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  • 1. Braunerhielm, Lotta
    et al.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Berättelsedestinationer: Från Astrid Lindgrens ideallandskap till vandringar i deckarförfattarnas fotspår2009In: Astrid Lindgrens landskap : hur landskapets kulturarv förändras, förstås, förvaltas och förmedlas / [ed] Bohlin, Magnus, Vimmerby, 2009, Vol. 69, p. 101-112Conference paper (Refereed)
  • 2.
    Conti, Eugenio
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Mittuniversitetet.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Liminality in nature-based tourism experiences as mediated through social media2019In: Tourism Geographies, ISSN 1461-6688, E-ISSN 1470-1340Article in journal (Refereed)
    Abstract [en]

    The intersection between social media, liminality and nature-based tourism experiences hasn't been the focus of previous tourism research. Such intersection, on the other hand, is illustrative of how social media relate to the constitution and performance of tourism spatialities, tourist identities, storytelling and place-making, and can lead to relevant theoretical contributes. We aim to investigate how liminality is expressed in relation to nature-based experiences by tourists on social media, and what role social media plays in mediating liminality during nature-based tourism experiences. The analysis is based on a participatory netnography of images and text posts, as well as online interviews with users of the popular social media Instagram. Findings show that the expression of tourism experiences in nature is closely related to specific notions of liminal otherness as opposed to the urban life and the everyday, where nature and wilderness are expressed as related to the genuine, the authentic and a true inner self. Creative combinations of pictures, captions and hashtags make it easier for tourists to express the contrast between the natural landscape and the everyday landscape once they returned home. These combinations also relate closely to performances of resistant and alternative selves and communities. At the same time, such performances are mediated and contested between freedom of self-expression, surveillance and social norms, an aspect that makes their liminal nature ambiguous.

  • 3. Fayzullaev, Kamoliddin
    et al.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Brandt, Daniel
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Destination image in Uzbekistan – heritage of the Silk Road and nature experience as the core of an evolving Post Soviet identity2018In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, p. 1-16Article in journal (Refereed)
    Abstract [en]

    ABSTRACTThe purpose of this research is to analyze the destination image of Uzbekistan presented by the DMO and the destinations images emerging from user generated content in social media posts. In this study, promotional images and user-generated images on the platform Instagram were examined by using content-semiotic analysis. The main findings show that the destination image of Uzbekistan is dominated by heritage and reference to ancient cultural traditions of the region. However, the image represented through user generated content on Instagram is more diverse and to a larger extent depict the destination through natural heritage and experiences in the natural landscape. Furthermore, Uzbekistan is concurrently trying to create a post-Soviet identity through a focus on its history prior to the Soviet past, with focus on heritage of the Great Silk Road which highlight that destination image construction is related to geo-political processes in society which includes contestations of national identity.

  • 4.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Att tillaga en region: Den regionala maten i representationer och praktik: exemplet Skärgårdssmak2003Doctoral thesis, monograph (Other academic)
    Abstract [sv]

    The connection between specific foods and specific places has, over the course of the past decade or so, come to constitute an important instrument in regional development strategies. The objective of this thesis is to study how regions are created and communicated in discourses on regional food and to examine how representations of regions are interpreted, given meaning and materialised in social practice. The thesis strives to understand regional food and regional food projects through a case study of a regional development project entitled ‘Skärgårdssmak’ (A taste of archipelago) in order to examine how and why food is used as an instrument in regional branding and regional development initiatives. ‘Skärgårdssmak’ is a project that has been implemented across the entire Swedish-Finnish archipelago region, including Åland. This is a ‘new’ region that has been defined in the context of the Interreg program for cross-border development within the European Union. The project has the ambition to create and market a regional identity and also to stimulate and develop small-scale business enterprises in the area. This has been approached through regional branding and the place-marketing of foodstuffs produced in the area as well as through the projection of a so-called regional ‘taste’, where associations to nature and authenticity form an integral part. The empirical material has been gained through interviews conducted with representatives from the project administration and with small-scale food producers and restaurant owners operating in the archipelago. Additional empirical material includes; official documents, information documents, marketing material, cookbooks and a television program. In the analysis a discourse of the archipelago’s regional identity is identified and examined. Interviews with entrepreneurs in the archipelago show that representations of the region influence, to at least some respect, the practice of the entrepreneurs and the way in which consumption products can be developed. In the thesis it is argued that the use of the concept of regional food, as is the case with all spatial representations, can be problematic. The use of the concept of ‘taste’ associates the region, as well as the producers and consumers of regional foodstuffs, with an exclusive and excluding regional identity.

