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  • 101.
    Stiebe, Michael
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Considering Tourist Potential: Cultural and Religious Tourism: The Luther Decade and the 36th German Protestant Kirchentag2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Protestant Reformation initiated by Martin Luther in Wittenberg celebrates its 500

    th anniversary in 2017. The Luther Decade, a large event series lasting from 2008 to 2017, was established to celebrate this major jubilee in Germany. The Luther Decade is an ideal case to illustrate the links between cultural and religious tourism. The complexity of Germany’s political and organizational structures led to an immensely high number of different stakeholders throughout this event series. This research aims to understand some of the major stakeholder collaborations during the Luther Decade. Examples from the cultural and spiritual tourism sector are portrayed, an overview of the public’s financial stake is given, and collaborations between state churches, tourist authorities and private companies are exemplified. A thorough literature review was followed by qualitative interviews with domestic and foreign stakeholders of the Luther Decade, observations at significant places, and two quantitative surveys regarding tourists’ travel motivations to back up qualitative findings and compare to previously conducted research on the topic by other authors. Cultural motivations have proven the most important for tourists attending events of the Luther Decade, with spiritual motivation playing a large but still secondary role among most tourists. Major deviations in respect of travel motivations have been found amongst different source markets, such as the American and Dutch who were primarily spiritually motivated. Both negative and positive examples of stakeholder collaboration have been identified, the complexity of tourism policy and planning was criticized very often. The findings of this research generally matched failures diagnosed by previous researchers and led to a few recommended changes. Attracting spiritual tourists by using the rich Protestant history of the region could be a great chance to increase the share of foreign tourists in Thuringia and Saxony-Anhalt to more than 10% in the future. These states show proficient skills in using their historical potential for tourism purposes but should yet differentiate and adjust their tourism marketing campaigns to use the potential of foreign Luther pilgrims. Furthermore, marketing, planning and political resources should be pooled and hierarchies should be downsized to enable the development of contextual regional tourism brands instead of limiting it to the political borders of the federal states, respectively outdated and scattered borders of the 20 Evangelic state churches of Germany.

  • 102.
    Stjernström, Olle
    et al.
    Umeå University.
    Pashkevich, Albina
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Dalarna University, School of Technology and Business Studies, Human Geography.
    Who owns this land?2013Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    In the Arctic region there is plenty of space for various activities. The Arctic region is increasingly interesting from many perspectives on different geographical levels. Exploitation of natural resources such as minerals, oil, gas and timber has over the last decades put Arctic region in focus since the global warming increases the accessibility to the Arctic but also due to the fact that the region is rich of unexploited natural resources. This development challenges or threatens to environment, local population and indigenous populations rights. It also challenges the governance of the Arctic region. In the Nordic countries local governance is a natural part of the political system. Local governance includes local population and local economic interest in the governance and planning of the local and regional level. The focus on the arctic regions also involves geopolitical interests (by security reason but also by trade reason and natural resources). This means that in many cases supranational geopolitical and or global resource interests coincide with local interests and environmental interest. This study is focused on how these interests on different geographical levels relates to each other on a specific location. The location is here Franz Josephs Land in the very far north Arctic. The study focuses three main interests. International tourism in the area, environmental issues, interests and legal framework in Franz Josephs Land, and the geopolitical interest of Franz Josephs land. The latter  relates both the strategic localization of the study area but also the proximity to natural resources.

