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  • 101.
    Nguyen, Tommy
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Rasmussen, David
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Analyzing motivational factors which may influence seasonal retention: A case study on Kolmården Zoo Park & Leksand Resort2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Unveiling the factors which drive the seasonal workforce in a family-park tourism destination setting through interviews with previous workers of those destinations, and to understand the challenges of working seasonally opposed to working full-time.

  • 102.
    Nordström, Carin
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Företagsekonomi.
    Farsari, Ioanna
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Zhao, Xiaoyun
    Högskolan Dalarna, Akademin Industri och samhälle, Mikrodataanalys.
    Ramsay, Sarah
    Working with Swedes2018Bok (Övrigt vetenskapligt)
  • 103.
    Olsen, Julia
    et al.
    Nord Universitet, Bodø, Norway.
    Nenasheva, Marina
    NARFU, Nothern Arctic Federal University, Arkhangelsk, Russia.
    Wigger, Karin Andrea
    Nord Universitet, Bodø, Norway.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Cruise tourism development in the Arkhangelsk region, Russian Arctic: Stakeholder perspectives on sustainability of tourism practices2019Ingår i: In search of Arctic marine sustainability: Arctic maritime businesses and resilience of the marine environment / [ed] Eva Pongrácz, Victor Pavlov & Niko Hänninen, Springer, 2019Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    The Arkhangelsk region is a strategic area for cruise tourism development in the Russian European Arctic. The region offers its visitors a large number of unique natural, cultural, and historical sites. These attract both domestic and foreign cruise lines that provide an opportunity for their clients to explore coastal settlements and the region’s remote areas. However, it can be said that despite the variety of existing national and regional institutional arrangements, as well as the industry’s managerial practices, the sustainable development of marine tourism in the region is highly reliant on local stakeholders, such as local authorities, travel companies, and local providers of hosting/tourism activities. In order to obtain a better understanding of the sustainability of the current development practices, this chapter uses the findings from qualitative interviews conducted in the Arkhangelsk region to examine how cruise tourism in the Solovetsky archipelago, Arkhangelsk region, is managed locally and regionally. Our study emphasizes the need to implement a communication model based on the cooperation and engagement of all relevant stakeholders as a platform to address sustainability issues inherent in the growth of cruise tourism. The study thus helps to address the problems associated with cruise tourism development in the Arctic and to deepen the discussion related to the peculiarities of tourism destination development in the Russian European Arctic.

  • 104.
    Oskarsson, Sara
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Expenditure-based segmentation of anglers: and how the expenditure can be increased.2014Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 105.
    Owusu Adomako, Claudia
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Acheampong, Henrietta
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Collaboration between Public and Private Stakeholders: A Case Study of Central Region of Ghana2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The paper examines collaboration between public and private stakeholders in the tourism industry of the central region of Ghana. Collaboration between stakeholders is seen as a huge significant contributor to the economic growth and development in the region. Central region is known for its attractions whereby numerous tourists’ visits. The aim of this paper was to understand the collaboration in the central region and the focus was on public and private stakeholders in the central region of Ghana. Therefore, semi-structured in-depth interviews were conducted in order to assist the research. The findings proved that there is a purpose of collaborating as collaboration is a major key within the tourism industry according to the stakeholders. The overall research clearly give an insight of the process , benefits and challenges of collaboration in the region.

  • 106.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    How to brand Tourism on the Territory of russian Arctic Regions?2012Ingår i: Bulletin of the Institute of Economics and Social Technologies, ISSN 2304-2435, Vol. 2, s. 37-42Artikel i tidskrift (Refereegranskat)
    Abstract [ru]

    Аннотация. Развитие туристической деятельности на российской территории Арктики привлекает все больше внимания. Количество специализированных конференций, форумов, совещаний и других мероприятий, организуемых региональными и федеральными органами управления сферой туризма, а также частными лицами резко увеличилось. Однако в большинстве случаев развитие туризма имеет спонтанный характер и нуждается в планировании на длительную перспективу. Уровень сервиса, туристических продуктов и инфраструктуры туризма в большинстве периферических регионах России значиельно отличаются по сравнению с ведущими административными центрами страны, такими как Москва и Санкт-Петербург. Одной из очевидных проблем, когда речь идет о быстро развивающемся рынке туристических продуктов, является отсутствие сотрудничества между субъектами рынка. Туроператоры из соседних регионов часто находятся в состоянии PR-войны друг с другом, и это оставляет очень мало места для сотрудничества. Это означает, что объединение этих субъектов и cоздание общей стратегии брендинга могли бы улучшить и укрепить позиции периферийных регионов на национальном и на международном уровне. 

    Ключевые слова: Арктика, туризм, инфраструктура туризма.

  • 107.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Lessons learned: uses of mining and other cultural heritage in the Arctic. Voices from Russian settlements on Svalbard2018Ingår i: Creative forces in the Polar regions: cultures, economies, innovation and change in tourism, 2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    Focus of this study is the current stage of the tourism development of two Russian settlements on Svalbard – Barentsburg and Pyramiden. This study analyses the process of recent tourism development and investigating the settings behind the narratives used in the production of tourism experiences on the archipelago. How mining past and the history of Russian presence are interwoven into the tourism activities and what are they based on? How the stakeholders involved in the current stage of tourism development look upon the motives behind it and justifications of the Russian presence on Svalbard, what are the possible futures of this development? Study utilises mixed-method approach combining analysis of existing published material and extensive fieldwork experience resulting in participant observations and interviews with the relevant stakeholders.