  • 5.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography. Dalarna University, School of Technology and Business Studies, Tourism Studies. CeTLeR.
    Branding Sami tourism: Practices of indigenous participation and place-making2019In: The Nordic wave of place branding: Poetics, practices, policies / [ed] Cassinger, Lucarelli & Gyimothy, Cheltenham: Edward Elgar Publishing, 2019, p. 139-152Chapter in book (Refereed)
  • 6.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Deconstructing the indigenous in tourism.: The production of indigeneity in tourism-oriented labelling and handicraft/souvenir development in Northern Europe2019In: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603Article in journal (Refereed)
    Abstract [en]

    In literature on tourism in northern or ‘Arctic’ areas and on regions and places in northern areas, terms such as ‘indigenous’ and ‘non-indigenous’ are often used to distinguish people and places from each other. The aim of this paper is to deconstruct the ‘indigenous’/‘non-indigenous’ categories as well as the geographical categories to which they are linked, using examples from tourism in northern Fennoscandia and northwest Russia, selected as areas with circumstances that vary greatly both locally and regionally. Specific focus is on the construction of labels and restrictions of use, particularly regarding handicrafts/souvenirs as a specific object of indigeneity to separate it from other objects. The study reviews the processes in tourism for constructing, labelling, and valuing – and thereby also exerting power upon – specific conceptions, and thereby also on the contesting of such processes amongst broader, but often unacknowledged, local groups.

  • 7.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Förutsättningar för företagande och lokal utveckling: En intervjustudie med restauranger och livsmedelsproducenter i skärgården2003Report (Other academic)
    Abstract [sv]

    Denna rapport bygger på en intervjustudie med företagare i skärgården mellan Stockholm och Åbo. Syftet är att undersöka förutsättningarna för företagande inom livsmedeslproduktion och restaurangnäring i skärgården samt dessa företags bidrag till områdets utveckling.

  • 8.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Landsbygder som matregioner: Hur platser blir produkter2008In: Ska hela Sverige leva?, Stockholm: Forskningsrådet Formas , 2008, p. 311-322Chapter in book (Other academic)
  • 9.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Litteraturens landskap: Från Astrid Lindgrens ideallandskap till vandringen i deckardrottningens fotspår2007In: Astrid Lindgrens landskap : Ett symposium om hur landskapets kulturarv förändras, förstås, förvaltas och förmedlas, Vimmerby, 2007Conference paper (Other academic)
  • 10.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Platsen som idé och turistprodukt: image som resurs och begränsning för turismutveckling2007In: Utveckla destinationer / [ed] Bohlin, Magnus; Elbe, Jörgen, Lund: Studentlitteratur , 2007, p. 149-161Chapter in book (Other academic)
  • 11.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Platsmarknadsföring, regional image och jakten på attraktivitet2008In: Regionalpolitikens geografi : regional tillväxt i teori och praktik / [ed] Molina, Irene; Andersson, Frida; Ek, Richard, Lund: Studentlitteratur , 2008Chapter in book (Other academic)
  • 12.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Regional profilering och varumärkesbyggande: Motiv och strategier i landsbygdsregioner2007In: Konferensrapport, Centrum för regionalvetenskap, Umeå universitet, Umeå, 2007Conference paper (Other academic)
  • 13.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Regionen för finsmakare: Regional profilering och varumärkesbyggande i skärgården2005In: Mat: genealogi och gestaltning, Lund: Studentlitteratur , 2005Chapter in book (Other academic)
  • 14.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    The sporting and heritage festival of Landsmot in Iceland: Identity expressions and performances of nation, gender and rurality2018In: Power, construction and meaning in festivals / [ed] Alan Clarke & Allan Jeppson, New York: Routledge, 2018Chapter in book (Refereed)
    Abstract [en]

    This chapter analyses the performances of nation, gender and rurality in the sporting and heritage festival of Landsmót in Iceland. Events and festivals celebrating national identity or the uniqueness of the culture and traditions of a specific region of place may be interpreted as arenas where identities of both people and places are staged and performed. Sports and cultural events may enhance and play with identities, such as the co-construction of gender identities and national identities as part of the event itself. These co-constructions and expressions of identity discourses as part of events and festivals are not least reinforced with the impact of social media and the posting of images by many other actors than the organisers or managers of the event.

  • 15.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Trying to be Attractive: Image Building and Identity Formation in Small Industrial Municipalities in Sweden2008In: Place Branding and Public Diplomacy, ISSN 1751-8040, Vol. 4, no 2, p. 102-114Article in journal (Refereed)
    Abstract [en]

    Efforts of creating and communicating positive images constitute a considerable part of contemporary regional development strategies. The use of different marketing practices has become a popular way to promote attractiveness for tourists, business and in-migrants in growth regions as well as in peripheral and economically vulnerable regions across Europe. In this article I explore the employment of different place marketing strategies as a development tool in specific local contexts. The study aims at understanding the role of place marketing in the process of image building in municipalities with experiences of negative economic development and unfavourable images. The empirical material used consists of a case study with six small industrial municipalities in the Swedish Bergslagen region. Strategies of image building are described and analysed by using a conceptual model of different cultural economy approaches to development. The case study indicates that place marketing in a broader sense should not only be looked upon as a matter of selling the municipality to outsiders such as tourists and potential in-migrants. In some types of municipalities, place marketing efforts are rather a matter of adding new aspects to, or entirely changing the place brand. An important target group is in this case the inhabitants of the region. By selling itself to ‘insiders’ the municipalities are trying to create a discourse of attractiveness.