  • 103.
    Sustersic, Vladimir
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Short lived vampire: The Failure of Destination Collaboration: A case study ofValjevo, Serbia2015Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The importance of stakeholder collaboration within a tourism destination is widelyrecognized in the literature. However, this process seems to be very complex and challengingdue to multiple actors with interest in tourism development and fragmented nature ofdestinations. Both, influental and competent stakeholders need to be considered in tourismplanning and decision-making, in order to avoid conflicts and provide integral tourist product.This paper explores the case in which the process of collaboration was very complex,followed by many discrepancies and limitations. It is dealing with the formation andevolution of a destination collaboration and controversial promotional idea. By usingqualitative method of interviews, the paper seeks to reveal the main reasons which influencedthe failure of a major collaborative initiative supported by number of destinationstakeholders. This will be done by exploring the case of disagreement over a joint marketingidea between the official government-led DMO and industry-led cluster. For the empiricalanalysis, the case of destination Valjevo in Serbia was choosen. It is a destination that isfacing a number of problems typical for many tourist places in Serbia. The area is verydiverse, with a large number of potential tourist products, narratives, events, and alreadyexisting associations. The idea of using a figure of a vampire to promote Valjevo as a touristdestination was triggering a series of problems and criticism. In-depth interviews with a totalof seven respondents were carried out in order to collect the primary data for the research.The results have shed light on six main groups of factors that synergistically contribute to thedestination collaboration failure, namely: public pressure, lack of support and understanding,interpersonal relations and personalities, membership structure and internal factors, includingthe inactivity of the members themselves. Competitive relations among official DMO andmembers of the collaborative initiative seem to be particularly important and limiting for thesuccess of destination collaboration in this case. It shows that disagreement about the ways ofpromotion can be an important constraint and a factor of instability, which can infect thewhole collaborative process and question its further existence. The results confirm thecomplexity of relations and perspectives within a single tourism destination, made up of alarge number of stakeholders with their own system of thinking and acting.

  • 104.
    Thulemark, Maria
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Dalarna University, School of Technology and Business Studies, Human Geography.
    Community formation and sense of place: Seasonal tourism workers in rural Sweden2017In: Population, Space and Place, ISSN 1544-8444, E-ISSN 1544-8452, Vol. 23, no 3, article id UNSP e2018Article in journal (Refereed)
    Abstract [en]

    Seasonal tourism workers in the Swedish mountains can be conceptualised as members of occupational communities. For members of such a community, the dual relationship between the job and other members are important. However, a place perspective might be fruitful, as place amenities are expected drivers of job acceptance. By studying seasonal workers' relation to place, through the lens of their ‘membership’ of an occupational community, it is possible to capture both the individual sense of place and the group's shared sense of place. The former is highly important, as social relations among the workers are particularly significant. In this study, the conceptual framework of occupational communities is modified to better suit temporary and mobile workers in amenity-rich rural areas. The overall aim of this paper is to investigate how seasonal tourism employees can be analysed as an occupational community. Further, it studies the ways in which a particular tourism-related occupational community perceives and connects to its location, as well as the ways in which seasonal tourism workers perceive the role of place and community in their everyday lives and future plans. Hence, this article concludes that members of an occupational community have a dual attachment to place. This type of community could exist and move around without being affected by the geographical place, but the place has affective possibilities influencing the workers, and in an isolated rural place, the community has more space to grow stronger. Copyright © 2016 John Wiley & Sons, Ltd.

  • 105.
    Ticao Hernaez, Gynn Heissy
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Mavromatis Klempin, Lukas
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Representation of the Sámi Culture in Tourism in Sweden:: A Thematic Analysis of Marketing Websites from Swedish Lapland2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The following thesis examines the representation of Sámi that reside in the Swedish part of Lapland. Tourism has been a complement to the traditional occupations for many Sámi. However, representations of Sámi in web-marketing may be misleading the tourists in their understanding of the Indigenous people. The aim of the thesis is to examine regional marketing material in Sweden, found online, through a thematic analysis to highlight patterns and themes that are utilized for a competitiveness in the market. The use of language, when referring to Sámi, and adjectives to describe landscape, food, and people were focused upon. Six webpages were analysed, which showed a strong focus of the marketing material on reindeer, languages, handicrafts and food.

  • 106.
    Tisagieva, Sousanna
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The image of Greece as a tourist destination presented in Russian travel blogs: Content textual analysis of Russian travel blogs about Greece2018Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Each destination has its own image that emerges within tourists and which is based on positive and negative associations. The destination selection process of tourists is significantly influenced by the available information about it. One of the most popular information sources used by modern tourists in order to get a better idea about a destination is a travel blog, a new type of media aimed to help tourists to share their travel experiences with others. Thus, the information presented by travel bloggers plays a significant role in destination image formation and should be considered by destination marketers. The aim of this study is to define the image of Greece as a tourist destination presented in Russian travel blogs and focus on the strong and weak attributes of the destination. For analysis there are selected Russian bloggers who describe their post travel experience in Greece. A total amount of 100 blog posts written by 50 Russian travel bloggers were gathered and analysed by using NVIVO software. With the use of content analysis, the information found in the blogs is divided into five main themes. Each theme represents the most popular discussion topics by the bloggers. The analysis defines that the sample in this research focused on topics in their blogs such as: natural, social, cultural environment, tourist facilities and value. There are also made interesting observations concerning the processes of image formation based on the examples from the analyzed blogs, as well as the contract of the social environment observed by tourists in the capital and the islands. This study contributes to the development of destination image of Greece and the better understanding of modern Russian tourists and their needs.