  • 108.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Maritime tourism in Russia: Current stage of development of Russian coastal tourism2012Konferensbidrag (Övrigt vetenskapligt)
  • 109.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Tourism development planning and product development in the context of Russian Arctic territories2013Ingår i: From Talk to Action: How Tourism is Changing the Polar Regions / [ed] Raynald Harvey Lemelin, Patrick Maher and Daniela Ligget, Thunder Bay: Lakehead University, 2013, s. 41-60Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    The Russian Arctic territory has a significant influence on Russia’s present socio-economic development. It is considered an important component of Russia’s economic future, which is connected to the utilisation of the natural wealth discovered there during the last decades. In addition, the Russian Arctic coast is also expected to become a vital transport route between Europe and Asia. In the outlines of the state policy of Russian Federation in Arctic until 2020, tourism is seen as a tool for the sustainable development of the local communities of the Arctic, which would make it possible to safeguard the indigenous cultural heritage, language and handcrafts. However, the plans concerning the implementation of these specific goals are less detailed. The last few years have been marked by a considerable increase in interest towards tourism development of this area. Furthermore, various stakeholders in this part of Russia have already engaged in this process, which has resulted in increased visitation to the area. This paper aims to identify these stakeholders, as well as to analyse the issues influencing the process of general tourism development in the Russian Arctic. This is achieved by re-evaluating the regional tourism planning processes and existing tourist products/profiles of the seven administrative units of the territory of the Russian Arctic from west to east. These are: Murmansk and Arkhangelsk Oblast (Nenets Autonomous Okrug), Jamal-Nenets Autonomous Okrug, Taymyr Dolgano-Nenets Municipal Rayon (Krasnoyarsk Krai), Sakha Republic, and Chukotka Autonomous Okrug.Although these territories possess unique natural and cultural characteristics that are suitable for the development of distinctive tourism products, this potential has either not been utilised or has been under-utilised. The analysis identified the clear losers and the leaders in this process. The situation often depends on the level of the engagement of the public administration, cooperation among the tourism providers, as well as private companies within the natural resource extraction sector. The system of integrated planning within the tourism sector, as well as deepening collaboration among the involved stakeholders are important conditions for a successful implementation of the desired tourism development, especially when it comes to indigenous tourism product development.

  • 110.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Tourism in mining areas of northern Sweden: land of possibilities or continuous struggle?2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    The northernmost Swedish province of Norbotten has being a subject for boom and bust development cycles of mining industry over several decades. During these times, companies have started massive prospecting campaigns, opened up new mines and re-opened older mines that had been closed for years, and increased production in already existing mines. The mining industry has left its legacy both in the form of immaterial and material remains. This paper focuses on an analysis of the complexities of the present day situation in the mining area of Gällivarre and the adjacent Jokkmokk Municipalities. The problems connected with the postindustrial futures, specifically in reference to the tourism development in this area, are discussed here. Indigenous and non-indigenous tourism entrepreneurs active in these two localities are asked to reflect on their relationship to industrial activities in the area (mining, hydro/wind power production, etc.). Discussion circles around social and cultural barriers between these two groups and the wider society. The stories told by the entrepreneurs represent a range of individual and collectively constructed notions of the present and future development of this area showing a contested vision. Tourism development in the region is showing fragmented/disruptive patterns confined to actions taken by either individual entrepreneurs or small groups that collaborate in the creation of experiences. The issues of every day racism towards Sami population, mistrust towards authorities on one hand and community and cultural identity revival with the help of individual entrepreneurial efforts on the other hand support the contested notion of the current development in the area, heavily influenced by the on-going and future industrial development projects.

  • 111.
    Pashkevich, Albina
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Lamers, Machiel
    Environmental Policy Group, Wageningen University, The Netherlands.
    Short-circuiting cruise tourism practices along the Russian Barents Sea coast?: The case of Arkhangelsk2018Ingår i: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603, Vol. 21, nr 4, s. 440-454Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The growth and popularity of polar cruise tourism in the Arctic region have raised expectations about the opportunities in this part of the world. However, the existing academic literature has never ventured further than to recall these expectations and opportunities, which means that there is hardly any insight into what is actually happening in Russian Arctic cruise tourism. This paper aims to provide a practice-based perspective with a special focus on performed and integrated practices in the production of cruise tourism along the Russian Barents Sea coast. Semi-structured interviews with key actors involved in the production of cruise tourism serve as the main source of information along with observations made during fieldwork in the Arkhangelsk region. Cruise tourism practices are facing a number of challenges in their reproduction and lack both consistency and regularity. The practice-based perspective helps to reveal how groups of actors collectively produce activities and itineraries for cruise tourists despite the structural constraints. Moreover, the paper shows how local private entrepreneurs are actively trying to configure and connect the constituting cruise tourism practices.

  • 112.
    Pashkevich, Albina
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Nygaard, Vigdis
    Norut Northern Research Institute, Alta, Norway.
    Mathisen, Line
    Universitetet i Tromso, Norwegian Arctic University, Alta, Norway.
    Supporting tourism entrepreneurship in Sami areas: Financial and political instruments in Norway and Sweden2018Ingår i: Tourism Implications and Dilemmas, 2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    Despite institutional efforts to address growth in tourism business in Sami area, they are still marked by weak entrepreneurship and lack of business-research collaboration for stimulating creative and innovative industrial processes. Our paper focus on the economic and political framework for entrepreneurship in the context of Sami areas in Norway and Sweden. We describe this framework and ask to what extent national financial instruments enhance or restrain scope of entrepreneurship in Sami areas. Further, we investigate how key actors involved in supporting entrepreneurship on the state, regional and local level manage (or fail) to fill the gap between national financial instruments and needs in Sami areas. One important question is; can the scope of the financial instruments and policy towards entrepreneurship in Sami Areas be changed to better catch the needs of the business, if so how? Is it possible to develop a model to encompass local place and culture specific needs of the Sami people and still fit the national policy of entrepreneurship? To address this question, we have use data obtained from a survey among applicants for entrepreneurial support (financial, networking and competence) to the Norwegian Sami parliament. Further, we have made personal interviews key individuals designing financial and supportive instruments for this particular target group, and finally interviewed Sami tourism entrepreneurs. The Sami entrepreneurs are an important source of information, because their personal knowledge as users of the financial system. Therefore, we have establish a dialogue with Sami entrepreneurs involved in our study. Involving Sami entrepreneurs more actively in research that include indigenous perspectives, can contribute to address the challenges of decolonized research within political science. Further, we have studied policy documents of the Sami Parliament in Norway and Sweden and statutes for other financial and supportive institutions relevant for entrepreneurship in Sami areas.