  • 16.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Trying to Be Attractive: Image Building and Identity Formation in Small Swedish Industrial Municipalities2007In: Association of American Geographers, Annual Meeting, San Francisco, 2007Conference paper (Other academic)
    Abstract [en]

    Efforts of creating and communicating positive images constitute a considerable part of contemporary regional development strategies. The use of place marketing has become a popular way to promote attractiveness for tourists, business and in-migrants in growth regions as well as in peripheral and economically vulnerable regions across Europe. In this article I explore the employment of place marketing as a development tool in specific local contexts. The study aims at understanding the role of place marketing in municipalities with experiences of negative development. The empirical material used consists of a case study with six small industrial municipalities in the Swedish Bergslagen region. Strategies of image building and place marketing are described and analysed by using a conceptual model of different cultural economy approaches to development. The case study indicates that place marketing should not only be looked upon as a matter of selling the municipality to outsiders such as tourists and potential in-migrants. In some types of municipalities, place marketing is rather a matter of building new images and selling itself to ‘insiders’ by creating a discourse of attractiveness.

  • 17.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Hay Walters, Nicole
    School of Hospitality and Tourism Management, College of Business and Management,.
    Still a white paradise?: Photographic representations of Jamaica as a tourism destination2016In: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 16, no 1/2, p. 59-74Article in journal (Refereed)
    Abstract [en]

    Visual images, from travel brochures and television commercials to internet advertisements, represent a powerful element of tourist destination marketing. This article seeks to understand how destination marketing represents people and places through visual images while examining the role of tourism discourse in the construction of cultural meanings and identity. Using Jamaica as a case study, the researchers explore the issue of contemporary touristic images. A combination of content and discourse analysis was used to examine images included in printed marketing materials and on the DMO’s website drawing upon postcolonial theory as a critical and contextual perspective that provides an interpretation of the meanings that are conveyed by these representations. The main findings indicate that decades after the end of colonialism in Jamaica, marketers perpetuate the presentation of paradisal destination images using visual representations. It is argued that colonial tropes and practices of “Othering” remain fundamental to the meaning and rationale of seeing Jamaica and the travel experience. However, this study also identified strategies that could be further explored in an effort to counteract colonial discourse, as the use of culture and local folkways opens up avenues for the (re)evaluation and (re)representation of Jamaica and the holiday experience

  • 18.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Håkansson, Johan
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Isacsson, Gunnar
    Regionförstoring och regionförminskning?: Individers räckhåll – platsbundenhet, rörlighet och kön2010In: Rörlighet, pendling och regionförstoring för bättre kompetensförsörjning, sysselsättning och hållbar tillväxt: Resultatredovisningar från 15 FoU-projekt inom VINNOVAs DYNAMO-program, Stockholm, 2010, p. 20-25Conference paper (Other academic)
  • 19.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Håkansson, Johan
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Möller, Peter
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Westholm, Erik
    Dalarna University, School of Technology and Business Studies, Human Geography.
    En väg till utveckling?: Betydelsen av väginvesteringar för regional utveckling - exemplet Falun-Borlänge2007Report (Other academic)
    Abstract [sv]

    Denna rapport behandlar förutsättningar för regionala utvecklingseffekter av en väginvestering. Projektet är en inledande studie kring effekterna av vägen mellan Falun och Borlänge som öppnades för trafik 2005. Projektet är finansierat av Vägverket. Projektet avser att besvara två huvudsakliga frågeställningar: Vilka samhälleliga effekter får en ny väg mellan två städer som ligger inom samma lokala arbetsmarknad? Kan betydelsen för en region av en väginvestering påverkas genom medvetet arbete från regionens aktörer för att utnyttja dess potential? I vår studie går vi bortom själva tidsvinsten och fördjupar oss i hur utbytet mellan de två kommunerna ser ut och förändras. Vi vill också komma åt orsakerna till dessa förändringar. Det är intressant för oss hur aktörernas perspektiv och förväntningar omvandlas till beslut kring resande, byggande, kollektivtrafiksatsningar osv. Betydelsen av den nya vägen avgörs till stor del av hur regionens aktörer ser på den och agerar för att ta vara på dess potential. Studien kan ses som en förstudie. Avsikten har varit att studera utbytet mellan orterna innan vägens färdigställande och att kartlägga synen på regionens potential, vägens betydelse hos företrädare för näringslivsorganisationer, större arbetsgivare, politiker, m fl. Frågorna måste besvaras genom flera olika delstudier med skilda perspektiv. Vi har arbetat med intervjuer med beslutsfattare i den berörda regionen, vi har studerat pendlingsrörelser, analyserat kollektivtrafikens utveckling och vi har försökt att sätta in vägen i ett regionalpolitiskt utvecklingsperspektiv. Fokus i studien ligger på institutionella förhållanden och begrepp och processer i regional utveckling.

