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  • 151.
    Dybdal Andersen, Anne
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Schreck, Leonie
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Enhancing consumers' purchase intention by augmented reality: The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim

    The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods.

    Methods

    A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). Non-probability sampling was conducted in order to collect primary data by making use of convenience and snowball sampling. A total amount of 408 valid responses were collected which were analysed by correlation, linear regression and moderation regression analyses.

    Results

    The variables related to augmented reality (product perception, risk perception, augmented reality experience, hedonic experience and utilitarian experience) were found to be significantly related to the consumers’ purchase intention. The relationship between product perception and purchase intention was found to be moderated by the online experience with augmented reality. However, no proof was found that perceived risk when shopping online is moderated by using augmented reality.

    Conclusion

    Augmented reality can be used as a tool to enhance the consumers’ perception of the offered product and therewith raise the online purchase intention of Swedish millennials for shopping goods. The efficiency and informative aspects that augmented reality can provide are especially appreciated. Therefore, this study can recommend online retailers to introduce an augmented reality strategy in order to raise Swedish millennials’ purchase intention of shopping goods and therewith increase the sales numbers.

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  • 152.
    Edbäck, Sofia
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Martinsson, Sara
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Ekonomiska konsekvenser till följd av komponentredovisning: Identifiering och kategorisering2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 153.
    Edvinsson, Åsa
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Vägen till en framgångsrik organisationsförändring: En kvalitativ studie om vad som lett fram till lyckade organisationsförändringar i små och medelstora företag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 154.
    Ehrling, Martin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Karlsson, Marcus
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Faktorer på avdelningen som påverkar den kortvariga sjukfrånvaron: En fallstudie av tre avdelningar med olika storlek2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Sickness absence is a phenomenon on a rise in todays Sweden. This is costing

    large sums of money every year, but despite this, there is relatively little research in the field.

    The current research has its focus, for the most part, on long-term sickness absence. The

    authors behind this study have therefore identified a clear gap of research regarding the shortterm

    sickness absence.

    Aim: With this study, the aim is therefore to examine the size of the workplace along with the

    managers communication and interactions effect on the short-term sickness absence.

    Results: The results of the study are produced through a survey to the employees of three

    departments within a international production company and through three interviews

    performed with a HR-manager and two managers over the departments. The study resulted in

    the identification of five category codes; The size of the department, The managers

    communication and interaction, Absence culture, Assignments and Health.

    Conclusion: The primary conclusion that this study result in is that the size of the workplace

    affect the employees possibilities rather than affecting their tendency to have short-term

    sickness absence. The factor which instead is considered to affect the short-term sickness

    absence is how the manager communicates and integrates with the employees. Therefore, the

    focus should be aimed at this factor in attempts to either decrease or control the short-term

    sickness absence at the workplace.

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  • 155.
    Ek, Jenz
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Busk Eriksson, Karolina
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Skatte- och sysselsättningseffekter till följd av ett större idrottsevenemang: Förväntade effekter på regionens näringsliv till följd av ett kommande Skid VM i Falun 20152013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: To measure the tourist expenditure due to a major sporting event and to calculate the resulting tax and employment effects due to the FIS Nordic World Ski Championships in Falun 2015.

    Methodology: We have recruited a number of people who visited Svenska Skidspelen 2013 to keep a diary of their expenditures. We have used secondary data as well from a survey from Svenska Skidspelen 2012 and a report by HUI Research AB.

    Conclusion: We have used three different scenarios in our calculations. A low scenario where we anticipate 140 000 sold one day tickets which is the same amount that was sold during the FIS Nordic World Ski Championships in Falun 1993. A medium scenario where we anticipate 200 000 sold one day tickets which is the same number as the organizer anticipates. And finally a high scenario where we anticipate 270 000 sold tickets which is the same number of tickets as sold during the FIS Nordic World Ski Championships in Oslo 2011. Depending on the scenario the total tourist expenditure will be between 147 and 197 million SEK. This increase in turnover will result in the possible creation of 85 and 111 job opportunities in the short run. The aggregated taxes and fees will be between 27 and 36 million SEK.

