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  • 1.
    Hanefors, Monica
    Högskolan Dalarna, Akademin Utbildning och humaniora, Socialantropologi.
    Book review: The Tourist Experience2003Ingår i: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 4, nr 3, s. 177-178Artikel, recension (Övrigt vetenskapligt)
  • 2.
    Heldt Cassel, Susanna
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Hay Walters, Nicole
    School of Hospitality and Tourism Management, College of Business and Management,.
    Still a white paradise?: Photographic representations of Jamaica as a tourism destination2016Ingår i: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 16, nr 1/2, s. 59-74Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Visual images, from travel brochures and television commercials to internet advertisements, represent a powerful element of tourist destination marketing. This article seeks to understand how destination marketing represents people and places through visual images while examining the role of tourism discourse in the construction of cultural meanings and identity. Using Jamaica as a case study, the researchers explore the issue of contemporary touristic images. A combination of content and discourse analysis was used to examine images included in printed marketing materials and on the DMO’s website drawing upon postcolonial theory as a critical and contextual perspective that provides an interpretation of the meanings that are conveyed by these representations. The main findings indicate that decades after the end of colonialism in Jamaica, marketers perpetuate the presentation of paradisal destination images using visual representations. It is argued that colonial tropes and practices of “Othering” remain fundamental to the meaning and rationale of seeing Jamaica and the travel experience. However, this study also identified strategies that could be further explored in an effort to counteract colonial discourse, as the use of culture and local folkways opens up avenues for the (re)evaluation and (re)representation of Jamaica and the holiday experience

  • 3.
    Heldt Cassel, Susanna
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Tourism development in the Russian Arctic: Reproducing or challenging the hegemonic masculinities of the frontier2018Ingår i: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 18, nr 1, s. 67-80Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The image of the Arctic can be understood as a part of a larger discourse of the north as an uncivilized, untamed frontier, not suitable or accessible for modern, urban people, but a place for strong adventurers, hunters, and explorers. In this study, we seek to understand how hegemonic masculinities of the north both inform and are challenged by tourism and its representations and practices in the Russian Arctic, in particular the Nenets Autonomous District (NAD). The study is based on the analysis of data collected during several field trips to the region during the period of 2012-2013 and 2014, including semistructured interviews with key stakeholders and observations of tourism practices, as well as content analysis of promotional images of selected tourism companies. Tourism in the NAD is typically adventure based: snowmobile safaris, fishing, hunting, and white-water rafting. There are also different types of indigenous tourism, such as living with reindeer herders for a period of time. The tourism industry covered herein consisted of microfirms and small businesses. The entrepreneurs were all middle-aged Russian men and the tourists were predominantly male middle class Russians from metropolitan regions, traveling as groups of friends or colleagues. The results show that despite the willingness of the tourism entrepreneurs to broaden their customer groups and offerings, the products reproduce the destination as a playground for (male) "hook and bullet" tourists. However, there are also examples of how tourism may challenge or reconstruct the understandings of typically masculine or feminine duties or roles in some specific local contexts.

  • 4.
    Mörner, Cecilia
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Heldt Cassel, Susanna
    Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    The Legacy of Mining: Visual Representations and Narrative Constructions of a Swedish Heritage Tourist Destination2011Ingår i: Tourism, Culture & Communication, ISSN 1098-304X, E-ISSN 1943-4146, Vol. 11, nr 1, s. 1-15Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper examines the marketing and management efforts that have been undertaken to make the Falun World Heritage Site a successful tourist destination in terms of hegemonic, visual representations and narrative constructions. Visual representation is assumed to be a vital aspect of the construction of narratives used to promote tourist destinations. The idea of a narrative as something that constructs sites as comprehensible places through visual representation can be used to illuminate the logic of heritage tourism and branding destinations. The paper argues that representations of a heritage site that are closely related to hegemonic ideas of the site’s history are not necessarily the most profitable ones. If the heritage site is to contribute to local development and tourism, it is essential to understand what the representations of heritage communicate. Using the Falun World Heritage Site as a case study, the article aims to show how the attraction of a site can be hindered by hegemonic assumptions of its history, and therefore of its most interesting and valuable aspects. Analyses of Falun’s marketing, as well as the site itself, show that the constructed hegemonic narratives about the Falun Mine primarily concern men, masculinity and nationalism. Visitors are offered an opportunity to take part through narratives of the Swedish Great Power Period, as constructed and experienced by male geniuses and male mineworkers. These are the stories that correspond to the hegemonic view of those who manage and market the site.

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