  • 20.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Lucarelli, Andrea
    Stockholm University.
    The dialogical relationship between spatial planning and place branding: Conceptualizing regionalization discourses in Sweden2019In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944Article in journal (Refereed)
    Abstract [en]

    The aim of this paper is to offer an empirically grounded conceptualization of the dialogical relationship between spatial planning and place branding in the context of regionalization. The analysis displays the discursive nature of such relationship by highlighting the intertwining of spatial planning with place branding as strategic actions devoted to, and included in, regional development processes. The analysis is based on two cases in Sweden. The first is linked to the emergence of the brand 'Stockholm, the Capital of Scandinavia', and the other is linked to the emergence of the brand 'Swedish Lapland'. By combining data collected longitudinally, these cases represent two contrasting examples of dialogical relationships that materialize through two distinct yet somehow similar strategic processes of regionalization. Based on the two cases, the paper presents and discusses an empirically driven, albeit conceptual, model that highlights the dialogical relationship of regionalization as regional strategic policy and points out its spatial and political evolutionary features.

  • 21.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Macuchova, Zuzana
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Rudholm, Niklas
    Dalarna University, School of Technology and Business Studies, Economics.
    Rydell, Alexis
    Dalarna University, School of Technology and Business Studies, Occupational science.
    Willingness to commute long distance among job seekers in Dalarna, Sweden2013In: Journal of Transport Geography, ISSN 0966-6923, E-ISSN 1873-1236, Vol. 28, p. 49-55Article in journal (Refereed)
    Abstract [en]

    Previous studies on commuting behavior and willingness towards commuting have analyzed individuals who are active in the workforce and have largely focused on larger metropolitan regions. This paper presents results from a survey of unemployed job seekers in the county of Dalarna, Sweden and analyzes the differences in willingness towards long-distance commuting between individuals with different socio-economic situations and experiences of unemployment. The analysis is conducted through a linear probability model complemented with a logistic regression model. Conclusions are drawn on the socio-economic factors that influence the probability of an individual’s willingness to commute longer than 40 minutes. The analysis also takes interaction between different factors into account. The study concludes that the factors influencing the willingness to commute are gender, level of education, and the presence of children in the household. Furthermore, the interactions between age and length of unemployment, age and educational level, and age and gender are shown to be significant in the willingness to commute long distances.

  • 22.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Maureira, Teresa
    Uppsala Universitet, Kulturgeografiska institutionen.
    Performing identity and culture in Indigenous tourism: a study of Indigenous communities in Québec, Canada2015In: Journal of Tourism and Cultural Change, ISSN 1476-6825, E-ISSN 1747-7654, Vol. 30, no 12, p. 1-14Article in journal (Refereed)
    Abstract [en]

    The aim of this paper is to analyze the ways in which Indigenous tourism affects representations of identity and culture, and how tourism practices are described, negotiated and related to development in Indigenous communities. This aim is met through a study, including interviews and observations in Québec, Canada, where Indigenous tourism has received increased attention and economic importance in recent years. Tourism is put forward as positive for economic as well as social and cultural development, through alternative income opportunities and the revalorization of traditions and cultural practices. Individuals from four different ethnic nations were involved in the study: Innu (formerly known as Montagnais), Cree (Eeyou), Wôbanaki (Abénakis) and Hurons (Wendat). From the interviews conducted for this study, we find that Indigenous tourism influences the ways in which individuals see themselves, and how they perceive their identity and culture. Through the production of Indigenous tourism products, the notion of authenticity is challenged, and performed in ways that benefit contemporary life within the communities. But these performances may also reproduce or challenge traditional Indigenous identities, and fuel tensions and conflicts between different groups within the communities.

  • 23.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heritage tourism and inherited institutional structures: the case of Falun Great Copper Mountain2011In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 11, no 1, p. 54-75Article in journal (Refereed)
    Abstract [en]

    This study focuses on the local resource that a mine represents and analyses the role of stakeholders and institutions during the development of heritage tourism. The paper aims to examine the role of stakeholders and their interpretation of heritage in the management process in the case of the Great Copper Mountain World Heritage Site in Falun, Sweden. The paper focuses on local strategies for developing heritage tourism in which concepts of institutions and path dependency in terms of inherited social and economic structures can shed light on more general local development processes. The empirical material consists of interviews, official documents and marketing material. While the goal of many of the interviewed stakeholders is to promote tourism development, a common view is often lacking in terms of what the tourist product is or how the role of the World Heritage Site can be interpreted with regard to tourism activities. There are also sceptical voices regarding the development of activities and attractions devoted to entertainment without educational purposes. The marketing texts focus on the landscape and the 17th century system of production, which further supports the view that the preservation of the remnants from this period will be prioritised in contemporary management policies. The present paper interprets this concept as an indication of the strength of the institutions and ideas that promote the importance of education and historical facts related to mining communicated by former mining-related stakeholders as well as by heritage organisations, including UNESCO.

