amount of primary data, the validity of the results is limited. Additionally, using online reviews is a highly subjective method and consequently has its shortcomings. Therefore, in order to gain thorough understanding of mobile application generated dining experiences, the phenomenon should be further examined in a larger scale. Together with this, it would be intriguing to conduct a questionnaire based survey in all the Pincho’s restaurants and more specifically examine overall satisfaction of the customers.

  • 2.
    Alijani, Hamid
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The determinants of visitor spending: The case study of Nordic World Ski Championships in Falun- Sweden2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sporting events, which are part of broader tourism industry, bring a range of benefits to the hostcities and regions. These benefits include increase in business activity, job creation,infrastructure development and publicity. Cities and regions spend huge amount of money tohost sporting events. A number of researchers have attempted to investigate the determinants ofvisitors spending at sporting events. However, the factors that influence the visitors spendingappear to be case specific. This study examines the determinants of visitors spending at NordicWorld Ski Championships, Falun 2015. The results suggest that income, number of days spent atthe event and being foreigner are the main determinants of the spending. The results also showthat education, marital status, gender, party size, distance traveled and satisfaction level have nosignificant impact on visitors spending.

  • 3.
    Amores Lorenzo, Casandra
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    One-Year Master’s Degree in Tourism Destination Development Will it snow?: Sierra Nevada Ski Resort stakeholders’ perceptions of climate change2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Its strong dependency on weather conditions makes winter tourism especially vulnerable to

    climate change. Ski industry operators’ knowledge about the possible scale and effects of

    global warming is essential for adopting effective mitigation and adaptation measures. This

    study it’s focused in the ski resort located in Sierra Nevada, Spain, the southernmost ski

    resort in Europe. Using a qualitative approach, in-depth interviews were conducted. Although

    the findings generally indicate a good knowledge of climate change, the stakeholders

    perceive the issue as a global phenomenon. Stakeholders downplayed the scale of the

    phenomenon at regional scale. They did not perceive climate change as a real or immediate

    risk to the ski industry in Sierra Nevada. Consequently it was found a poor perceived need to

    adapt to the issue. Furthermore, no adaptation strategies were found directly linked to climate

    variability. Stakeholders identified technically produced snow as a business strategy to deal

    with the increasing demand and competitiveness. Adaptation to climate change in Sierra

    Nevada’s ski tourism was found reactive and autonomous. The main limits found to

    adaptation were the lack of accurate and region-specific information about climate change

    and the lack of cooperation and communication between the private and public sector.

  • 4.
    Annisius, Daniel Chandrachur
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Managing Seasonality in Tourism: Challenges and Opportunities for the Tourism Industry in Húsavík, Iceland2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Seasonality is a common phenomenon in the tourism industry around the world. Húsavík, a town on the northern coast of Iceland, has experienced tremendous growth in tourism in recent years and is sometimes recognised as the „Whale Watching Capital of Europe‟. However, Húsavík faces extreme seasonality with high demand mainly during the summer months and limited or no demand at other times of the year. As is emphasised in the tourism literature and widely in practice, seasonality is frequently seen as a problem for the tourism industry which has to be tackled. Academic research has never before been done on seasonality in Húsavík and the aim of this thesis is to understand the nature of seasonality within the tourism industry in Húsavík and discover potential ways to reduce seasonality in Húsavík tourism. In order to fulfil the aim, qualitative semi-structured interviews were undertaken with six tourism managers in Húsavík to investigate their perceptions of seasonality and if and how it could be managed. The results confirmed that the peripheral location of the destination stimulates seasonality and it poses major economic challenges for tourism businesses in Húsavík. Managers would prefer a longer tourism season. Several recommendations were provided for how to reduce seasonality such as develop other attractions than whale watching, improve accessibility, focus marketing on seasons outside the summer, and offer winter packages for foreign and domestic tourists.

  • 5.
    Apollonio, Marco
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Henriksson, Erik
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Social and economic evaluation of a rural tourism event: The case of Rättvik’s Classic Car Week, Sweden2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper focuses on the evaluation of a rural event, both from a social perspective evaluating the event and the tourist and visitors it attracts and from an economic perspective. Given the modern situation of rural destinations and its shifting economy, the importance of turning towards event tourism becomes paramount. The research presents the case of the Classic Car Week, a rural festival held during week 31 in Rättvik, in the region of Dalarna, Sweden. The study is based on surveys collected during the 2016 edition. The authors analyzed the data and extrapolated statistical information to gather knowledge on the average visitor and its interests. The social focused tourism and event section of the research revolves around Crompton’s instrument of motivator measurement to establish the pull factors which attract visitors to the event. This is done by analyzing their expectation, satisfaction and decision-making. The economic analysis of the study presents the calculations made by the authors on the total estimat accomodation expenses based on guest nights in Rättvik (35000) during week leading up to the event and during CCW, week 30 and 31. A estimated max and minimum senario was made were the calculated max accomodation expenses was 7 031 793 SEK while the minimum was estimated to 4 714 177 SEK. Similarly, a max and min scenario was also calculated on the estimated total daily expenses, resulting in a max approximation of 7 087 107 and a min of 4 746 521. Together the estimated max and min accommodation and daily expenses was summed to create a max and min scenario of the total spending in the area. With a max scenario of 14 118 900 SEK and a minimum scenario of 9 460 698 SEK. Illustrating a part of the economical impact that he municipality receives as a direct result of the event.

  • 6.
    Arsianovich-Klaiber, Katsiaryna
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    There is no “bad” publicity: The case study of Kazakhstan and Borat the movie2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 7.
    Asino, Wilhelmina
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Evaluating aspects of sustainability in tourism at a mountain destination: Accessibility and economic impacts assessment in Sälen: Case of Sälen in Sweden2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Travelling to, from and within the destination area accounts for a high level of tourism emissions. Yet, little has been done to improve and direct the travelling pattern at reducing carbon dioxide emissions. By encouraging visitors to use public rather private transport also limits traffic congestion and increases the use of public space by means of walking and cycling therefore enhancing destination competitiveness. Although there have a number of attempts to encourage the use of public transportation over car use, it still remains a challenge. This paper reports the findings of surveys of tourists who visited Sälen during the peak season of Easter break and projected their travel choice and spending patterns within the destination. The results shows that there is a relationship between location, accessibility and tourist expenditure.

    Therefore, understanding the pattern of visitors’ expenditures within a destination can serve as a strategic element in economic sustainability and capturing factors that have a high expenditure at a destination.