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  • 156.
    Ekehov, Camilla
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Om aktiekapitalet: - och dess innebörd för och påverkan på nyföretagandet i Sverige2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main purpose of this paper has been to examine what consequences the decreased requirement of share capital has on the Swedish corporate market and mainly how this has affected the number of newly started corporations. To create this understanding I have completed a quantitative study on the number of newly started corporations in Sweden, and also a smaller comparison between previous studies and result that these kinds of actions has had on the corporate market in other European countries.

    The conclusions I have made is that the reduced share capital requirement in Sweden 2010 seems to have had a positive effect on the Swedish corporate market in total, and not only led to increased use of the company form "Limited company". It is, however, not possible to say that the increase only depends on this change, since other factors such as inflation and the recovery from a financial crisis also has an effect on the market. Throughout my research it clearly shows an increase of the total number of registered companies in Sweden when looking back the latest 20 years, while I at the same time can’t find any reason to believe that the number of bankruptcies has increased as a result of this reduction.

    The keywords that I have focused on are share capital, capital requirement, bankrupcty,

    entrepreneurship and start-up activity.

  • 157.
    Eklund, Tim
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Nilsson, Jenny
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Från identitet till varumärkesstrategi: En kvalitativ studie om varumärkesarbetet i Allsvenskan och Superettan2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Studies has shown that sports organizations have become increasingly commercialized and professionalized, which have led them to work in a manner like a company and a profitable business. Allsvenskan and Superettan in Swedish elite football for men is no exception. Between the leagues there is promotions and relegation, and reports shows that the financial conditions in Superettan is worse. To attract stakeholders and not being dependent on the sporting success, a sport organization should build a strong brand. Corporate social responsibility is considered to create legitimacy and a good reputation for companies that work with it. The question was if sports organizations actively work with their brand and if CSR is a part of it.

    In a case study conducted on French football organizations, it shows that it is possible for a specific brand building model and that the sport organizations identity and position lead to the brand strategy. Based on this, the purpose of the study was created to compare how sports organizations in Allsvenskan and Superettan work to strengthen their brand.

    Interviews were made with three sports organizations from Allsvenskan (Djurgårdens IF, Kalmar FF and IK Sirius FK) and three sports organizations from Superettan (AFC Eskilstuna, Halmstad BK and IFK Värnamo). The interviews were then analysed by a thematic analysis.

    The result of the study showed that there are similarities and differences between sports organizations in Allsvenskan and Superettan in their work to strengthen the brand. Sports organizations in the middle category regarding the number of employees appeared to be taking advantage of the Swedish elite football (SEF) than the larger and smaller sports organizations as the number of employees. Everyone had CSR work connected to their business.

    The result also showed that the model for brand equity is not to applied to Swedish sports organizations in Allsvenskan and the Superettan, because it was only Djurgårdens IF that made it full today. The model is not full filed and should be develop and link CSR as part of the identity of the brand building of a sports organization.

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  • 158.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    A model for analysing the development of public events2008In: International perspectives of festivals and events / [ed] Ali-Knight, Jane; Robertson, Martin; Fyall, Alan; Ladkin, Adele, London: Elsevier, 2008, p. 227-239Chapter in book (Refereed)
  • 159.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Att organisera orientering: en studie i den successiva utvecklingen av ett stort evenemang1999In: 8:e Nordiska forskarsymposiet i turism, Alta, Norge, 1999Conference paper (Other academic)
  • 160.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Att sälja Småland: Destinationsmarknadsföring i nätverksperspektiv2003In: Svensk turismforskning - en tvärvetenskaplig antologi om turister, turistdestinationer och turismorgansationer, Östersund: ETOUR , 2003Chapter in book (Other academic)
  • 161.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Destination och identitet: om problemet att skapa en enhetlig destinationsmarknadsföring2000In: 9:e Nordiska forskarsymposiet i turism, Bornholm, Danmark, 2000Conference paper (Other academic)
  • 162.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Distribution av destinationernas utbud2007In: Utveckla turistdestinationer: Ett svenskt perspektiv, Uppsala: Uppsala Publishing House , 2007, 1, p. 291-308Chapter in book (Other academic)
  • 163.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Evenemang och nätverksfunktion: En studie av produktionen av ett evenemang1998In: 7:e Nordiska forskarsymposiet i turism, Åre, 1998Conference paper (Other academic)
  • 164.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Nya horisonter - turismutbildning i ett internationellt perspektiv1992In: ITR-rapport nr 1/92., Borlänge, 1992, p. 32-39Conference paper (Other academic)
  • 165.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Samhälle och marknad2014Book (Other academic)
    Abstract [sv]