  • 24.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Mine as a resource for regional development: mining and cultural tourism institutions and landscapes in Falun and Kiruna2006In: Conference ”World heritage – current research questions”, Falun, 16-17 November, 2006Conference paper (Other academic)
    Abstract [en]

    A mine is not only a site for the production of minerals. The industrial landscape surrounding the mine with the large slag heaps and typical buildings and environments have for hundreds of years been a symbol of production processes, profitable business and hard work. The very same landscape is now interpreted and given quite different meaning depending on the role of the mine in place specific contexts and a global system of production and consumption processes. In the mines of Falun and Kiruna the industrial landscapes are used and given meaning in different ways. One of the reasons for this is that the mine in Falun has been closed since 1992 and the mine in Kiruna is still in use. The landscape as a symbol for the history of the mining and its surrounding activities in Falun are now developed for different types of experience-related activities. The mine in Falun is also classified as a world heritage by UNESCO which gives the mine a special status as an important cultural heritage site. In Kiruna the industrial landscape of the mine is not primarily a landscape of experiences and cultural preservation. The mining company, Luossavaara-Kiirunavaara AB (LKAB) is planning to expand the production with enormous consequences for the town of Kiruna and its cultural heritage. At the same time the industrial landscape of the Kiruna mine is also a potential resource for experiences both in terms of the historical mining town with its old church but also the spectacular mountains of waste stones and the sound of the ongoing production under ground.

  • 25.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Mines and places in transition: The production and consumption of industrial landscapes in Falun and Kiruna2006In: Världsarvskonferens - forskning om världsarvet, Falun, 2006Conference paper (Other academic)
  • 26.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Mines and places in transition: The production and consumption of industrial landscapes in Falun and Kiruna.2007In: Session: Geographies of Cultural Industries and Tourism, Bergen, 2007Conference paper (Other academic)
    Abstract [en]

    Nowadays a mine is seeing not only as a site for the production of minerals. The very same landscape is now also interpreted and given quite different meaning depending on the role of the mine in place specific contexts and a global system of production and consumption processes. Depending on this perspective there are two localities of Falun and Kiruna where the industrial landscapes are used and given meaning in different ways. In Kiruna the iron ore production in response to the external markets demand is expanding. It is a reality that the central parts of the city will be relocated in order to avoid the risk of damage due to the operations in the mine. The latter way of using the natural resource is looked upon as a traditional and thus of an unquestionable matter. Transition to the post-industrial society in Europe made it clear that even mines should be given a different role or face. The transition from one type of industrial production system to more consumer-oriented and highly of a cultural/historical importance is one the way in Falun. Are these ways of seeing the mine contradict with each other? How do they contribute to the overall economic development in these two localities? Our project aims to examine the similarities/differences between the two production systems in order to get deeper understanding of processes that generate regional growth.

  • 27.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Tourism development in the Russian Arctic: Reproducing or challenging the hegemonic masculinities of the frontier2018In: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 18, no 1, p. 67-80Article in journal (Refereed)
    Abstract [en]

    The image of the Arctic can be understood as a part of a larger discourse of the north as an uncivilized, untamed frontier, not suitable or accessible for modern, urban people, but a place for strong adventurers, hunters, and explorers. In this study, we seek to understand how hegemonic masculinities of the north both inform and are challenged by tourism and its representations and practices in the Russian Arctic, in particular the Nenets Autonomous District (NAD). The study is based on the analysis of data collected during several field trips to the region during the period of 2012-2013 and 2014, including semistructured interviews with key stakeholders and observations of tourism practices, as well as content analysis of promotional images of selected tourism companies. Tourism in the NAD is typically adventure based: snowmobile safaris, fishing, hunting, and white-water rafting. There are also different types of indigenous tourism, such as living with reindeer herders for a period of time. The tourism industry covered herein consisted of microfirms and small businesses. The entrepreneurs were all middle-aged Russian men and the tourists were predominantly male middle class Russians from metropolitan regions, traveling as groups of friends or colleagues. The results show that despite the willingness of the tourism entrepreneurs to broaden their customer groups and offerings, the products reproduce the destination as a playground for (male) "hook and bullet" tourists. However, there are also examples of how tourism may challenge or reconstruct the understandings of typically masculine or feminine duties or roles in some specific local contexts.

  • 28.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography.
    World Heritage and tourism innovation: institutional frameworks and local adaptation2014In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 22, no 8, p. 1625-1640Article in journal (Refereed)
    Abstract [en]

    The interest in heritage as a tool for destination development has recently been substantial in Sweden, especially when it comes to receiving World Heritage (WH) status. The possibility of using the WH brand in developing tourism products and marketing destinations has great potential for many heritage destinations. The aim of this paper is to discuss innovation processes within heritage tourism. The focus is on the role of WH status as a factor influencing innovative practices at different Swedish WH sites. This study uses qualitative methods, such as interviews and analysis of written material from five selected Swedish WH sites, with in-depth analysis of the Great Copper Mountain in Falun. To what extent does WH status change the preconditions for tourism development at WH destinations? What is the role of institutional frameworks in this process? This paper will show how WH may facilitate tourism innovation mainly through developing new products and marketing strategies, but also by institutional innovations concerning new forms of collaboration and networks.