  • 8.
    Benito Medina, Andrés
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Impacts of tourism in urban areas: Community attitude towards tourism impacts in ‘La Barceloneta’ neighbourhood in Barcelona2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study analyses how residents of urban communities perceive the impact of tourism on

    their community, as well as the attitudes that these residents have towards tourism. Most of

    the previous tourism literature is focused on the visitor point of view. Although there are

    some studies on residents’ perceptions and attitudes, almost all of them are located in small

    rural communities and resort-type destinations. Therefore, there is a lack of research into

    residents’ perceptions and attitudes in urban destinations. It is generally argued that

    destinations have different characteristics, and therefore determinants of perceptions and

    attitude formation might be different in each case. Barceloneta is a port neighbourhood in

    Barcelona, which has been increasing in popularity since 1992, and is now one of the most

    popular tourist areas in the city. Originally populated by sailors and fishermen, Barceloneta

    now has a considerable part of the community living off tourism. However, an important

    portion of the community has been protesting against the negative effects of mass tourism

    since the summer of 2014. This paper has conducted 11 semi-structured in depth interviews

    in order to look into perceptions and attitudes as well as the factors influencing them.

    The results of this study have shown that residents perceive positive and negative impacts

    regardless of their general opinion of tourism. The Barceloneta community seems to be

    heterogeneous when it comes to their perceptions, where each individual develops different

    attitudes as a result of observation and evaluation of the effects of tourism; this relates to the

    Social Exchange Theory. The findings of this paper aim to assist urban planners with making

    tourism development strategies with higher rates of acceptance within the community. More

    acceptance of tourism development would contribute positively to the host-visitor

    relationship, as well as to visitors’ overall satisfaction and destination image.

  • 9.
    Berens, Laura
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    “Ready for tourism”?: Investigating community capacity as a precondition fortourism development in Muungoni Village, Zanzibar2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the present master thesis was to analyze what factors contribute to communitycapacity, in order to add to the understanding of what can make tourism as a developmentalstrategy more efficient. Community capacity was assessed at the example of MuungoniVillage on Zanzibar along a capital assets approach. The setting is represented in terms of theparticipants and their viewpoints that were captured in semi-structured in-depth interviewsduring a research trip on the Tanzanian island. Several strong, as well as weak indicatorscould be elaborated to estimate to what extent the community currently has the capacity as aprecondition to involve in tourism. This thesis therewith was able to build a bridge betweenwhat currently appraises the community capacity of Muungoni and which weaknesses have tobe improved in order to further build capacity. It contributes to the research gapencompassing community capacity within the perspective of tourism development.

  • 10.
    Berg, Josefin
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Local images vs. the images by the DMO in tourism marketing: Case study of Falun municipality, Sweden2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 11.
    Blum, Jutta
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Exploring the work experience of seasonal leisure-service workers in a holiday park2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This research explores the experiences that seasonal leisure-service worker have while working in the holiday park if Leksand Resort AB. This is regarded as an important topic, as certain experiences as for example satisfaction or motivation, can be a strong influence on the quality of the services provided as well as an indicator if workers will return in later seasons. Additional, Hickman and Mayer (2003) stated that not enough research has been conducted about the personnel side of holiday park work.

    Therefore, two qualitative methods of data collection were implemented in form of semi structured in-depth interviews, as well as observations. While the interviews allowed the researcher an insight into personal opinions and experiences of the workers, to further explore the phenomenon of leisure-service worker experiences, the observations provided data on changes within the company, comparing work-conditions, co-worker relationships, and management contact in 2017 with those that the interviewees mentioned in the interviews from 2016.

    The findings show that co-worker relationships were perceived as the most important part for having a good experience at work. Also, several negative influences on the employee experience that employees from 2016 expressed were taken care of by the company in 2017. Still, employees do not feel as if the Management has big interest in their well being. This misunderstanding, can possibly explained by the communication difficulties that some employees expressed.

    The focus of this research was not to explore all experiences at Leksand Resort AB, but rather the experiences of a limited number with particular attention on attitudes, and feelings of these workers. For future research it is recommended to regard all divisions of the company, as well as Management.

    The research is a valuable addition to research within this field as the employee satisfaction is often being measured with surveys in a quantitative matter, to representatively explore levels of satisfaction (or dissatisfaction). This thesis on the other hand applies semi structured in-depth interviews, to gain understanding of motives and attitudes, and to understand the details that matter to employees.

  • 12.
    Blum, Jutta
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Exploring the work experience of seasonal leisure-service workers in a holiday park2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This research explores the experiences that seasonal leisure-service worker have while working in the holiday park if Leksand Resort AB. This is regarded as an important topic, as certain experiences as for example satisfaction or motivation, can be a strong influence on the quality of the services provided as well as an indicator if workers will return in later seasons. Additional, Hickman and Mayer (2003) stated that not enough research has been conducted about the personnel side of holiday park work.

    Therefore, two qualitative methods of data collection were implemented in form of semi structured in-depth interviews, as well as observations. While the interviews allowed the researcher an insight into personal opinions and experiences of the workers, to further explore the phenomenon of leisure-service worker experiences, the observations provided data on changes within the company, comparing work-conditions, co-worker relationships, and management contact in 2017 with those that the interviewees mentioned in the interviews from 2016.

    The findings show that co-worker relationships were perceived as the most important part for having a good experience at work. Also, several negative influences on the employee experience that employees from 2016 expressed were taken care of by the company in 2017. Still, employees do not feel as if the Management has big interest in their well being. This misunderstanding, can possibly explained by the communication difficulties that some employees expressed.

    The focus of this research was not to explore all experiences at Leksand Resort AB, but rather the experiences of a limited number with particular attention on attitudes, and feelings of these workers. For future research it is recommended to regard all divisions of the company, as well as Management.

    The research is a valuable addition to research within this field as the employee satisfaction is often being measured with surveys in a quantitative matter, to representatively explore levels of satisfaction (or dissatisfaction). This thesis on the other hand applies semi structured in-depth interviews, to gain understanding of motives and attitudes, and to understand the details that matter to employees.