  • 107.
    Tobeländer, Stefanie
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Destination image promotion: The case study of Hamburg and the cruise industry2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The destination image of a certain place is interfering the decision-making process of tourists. The information sources for the image are formed by different stakeholders. Due to the fact that not only the DMO of a certain destination promotes the image of the place, but also external stakeholders like the cruise line companies, the following research focuses on the induced destination image of the port destination Hamburg. Withthe help of a content analysis,the websites of the DMO of Hamburg and the relevant cruise operator have been analysed regarding the promotion of the destination image. While the cruise line industry has a specific focus on sightseeing and shopping, the DMO of Hamburg promotes the diversity of the city. However, the two induced destination images are mainly similar and only have small differences. Hence, there is one promoted destination image of Hamburg for two stakeholder groups: the DMO of the destination and the cruise industry. However, it is important to know the reality of this image.

  • 108.
    Toonen, Sanne
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    The emergence of the sharing economy: Changing consumer patterns of students regarding choice of accommodation2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The "Sharing Economy" is emerging and this has a major impact on the hospitality industry, and tourism industry, which is struggling to stay ahead of this little understood global megatrend. In particular the currently emerging trend of peer-to peer- rentals, which is part of the sharing economy spectrum, seems to become successful in attracting the younger generation, specifically students. This explorative thesis investigates why an increasing number of students choose peer-to-peer rentals as an alternative for a hotel, and placing this in the context of the current societal, technological and economical drivers influencing their decisions. It is essential to understand the underlying motivations of students enabling the hospitality and tourism industry to anticipate on newly visible consumer patterns. The research was conducted through qualitative research; 13 students who made use of peer-to-peer rentals platforms in the past, were interviewed. A questionnaire was created, which had the purpose to find out the main motivations of students to utilize peer-to-peer rentals. The main findings showed detailed descriptions of participant’s travel experiences and what they think an overnight stay should consist of. The participants demonstrated to attach great value on interacting with the local host, and locals present at the holiday destination. This might enhance the desired authentic experience the majority of the students seems to look for. Booking a peer-to peer rental makes that objective more reachable for the travelling student. Additionally, economic factors played a significant role in the decision making process, and to aspire authentic experiences. Analysing the motivations and consumer behaviour of students can benefit the hospitality and tourism industry to a great extent, as they reveal what factors are becoming more important with regards to booking an accommodation.

  • 109.
    Vatetco, Alexandra
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Sweden – a New Culinary Nation: Local Food as a Marketing Tool in the Promotional Material in Tourism2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Food has become one of the most important elements used in the marketing of destinations. This study analyzes the representation of the Swedish food in the promotional material in food tourism of Try Swedish project, as well as Jämtland and Väst Sverige regional promotion. The focus of the research is on the main elements represented in the chosen sample of the marketing material, its purpose and audience to which the material is addressed. The content analysis explores the qualitative data of Try Swedish, Jämtland and West Sweden websites and information received through the interviews with three representatives of these webpages, involved in promotion of Swedish food to tourists. The qualitative data collected through semi-structured interviews and content analysis provides inside look into the members´ experience in marketing of Swedish food, as well as the outsiders’ analytical view upon the representational material. The findings of this research demonstrate what has been achieved in the food promotion of Sweden so far and what needs improvement and special attention in order to achieve a status of "Sweden – a new culinary nation" according to the Ministry of Rural Affair vision.