  • 29.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Hinnerth, Andreas
    Dalarna University, School of Technology and Business Studies, Human Geography.
    The quest for snow: Adaptation strategies of alpine skiing destinations in Sweden2013Report (Other academic)
    Abstract [en]

    The impact of climate change is considered one of the major challenges that the winter sport tourism industry faces today. Sälen, one of the major skiing destinations in Sweden, is situated in the southernmost part of the Swedish mountain range and is therefore one of the most vulnerable destinations when it comes to the effects of climate change. The aim of this paper is to examine and discuss adaptation strategies to climate change that have been implemented in Sälen, with a special focus on increased snowmaking. We discuss snowmaking in relation to alternative adaptation strategies such as increased summer tourism, and relate the adaptation strategies encountered in Sälen to how destinations in the Austrian Alps, which have warmer temperatures, have approached the situation. Those that we interpret as adaptation strategies are mainly focused on maintaining the mass touristic character of winter sports destinations and even extending the production of downhill skiing. These strategies of adaptation and development demand continued intensive snowmaking and an even accentuated quest for snow. However, Sälen is trying to overcome its dependence on downhill skiing as its sole and dominant activity. The strategy of developing summer tourism is problematic, however, not least in relation to the parallel advance in increased snowmaking. 

  • 30.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pettersson, Katarina
    Sveriges Lantbruksuniversitet, SLU Ultuna.
    Performing gender and rurality in Swedish farm tourism2015In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 15, no 1-2, p. 138-151Article in journal (Refereed)
    Abstract [en]

    The diversification of farming towards more service-intensive businesses enables innovation and competitiveness within the farming sector. However, running a hospitality and tourism business significantly differs from farming and requires different competencies. It entails face-to-face customer relationships and creating experiences based on the identity of the place and the entrepreneurs. By inviting in guests/customers, the farm is transformed from primarily an agricultural production place to one that produces experiences and services. This paper aims to analyse and discuss how women engaged in farm tourism perform rural and gender identities by producing experiences and services, and how these performances may reproduce or challenge traditional rural and gender identities. The study is based on interviews with women in the two regions Dalarna and Uppland who run tourism businesses on working farms. The interviews show that the entrepreneurs must cope with tensions and conflicts between agricultural production and tourism at the farms in terms of not only practical work and duties, but also how gendered farming identities are performed.

  • 31.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Pettersson, Katarina
    Sveriges Lantbruksuniversitet, SLU.
    Women tourism entrepreneurs: Doing gender on farms in Sweden2014In: Gender in Management, ISSN 1754-2413, E-ISSN 1754-2421, Vol. 29, no 8, p. 487-504Article in journal (Refereed)
  • 32.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Thulemark, Maria
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Förutsättningar för pendling i sårbara arbetsmarknadsregioner2009Report (Other academic)
    Abstract [sv]

    Regionförstoring är ett begrepp som under senare tid blivit allt mer populärt inom såväl forskning som politik och planering. Regionförstoring genom ökad rörlighet på arbetsmarknaden har identifierats som ett medel för att åstadkomma regional tillväxt inom den regionala utvecklingspolitiken. Då förutsättningarna för regionförstoring avgörs i individers möjlighet att pendla undersöker vi i denna rapport förutsättningar för pendling bland anställda vid två företag i en arbetsmarknadsregion som betecknas som en sårbar industriregion. Denna typ av region kan ha särskilt mycket att vinna på en ökad pendling då utbudet på arbetsmarknaden är begränsat. Samtidigt är det viktigt att förstå de individuella förutsättningarna i varje lokal kontext för att få kunskap om de faktiska möjligheterna till pendling och arbetsresor. Rapporten syftar till att undersöka hur förutsättningarna för pendling skiljer sig åt för individer i en sårbar region. De aspekter som vi särskilt fokuserar på är betydelsen av utbildningsnivå och kön för benägenheten att pendla. Det empiriska materialet som ligger till grund för resultaten är dels en enkätundersökning och dels intervjuer, både enskilda och i fokusgrupper, med anställda på företagen Spendrups bryggeri AB och ABB Power Systems.