  • 13.
    Bohlin, Magnus
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Att sälja en plats med hjälp av en 'story'2010In: Värdskap - inom turism och resande / [ed] Hanefors, Monica, Lund: Studentlitteratur , 2010, 50-52 p.Chapter in book (Other academic)
  • 14.
    Bohlin, Magnus
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Museerna och turismen2010In: Dalarna 2010 / [ed] Ståhl, Elizabet, Falun: Dalarnas Fornminnes och Hembygdsförbund , 2010Chapter in book (Other academic)
  • 15.
    Bohlin, Magnus
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Underlag för gränshandel och köpcentrum i Sälen2011Report (Other academic)
  • 16.
    Bohlin, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Samhällets roll i besöksnäringens utveckling2011Report (Other academic)
    Abstract [sv]

    Studien föranleds av den nya konkurrenslagstiftningen som påverkar gränsdragningen mellan privat och offentligt engagemang inom turismen. I studien görs ett försök att förstå den historiska utvecklingen utifrån institutionell teori. Att över tid följa hur turismen från att ha legat utanför samhällets intressesfär till att i allt högre grad inkluderas i och bli föremål för samhällsåtaganden till att i betydande utsträckning åter överflyttas till den privata sfären blir enligt författarnas mening begripligare om förändringsförloppet förstås i den referensram som den institutionella teorin erbjuder. Den pendelrörelse som på detta sätt kan urskiljas beträffande gränsdragningen mellan privat och offentligt är också en del i hur man skall förstå hur synen på konkurrensbetingelser inte är statisk utan i hög grad konstruerad och framförhandlad från tid till annan. Men det som gälller tid tycks också ha en geografisk dimension där vad som anses tillåtet i en del av landet inte uppfattas så på ett annat ställe. Det som uppfattas som ett juridiskt spörsmål i förstone vilar i realiteten i en komplex kontext med ingredienser av historia, ekonomi och geografi.

  • 17.
    Bohlin, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Samhällets roll i besöksnäringens utveckling2011Report (Other academic)
  • 18.
    Bohlin, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Dalarna University, School of Technology and Business Studies, Human Geography.
    Håkansson, Johan
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Förutsättningarna för en utbyggd gränshandel i Sälen2012In: På gränsen – interaktion, attraktivitet och globalisering i Inre Skandinavien / [ed] Eva Olsson, Atle Hauge och Birgitta Ericsson, Karlstad: Karlstad University Press , 2012Chapter in book (Other academic)
  • 19.
    Boluk, Karla
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography. Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Exploring the discourses used to sell heritage in Sweden2013Report (Other academic)
    Abstract [en]

    Heritage tourism is a form of niche tourism which has emerged as an alternative to mass tourism. However the discourses used to market some heritage products generally appeal to an elite group in society who are demanding. Thus heritage tourism is marketed and packaged in a way to appeal to an exclusive group who are interested in tailor-made products that provide some entertainment value. The aim of this paper is to investigate the marketing strategies and goals for tourism development, from the perspective of two World Heritage Sites (WHS) in Sweden including the Great Copper Mountain in Falun and the Old Church Town in Luleå. Accordingly, the discourses used to sell heritage in the context of Sweden are discussed. A mixed-methods approach was used by the authors to carry out this investigation. The results of the analysis revealed that the heritage presented in the two cases are marketed as exclusive and as such, preclude the participation of some individuals. Furthermore, it was established that enhanced communication between WHS products and Sweden and other tourism products would improve visitation.

  • 20.
    Böhme, Steffi
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Factors influencing tourism sustainability: The case of the World Heritage Falun Great Copper Mountain2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis focuses on identifying hindrances of achieving a sustainable tourism development on a base of a World Heritage Site. Using a case study of the World Heritage Site Falun Great Copper Mountain, the thesis assesses the situational context by using qualitative methods. Five semi- structured interviews with influential stakeholders were conducted to get an inside view of the current situation and to identify site-specific issues. The thesis identifies a number of factors that determine the successful implementation of measures leading towards sustainable tourism in the long-run; the most important being the lack of clear guidelines for the whole destination and no holistic planning approach within the municipality. The thesis concludes that despite the increased pressures towards establishment of sustainable tourism, the concept remains challenging to operationalize for the World Heritage Site without frameworks and tools from UNESCO.

  • 21.
    Christiaan de Vries, Sander
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Potential threat of international student dissatisfaction in the Netherlands analysed by cross – cultural adaption theory: Examining the effect of racial abuse on international student satisfaction, host receptivity and host conformity.2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Numerous research articles already touched upon the subject of racism in the Netherlands, the denial and ignorance of race and racism is however still there in Dutch society. The aim of this research paper was to determine whether or not the international students studying in the Netherlands feel welcome and satisfied in Dutch society. This was done by online questionnaires. This research examined how cross- cultural adaption (host receptivity and host conformity pressure) and international student encounters with racism affected their overall student satisfaction and likelihood to recommend the Netherlands as favorable country to study to others back in their home country. Out of the survey of 254 international students, 48 had experienced some form of racial abuse. The findings are presented, but it does have to be stated that the required sample size has not been met in this research (a required 382 sample size). Therefore the credibility and reliability of this research paper might be questioned. This also means that the results cannot be generalized to the population of international students in the Netherlands, or any other population. Furthermore, the non-representation of several nationalities might bias the results. The results however did indicate that racial abuse did affect the students’ likeliness to recommend the Netherlands as a favorable country to study to others. Also, the host receptivity score, host conformity pressure score and satisfaction with living and studying in the Netherlands was reported more negatively when the respondent was a victim of racism in the Netherlands.

  • 22.
    de Bernardi, Cecilia
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Multidimensional Tourism Institute - University of Lapland.
    Destination competitiveness, the environment and sustainability challenges and cases2017In: Anatolia: An International Journal of Tourism and Hospitality Research, ISSN 1303-2917, E-ISSN 1300-4220, Vol. 28, no 2, 296-298 p.Article, book review (Refereed)
  • 23.
    de Bernardi, Cecilia
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Multidimensional Tourism Institute - University of Lapland.
    Sámi Indigenous Tourism Empowerment in the Nordic Countries through Labelling Systems: Strengthening Ethnic Enterprises and Activities2017In: Tourism and Ethnodevelopment: Inclusion, Empowerment and Self-determination / [ed] Ismar Borges de Lima, Victor T. King, Routledge, 2017, 200-212 p.Chapter in book (Refereed)
  • 24.
    de Bernardi, Cecilia
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Multidimensional Tourism Institute - University of Lapland.
    Tourism, Public Transport and Sustainable Mobility, C. Michael Hall, Diem-Trinh Le-Klähn, Yael Ram, Channel View Publications, Bristol/Blue Ridge Summit (2017), xv +2017In: Journal of Hospitality and Tourism Management, ISSN 1447-6770Article, book review (Refereed)
  • 25.
    de Vries, Sander Christiaan
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Potential threat of international studentdissatisfaction in the Netherlands analysed by cross– cultural adaption theory: Examining the effect of racial abuse on international studentsatisfaction, host receptivity and host conformity.2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Numerous research articles already touched upon the subject of racism in the Netherlands, the denial and ignorance of race and racism is however still there in Dutch society. The aim of this research paper was to determine whether or not the international students studying in the Netherlands feel welcome and satisfied in Dutch society. This was done by online questionnaires. This research examined how cross- cultural adaption (host receptivity and host conformity pressure) and international student encounters with racism affected their overall student satisfaction and likelihood to recommend the Netherlands as favorable country to study to others back in their home country. Out of the survey of 254 international students, 48 had experienced some form of racial abuse. The findings are presented, but it does have to be stated that the required sample size has not been met in this research (a required 382 sample size). Therefore the credibility and reliability of this research paper might be questioned. This also means that the results cannot be generalized to the population of international students in the Netherlands, or any other population. Furthermore, the non-representation of several nationalities might bias the results. The results however did indicate that racial abuse did affect the students’ likeliness to recommend the Netherlands as a favorable country to study to others. Also, the host receptivity score, host conformity pressure score and satisfaction with living and studying in the Netherlands was reported more negatively when the respondent was a victim of racism in the Netherlands.