  • 110.
    Wagner, Jens
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Guides of the Falu Mine: Perceptions of Differences and Similarities onDomestic and International Visitors2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Industrial heritage tourism has been in focus for many academic studies and tourism is an alternative developmental tool for mines and contributes to their economic success. This thesis is about the Falu Mine in Dalarna, Sweden, which has World Heritage status since 2001 and is one of the biggest attractions in the region. Its history and cultural importance are reasons for the importance of preserving the heritage. The Falu Mine is under the management of the Great Copper Mountain Trust and one of their ambitions is to ensure the continuous popularity among domestic and international visitors. In order to gain a better understanding of the visitors and to find strategies to improve performance, a visitor survey has been conducted in the summer of 2011. It is the authors believe that the guides of the Falu Mine have the best available insight and that their perceptions help to add to the understanding about the visitors. Therefore, this thesis aims to explore the perceptions of the guides about their visitors, to investigate how the perceptions correspond to the statistical results and to study if there are any differences between domestic and international visitors. The mixed methods approach will increase the depth and accuracy of the results, by linking qualitative with quantitative data. The results show that differences between domestic and international visitors exist, both proven by interviews with the guides and the visitor survey. These differences occur in the factors, such as level of education of the visitors, group size and number of children in the group, knowledge of the visitors prior to and after the visit, sources of information and the fulfillment of the visitor expectations. The perceptions emphasize how these differences impact the guided tours. The guides of the Falu Mine have to be aware of those differences in order to adjust the tour accordingly, as well as the management of the Falu Mine can use this knowledge in order to identify strategies for improving performance.

  • 111.
    Wallén, Elisa
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Hedström, Matilda
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Accessible tourism for all: A matter of equal rights to be a tourist Degree2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The overall quality of life increases by participation in leisure activities. The accessibility of

    destinations is crucial in order for everyone to have equal opportunity to experience them.

    Approximately 560 thousand people in Sweden have some form of physical disability. As a

    result they may require different types of assistance or aid to manage everyday life, which

    includes recreational activities. Everyone has the right to enjoy the nature and Sweden has a

    large number of national parks and national reserves. In many cases, the accessibility to these

    destinations is limited for people with physical impairments or disabilities. Stockholm

    archipelago is the largest one in Sweden with a great variety of natural- and cultural values.

    This area attracts a high number of tourists, especially during the summer season. Therefore,

    have the authors aimed this thesis to study how Swedish organizations operating within

    tourism for disabled are working to improve the accessibility for people with physical

    disabilities in Stockholm archipelago. To collect the data seven in-depth interviews were

    conducted with organizations who are working with accessibility and tourism for people with

    physical disabilities and have adequate knowledge regarding the topic. The results of the study

    indicate that the progress towards an accessible archipelago had a promising start. However,

    the development is slow and there is still much need for improvement. A lot of consideration

    needs to be taken when planning for improved accessibility and four main areas of importance

    were discovered.

  • 112.
    Weiler, Katrin
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Strategies to maximise the economic and social benefits of a sport tourism event: Case study of Vasaloppet, Sweden2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Although the impacts and benefits of sport tourism events have already been sufficiently researched, knowledge about the strategies and tactics needed to be undertaken in order to maximize these benefits of sport tourism events is limited. This paper aims to investigate the leveraging strategies applied by different stakeholders at Vasaloppet, a cross-country ski event in Dalarna, Sweden. These stakeholders were chosen strategically and implied local businesses, the organization of Vasaloppet, the tourism offices, a sponsor of Vasaloppet and the municipality. In order to analyze and evaluate the strategies undertaken, Chalip´s models of general and social leveraging of sport events are adopted as a theoretical framework (Chalip 2004; Chalip 2006).

    The research is exploratory, aiming to determine and evaluate the strategies undertaken by different stakeholders in order to increase the economic and social benefits of Vasaloppet. The research methods will be qualitative, investigating the perception and success of measures undertaken by different stakeholders in order to enhance the benefits of the event.

    Twelve semi-structured interviews were conducted with the result, that although not being familiar with the models, the different stakeholders of Vasaloppet were undertaking several leveraging strategies. Nevertheless, not all parts of the model could be applied to Vasaloppet due to the fact that it was developed for mega-events as well as that Vasaloppet has some specific characteristics that did not fit with the models. There were solely a few measures undertaken to promote the destination through event advertising, due to the fact, that the brand Vasaloppet is connected with Dalarna as a region in such a high extent that it does not need to be advertised explicitly, at least in the opinion of the majority of participants.