  • 113.
    Pashkevich, Albina
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Scott, David
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Dalarna, Sweden: Conflicted Touristic Representations of a Place on the Fringe2019Ingår i: Perspectives on Rural Tourism Geographies: Geographies of Tourism and Global Change / [ed] Koster Rhonda, Carson Doris, Cham: Springer, 2019, s. 63-82Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    In this chapter, our focus is on issues faced when developing tourism in a region located in and on the fringe. To illustrate our discussion we use the Dalarna region in southern central Sweden as an example. This region is perceived by many of those involved in tourism development as a homogenous entity. We suggest that, at least in part, this is a representation of Dalarna as the ‘Heart of Sweden’ situated in a mythologised past. In order to problematize current thinking we make use of two specific cases, namely ski resort development in the Malung-Sälen municipality in the north-west of the region and a rural festival focused on locally produced food and drink in the southern part of the region. Dalarna is represented as an imagined idyll, a land of heroic deeds and iconic images. As such, the region acts as more than merely a geographic fringe space, with its proximity to Stockholm. It also works as a kind of chronological fringe, a space between past and present. However, we suggest that late modernity disrupts the imagined idyll used by tourism developers. Dalarna is no less a modern, complex space as other regions in Sweden. It is the reality and desires of local people living in Dalarna as an evolving and lived-in space that needs to be considered. Our discussion and examples illustrate the complexities that need to be taken into account to ensure sustainable, meaningful and most importantly inclusive tourism development.

  • 114.
    Persson Hellman, Elin
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Swedish Outbound Gay Tourists: Travel Motivations and Risk Avoidance in Destination Choice.2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    There are many tourism studies to be found on travel motivations, push & pull factors,destination choice and travel behaviors. There can always be a new study to improve theunderstanding of the tourism industry and the different markets. This thesis presents previousstudies and literature to explain the concept gay tourism and travel motivations on potentialtourists with focus on gay people. It also discusses the access to tourism products informationresearch and how gay tourism is marketed and the access to gay tourism products. Thepractical part of this thesis uses a qualitative method to gain a better understanding of the gaytourism market with the insight into Swedish gay couples. Ten in-depth, semi structuredinterviews with Swedish gay people living in a relationship were conducted to present howthey chose destinations and how they adapt to the anti-gay laws and attitudes that exist inseveral countries in the world. The results show that the anti-gay laws and attitudes indestinations do affect their destination choice in different levels. The opinions among theinformants concerning traveling to an anti-gay destination were diverse. This concerned thelevel of how much they could adapt to the identified risks on a destination with anti-gay lawsand attitudes. Some of the informants felt that their sexuality cannot lock their freedom totravel wherever they want, and some rather choose a country where they know for sure thatthey will be accepted and safe. These opinions depend on the level of past travel experience,knowledge about the countries’ cultures and gay laws, and how concerned they are to gayacceptance in foreign countries’. To balance those differences were a theory clarified that; theinformation to gay destinations, gay spaces and gay-friendly destinations should improveamong tour operators and destinations marketing websites, so the information about gaytourism products becomes more accessible.

  • 115. Pourfakhimi, S.
    et al.
    Duncan, Tara
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Coetzee, W.
    A critique of the progress of eTourism technology acceptance research: time for a hike?2019Ingår i: Journal of Hospitality and Tourism Technology, ISSN 1757-9880, E-ISSN 1757-9899Artikel i tidskrift (Refereegranskat)
  • 116.
    Pulluputti Ralalage, Janath
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Sri Lanka as a potential tourism destination: Pre-visitation images of Sri Lanka among Swedish youth and student travelers2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Youth travel is one of the fastest growing market niches in the world. The social, cultural and economic value of these travels are increasing rapidly while distinctive impacts of youth travel have much broader relevance to global tourism than ever before. Thus, many organisations increasingly taking more active role in developing youth travel policies, products and promotional campaigns. According to many scholars, youth travellers are first time travellers and highly depend on the perceived image when choosing a holiday destination. However there have been relatively less studies done on this market segment nor many studies has been focused on pre-visitation images of youth travellers before they embark on a trip. Sri Lanka is emerging as a new tourism destination in Swedish market after decades of political and ethnic unrest. Therefore, this thesis aims to examine and identify the secondary images (pre-visitation) of Sri Lanka as a tourism destination as it exists in the Swedish youth and student market.The pre-visitation (secondary) images of Sri Lanka as perceived by Swedish youth and students were evaluated through quantitative primary research using both close and open-ended questions. Results suggests that Swedish youth and students recognise Sri Lanka in terms of cultural heritage, natural attractions, climate and local hospitality as positive while attributes such as safety, accommodation, prices and transport system to be negative aspects of Sri Lankan image. Moreover the results clearly showed that Swedish youth and Students have a very limited knowledge about Sri Lanka’s destination attributes.

  • 117.
    Péduzzi, Laëtitia
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    The influence of online reviews on students’ traveldecision-making: The case study of Dalarna University students2015Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The increasing growth of User Generated Contents and the development of online reviews definitely changed the way travellers use the information and take their travel decision. Previous studies showing a generational difference on the influence of e-reviews, the present research seeks to determine how students are influenced by online reviews in their travel decision-making. A web-based questionnaire is conducted on an international population of students at Dalarna University, in Sweden. The study results that students are in need of information that they rather find in online travel reviews. Using the bounded-rationality model of decision-making, the study shows that students are highly using online travel reviews as a heuristic in order to reduce the risk of making a wrong decision as well as to get more detailed information about their travels and increase their confidence. Different factors of influence are also explained such as level of information, perceived quantity, and source credibility.

  • 118.
    Quaas, Lisa
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Tourist Experiences and Smartphones: How Smartphone Photography Influences Tourist Gaze andPerformance2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis focuses on smartphone photography in the travel experience and researches

    changes in tourist gaze and performance. Through semi-structured in-depth interviews

    performed with a small number of cases this thesis provides insight into how smartphones are

    used in daily life and travel, especially how the smartphone camera is used. The thesis focuses

    on discussing if and how smartphone photography is influencing the tourist experience that is

    uphold by gaze and performance. It is found, that smartphone photography both has the

    ability to co-create and destroy value. Nonetheless, is it not only the medium of the

    smartphone, but the smartphone

    photographer’s attitude and interest, which contribute to the

    influence. The influence on gaze and performance is therefore discussed to be a highly

    individual matter.

  • 119.
    Rabcevskis, Roberts
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Antonuks, Pavels
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Strategic Posting on Facebook: Social Media Marketing Strategies Used by National Tourism Organizations2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Tourism organizations are unaware of social media’s full potential and a relatively small number

    are in the active process of learning and discovering the possibilities stemmed in this field. This

    paper aims to explore the usage of Facebook as a marketing tool by Scandinavian National

    Tourism Organizations (NTOs) through examining the content qualities of the posts on their

    Facebook Timelines. The research is exploratory in nature aiming to identify the social media

    marketing strategies pursued by NTOs. This paper applies a comparative study with quantitative

    research method, by conducting a content analysis of NTOs’ Facebook Timelines. As we have

    discovered, each of the selected NTOs significantly differs in terms of pursued strategies and

    techniques. Based on the overall performance of NTOs on Facebook, authors were able to

    recognize the most distinctive characteristics and behaviour associated with each of the

    organizations.