  • 26.
    Duk, Perla
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Drougge, Kristofer
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Managerial Perceptions about Service Innovation in Hotels: Case Study, Sweden2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Nowadays, competition is fierce in the hotel industry. The fast development in technology is followed by a permanent battle to keep adequate level of competitive advantage. Innovation seems to be one of the most suitable solutions in the service sector. This is of interest due to the consistent and apparent interconnection between innovation and successful performance found in earlier research. However, in order to achieve successful market performance, it is necessary to have an effective management strategy of service innovation. This factor and the gap in knowledge found in research about innovation in the hospitality industry is the starting point for this research paper where the purpose is to gain understanding about managerial perception of service innovation and enlighten service innovation influence over market performance. In-depth interviews with hotel managers in Sweden were conducted, about their perception of service innovation first, then its influence over market performance. Results reveal that service innovation offers opportunities for hotels to be competitive, although there is a lack of specific strategies. Service innovation, due to its diverse aspects is perceived as complex, particularly referring to technology. It is important to recognize technology as a factor arising from the outside environment and how it influences service innovation and later market performance. Through the developing of strategy for service innovation hotels can improve market performance and stay competitive. The study contributes to increase knowledge and understanding of different managerial perceptions of service innovation and its influences over market performance in the hotel industry.

  • 27.
    Dunand, Fanny
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Factors influencing the length of stay of international tourists: Case study of Venice and its lagoon2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The length of stay is an important decision during the tourist holiday planning, because it is linked to the allocated budget and the choice of type of accommodation. Moreover, it is an important element for tourism demand because it induces both the experienced actions and activities and consequently, the money spent at the destination.

    Nowadays, tourists tend to travel several times during the year but for shorter time. This study aims to investigate the factors influencing the length of stay of international tourists visiting Venice, Italy. Venice has to deal with major issues caused by the significant growth of tourism such as tourists overcrowding, the high number of day-trippers and the decline of the population. The results from this study may contribute to solve the problems that Venice is facing. It could assist the destination marketers in identifying and targeting overnight tourists presenting the longest length of stay. Thereby, it would favour higher rate of occupancy in accommodations and higher tourism earnings.

    A quantitative method is chosen for this study based on an empirical model using an OLS (Ordinary Least Square) regression. This study is carried out by using secondary data collected by an Italian consulting firm between January 2012 and January 2013. The model includes the factors that have been identified from literature, for instance the tourists’ profile (such as age and occupation) and some trips characteristics (such as package and size group). Some factors have stronger effects than others; although, empirical findings demonstrate that each variable does influence the length of stay. The findings indicate that the available time of tourists, their budget and distance between residence and holiday’s destination are also relevant factors influencing the duration of stay.

  • 28.
    Ekman, Julia
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Finding the right Volunteer for Event organisers: A comparison between Volunteering to a music event and a ski event in Dalarna, Sweden2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    When organising events volunteer participation is very important. The volunteers make the

    machinery of the events go around and without them the experiences of the visitors might suffer.

    When volunteering a person gives up their spare time in order to work for free. It takes a special

    kind of commitment to make such a sacrifice. Therefore it is very important to get the right

    people engaged as volunteers and this is a challenge for every event manager.

    The aim of this thesis is to describe and compare the socio-demographic profiles of

    people volunteering as well as their motives for volunteering at the Peace & Love music event

    and Falun2015, the Ski World Championship. During the International World Ski

    Championship, Falun2015 and the music festival Peace and Love there were many volunteers

    active. These events are very different but they still have a lot of similarities; they are time

    restricted, local to the area of Dalarna in central Sweden and they cater to people with special

    interests.

    The data has been collected through questionnaires handed out at the events. The data

    from the Peace & Love festival is secondary and the data from Falun2015 has been collected and

    analysed for this thesis specifically. It was found that in general the volunteers at Peace & Love

    are younger whilst the age distribution amongst the Falun2015 volunteers is quite equally

    distributed. This can later be reflected in the income level and the educational level, arguing that

    younger people might increase these levels later in life. The top three motivations for

    volunteering are very similar, this indicates that it is the personal interest that dictates which

    event a volunteer engages in.

    This thesis will help event managers reach out to the right population segment that fits the event

    at hand. Further research should be done on weather the adaptation of focusing volunteer

    recruitment to specific socio- and/or economic demographics has any influence on the number of

    volunteers signing up.

  • 29.
    Eliasson, Anna
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    How animal parks are marketing themselves through an animal welfare perspective: Analysis of Sea World, Australia Zoo, Orsa Rovdjurspark and Sriracha Tiger Zoo2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Animal parks have for decades worked as a popular tourism attractions, both from an educationally and entertainment point of view. The awareness of animals and their welfare is something that is well discussed in the literature. However, the welfare of animals with the connection from a marketing perspective, is something that is still relatively unknown. This thesis have investigated the amount of animal welfare that is integrated in the marketing from four different animal parks. The research was conducted through a qualitative content analysis, where the marketing material from the animal organisations were being analysed. The results from this research revealed that the amount of animal welfare differed among the parks. In three of them the focus on welfare were relatively high, whilst in the fourth the welfare were none existed. While the analysis indicated on some similarities among the parks, some differences were also stated. These results can be of interests for further research within the tourism field. For instance research where these results are being compared with the parks business actions, to see how well they matches.

  • 30.
    Erdmenger, Eva
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    “One for all and all for one” – Engaging TourismStakeholders for Collaborative Governance: A Case Study of the Mountain Destination Whistler(Canada)2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This master thesis examines how stakeholders can be engaged to join the emergingconcepts of collaborative governance in tourism destinations. Therefore, fundamentalrequirements, motivational factors and possible obstacles are analyzed. To go beyond thefindings of the in-depth literature research, the Canadian mountain resort Whistler is criticallyexamined. A comparison of official planning documents and three valuable stakeholders’experiences will reveal actual barriers, issues as well as opportunities of the case study. Theresults show that the most crucial and generalizable aspects to engage stakeholders incollaborative governance are trust building between government and stakeholders with the helpof mediators and a lowered hierarchy, education for shared understanding and a step-by-stepguideline which is understandable and precise. Further aspects such as transparentcommunication, monitoring for flexibility and the overall empowerment for stakeholdersatisfaction and commitment are more aspects, which support stakeholder engagement. For thefuture, this research can be used as inspiration, guidance and even benchmarking analysis ofother destination to make a complex and abstract concept more understandable and applycollaborative governance.