  • 33.
    Heldt Cassel, Susanna
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Thulemark, Maria
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Inflyttning till fjälldestinationer: exempel från Idre och Sälen2012In: På gränsen: Interaktion, attraktivitet och globalisering i inre Skandinavien / [ed] Eva Olsson, Atle Hauge och Birgitta Ericsson, Karlstad: Karlstad University Press, 2012, p. 183-194Chapter in book (Other (popular science, discussion, etc.))
  • 34.
    Heldt, Tobias
    et al.
    Dalarna University, School of Technology and Business Studies, Economics.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Skoterturismen och utvecklingen i Funäsdalsfjällen: En uppföljning av projektet "Hållbar utveckling i Funäsdalsfjällen"2007Report (Other academic)
    Abstract [sv]

    Projektet ”Hållbar utveckling i Funäsdalsfjällen” pågick under 1999-2001 och har både nationellt och internationellt omskrivits som ett lyckosamt och banbrytande projekt med målsättning att utveckla skoterturism i den svenska fjällvärlden utan att konflikter och störningar uppstår som kan försämra förutsättningarna för andra turismgrenar i området. Syftet med denna rapport är att redovisa resultaten från en uppföljningsstudie av projektet ”Hållbar utveckling i Funäsdals¬fjällen”. Projektets olika delmål har följts upp dels via en enkätstudie riktad till ett urval av skoter- och turskidåkare som besökt Funäsdalsfjällen, dels via ett antal djupintervjuer med företrädare för de olika lokala intressegrupperna. Dessutom har skoterturismens effekter på den lokala ekonomin specialstuderas inom ramen för ett examensarbete. Vi bedömer att projektet har varit lyckat och uppfyllt de målsättningar som satts upp för projektets verksamhet på kort sikt. En viktig förklaring till detta har varit projektets utgångspunkt i konsensusbeslut. Från intervjustudien blir det tydligt att de olika grupperna av aktörer och intressenter har olika syn på hur utvecklingen i Funäsdalsfjällen ska se ut på lång sikt. Vissa vill exempelvis fortsätta att utveckla skoterturismen medan andra anser att gränsen för skoteråkningens påverkan i området är nådd. För fortsatt hållbar utveckling i området är det sannolikt mycket viktigt att alla intressegrupper fortsätter att delta i arbetet med att utveckla Funäsdalfjällen.

  • 35.
    Håkansson, Johan
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Regionförstoring i tvillingstaden: Institutionella effekter av en väginvestering mellan två huvudorter2006Conference paper (Other academic)
  • 36.
    Lundmark, Mats
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Thulemark, Maria
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    In-migration to tourism labour markets: A study on migration to Malung-Sälen and Älvdalen2012Report (Other academic)
  • 37. Mattsson, Karin Tillberg
    et al.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Immigrant entrepreneurs and potentials for path creating tourism development in rural Sweden2019In: Tourism Planning & Development, ISSN 2156-8316, E-ISSN 2156-8324, p. 1-20Article in journal (Refereed)
    Abstract [en]

    This paper investigates the potential of immigrant tourism entrepreneurs to contribute to tourism development and to the goals of regional tourism policy through the creation of new paths of development. Based on qualitative interviews in the county of Gävleborg in Sweden, the paper contributes to understanding the role of immigrant entrepreneurs in the context of public tourism development efforts in a rural region characterized by primary resource based and manufacturing industries. The findings suggest that the strategies and agencies of several immigrant entrepreneurs are in line with the public regional development efforts to achieve new touristic products, growth of foreign visitor numbers and increased co-operation among tourism stakeholders. The paper also highlights the barriers faced by the immigrant entrepreneurs and regional tourism development actors in their efforts to increase professionalization and co-operation among local stakeholders. Finally, we argue that if the potential for immigrant tourism entrepreneurs to contribute with external networks and new knowledge for tourism development should be realised, public efforts to stimulate networking between tourism firms and with other business sectors need to be stable and long term.

  • 38.
    Mörner, Cecilia
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    The Legacy of Mining: Visual Representations and Narrative Constructions of a Swedish Heritage Tourist Destination2011In: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 11, no 1, p. 1-15Article in journal (Refereed)
    Abstract [en]

    This paper examines the marketing and management efforts that have been undertaken to make the Falun World Heritage Site a successful tourist destination in terms of hegemonic, visual representations and narrative constructions. Visual representation is assumed to be a vital aspect of the construction of narratives used to promote tourist destinations. The idea of a narrative as something that constructs sites as comprehensible places through visual representation can be used to illuminate the logic of heritage tourism and branding destinations. The paper argues that representations of a heritage site that are closely related to hegemonic ideas of the site’s history are not necessarily the most profitable ones. If the heritage site is to contribute to local development and tourism, it is essential to understand what the representations of heritage communicate. Using the Falun World Heritage Site as a case study, the article aims to show how the attraction of a site can be hindered by hegemonic assumptions of its history, and therefore of its most interesting and valuable aspects. Analyses of Falun’s marketing, as well as the site itself, show that the constructed hegemonic narratives about the Falun Mine primarily concern men, masculinity and nationalism. Visitors are offered an opportunity to take part through narratives of the Swedish Great Power Period, as constructed and experienced by male geniuses and male mineworkers. These are the stories that correspond to the hegemonic view of those who manage and market the site.