  • 120.
    Rahman, Naseef
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    International Students’ Perception of Risk and Safety when Travelling: Case Study on students of Dalarna University, Borlange, Sweden2018Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    International students are becoming a more and more attractive group for tourism agencies, and for those responsible for regional development, some study is warranted to explore how one may effectively recognize their preferences, wants, needs, and constraints to draw their attention towards the destination or to experience tourism firm’s offerings specially in this research about their perception about risk, safety and security during their travelling. Perception of risk, safety and security of a tourist destination may create a broader platform of preferences, and associated constraints. Perceived risk is defined as a consumer’s perception of the overall negativity of a course of action based upon an assessment of the possible negative outcomes and the likelihood that those outcomes will occur. Tourism, exclusively international tourism, is highly delicate to safety and security issues. It is one of the enterprise most exposed to changes in the world stage that may produce alteration in tourist behavior. A clearer perceptive of the traveler’s decision-making process and the role of intervening variables are compulsory, notably respecting travel inhibitors, such as risk perception, to assist develop enhanced destination development or recovery strategies. Constructing conditions for tourists to feel safe before and during the trip may be demanding to the success of a destination competing internationally.

    The current study attempts to fill a gap by exploring risk perceptions of individual international students who engaged in tourism and try to explore the concerned safety measure among them.

    The findings revealed that the most common risk perception and endeavors were transportation, fraudulent behavior of locals towards tourists, losing valuables, health issues and sexual harassment. However, the international students with experience with travelling themselves gave the safety and security precautions needed to minimize these risks. The safety and security features involve avoiding informal sectors, taking care of personal belongings, being always cautious about the situation happening around, educating themselves about the destination they are visiting, proper health care and proper authority to report any mishaps. After this research it could be understood that international student tourist is concerned about their safety and they would improve the situation of risk they perceive if given the chance to.

  • 121.
    Rosenbaum, Michael
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    The Vasaloppet as transformative nature sport event: Does the experience of participating in nature sport events influences sustainable practices?2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The research for the master thesis was about the influence the participation in sport events taking place in nature has on sustainable behaviour of the individual. Although there is an understanding of what sustainability means in literature, each person defines its means for her or himself and acts differently. As there is not much research that looks at sustainability as something that can be experienced, this paper is an attempt to find out. Therefore, the aim of this thesis is to identify how a participant of sport events, taking place in nature, is influenced by the experiences during the different stages of the event, including preparation, racing, and the time afterwards. As a theoretical concept for a change through experience transformation was chosen. As case for such an event the Vasaloppet 2018 was chosen. As there is a large variety of races during the events, the participation in the context of research includes individuals that join the full 90-kilometres distances during daytime. As a result, the sample is derived from the Vasaloppet (main run), and open spår (open trail).

    The concepts derived from literature encompass sustainability in relation with organisations, using the triple bottom line. In this context, the sustainability of events is conceptualized in conjunction with the ideas of people, planet and profit. After exploring concepts that are important on an organisational level, the three levels of sustainability by Cavagnaro and Curiel (2012) was used to get a better understanding of the role of the individual. Further concepts are serious leisure and consumption, as the participant of an event, for this research, is also someone who consumes products and services in relation to performing serious leisure. Also, the motivations to participate are examined. Additional, the meaning of experiences and possible experiences of events were elaborated. Finally, the concept of transformation for this paper were discovered.

    To reach the aim of the research a qualitative research approach, based on social constructivism was taken. The research was conducted by having interviews with six participants of the 2018 Vasaloppet. The obtained data was analysed by means of an inductive thematic analysis, creating themes from what was said by the interviewees.

    The key findings discussed are their understanding of individual and organisational sustainability, as well as transport, in the context of the Vasaloppet experience. Further a chapter about experiences that made the interviewees thinking about issues that might cause transformation is added. A chapter about actual found transformational experiences is added in closing. Eventually a reflection on the research process is given, before concluding the thesis.

  • 122.
    Rüther, Amelie
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Motivations and experiences of international students working as volunteers in a sport event: A case study of the Nordic ski world championship in Falun 20152015Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Since the last decades, volunteering plays an important role in mega sport events, like

    the Olympics or FIFA World cups. However, the need of volunteers is not influenced by the

    size or notability of the event as most likely no event has the budget to run while paying every

    person involved. Especially students are a great market for the volunteer job as they are young

    and more flexible in time. Including international students, who live in the area of the event,

    in event volunteering, can lead to many advantages for the students but also for the

    organization and the local community. This study researches the motivations and perceptions

    of international students becoming volunteers at sport events and which benefits these

    volunteers have themselves, but also on the event organization and host community, by using

    the case study of the FIS Nordic Ski World Championship in Falun 2015. Due to the

    outcomes of in-depth interviews, which were held with participating international students,

    the study concludes that all motivational factors mentioned in the researched literature can

    also be applied on the international students during Falun 2015. Where in the case of the

    international students, especially the benefits are a main motivation for the participation. By

    looking at the outcome, it can be said that international students are a great advantage for

    event organizations, as they offer good language and a variety of social and working skills for

    an international event and are highly motivated to get the best mental souvenir possible.

    Besides that, the local community, which hosts these students during their stay, profits from

    these volunteers as they get a chance to get to know these students and introduce them into

    the host culture.

  • 123.
    Sjölund, Jenni
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Stakeholder views on tourism development: The case of Malung-Sälen’s planned Airport Center2016Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis focuses on stakeholder views on the development of the planned Airport Center in Malung-Sälen. The expressions of different stakeholders with an interest in the development of the Airport Center are examined and interpreted. When different stakeholders’ views of the planned development are considered, it can be helpful in minimising conflicts regarding the development. Review of existing literature indicates that community support for tourism development is important. Thus, this research can be useful for the Destination Management Organisation (DMO) of Sälen, and the case studied may also help other DMOs to better consider stakeholders in tourism planning, in order to avoid negative attention toward destination development. Understanding stakeholders’ views on tourism development will enable tourism managers to better plan and implement tourism development in a sustainable way. In order to identify and analyse the views of the stakeholders, a content analysis of different stakeholders’ statements was conducted. The data was gathered from social media, online articles, and official documents. The main concerns found were related to sustainability, particularly the environmental impacts of the airport. It was also found that there were many misunderstandings regarding the plans for the Airport Center. By identifying those misunderstandings the DMO can better inform the public of the actual plans. Misunderstandings were related to what kind of flights are operated from the airport, as well as the fact that this project is ought to benefit a larger area than only Sälen’s tourism. Even though some expressions were positive towards the opportunities that the development could bring, many were also sceptic about the actual benefits and impacts that would follow.