  • 31.
    Farsari, Ioanna
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Tourism actors’ social representations of collaborations in Idre, Sweden: a cognitive mapping method2014Conference paper (Refereed)
    Abstract [en]

    Purpose

    The aim of the research is to examine tourism actors’ perceptions of collaborations in Idre, Sweden, and reveal differences and similarities in the way that individual actors value the outcomes of collaborations, in what they consider as important in collaborations and how collaborations in the area take place.  This is examined with cognitive mapping taking a social representations theory approach.

    Theoretical perspective

    Social representations developed by Moscovichi are about a cognitive system at the social level allowing the members of a community to share a common understanding of things communicate and act cohesively (Nicolini 1999). Social representations in tourism have been used so far mainly in examining attitudes of host communities towards tourism. Social representations in the study of tourism place emphasis on the social construction of tourism allowing more power to the members of the community and thus enabling sustainable development (Moscardo, 2011).

    Cognitive mapping offers a method to elicit and analyse perceptions an individual holds about a particular domain. Comparisons between cognitive maps can reveal similarities and differences in the way the domain under investigation is constructed and understood while the analysis of the cognitive maps can reveal values and central constructs in individual cognition. These characteristics make cognitive maps particularly attractive in examining social representations. Surprisingly however, hardly any study has attempted to do so.

    Design/methodology/approach

    Using a key informants sampling technique together with snowballing, the study identified eight tourism actors in the area covering several types of tourism stakeholders. A cognitive mapping method based on SODA (Eden and Ackermann, 2001; Farsari, Butler and Szivas, 2010) approach using semi-structured interviews was used to study perceptions of tourism actors in Idre, Sweden, about collaborations. Data were analysed using Decision Explorer’s analytical tools. Value, hieset, potency, domain, centrality and cluster analysis were used to analyse cognitive maps and reveal goals, key issues and clusters in the perceptions of tourism stakeholders about collaborations in Idre. Consequently, the individual maps were compared against these findings to reveal similarities and differences in the perceptions of tourism actors.

    Expected Findings/Discussion

    This is still a work in progress. Results are expected to reveal key issues in collaborations between tourism actors in Idre, as well as similarities and differences in the way actors construct their perceptions of collaborations. This comparison will allow revealing well established notions in collaborations in the area as well as differences and gaps that might hinder them. Results are discussed in light of representations theory to highlight whether there is some consensus in the understanding of collaborations in the area.

    Conclusion/Contribution/Originality

    Practical implications include the identification of important aspects in actors’ collaborations. In this way collaborations might be strengthened enhancing sustainable tourism development in the area. Theoretical contribution of the research emanates from the studying of social representations in collaborations and moreover using a cognitive mapping method. Hardly any study has used cognitive mapping to examine social representations. This research aims at exploring the use of a specific cognitive mapping method to this direction and thus potentially  offer the ground for more research in the area. Very importantly, with this method, findings are not only based on the content but also on the way actors structure their perceptions allowing a more thorough understanding and studying of them.

  • 32.
    Fimiani, Roberta
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The Role of Gay Spaces for a Gay Destination: Gay Tourism in Gran Canaria2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis has the aim to evaluate the role of gay spaces in Gran Canaria as a gay tourists destination with particular reference to gay exclusive resorts. The validation of the gay identity is a key motivation for homosexuals to travel, in order to connect with other homosexuals and experience the gay life that they might not be able to experience at home. Gay spaces have been defined both as liberated areas as well as ghettos, where the homosexuals are, in a way, restrained. The method chosen, a small number of semi- structured interviews with managers of gay exclusive resorts in Maspalomas, the hub of gay life in Gran Canaria, where major LGBT events are held, there is a gay friendly environment, a thriving gay scene and many gay exclusive resorts. In the case of Gran Canaria the gay-specific offer is complementary to the ‘regular’ tourism offer, as they coexist, complement and at times overlap. Nevertheless the gay centric holiday is still predominant amongst gay men, and it is likely to continue to be according to the informants. This is because gay tourists seek freedom and a sense of inclusion that they would not be able to find in mixed environments.

  • 33.
    Félix Baker, Caitlin
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The Relationship between 4-Wheel Drive Tourism and Heritage Preservation in Remote Areas: A Case Study of Al Jabal Al Akhdar in the Sultanate of Oman2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this research is to examine the role, and understand the effects of, 4-Wheel-

    Drive (4WD) tourism in the preservation of heritage in remote areas of the Al Jabal Al

    Akhdar Mountain in the Sultanate of Oman, and how the communities of this remote region

    can be helped to preserve their heritage. This region can only be reached using 4WD

    vehicles, and visitors either drive themselves or join tours to become acquainted with the

    area, its abandoned mud-brick villages, its oasis farming on terraces using the ancient falaj

    irrigation system, and in particular the traditional rose water distillation process. In examining

    how communities in Al Jabal Al Akhdar can best be helped to develop new sources of

    income in order to encourage young local people to stay in the villages while at the same time

    preserving their traditions, different perspectives were sought, although a local perspective

    was the focus. For this, fieldwork was undertaken consisting of participation in guided tours

    and personal meetings held with a number of local inhabitants. Some background information

    was provided by the Omani Ministry of Tourism, but so far very little research has been done

    into heritage preservation in the region, the focus so far being on developing four and five

    star hotels to attract visitors, with little or no consultation with locals. Through the

    observations and interactions that took place, it was found that these tourist developments do

    not increase income for those who live on the mountain; rather, they take away from the

    area’s sources of income. The conclusion reached was that locals desire to be involved in

    promoting and preserving their heritage through the development of initiatives such as

    guidebooks and using local guides in order to communicate correctly. All of this could be

    developed by establishing socio-cultural initiatives that allow locals to create their own ideas

    on how to generate income through community-based tourism. Local communities must be

    actively involved in tourism projects from the initial planning stages, and eventually share the

    benefits of the projects in their areas. Hopefully this can come to fruition before the

    mountain’s traditions are lost.