    However, Vasaloppet was efficient in providing business relationships and in integrating local businesses, although it could be observed that this did not count for all local businesses. Regarding the social benefits, Vasaloppet succeeded to integrate the local population and generate a feeling of community, however an overall theming strategy was not applied and the possibilities for socializing could be improved. The local population, especially those persons with no interest in skiing or not being engaged in Vasaloppet, were aware of negative social impacts; neverthele

  • 113.
    Yachin, Jonathan Moshe
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Mid-Sweden University.
    The ‘customer journey’: Learning from customers in tourism experience encounters2018In: Tourism Management Perspectives, ISSN 2211-9736, E-ISSN 2211-9744, Vol. 28, p. 201-210Article in journal (Refereed)
    Abstract [en]

    For micro-tourism firms, customers are a readily-accessible and highly important knowledge source that often remains unutilised. This study explores firm–customer encounters along the customer journey as learning opportunities. Based on data collected through participant observations, interviews and a review of user-generated content, this case study provides an in-depth look into the customer journey, with a Swedish micro-tourism firm. The findings suggest that the possibility to generate knowledge about experiential purposes is conditioned by the firm's ability to bestow encounters with an experience-like quality and promote the customers' transformation into participants. This is facilitated by involving customers, adopting an experiential discourse and utilising in-situ supporting moments to socialise. Firms can also learn about customers' subjective perception of value from user-generated content. The study concludes that in the context of learning from customers, small size provides micro-tourism firms with an opportunity to engage in personal relationships with their customers.

  • 114.
    Yachin, Jonathan Moshe
    Dalarna University, School of Technology and Business Studies, Tourism Studies. Mid Sweden University.
    The entrepreneur–opportunity nexus: discovering the forces that promote product innovations in rural micro-tourism firms2019In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 19, no 1, p. 47-65Article in journal (Refereed)
    Abstract [en]

    The aim of this study is to investigate what sets in motion the process that results in product innovations in rural micro-tourism firms. The point of departure is to place entrepreneurship as a process that precedes innovations. This approach enables the application of the opportunity-based perspective, on the study of 40 new tourism products. Data were collected through in-depth interviews with owner-managers of micro-tourism firms in rural Sweden. The focus of the analysis is on the formation of the entrepreneur–opportunity nexus. The findings suggest that in forming the nexus, three types of forces are at play: internal, supply chain dynamics and reaction to changes. The notion of triggering forces adds a new dimension to the study of entrepreneurial opportunities. The theoretical contribution of this paper to tourism research is twofold. First, it points at the generating moment as a step towards theorising innovations, and second, the findings contribute to the growing knowledge base about entrepreneurial behaviour in micro-tourism firms in rural areas. Finally, in a practical manner, the findings of this study should encourage tourism entrepreneurs to invest in exploring the value chain, regard tourists as sources of knowledge and be attentive to changes in circumstances.

    The full text will be freely available from 2019-04-05 08:00
  • 115.
    Zager, Merle
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Rättvik – This is where it happens!?: Enhancing stakeholder collaboration for rural tourismdevelopment with the help of nearby mega sport events2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The presented study investigates how rural tourism destinations can benefit from a mega sport event that is hosted in a city nearby. This is done by examining the case study of Camp Norway, an initiative of the municipality of Rättvik, which was hosted during the FIS Nordic Ski World Championship in Falun 2015. For this purpose semi-structured interviews were conducted with several key stakeholders and members of the steering committee of the project. The research aimed to answer what the concept was actually about, what the stakeholders expected, how they collaborated and how they evaluate the project. It was explored that a main intention of the project was to bring the tourism stakeholders of the municipality together and thus enhance their collaboration for the future. Although the expectations concerning visitor numbers and economic benefits were too high and have not been met, the overall concept evaluation is still very positive. This is due to the fact that the actors have recognised the importance of close stakeholder collaborations especially in the rural tourism industry and have successfully established a common ground for future projects in Rättvik. The case of Camp Norway can be taken as an example also for other rural tourism destinations, how to improve local stakeholder collaboration by innovatively benefitting from nearby events.