    Vi lever i ett marknadssamhälle. En stor del av våra liv kretsar kring marknadsutbyten. Vi får tillgång till varor och tjänster vi har behov av och eftertraktar på olika marknader. Vi söker och byter jobb på arbetsmarknaden, boende på bostadsmarknaden samt finansierar våra större inköp genom kapital från finansmarknaden. Det system av marknader som möjliggör fördelningen av resurser i samhället utgör en sådan naturlig del av våra liv att vi tar detta system för givet. Men marknadsekonomi har inte alltid varit det dominerande resursfördelningssystemet. Marknadssamhället har vuxit fram som en effekt av händelser och utvecklingslinjer i historien. Det har påverkats av idéer och kunskap som utvecklats om detta system, liksom idéerna har påverkats av dessa historiska händelser och utvecklingslinjer.

    I boken beskrivs och analyseras den historiska utvecklingen av marknadsekonomin från antiken fram till dagens globala marknadssamhälle. Parallellt med den historiska redogörelsen ges introduktioner till hur idéer, kunskap och perspektiv på marknadsekonomi, företag och marknadsföring utvecklats och förändrats under historiens gång. En ambition med boken är att sätta marknadsekonomin och teorierna och modellerna om denna i en samhällsvetenskaplig kontext. Boken är en utmärkt introduktion för studenter som studerar företagsekonomi eller andra ekonomivetenskaper, men den är även intressant för den som är mer allmänt intresserad av att lära mer om ekonomi och samhälle.

  • 166.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Svenska turistprodukter på export: En studie i svenska turistföretags internationaliseringsprocesser2005Report (Other academic)
  • 167.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Turismutveckling i ett nätverksperspektiv1997In: VITS höstkonferens, tema "Affärssamverkan och informationsteknik", Jönköping: Internationella Handelshögskolan , 1997Conference paper (Other academic)
  • 168.
    Elbe, Jörgen
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Utveckling av turistdestinationer genom samarbete2002Doctoral thesis, monograph (Other academic)
  • 169.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Axelsson, B.
    Hallén, L.
    Mobilizing marginal resources for public events2007In: Event Management, ISSN 1525-9951, E-ISSN 1943-4308, Vol. 10, no 2-3, p. 175-183Article in journal (Refereed)
    Abstract [en]

    Marginal resources are important for organizers of public events. In the present context, marginal resources are defined as resources that providers can offer to events in periods when these resources cannot be put to productive use in their regular operations. Such marginal resources are often mobilized through networks of social relationships when the resource providers regard a connection to the public event as being valuable. The mobilization of marginal resources is analyzed using a network approach and by analyzing the motives of the participating resource providers. Cases involving two public events are presented in order to illustrate the mobilization and the development of patterns and routines over time. The cases indicate that resources are mainly mobilized through networking. Building and using the legitimacy of the event are important factors in this process. The actors providing resources are motivated by a mix of interests, but most of them have an idealistic interest in the event. The mobilized resources are combined in ways that create economy of scope and scale for the organizer. Over time, a recurring event benefits from experience and learned behavior among the actors involved. It seems to be easier to mobilize resources in a community where the actors, and clusters of actors, are well connected with each other. Copyright © 2007 Cognizant Comm. Corp.