  • 124.
    Stiebe, Michael
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Considering Tourist Potential: Cultural and Religious Tourism: The Luther Decade and the 36th German Protestant Kirchentag2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The Protestant Reformation initiated by Martin Luther in Wittenberg celebrates its 500

    th anniversary in 2017. The Luther Decade, a large event series lasting from 2008 to 2017, was established to celebrate this major jubilee in Germany. The Luther Decade is an ideal case to illustrate the links between cultural and religious tourism. The complexity of Germany’s political and organizational structures led to an immensely high number of different stakeholders throughout this event series. This research aims to understand some of the major stakeholder collaborations during the Luther Decade. Examples from the cultural and spiritual tourism sector are portrayed, an overview of the public’s financial stake is given, and collaborations between state churches, tourist authorities and private companies are exemplified. A thorough literature review was followed by qualitative interviews with domestic and foreign stakeholders of the Luther Decade, observations at significant places, and two quantitative surveys regarding tourists’ travel motivations to back up qualitative findings and compare to previously conducted research on the topic by other authors. Cultural motivations have proven the most important for tourists attending events of the Luther Decade, with spiritual motivation playing a large but still secondary role among most tourists. Major deviations in respect of travel motivations have been found amongst different source markets, such as the American and Dutch who were primarily spiritually motivated. Both negative and positive examples of stakeholder collaboration have been identified, the complexity of tourism policy and planning was criticized very often. The findings of this research generally matched failures diagnosed by previous researchers and led to a few recommended changes. Attracting spiritual tourists by using the rich Protestant history of the region could be a great chance to increase the share of foreign tourists in Thuringia and Saxony-Anhalt to more than 10% in the future. These states show proficient skills in using their historical potential for tourism purposes but should yet differentiate and adjust their tourism marketing campaigns to use the potential of foreign Luther pilgrims. Furthermore, marketing, planning and political resources should be pooled and hierarchies should be downsized to enable the development of contextual regional tourism brands instead of limiting it to the political borders of the federal states, respectively outdated and scattered borders of the 20 Evangelic state churches of Germany.

  • 125.
    Stjernström, Olle
    et al.
    Umeå University.
    Pashkevich, Albina
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Who owns this land?2013Konferensbidrag (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    In the Arctic region there is plenty of space for various activities. The Arctic region is increasingly interesting from many perspectives on different geographical levels. Exploitation of natural resources such as minerals, oil, gas and timber has over the last decades put Arctic region in focus since the global warming increases the accessibility to the Arctic but also due to the fact that the region is rich of unexploited natural resources. This development challenges or threatens to environment, local population and indigenous populations rights. It also challenges the governance of the Arctic region. In the Nordic countries local governance is a natural part of the political system. Local governance includes local population and local economic interest in the governance and planning of the local and regional level. The focus on the arctic regions also involves geopolitical interests (by security reason but also by trade reason and natural resources). This means that in many cases supranational geopolitical and or global resource interests coincide with local interests and environmental interest. This study is focused on how these interests on different geographical levels relates to each other on a specific location. The location is here Franz Josephs Land in the very far north Arctic. The study focuses three main interests. International tourism in the area, environmental issues, interests and legal framework in Franz Josephs Land, and the geopolitical interest of Franz Josephs land. The latter  relates both the strategic localization of the study area but also the proximity to natural resources.

  • 126.
    Sustersic, Vladimir
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Short lived vampire: The Failure of Destination Collaboration: A case study ofValjevo, Serbia2015Självständigt arbete på avancerad nivå (yrkesexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The importance of stakeholder collaboration within a tourism destination is widelyrecognized in the literature. However, this process seems to be very complex and challengingdue to multiple actors with interest in tourism development and fragmented nature ofdestinations. Both, influental and competent stakeholders need to be considered in tourismplanning and decision-making, in order to avoid conflicts and provide integral tourist product.This paper explores the case in which the process of collaboration was very complex,followed by many discrepancies and limitations. It is dealing with the formation andevolution of a destination collaboration and controversial promotional idea. By usingqualitative method of interviews, the paper seeks to reveal the main reasons which influencedthe failure of a major collaborative initiative supported by number of destinationstakeholders. This will be done by exploring the case of disagreement over a joint marketingidea between the official government-led DMO and industry-led cluster. For the empiricalanalysis, the case of destination Valjevo in Serbia was choosen. It is a destination that isfacing a number of problems typical for many tourist places in Serbia. The area is verydiverse, with a large number of potential tourist products, narratives, events, and alreadyexisting associations. The idea of using a figure of a vampire to promote Valjevo as a touristdestination was triggering a series of problems and criticism. In-depth interviews with a totalof seven respondents were carried out in order to collect the primary data for the research.The results have shed light on six main groups of factors that synergistically contribute to thedestination collaboration failure, namely: public pressure, lack of support and understanding,interpersonal relations and personalities, membership structure and internal factors, includingthe inactivity of the members themselves. Competitive relations among official DMO andmembers of the collaborative initiative seem to be particularly important and limiting for thesuccess of destination collaboration in this case. It shows that disagreement about the ways ofpromotion can be an important constraint and a factor of instability, which can infect thewhole collaborative process and question its further existence. The results confirm thecomplexity of relations and perspectives within a single tourism destination, made up of alarge number of stakeholders with their own system of thinking and acting.