  • 116.
    Zarzycka, Aleksandra
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Young tourist’s preferences in context of cultural tourism in Podlasie´s region2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The present paper constitutes a review of the results of a study concerning cultural tourism conducted on a group of students from selected higher education institutions in Bialystok. The aim of this paper is to analyze young tourists' preferences in Podlasie's region in terms of cultural tourism: their choice of activities and attractions, as well as trip related characteristics in contrast to the preferences of young non-cultural tourists. Quantitative research approach has been applied in the study in order to meet the objective of this paper, as the quantitative methods allow to summarize vast sources of information and facilitate comparisons across categories and over time (Kruger, 2003, p.18-19). An online survey was used as a technique to carry out the research. The main results indicate that students, as cultural tourists, prefer a variety of activities (both cultural and non-cultural) in diverse locations and do not limit themselves to any dominant attractions. The work has its value within the cultural tourism literature, as it discusses the potential of the tourist youth market in the developing rural area of post-communist country, Poland. The paper offers suggestions on a more in-depth further research.

  • 117.
    Zeng, Wenjie
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Ready to Cope with the Sharing Economy in Tourism Service: Small and Medium-Sized Travel Agencies in China2016Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis work investigates the response of China’s SME travel agencies to the growth of

    the sharing economy in travel and tourism services, with the aim to formulate practical

    recommendations for industry insiders. Through in-depth interviews conducted in the city of

    Shanghai, the thesis produces an outline of how the SME travel agencies perceive sharing

    economy in Chinese context. The aspects of business performance are studied for both

    incumbent travel agencies and those emerging sharing start-ups. The key concepts of sharing

    economy are focused and used to examine the sharable potential of SME travel agencies in

    order to achieve the aim of this thesis. It is revealed that SME travel agencies in Shanghai

    have adopted various new practices in response to market changes. It appears that the gradual

    development of their proactive “collaborative activities” interprets the tenets propagated by

    the sharing economy advocates. As sharing propensity becomes formidable, it is

    recommended that SME travel agencies should focus in line with key principles of the

    sharing economy on sharable potential in their products, distribution channels and sales

    personnel.

  • 118.
    Zhao, Long
    et al.
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Abukadirov, Kudratilla
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Europe as Chinese Outbound Travel Market:: Analysing Travel Patterns of Chinese Tourists in Selecting EuropeanDestinations2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    While China has become one of the larger tourism destination regions in the recent years, allindications point to China establishing itself as the biggest tourist outbound market in the nearfuture. As such, numerous countries prepare to attract more Chinese travelers with a higherspending power in order to sustain or extend the current level of tourism related income. Forpotential European destinations, it is therefore essential to understand the travel motivations aswell as the obstacles Chinese travelers face when considering Europe as a travel destination.Therefore, the aim of this research is to contribute to the understanding of the Chinese outboundtourism market towards European destinations. This was achieved by analyzing the impacts oftravel obstacles and the push and pull factors of Chinese travelers. This analysis has been basedupon the development of the travel flows in the past 10 years, in terms of tourist numbers, and isexplained by economic, political and social factors (i.e. push and pull).The method used within this research consists of quantitative secondary data. The data isrecorded from the World Tourism Organization statistics and re-analyzed using the LocationQuotient.While in the past much of the outbound tourism was concentrated in several countries the resultsindicate that destination choices vary more and more while all countries in this study recorded anincrease in Chinese tourists. The analyzing-results also indicated that with the rise of the Chineseeconomy, the number of outbound tourists will relatively rise. Moreover, the findings indicatethat the flow of outbound tourists from China has risen, also owing to relaxation of major staterestrictions and change of intervening obstacles.After analysing the situation of tourism market [during the past decade] between Europe andChina, the authors are able to comment about the future trends. Furthermore, suggestions forfuture investigation are presented.

  • 119. Zhu, H.
    et al.
    Duncan, Tara
    Dalarna University, School of Technology and Business Studies, Tourism Studies.
    Tucker, H.
    The issue of translation during thematic analysis in a tourism research context2019In: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603, Vol. 22, no 4, p. 415-419Article in journal (Refereed)
    Abstract [en]

    This research note discusses issues with translation of non-English text during qualitative analysis in tourism research using examples from the newly emergent phenomenon of Chinese working holidaymakers in New Zealand. In particular, this note highlights an additional translation step in the thematic analysis process with non-English interview quotes and excerpts. This note argues the merit of researchers’ dual role as researcher/translator and discusses how researchers can undertake translation in cross-language research to maintain the rigour of qualitative tourism research. © 2017 Informa UK Limited, trading as Taylor & Francis Group

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