  • 34.
    Hagarová, Dominika
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The relationships between tourism stakeholders within the destination: A case study of the rural destination Zuberec, Slovakia2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In order to increase the development of tourism destination and provide successful marketing and management, destination management organizations are generally accepted as the leaders. Although their role in tourism destinations is significant, the created cooperation is not always successful. Seeing that a lot of different actors are involved in tourism destinations, in order to create a cooperation between them it is first necessary to understand their expectations and relations. Majority of previous researches focus on formal interactions between stakeholders whereas less is written about their connections to interpersonal relations that can have an important role in the cooperation creation.

    For the purpose of better understand the role of relations between stakeholders in a destination, this research investigates approaches of stakeholders from rural destination Zuberec located in Slovakia. It explores why the created cooperation was not effective from the stakeholders point of view as there was a low involvement of local stakeholders. First of all the key stakeholders in the destination were identified and thereafter six in depth interviews were conducted. The research investigated that the destination faces several problems that constrain from cooperation and that the interpersonal relationships between tourism actors also play a significant role. The research also showed that cooperation is desired by several stakeholders and its lack has an influence on the destination's development. Identification of weaknesses and strengths of relationships between stakeholders throughout the research could be a useful tool for the strategy creation in future planning and development of destination.

  • 35.
    Hay, Nicole
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Photographic Representation of Culture & Identity in Destination Marketing Material: A case study of Jamaica2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 36.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography. Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography. Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Hinnerth, Andreas
    Dalarna University, School of Technology and Business Studies, Human Geography. Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The quest for snow: Adaptation strategies of alpine skiing destinations in Sweden2013Report (Other academic)
    Abstract [en]

    The impact of climate change is considered one of the major challenges that the winter sport tourism industry faces today. Sälen, one of the major skiing destinations in Sweden, is situated in the southernmost part of the Swedish mountain range and is therefore one of the most vulnerable destinations when it comes to the effects of climate change. The aim of this paper is to examine and discuss adaptation strategies to climate change that have been implemented in Sälen, with a special focus on increased snowmaking. We discuss snowmaking in relation to alternative adaptation strategies such as increased summer tourism, and relate the adaptation strategies encountered in Sälen to how destinations in the Austrian Alps, which have warmer temperatures, have approached the situation. Those that we interpret as adaptation strategies are mainly focused on maintaining the mass touristic character of winter sports destinations and even extending the production of downhill skiing. These strategies of adaptation and development demand continued intensive snowmaking and an even accentuated quest for snow. However, Sälen is trying to overcome its dependence on downhill skiing as its sole and dominant activity. The strategy of developing summer tourism is problematic, however, not least in relation to the parallel advance in increased snowmaking. 

  • 37.
    Heldt, Tobias
    et al.
    Dalarna University, School of Technology and Business Studies, Economics. Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Olofsson, Mattias
    Dalarna University, School of Technology and Business Studies, Economics.
    Peace & Love 2011: Uppskattning av festivalens ekonomiska betydelse via segmenteringsansatsen2011Report (Other academic)
    Abstract [sv]

    Syftet med denna rapport är att kartlägga samt värdera och presentera ekonomiska effekterkopplade till Peace & Love festivalen 2011 genom att tillämpa segmenteringsansatsen.Utgångspunkten är en uppdelning av festivalbesökarna i olika kategorier (segment) som därefteranvänds för att skatta den direkta ekonomiska effekten av festivalen. Uppskattningen av deekonomiska effekter som presenteras är baserade på enkätsvar från 1036 festivalbesökare samt1540 intervjuer vid entréerna.

    Resultatet från studien pekar på att den traditionella metoden med uppskattning av effekter via enuppdelning av konsumtion mellan turister och icke turister överskattar den totala effekten jämförtmed uppskattning via boendesegmentering med ca 10 procent. Den totala effekten viaboendesegmentering uppskattas till dryga 185 Mkr. Besökarnas konsumtion i samband medPeace & Love festivalen kan omräknas till 61,85 helårsverken. Peace & Love festivalen beräknasskapa drygt 22 helårsverken inom restaurang och handel i Borlängeregionen utöver de 23helårsverken som festivalorganisationen skapar.

  • 38.
    Henaien, Moncef
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Sinha, Shalvi
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    International conference site selection criteria: And a case study of Stockholm as an international conference city2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to identify the destination site selection criteria for internationalconferences from the perspectives of the three main players of the conference industry,conference buyers (organizers and delegates) and suppliers. Additionally, the researchidentifies the strengths and weaknesses of the congress cities of Stockholm and Vienna.Through a comparison with Vienna, the top city for hosting international conferences, a roadmap for Stockholm has been designed, to strengthen its congress tourism opportunities, thus,obtaining a higher status as an international congress city. This qualitative research hascombined both primary and secondary data methods, through semi-standardized expertinterviews and secondary studies respectively, to fulfil the study’s aim. The data have beenanalysed by applying the techniques of qualitative content analysis; the secondary dataadopting an inductive approach according to Mayring (2003) while the expert interviewsusing a deductive approach according to Meuser & Nagel (2009). The conclusions of thesecondary data have been further compared and contrasted with the outcomes of the primarydata, to propose fresh discoveries, clarifications, and concepts related to the site selectioncriteria for international conferences, and for the congress tourism industry of Stockholm. Theresearch discusses the discoveries of the site selection criteria, the implications of thestrengths and weaknesses of Stockholm in comparison to Vienna, recommendations forStockholm via a road map, and future research areas in detail. The findings andrecommendation, not only provide specific steps and inceptions that Stockholm as aninternational conference city can apply, but also propose findings, which can aid conferencebuyers and suppliers to cooperate, to strengthen their marketing strategies and developsuccessful international conferences and destinations to help achieve a greater competitiveadvantage.

  • 39.
    Hernemark, Veronika
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Ubaidi Karlsson, Maria
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Comparative Analysis of Destination Image: Example from Visit Dalarna’s Webpage and User Generated Content2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Social media is a relatively recent destination marketing tool that can shape destination images (DI). Mostly, DI are formed by destination marketing organisations (DMO), although through social media users’ images another extent of DI is formed. This research examines the projected and perceived DI, established through DMO content and user generated content (UGC) in the study area of Dalarna, Sweden. As projected DI may differ from perceived in an organisational view compared to social media’s users view of a destination, the attributes and characteristics of the images are of interest. A background through social media and the UGC utilisation by DMOs provided a framework for the research.

    Followingly, the research aims to display the DI from the projected and perceived content from DMO and UGC, and their respectively cognitive and affective dimensions towards the destination. To be able to fulfil the aim a qualitative visual content analysis was used to compare the data from the DMO Visit Dalarna and UGC from #VisitDalarna. The results suggest more cognitive than affective dimensions present in the DIs. Additionally, the DMO displayed a more varied DI than UGC, since they almost exclusively were concentrated on one category. In conclusion, the perceived DI has an influence on the information search process, as well as the perceived DI is influenced by the projected DI, and together the two DI create an comprehensive DI.