  • 170.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Axelsson, Björn
    Improved resource utilisation through entrepreneurial activities: The role of the tourist organisation interpreted by using a network perspective2000In: 3rd International Forum on the Sciences, Techniques and Art applied to Marketing, Madrid, 2000Conference paper (Other academic)
  • 171.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Bohlin, Magnus
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Skid-VM i Falun - en utvärdering av effekter på samhälle och näringsliv1993Report (Other academic)
  • 172.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Brandt, Daniel
    Dalarna University, School of Technology and Business Studies, Human Geography.
    Kurbits affärsutveckling 10 år: Vad tycker deltagarna?2018Report (Other academic)
  • 173.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Emmoth, Anna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management. Karlstads universitet.
    The use of rhetoric in legitimation strategies when mobilizing destination stakeholders2014In: Journal of Destination Marketing & Management, ISSN 2212-571X, E-ISSN 2212-5752, Vol. 3, no 4, p. 210-217Article in journal (Refereed)
    Abstract [en]

    Organizations need to gain legitimacy from their stakeholders in order to be able to attract resources. This is of particular importance for organizations that are highly dependent on other actors in their environment. This holds especially true for Destination Management Organizations (DMOs) since DMOs are dependent on a number of different stakeholders in order to be able to carry out their tasks. Legitimacy may therefore be seen as the most critical asset for this kind of organization. It is argued in this paper that gaining legitimacy through the use of rhetoric is a useful strategic approach that a DMO may adopt in order to mobilize support and resources from its stakeholders. To gain legitimacy by using rhetoric - to be able to conform to, adapt to, convince and even manipulate the institutional logic of important stakeholders - becomes an essential strategic approach. An analytical model on legitimation strategies by the use of rhetoric for DMOs has been developed. The model is illustrated by means of a case study of a regional destination development project in central Sweden.

  • 174.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management. Högskolan Dalarna.
    Gebert Persson, Sabine
    Uppsala University.
    Sjöstrand, Fredrik
    Uppsala University.
    Ågren, Karin
    Uppsala University.
    Network approach to public-private organizing of destinations2018In: The IMP Journal, ISSN 2059-1403, E-ISSN 0809-7259, Vol. 12, no 2, p. 313-332Article in journal (Refereed)
    Abstract [en]

    Purpose – This paper explores a type of organizing that can be found in tourist destinations that areadministratively bound to a specific geographic area in the intersection of public and private context.The purpose of this paper is to contribute to the understanding of the organizing of activities withindestinations and also to contribute theoretically and conceptually to how place dependency and public/private can be understood from an industrial marketing and purchasing (IMP) network perspective.

    Design/methodology/approach – The research approach has its origin in an ongoing multi-disciplinaryand longitudinal case study.Findings – By applying a network approach to the organizing of destinations, where interaction ofrelationships, resources, actors and activities play an essential role, a number of propositions have been putforth so as to provide for a better understanding of place-specific organizing, in the intersection betweenpublic and private interests.

    Research limitations/implications – The paper is conceptual and more empirical studies are needed totest the findings. One implication to consider in future empirical studies is the tensions between created andorganic networks that exist in public and private place partnerships.

    Practical implications – The paper provides insights into factors affecting destination management.Social implications – With an emphasis on a socio-political context, the opportunities and limitations thatexist between public and private sectors are discussed.

    Originality/value – The paper sheds light on a neglected aspect of a contemporary phenomenon where theIMP network approach could contribute to the understanding of destination marketing or managementorganization that are bound to a specific place in the intersection between the public and private context.The area of public-private organizing is a topic that may also add new aspects to the IMP community.

  • 175.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hallén, Lars
    Axelsson, Björn
    The destination-management organisation and the integrative destination-marketing process2009In: The international journal of tourism research, ISSN 1099-2340, E-ISSN 1522-1970, Vol. 11, no 3, p. 283-296Article in journal (Refereed)
    Abstract [en]

    A main function of destination-management organisations (DMOs) is that of being responsible for marketing their destinations. Many destinations involve stakeholders of different kinds. DMOs often have modest resources, and this creates a challenge: how should the DMO manage their marketing activities and achieve an outcome that benefits both the individual stakeholder and the destination? This study describes how DMOs can mobilise resources among the stakeholders and identifies the processes leading to integrated destination marketing. Basing our conclusions on a case study, we find that DMOs need to develop both pragmatic and moral legitimacy in order to develop integrated destination marketing.