  • 127.
    Thulemark, Maria
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Högskolan Dalarna, Akademin Industri och samhälle, Kulturgeografi.
    Community formation and sense of place: Seasonal tourism workers in rural Sweden2017Ingår i: Population, Space and Place, ISSN 1544-8444, E-ISSN 1544-8452, Vol. 23, nr 3, artikel-id UNSP e2018Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Seasonal tourism workers in the Swedish mountains can be conceptualised as members of occupational communities. For members of such a community, the dual relationship between the job and other members are important. However, a place perspective might be fruitful, as place amenities are expected drivers of job acceptance. By studying seasonal workers' relation to place, through the lens of their ‘membership’ of an occupational community, it is possible to capture both the individual sense of place and the group's shared sense of place. The former is highly important, as social relations among the workers are particularly significant. In this study, the conceptual framework of occupational communities is modified to better suit temporary and mobile workers in amenity-rich rural areas. The overall aim of this paper is to investigate how seasonal tourism employees can be analysed as an occupational community. Further, it studies the ways in which a particular tourism-related occupational community perceives and connects to its location, as well as the ways in which seasonal tourism workers perceive the role of place and community in their everyday lives and future plans. Hence, this article concludes that members of an occupational community have a dual attachment to place. This type of community could exist and move around without being affected by the geographical place, but the place has affective possibilities influencing the workers, and in an isolated rural place, the community has more space to grow stronger. Copyright © 2016 John Wiley & Sons, Ltd.

  • 128.
    Ticao Hernaez, Gynn Heissy
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Mavromatis Klempin, Lukas
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Representation of the Sámi Culture in Tourism in Sweden:: A Thematic Analysis of Marketing Websites from Swedish Lapland2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The following thesis examines the representation of Sámi that reside in the Swedish part of Lapland. Tourism has been a complement to the traditional occupations for many Sámi. However, representations of Sámi in web-marketing may be misleading the tourists in their understanding of the Indigenous people. The aim of the thesis is to examine regional marketing material in Sweden, found online, through a thematic analysis to highlight patterns and themes that are utilized for a competitiveness in the market. The use of language, when referring to Sámi, and adjectives to describe landscape, food, and people were focused upon. Six webpages were analysed, which showed a strong focus of the marketing material on reindeer, languages, handicrafts and food.

  • 129.
    Tisagieva, Sousanna
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    The image of Greece as a tourist destination presented in Russian travel blogs: Content textual analysis of Russian travel blogs about Greece2018Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Each destination has its own image that emerges within tourists and which is based on positive and negative associations. The destination selection process of tourists is significantly influenced by the available information about it. One of the most popular information sources used by modern tourists in order to get a better idea about a destination is a travel blog, a new type of media aimed to help tourists to share their travel experiences with others. Thus, the information presented by travel bloggers plays a significant role in destination image formation and should be considered by destination marketers. The aim of this study is to define the image of Greece as a tourist destination presented in Russian travel blogs and focus on the strong and weak attributes of the destination. For analysis there are selected Russian bloggers who describe their post travel experience in Greece. A total amount of 100 blog posts written by 50 Russian travel bloggers were gathered and analysed by using NVIVO software. With the use of content analysis, the information found in the blogs is divided into five main themes. Each theme represents the most popular discussion topics by the bloggers. The analysis defines that the sample in this research focused on topics in their blogs such as: natural, social, cultural environment, tourist facilities and value. There are also made interesting observations concerning the processes of image formation based on the examples from the analyzed blogs, as well as the contract of the social environment observed by tourists in the capital and the islands. This study contributes to the development of destination image of Greece and the better understanding of modern Russian tourists and their needs.

  • 130.
    Tobeländer, Stefanie
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Destination image promotion: The case study of Hamburg and the cruise industry2014Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The destination image of a certain place is interfering the decision-making process of tourists. The information sources for the image are formed by different stakeholders. Due to the fact that not only the DMO of a certain destination promotes the image of the place, but also external stakeholders like the cruise line companies, the following research focuses on the induced destination image of the port destination Hamburg. Withthe help of a content analysis,the websites of the DMO of Hamburg and the relevant cruise operator have been analysed regarding the promotion of the destination image. While the cruise line industry has a specific focus on sightseeing and shopping, the DMO of Hamburg promotes the diversity of the city. However, the two induced destination images are mainly similar and only have small differences. Hence, there is one promoted destination image of Hamburg for two stakeholder groups: the DMO of the destination and the cruise industry. However, it is important to know the reality of this image.

  • 131.
    Toonen, Sanne
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    The emergence of the sharing economy: Changing consumer patterns of students regarding choice of accommodation2016Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The "Sharing Economy" is emerging and this has a major impact on the hospitality industry, and tourism industry, which is struggling to stay ahead of this little understood global megatrend. In particular the currently emerging trend of peer-to peer- rentals, which is part of the sharing economy spectrum, seems to become successful in attracting the younger generation, specifically students. This explorative thesis investigates why an increasing number of students choose peer-to-peer rentals as an alternative for a hotel, and placing this in the context of the current societal, technological and economical drivers influencing their decisions. It is essential to understand the underlying motivations of students enabling the hospitality and tourism industry to anticipate on newly visible consumer patterns. The research was conducted through qualitative research; 13 students who made use of peer-to-peer rentals platforms in the past, were interviewed. A questionnaire was created, which had the purpose to find out the main motivations of students to utilize peer-to-peer rentals. The main findings showed detailed descriptions of participant’s travel experiences and what they think an overnight stay should consist of. The participants demonstrated to attach great value on interacting with the local host, and locals present at the holiday destination. This might enhance the desired authentic experience the majority of the students seems to look for. Booking a peer-to peer rental makes that objective more reachable for the travelling student. Additionally, economic factors played a significant role in the decision making process, and to aspire authentic experiences. Analysing the motivations and consumer behaviour of students can benefit the hospitality and tourism industry to a great extent, as they reveal what factors are becoming more important with regards to booking an accommodation.

  • 132.
    Vatetco, Alexandra
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Sweden – a New Culinary Nation: Local Food as a Marketing Tool in the Promotional Material in Tourism2014Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Food has become one of the most important elements used in the marketing of destinations. This study analyzes the representation of the Swedish food in the promotional material in food tourism of Try Swedish project, as well as Jämtland and Väst Sverige regional promotion. The focus of the research is on the main elements represented in the chosen sample of the marketing material, its purpose and audience to which the material is addressed. The content analysis explores the qualitative data of Try Swedish, Jämtland and West Sweden websites and information received through the interviews with three representatives of these webpages, involved in promotion of Swedish food to tourists. The qualitative data collected through semi-structured interviews and content analysis provides inside look into the members´ experience in marketing of Swedish food, as well as the outsiders’ analytical view upon the representational material. The findings of this research demonstrate what has been achieved in the food promotion of Sweden so far and what needs improvement and special attention in order to achieve a status of "Sweden – a new culinary nation" according to the Ministry of Rural Affair vision.