  • 40.
    Hladkikh, Volha
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Branding of a Private Tourism Business in Sweden towards Foreign Markets: The Case of Främby Udde Resort in Falun, Sweden2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The research investigates branding of a private tourism business in Sweden towards foreign markets based on the example of Främby Udde resort in Falun. The main concepts are brand image and brand identity in tourism. The study examines how the brand identity created on the website of Främby Udde aligns with the actual brand image that the visitors acquire after they experience their stay. Content analysis of the website and of guest reviews is used to explore the brand identity and brand image of the resort. Analysis of the results provides feedback on how Främby Udde aligns its brand identity with the existing brand image and gives suggestions on how to improve branding of the resort towards foreign markets.

  • 41.
    Husmann, Ann-Christin
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Brand Identity in Horse-based Tourism: A Case Study of Iceland2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the area of tourism destination branding, so far research has focused more on the demand-side perspective meaning the brand image. Over the last years researchers also emphasize the supply-side perspective that is the brand identity, however up to date few papers have been published. Hence, this study focuses on brand identity in tourism by making use of Icelandic horse-based tourism as a case study. As such, the emphasis is placed on the communicated brand identities of Icelandic horse-based tourism providers and the main messages and elements found within their promotion material. A content analysis of the supplier's websites is used and based on it can be said that more than one communicated brand identities exists. Moreover, throughout the promotional material distributed to potential customers, some of the brand identities are communicated not only differently but occasionally stand in conflict to each other, whereas the main messages the materials strive to deliver only display few variations. As such in general this study contributes to brand identity research in tourism while more particularly to tourism analysis of Iceland.

  • 42.
    Hussein Martinez, Juan
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Kolobov, Kirill
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The effects of managing multinational based staff: The case study of the ski resort Romme Alpin, Sweden Degree2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Managers operating within the multinational environments face the challenge of dealing with a group formed by local and international employees with different backgrounds and experiences. The success of the management relies within the managerial skills of the group leader. In the case of Sweden, the political and economic stability of the country in addition to opened borders with its policies and regulations, created the multinationalism within the local population. Consequently it has affected the local labor market. This paper aims to investigate from the managerial point of view the positive and negative aspects of managing multinational based staff for the service delivery based on the ski resort Romme Alpin, Dalarna, Sweden. It was previously researched the importance of recruiting, maintaining and improving the working labor, as well as importance of human resource performance in service delivery affecting competitive advantage of the organization. Therefore, authors are focused to contribute the knowledge in creation and management of the multinational based staff. SERVQUAL model and its five dimensions were used to analyze from the managerial point of view the quality of service delivered by the multinational employees. Thus the INSQPLUS model were used as a tool to present the service delivery gap and analyze the internal characteristics of multinational teams and their effects for the service delivery. The qualitative method throughout in-depth semi-structured interviews was used in this research, in order to investigate manager’s perceptions about the effects of multinational environments for the quality of service delivery. From the conducted interviews it was observed that personal characteristics of the international employees differ from the domestic workers. Apart the economic benefits that are entailed from immigration of the labor force, service mindedness within the international employees was marked throughout the research. However, some challenges and obstacles might be seen within the employment of multinational based staff, which can influence the manager's decision and reject the international worker. Therefore the adequate management of the employees is essential for the service delivery and is researched throughout this paper involving multinational environment.

  • 43.
    Ilesjö, Anna
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Dalarna as a Food Tourism Destination: A Qualitative Analysis of Tourism Brochures2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Despite the great amount of research in food tourism around the world, little is known about the development of this type of tourism in Sweden. This research examined how food is represented in tourism brochures produced by destination marketing organizations in Dalarna county. The paper followed a qualitative approach using content analysis as a tool for the analysis of visual content. The analysis was divided into two steps; firstly, the identification of denotative elements in the images and secondly, the examination of connotative features. The research showed that the promotion of food tourism in Dalarna county is rather small in comparison with other types of tourism activities in the region. Out of 1595 images collected for the research, 260 had an association to food. The representations that arose from the images were divided in four themes, namely; "Culture", "Luxury/High Quality", "Relations" and "Nature".

  • 44.
    Jankauskaitė, Kristė
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Tourism as a support tool for wildlife conservation: Large carnivore watching tourism in Brasov County, Romania2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This research focuses on a sub-sector of wildlife watching tourism which relies on non-captive non-consumptive usage of large carnivores as its main attraction. This form of wildlife watching tourism attracts visitors to experience the encounters with species in their natural habitats. The changing number of large carnivore populations in Europe has been one of the most controversial topics throughout the decades due to its conflicting character with human populations. Romania is a dominating country in Europe holding the biggest large carnivore population. After the implementation of successful management programs, Brasov is now the county which holds the biggest number of large carnivore watching tourism attractions.

    This research aims to provide a better understanding about the opinions of stakeholders on the current opportunities and pitfalls of large carnivore watching tourism in Romania and to discover the potential ways of tourism contribution to large carnivore conservation. For this purpose, six semi-structured in-depth interviews were performed with various stakeholders. The results suggest that currently, Romania is in a slow phase of large carnivore watching tourism development mainly due to the lack of promotion and local recognition of large carnivore value. Even though a shift from consumptive towards non-consumptive tourism can be noted, in the creation of observatories and revolutionary usage of hunting hides for wildlife watching tourism, the need for development programs to improve coexistence, increase financial gains and accelerate the tourism development was identified.

  • 45.
    Karlsson, Amanda
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Networks as a Result of Sport Events: Exploring Relationships and Motivation within the BeyondSkiing Foundation2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Events today are partly seen as a tourism strategy, a way of attracting more visitors to aspecific region. By offering visitors leisure and social opportunities, an event can raiseawareness and increase the appeal of a city, region or country through additional exposure.Event effects can be short and long-term, and if successful they can affect society in aneconomic, social and environmental in a positive context. Researchers suggest that eventeffects should be evaluated, although much academic focus lies on economic effect studies.However, since the success of events highly depend on stakeholder cooperation and thecreation of sustainable relationships, this study will focus on examining the nature of anetwork that was created as a result of the event World Ski Championships in Falun 2015. Anumber of qualitative semi-structured interviews were performed with the members of thisnetwork, the Beyond Skiing Foundation. The results show that a number of internal andexternal relationships were created amongst the members. The relationships were categorizedas business-oriented relationships, relationships for sharing knowledge/experience, andrelationships to maintain communication. The public interviewees, such as municipalitiestended to create external relationships with local companies and organisations, while privatecompanies created internal relationships with other Beyond Skiing members. The mainmotives for joining the Beyond Skiing network were exposure, business opportunities and theability to contribution to the region. Most interviewees were positive towards a continuing ofthe network, after the event was over, although the meanings differed a lot concerning whichconstellation the network would form and for which purpose. It is concluded from thefindings in this study that Beyond Skiing as a network composes of a number of relationshipsof different characteristics and comprises of members that have an extended pool ofknowledge about network and their benefits. Therefore Beyond Skiing has a great potential interms of competitive advantage in relation to other regional networks in Dalarna.