  • 176.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hultgren, Göran
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    A proposed framework for developing destination product packages: a discussion about business complexity in networks and implementation of IT-support2001In: TTRA Conference, Stockholm, 2001Conference paper (Other academic)
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  • 177.
    Elbe, Jörgen
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Olsmats, Carl
    Dalarna University, School of Technology and Business Studies, Industrial Engineering and Management. Företagsekonomiska institutionen, Stockholms universitet.
    Reflektioner kring en högre utbildning som lägger grunden för bildade företagsekonomer2020In: Högre Utbildning, E-ISSN 2000-7558, Vol. 10, no 2, p. 55-65Article in journal (Refereed)
    Abstract [sv]

    Ekonomutbildningar finns idag vid i stort sett samtliga svenska universitet och högskolor och företagsekonomi är det enskilt största ämnet sett till antal studenter i landet. Innehållet i utbildningarna är i stor utsträckning normativt och likriktningen när det gäller struktur och innehåll är påfallande. Företagsekonomens arbete består i att ta fram beslutsunderlag och fatta rationella beslut i frågor som rör nyttjandet av begränsade resurser i företag och organisationer. Tillämpningen av kalkylmetoder och rationella beslutsmodeller spelar en central roll. Studenterna ska genom högre utbildning förvisso lära sig att bli yrkesmänniskor, men de måste även ges möjlighet att utveckla sitt omdöme och kunna se konsekvenser av sitt handlande bortom systematiska metoder och modeller. För utveckling av det egna omdömet måste utbildning också ge möjlighet till bildning. Baserat på erfarenheter både som lärare på högskolan och från andra yrkesroller med ekonomianknytning, menar vi att vi inom ämnet företagsekonomi inte bara har ett utbildningsansvar, utan även ett ansvar för att ge studenterna en bra grund för deras bildningsprocess. Studenterna bör få en utbildning som även ger dem en grundläggande förståelse för andra ämnesområden som bidrar till att kunna sätta in frågor av ekonomisk karaktär i en vidare kontext. Med detta menar vi att utbildningen bör ge studenten förutsättningar för att kritiskt kunna reflektera över sin framtida roll i olika positioner i företag och organisationer i en snabbt föränderlig omvärld där utmaningarna är stora. Texten reflekterar kring varför bildning bör ges ett större utrymme och ger förslag på hur bildningsperspektivet kan integreras och implementeras i företagsekonomutbildningen.

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  • 178.
    Eljans, Lisa
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Schmidt, Malin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hållbarhetsredovisning: En studie om hur företag inom modebranschen har utvecklat sinhållbarhetsredovisning2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Sustainability reporting is an important tool for companies to show the extent of their

    sustainability work. Emissions from clothing production have a negative impact on the

    environment and the consequences of these actions are a contributing factor to the climate

    changes.

    Purpose:

    The purpose of this study is to explain, through the review of sustainability

    reports, how companies in the fashion industry have developed their accounts from an

    environmental perspective.

    Research questions:

    - Have companies' accounts tended to mimic each other?

    - Has the companies’ developed its own industry standard regarding its sustainability

    accounting?

    Method:

    The study consists of a quantitative method in the form of text analysis, where

    six selected fashion companies' sustainability reports have been studied in 2012 and 2015,

    which are published on the respective company's website.

    Conclusion:

    The result of the study shows that, to some extent, there has been a

    development of companies' accounting. The trend shows that companies tend to report

    similar content categories, which may indicate that they have developed their own industry

    standard.

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  • 179.
    Elserth Petersson, Malin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Sörberg, Caroline
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Pop-up butiker – framtidens butik?: En studie om svenska köpcentrums uppfattning om fenomenet2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 180.
    Emanuelsson, Philip
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Eriksson, Joakim
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Brynäs IF – Mer än en idrottsförening: En fallstudie om Brynäs IF:s arbete med CSR2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background:

    Research shows that Swedish sport organisations possesses socially useful

    values. Swedish sport organisations obtain as well economic support from the government as a

    recognition of their socially beneficial basis. However, Swedish sport organisations have begun

    working with CSR like companies in order to contribute to the society. One of these sport

    organisations is Brynäs IF, who is working with a comprehensive CSR despite their socially

    beneficial basis.