  • 133.
    Wagner, Jens
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Guides of the Falu Mine: Perceptions of Differences and Similarities onDomestic and International Visitors2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Industrial heritage tourism has been in focus for many academic studies and tourism is an alternative developmental tool for mines and contributes to their economic success. This thesis is about the Falu Mine in Dalarna, Sweden, which has World Heritage status since 2001 and is one of the biggest attractions in the region. Its history and cultural importance are reasons for the importance of preserving the heritage. The Falu Mine is under the management of the Great Copper Mountain Trust and one of their ambitions is to ensure the continuous popularity among domestic and international visitors. In order to gain a better understanding of the visitors and to find strategies to improve performance, a visitor survey has been conducted in the summer of 2011. It is the authors believe that the guides of the Falu Mine have the best available insight and that their perceptions help to add to the understanding about the visitors. Therefore, this thesis aims to explore the perceptions of the guides about their visitors, to investigate how the perceptions correspond to the statistical results and to study if there are any differences between domestic and international visitors. The mixed methods approach will increase the depth and accuracy of the results, by linking qualitative with quantitative data. The results show that differences between domestic and international visitors exist, both proven by interviews with the guides and the visitor survey. These differences occur in the factors, such as level of education of the visitors, group size and number of children in the group, knowledge of the visitors prior to and after the visit, sources of information and the fulfillment of the visitor expectations. The perceptions emphasize how these differences impact the guided tours. The guides of the Falu Mine have to be aware of those differences in order to adjust the tour accordingly, as well as the management of the Falu Mine can use this knowledge in order to identify strategies for improving performance.

  • 134.
    Wallén, Elisa
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Hedström, Matilda
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Accessible tourism for all: A matter of equal rights to be a tourist Degree2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The overall quality of life increases by participation in leisure activities. The accessibility of

    destinations is crucial in order for everyone to have equal opportunity to experience them.

    Approximately 560 thousand people in Sweden have some form of physical disability. As a

    result they may require different types of assistance or aid to manage everyday life, which

    includes recreational activities. Everyone has the right to enjoy the nature and Sweden has a

    large number of national parks and national reserves. In many cases, the accessibility to these

    destinations is limited for people with physical impairments or disabilities. Stockholm

    archipelago is the largest one in Sweden with a great variety of natural- and cultural values.

    This area attracts a high number of tourists, especially during the summer season. Therefore,

    have the authors aimed this thesis to study how Swedish organizations operating within

    tourism for disabled are working to improve the accessibility for people with physical

    disabilities in Stockholm archipelago. To collect the data seven in-depth interviews were

    conducted with organizations who are working with accessibility and tourism for people with

    physical disabilities and have adequate knowledge regarding the topic. The results of the study

    indicate that the progress towards an accessible archipelago had a promising start. However,

    the development is slow and there is still much need for improvement. A lot of consideration

    needs to be taken when planning for improved accessibility and four main areas of importance

    were discovered.

  • 135.
    Weiler, Katrin
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Strategies to maximise the economic and social benefits of a sport tourism event: Case study of Vasaloppet, Sweden2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Although the impacts and benefits of sport tourism events have already been sufficiently researched, knowledge about the strategies and tactics needed to be undertaken in order to maximize these benefits of sport tourism events is limited. This paper aims to investigate the leveraging strategies applied by different stakeholders at Vasaloppet, a cross-country ski event in Dalarna, Sweden. These stakeholders were chosen strategically and implied local businesses, the organization of Vasaloppet, the tourism offices, a sponsor of Vasaloppet and the municipality. In order to analyze and evaluate the strategies undertaken, Chalip´s models of general and social leveraging of sport events are adopted as a theoretical framework (Chalip 2004; Chalip 2006).

    The research is exploratory, aiming to determine and evaluate the strategies undertaken by different stakeholders in order to increase the economic and social benefits of Vasaloppet. The research methods will be qualitative, investigating the perception and success of measures undertaken by different stakeholders in order to enhance the benefits of the event.

    Twelve semi-structured interviews were conducted with the result, that although not being familiar with the models, the different stakeholders of Vasaloppet were undertaking several leveraging strategies. Nevertheless, not all parts of the model could be applied to Vasaloppet due to the fact that it was developed for mega-events as well as that Vasaloppet has some specific characteristics that did not fit with the models. There were solely a few measures undertaken to promote the destination through event advertising, due to the fact, that the brand Vasaloppet is connected with Dalarna as a region in such a high extent that it does not need to be advertised explicitly, at least in the opinion of the majority of participants.

    However, Vasaloppet was efficient in providing business relationships and in integrating local businesses, although it could be observed that this did not count for all local businesses. Regarding the social benefits, Vasaloppet succeeded to integrate the local population and generate a feeling of community, however an overall theming strategy was not applied and the possibilities for socializing could be improved. The local population, especially those persons with no interest in skiing or not being engaged in Vasaloppet, were aware of negative social impacts; neverthele

  • 136.
    Yachin, Jonathan Moshe
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Mid-Sweden University.
    The ‘customer journey’: Learning from customers in tourism experience encounters2018Ingår i: Tourism Management Perspectives, ISSN 2211-9736, E-ISSN 2211-9744, Vol. 28, s. 201-210Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    For micro-tourism firms, customers are a readily-accessible and highly important knowledge source that often remains unutilised. This study explores firm–customer encounters along the customer journey as learning opportunities. Based on data collected through participant observations, interviews and a review of user-generated content, this case study provides an in-depth look into the customer journey, with a Swedish micro-tourism firm. The findings suggest that the possibility to generate knowledge about experiential purposes is conditioned by the firm's ability to bestow encounters with an experience-like quality and promote the customers' transformation into participants. This is facilitated by involving customers, adopting an experiential discourse and utilising in-situ supporting moments to socialise. Firms can also learn about customers' subjective perception of value from user-generated content. The study concludes that in the context of learning from customers, small size provides micro-tourism firms with an opportunity to engage in personal relationships with their customers.