  • 46.
    Kauppinen, Veronica
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The existing research on sport- and wellness tourism: A meta-review2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the past years, there have been an escalation in interest on vacations that are more active and tourism surrounding fitness and exercise is a growing aspect in the tourism industry. Fitness and exercise is mentioned by some researchers to be a part of sport tourism and wellness tourism, however, how much research have been done to investigate this topic?

    The aim of this thesis is to look deeper into the topics of sport- and wellness tourism in order to get a better understanding and a clearer picture of what kind of research that exists in order to confront the claims of both Priestly (1995) and Gibson (1998). In addition to this, see what research have been done in sport- and wellness tourism directly connected to exercise and fitness

  • 47.
    Kauppinen, Veronica
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The existing research on sport- and wellness tourism: A meta-review2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the past years, there have been an escalation in interest on vacations that are more active and tourism surrounding fitness and exercise is a growing aspect in the tourism industry. Fitness and exercise is mentioned by some researchers to be a part of sport tourism and wellness tourism, however, how much research have been done to investigate this topic?

    The aim of this thesis is to look deeper into the topics of sport- and wellness tourism in order to get a better understanding and a clearer picture of what kind of research that exists in order to confront the claims of both Priestly (1995) and Gibson (1998). In addition to this, see what research have been done in sport- and wellness tourism directly connected to exercise and fitness

  • 48.
    Kažemėkaitė, Ingrida
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The World Heritage Status: Implications for Destination Development: The case of the World Heritage site Curonian Spit, Lithuania2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Cultural Heritage of a destination is very important to determine, particularly when it’s aiming to become a tourist destination. To develop tourism more rapidly many locations are eager to get the nomination of The World Heritage site, and when a destination becomes the World Heritage site status more regulations and limitations will be applied to a site by UNESCO. The main problem is that in some cases are identified a lack of the focus on the systematic long – term management plans for sustainable destination development.

    In this study, a particular attention is given to the case of the Curonian Spit – nominated to the World Heritage List by UNESCO in 2000. The study takes into the consideration the lack of guidelines for heritage conservation and heritage tourism. It focuses on the detailed analysis of the processes concerning the Curonian Spit World Heritage management. Furthermore, the main Curonian Spit tourism identities which worldwide are recognized.

    The paper aims to identify how the World Heritage status affects tourism destination development in Curonian Spit. The inductive approach helps to identify main managerial patterns and major stakeholders’ knowledge connected to the site’s CP managerial weaknesses and strengths.

    The results show that there are several major problems regarding tourism development in Curonian Spit that were identified through semi - structured interviews and content analysis. Hence, current study outlines the status of the current relationship between heritage and tourism, management goals and examines tourism management on the Curonian Spit.

    Existing problems are the absence of appropriate national legislation, lack of managerial institutions competence regarding World Heritage and tourism management together and none existing cooperation between managerial institutions and the local stakeholders.

    Nowadays, Curonian Spit is more attractive for international tourism market, but it cannot be proven that this is UNESCO title’s outcome. On the topic of Curonian Spit, no managerial changes were identified before and after UNESCO but gathered information provided clear managerial organization’s viewpoint on the Curonian Spit management effectiveness. No long – term goals are made because according to the Lithuania’s National laws report it should include only one-year transportation, infrastructure, and management plans.

     Gathered data approve theoretical assumptions that heritage and tourism can be managed together and provide beneficial outcomes; however managerial competencies and goals are overlapping with each other.

    It is recognized that in tourism development the Curonian Spit is not growing from the infrastructure perspective. The municipality interested in further expansion of the tourism activities on the territory of the Curonian Spit and in the expansion of the physical infrastructure. However, the development should proceed in accordance with the needs of local nature and landscape.

    Growing visitors’ number leads to an assumption that Curonian Spit as the resort is sustainably managed, however, the main solution that should be considered regarding heritage tourism development in the Curonian Spit is that Lithuania’s governmental municipality’s legal systems should be rewritten with considerations regarding sustainable location development.

    All gathered data leaves the room for further investigations, such as providing more specific examples how system law is compatible or incompatible with heritage and tourism development goals. It is possible to investigate a correlation between several factors: such as local business and managerial institutions or eco - tourism development in WHS etc., however, due to the specific goals of the case, results and findings can be generalized just to a certain degree. It is believed that this study and data is valid and can lie down as research gap filler that was mentioned in the literature review, however, gathered data is relevant just for Curonian Spit case.

    In conclusion, this thesis identifies that World Heritage status in Curonian Spit case does not affect tourism development, but explains that Lithuanian Governmental laws and stakeholders lack of communication are main difficulties regarding destination development and makes way for future studies.

  • 49.
    Klaassen, Stephanie
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Should I stay, or should I go?: The motivations, experiences and attitudes of Högskolan Dalarna students towards sojourning2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Student travel in Europe has become a major phenomenon in the past 25 years. Annually Dalarna University gives students the opportunity of spending part of their studies at one of the partner universities abroad. Despite the support from the International Office, financial support from the government as well as the fact that international experiences have become an important attribute of young academics and future employment, the university has experienced a low demand of applicants. Thus, Dalarna University has made it their mission to promote so-called sojourning (the time of their studies that students spend at a university abroad) among their students, especially Swedish students. This thesis has the purpose of studying the motives, experiences and attitudes of Swedish students towards sojourning.

    The findings of this research, which were collected through semi-structured interviews with staff of Dalarna University as well as with 14 students, have shown connections between the results and previous literature. For example, the interviews with the sojourners have demonstrated that more than half of the interviewees have decided to participate in the Erasmus programmes in order of receiving a change of environment. Furthermore, a majority of students agree their time abroad has had an effect on their personal development in terms of confidence and independence. Finally, the interviews have given the author an insight on issues that were perceived by the student during the process of planning the sojourn, such as a lack of communication and information before, during and after the time spent abroad.

  • 50.
    Klaiber, Thomas
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The impact of cross-border collaboration on destination competitiveness: Are cross-border destinations the next big thing in rural tourism? The case of the SITE region2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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