    Purpose:

    The purpose of this study is to increase the knowledge why Brynäs IF working with

    CSR despite their socially beneficial basis and if CSR is essential for the main sponsors.

    Method:

    The research strategy adopted was a case study in order to describe the case of Brynäs

    IF. A qualitative method with interviews was used in order to increase the knowledge.

    Findings:

    The reason why Brynäs IF working with CSR depends on different motives. First

    of all, they meet the requirement from their main sponsors. Secondly, they obtain a higher

    amount of sponsorship revenue. This study also shows that CSR is an essential reason why the

    main sponsors is associated with Brynäs IF.

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  • 181.
    Emmoth, Anna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management. Karlstads universitet, Centrum för tjänsteforskning.
    The Legitimacy Process that Supports the Formation and Development of Cluster Initiatives: The Case of a Tourism Cluster Initiative in Dalarna2016Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    Today, large public investments are being made with the aim of creating and developing cooperation between businesses in inter-organizational networks. Such initiatives are commonly denoted cluster initiatives and their underlying purpose are to spur innovation and regional growth.

    Much research has been conducted in this field, but relatively few studies have examined the process of cluster initiatives. By following the case of a regional cluster project within the tourism industry in the region of Dalarna, Sweden, the objective of this thesis is to deepen the understanding of the formation and development process of cluster initiatives. The investigation has been conducted by examining two main themes; the internal relationships within the cluster initiative and the relationships between the cluster initiative and its external stakeholders, such as funding agencies, regional government and local businesses.

    The analysis is based on a legitimacy perspective and indicates that the coordinating body of the cluster initiative, the hub, principally deals with a legitimation process. What occurs within the cluster initiative, between the members themselves and between the members and the hub, is legitimation. This also applies to external relationships, between the hub and its external stakeholders. A prerequisite for the realization of its mission is that the hub obtain and sustain legitimacy; legitimacy for itself, for the other members, for the idea, for the different activities and for the industry as such.

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  • 182.
    Emmoth, Anna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Gebert Persson, Sabine
    Uppsala University.
    Lundberg, Heléne
    Mid Sweden University.
    Interpartner Legitimacy Effects on Cluster Initiative Formation and Development Processes2014In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 23, no 5, p. 892-908Article in journal (Refereed)
    Abstract [en]

    In spite of the growing interest in cluster initiatives (CIs) as a means of regional development, there are still few studies of CIs that offer an inside perspective. This article takes such an inside perspective, focusing on the internal legitimacy aspects of the formation and evolving processes of CIs. We propose the inclusion of interpartner legitimacy effects in order to better understand the formation and development of CIs. A case study method is applied on a Swedish CI in the tourism industry. Faced with the situation that their region was lagging behind other Swedish regions in the development of tourism, the actors were spurred to promote a CI. Its central purposes were to consolidate the regional tourism industry, strengthen the regional brand and to establish the entire region as a single coherent destination. This paper contributes to the research body of regional development and CIs by showing how different types of interpartner legitimacies hinder and facilitate the CI process.

  • 183.
    Eneqvist, Joel
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Tällberg, Albin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Sponsring som motivationsfrämjande verktyg: En utvärderande studie om sponsringens potential för att motivera personal imindre organisationer2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today motivation is a well-considered phenomenon of several organizations that, through various

    tools, seek to make staff motivated at work that which in turn make organizations more effective

    and successful. A relatively unexplained methodology, for organizations promoting a motivated

    staff, is through corporate sponsorship. In general, corporate sponsorship is perceived as a

    legitimate marketing tool, but lately, the corporate sponsorship phenomenon has taken another

    direction where several researchers believe that sponsorship can affect organizational staff and

    motivate them at work. The corporate sponsorship, as a tool for motivating staff at work, can

    therefore be precised as a relatively unexplored area. Based on research and previous publications,

    there seems to be advantages for smaller organizations to promote motivation for staff through

    corporate sponsorship. Based on the problem discussion, the ambition arose where the purpose of

    this study is to evaluate whether corporate sponsorship serves and can be used as a tool to motivate

    staff in smaller organizations.