  • 137.
    Yachin, Jonathan Moshe
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap. Mid Sweden University.
    The entrepreneur–opportunity nexus: discovering the forces that promote product innovations in rural micro-tourism firms2019Ingår i: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 19, nr 1, s. 47-65Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The aim of this study is to investigate what sets in motion the process that results in product innovations in rural micro-tourism firms. The point of departure is to place entrepreneurship as a process that precedes innovations. This approach enables the application of the opportunity-based perspective, on the study of 40 new tourism products. Data were collected through in-depth interviews with owner-managers of micro-tourism firms in rural Sweden. The focus of the analysis is on the formation of the entrepreneur–opportunity nexus. The findings suggest that in forming the nexus, three types of forces are at play: internal, supply chain dynamics and reaction to changes. The notion of triggering forces adds a new dimension to the study of entrepreneurial opportunities. The theoretical contribution of this paper to tourism research is twofold. First, it points at the generating moment as a step towards theorising innovations, and second, the findings contribute to the growing knowledge base about entrepreneurial behaviour in micro-tourism firms in rural areas. Finally, in a practical manner, the findings of this study should encourage tourism entrepreneurs to invest in exploring the value chain, regard tourists as sources of knowledge and be attentive to changes in circumstances.

  • 138.
    Zager, Merle
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Rättvik – This is where it happens!?: Enhancing stakeholder collaboration for rural tourismdevelopment with the help of nearby mega sport events2015Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The presented study investigates how rural tourism destinations can benefit from a mega sport event that is hosted in a city nearby. This is done by examining the case study of Camp Norway, an initiative of the municipality of Rättvik, which was hosted during the FIS Nordic Ski World Championship in Falun 2015. For this purpose semi-structured interviews were conducted with several key stakeholders and members of the steering committee of the project. The research aimed to answer what the concept was actually about, what the stakeholders expected, how they collaborated and how they evaluate the project. It was explored that a main intention of the project was to bring the tourism stakeholders of the municipality together and thus enhance their collaboration for the future. Although the expectations concerning visitor numbers and economic benefits were too high and have not been met, the overall concept evaluation is still very positive. This is due to the fact that the actors have recognised the importance of close stakeholder collaborations especially in the rural tourism industry and have successfully established a common ground for future projects in Rättvik. The case of Camp Norway can be taken as an example also for other rural tourism destinations, how to improve local stakeholder collaboration by innovatively benefitting from nearby events.

  • 139.
    Zarzycka, Aleksandra
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Young tourist’s preferences in context of cultural tourism in Podlasie´s region2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The present paper constitutes a review of the results of a study concerning cultural tourism conducted on a group of students from selected higher education institutions in Bialystok. The aim of this paper is to analyze young tourists' preferences in Podlasie's region in terms of cultural tourism: their choice of activities and attractions, as well as trip related characteristics in contrast to the preferences of young non-cultural tourists. Quantitative research approach has been applied in the study in order to meet the objective of this paper, as the quantitative methods allow to summarize vast sources of information and facilitate comparisons across categories and over time (Kruger, 2003, p.18-19). An online survey was used as a technique to carry out the research. The main results indicate that students, as cultural tourists, prefer a variety of activities (both cultural and non-cultural) in diverse locations and do not limit themselves to any dominant attractions. The work has its value within the cultural tourism literature, as it discusses the potential of the tourist youth market in the developing rural area of post-communist country, Poland. The paper offers suggestions on a more in-depth further research.

  • 140.
    Zeng, Wenjie
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Ready to Cope with the Sharing Economy in Tourism Service: Small and Medium-Sized Travel Agencies in China2016Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis work investigates the response of China’s SME travel agencies to the growth of

    the sharing economy in travel and tourism services, with the aim to formulate practical

    recommendations for industry insiders. Through in-depth interviews conducted in the city of

    Shanghai, the thesis produces an outline of how the SME travel agencies perceive sharing

    economy in Chinese context. The aspects of business performance are studied for both

    incumbent travel agencies and those emerging sharing start-ups. The key concepts of sharing

    economy are focused and used to examine the sharable potential of SME travel agencies in

    order to achieve the aim of this thesis. It is revealed that SME travel agencies in Shanghai

    have adopted various new practices in response to market changes. It appears that the gradual

    development of their proactive “collaborative activities” interprets the tenets propagated by

    the sharing economy advocates. As sharing propensity becomes formidable, it is

    recommended that SME travel agencies should focus in line with key principles of the

    sharing economy on sharable potential in their products, distribution channels and sales

    personnel.

  • 141.
    Zhao, Long
    et al.
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Abukadirov, Kudratilla
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Europe as Chinese Outbound Travel Market:: Analysing Travel Patterns of Chinese Tourists in Selecting EuropeanDestinations2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    While China has become one of the larger tourism destination regions in the recent years, allindications point to China establishing itself as the biggest tourist outbound market in the nearfuture. As such, numerous countries prepare to attract more Chinese travelers with a higherspending power in order to sustain or extend the current level of tourism related income. Forpotential European destinations, it is therefore essential to understand the travel motivations aswell as the obstacles Chinese travelers face when considering Europe as a travel destination.Therefore, the aim of this research is to contribute to the understanding of the Chinese outboundtourism market towards European destinations. This was achieved by analyzing the impacts oftravel obstacles and the push and pull factors of Chinese travelers. This analysis has been basedupon the development of the travel flows in the past 10 years, in terms of tourist numbers, and isexplained by economic, political and social factors (i.e. push and pull).The method used within this research consists of quantitative secondary data. The data isrecorded from the World Tourism Organization statistics and re-analyzed using the LocationQuotient.While in the past much of the outbound tourism was concentrated in several countries the resultsindicate that destination choices vary more and more while all countries in this study recorded anincrease in Chinese tourists. The analyzing-results also indicated that with the rise of the Chineseeconomy, the number of outbound tourists will relatively rise. Moreover, the findings indicatethat the flow of outbound tourists from China has risen, also owing to relaxation of major staterestrictions and change of intervening obstacles.After analysing the situation of tourism market [during the past decade] between Europe andChina, the authors are able to comment about the future trends. Furthermore, suggestions forfuture investigation are presented.

  • 142. Zhu, H.
    et al.
    Duncan, Tara
    Högskolan Dalarna, Akademin Industri och samhälle, Turismvetenskap.
    Tucker, H.
    The issue of translation during thematic analysis in a tourism research context2019Ingår i: Current Issues in Tourism, ISSN 1368-3500, E-ISSN 1747-7603, Vol. 22, nr 4, s. 415-419Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research note discusses issues with translation of non-English text during qualitative analysis in tourism research using examples from the newly emergent phenomenon of Chinese working holidaymakers in New Zealand. In particular, this note highlights an additional translation step in the thematic analysis process with non-English interview quotes and excerpts. This note argues the merit of researchers’ dual role as researcher/translator and discusses how researchers can undertake translation in cross-language research to maintain the rigour of qualitative tourism research. © 2017 Informa UK Limited, trading as Taylor & Francis Group

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