  • 39.
    Pashkevich, Albina
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Creation and re-creation of mining heritage: lessons from Kiruna in Northern Sweden2011In: Well-being in Tourism and Recreation : Book of Abstracts, Rovaniemi: University of Lapland , 2011Conference paper (Other academic)
    Abstract [en]

    Several conflict arenas and differing views concerning the future development of tourism in Kiruna are discussed in this study. The necessity of relocation of parts of the town centre has attracted a considerable media attention and has been utilized to further strengthen the image of Kiruna as a unique destination, especially among international visitors. Parallel to this rather speculative development a local cultural organisation asks for careful considerations regarding preservation of heritage and buildings that symbolises the history of the mine. The study is based on interviews with principle stakeholders together with an analysis of the debate on mining heritage and tourism development in local, regional and national press between the years 2000-2010.

  • 40.
    Pashkevich, Albina
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Gender relations in tourism in the Russian arctic: representations and practices2014In: Conferences at Copenhagen Business School, 23rd Nordic Symposium on Tourism and Hospitality Research: Value of Tourism for Destination, Copenhagen, 2014Conference paper (Refereed)
    Abstract [en]

    Remote territories of the Russian Arctic have historically been subject to conquest and exploration and depicted as a periphery for resource extraction and male adventures. Tourism has recently been introduced as an alternative source of income for indigenous groups that previously lived solely on reindeer herding. However, the tourism sector is still very small and under-developed in the area despite public policies and different national and regional projects to promote tourism. This study analyses how tourism operations in Northwestern Russia use representations of the Arctic and of gender identities in the production and promotion of tourism experiences. The representation and practices of nature- and indigenous tourism operations studied through participant observations made during field trips to the territories of Nenets Autonomous Okrug. The observations complemented with tourism stakeholders’ interviews and content analysis of promotional material from the tourism businesses in the area. The purpose of the study is to get an understanding of the content and meaning of representations and practices of tourism in the Russian Arctic.

    We analyse the cultural constructions of places shaped by gendered representations of people and indigenous culture. In what ways are indigenous men and women depicted and what types of place identities are constructed through representations and practices in tourism operations?  We follow Roy (1997) and Edensor (2000) allowing the hosts to speak and become agents in the portrayal of the contemporary tourist practices accommodating the demands of modern tourists. We find that there is a strict gender division of tasks and responsibilities within tourism in the case study area. Service operations in villages and in this region predominantly employ women (hotels, restaurants, shops, and so on); however, out in the tundra, men predominate in high status service functions such as guides within hunting and fishing trips. The results show that the promotion and tourism offers in the area strengthening the notion of (re)production of colonial representations and experiences of the place and its peoples as exotic and the “Other”. The marketing of the area stresses the possibilities to explore unspoilt and remote areas (“snowscapes”). The tourism practices in the Russian Arctic are focused on physical endurance and masculine coded activities and behaviour. 

  • 41.
    Pashkevich, Albina
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Tourism experiences for some of for many?: Examples From the Destination Development of Kiruna, Northern Sweden2011In: Annual Meeting of the Association of American Geographers, Seattle, 2011Conference paper (Other academic)
    Abstract [en]

    Destinations in the Arctic has been trying to position themselves in the areas of niche and small-scale tourism often claiming that this type of tourism is more sustainable and thereby also could be labelled and promoted as eco-tourism. This study focuses on Kiruna, Sweden, as an example of a destination with a unique profile that is used to attract a specific group of tourists. There are several factors attributing to the type of image that has been created and actively promoted for the tourists searching for both traditional and rather special tourism, such as polar light, midnight sun, indigenous Sami culture, nature tourism, film and music festivals, one of the deepest ongoing underground iron ore mines and space tourism. The latest developments show the signs of the destination specifically targeting more affluent visitors. The focus of this paper is to analyse the marketing strategies of the main actors at the destination and gain knowledge on how small and medium size enterprises actively choose their target groups and how they relate to the marketing of the destination of Kiruna. What are the consequences of these strategies for the businesses and for the destination as a whole? The study utilises qualitative interviews as well as secondary data available from different published and electronic sources.

  • 42.
    Pashkevich, Albina
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Muller, Dieter
    Lundmark, Linda
    de la Barre, Suzanne
    Role of tourism development for the sustainable development of the indigenous communities of Arctic2011Conference paper (Other academic)
  • 43.
    Thulemark, Maria
    et al.
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Lundmark, Mats
    Dalarna University, School of Technology and Business Studies, Human Geography. Örebro Universitet.
    Heldt Cassel, Susanna
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Tourism employment and creative in-migrants2014In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 14, no 4, p. 403-421Article in journal (Refereed)
    Abstract [en]

    This paper analyses the importance of tourism employment for in-migration to Malung/Salen and alvdalen, two rural municipalities hosting two major tourist destinations in the southern Swedish mountains. It uses micro-data from a database that includes, among many other variables, residence and employment information. This work is explorative and uses longitudinal data that permit examining individuals and go beyond simple net employment figures to show that many in-migrants to these municipalities are employed in tourism and constitute part of what is defined as the "creative workforce" in the local labour market. In this sense, tourism employment is found to be a pull factor for in-migration of highly skilled and well-paid people.

1 - 43 of 43
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