    To answer the purpose of this paper, a survey was conducted. The survey was sent to the staff in 6

    smaller organizations who are sponsoring professional athletes compounds, where a total of 52

    completed questionnaires were collected. The collected data has been analysed based on the

    theoretical reference framework, where the results show that corporate sponsorship serves and can

    be used as a tool to motivate staff in smaller organizations. However, the results show that these

    organizations fail to satisfy all staff by corporate sponsorship, the problem being that not all staff

    valued or was allowed to engage in the sponsored activities. If the staff get´s a chance to make an

    influence on the decisions that surrounds the corporate sponsorship and is allowed to be involved in

    the sponsored activities the organizations could gain more motivation from the staff. The result also

    indicates that corporate sponsorship, as a motivational tool, serves slightly better in smaller

    organizations compared with larger organizations but finds limitations that future studies can relate.

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  • 184.
    Engberg, Anna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Fredriksson, Evelina
    Hur optimeras kundvarvet i den enskilda butiken?: En observationsstudie i dagligvaruhandeln2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 185.
    Engholm, Hanna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Där möjligheterna bor: En kvalitativ studie om organisationsförändring ur ett medarbetarperspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In implementing an organizational change, the possibilities for improvement are many.

    However, it has been found that, during the change process, consequences may arise that

    cause failure of the change. An experienced problem in implementing organizational changes

    is that the change is planned and designed by the change actor, which does not create scope

    for the employees' perception and interpretation of the change. This can then result in

    employees opposing the change, which in the long run can create problems for the

    organization. Therefore, this study aims at defining a few change factors from a employee

    perspective. To do this, this study has been based on a theoretical reference framework

    underpinning the qualitative study conducted at organization X. Organization X has carried

    out organizational change at the turn of the year 2017-2018 in the form of reorganization of

    the organization. Interviews have been conducted with employees at organization X that were

    affected by organizational change. By analyzing the employees' perception of organizational

    change, along with the theory that gave rise to the study, it can be concluded that there are not

    so big differences between the theory defines from a change actor perspective and how the

    employees experience the organizational change

  • 186.
    Engström, Erika
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Wilén, Tyra
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    De nya EU-direktiven om hållbarhetsrapportering: En fallstudie genomförd på Stora Enso2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    This study describes the new requirements from the European Union, which are supposed to come in to effect in the first financial year that ushers after December 31th 2016. We have examined how Stora Enso works with its sustainability reports according to the Global Reporting Inititative's guidelines. Stora Enso was considered a suitable candidate because it was the first publicly listed company in Sweden which had its sustainability report audited by a third party. Furthermore, this study aims to give inspiration and support to companies without previous experience with sustainability reporting.

    Purpose

    The purpose of this case study is to describe how a specific company reported in accordance with the EU-directives regarding sustainability reporting, even before they come in to effect. And also describe how they actively works with their sustainability reporting.

    Methods

    Case study: interviews and public documents.

    Conclusion

    It is important that the company keeps improving their sustainable development and their goals. Stora Ensos sustainability reporting was connected to the sustainable development, without the sustainability reports Stora Enso would have had a harder time developing in a sustainable manner and probably not had such a big positive change. From the interviews that was performed, we concluded that GRI’s guidelines brings both an advantage and a disadvantage: it is comprehensive.

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  • 187.
    Engström, Ewelina
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Odén, Charlott
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Revisorns uppgift och möjlighet att upptäcka ekonomisk brottslighet: En kvalitativ studie2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studiens slutsats är att revisorerna i undersökningen har möjlighet att upptäcka ekonomisk brottslighet men de anser att detta inte är deras huvudsakliga uppgift. De anser att de inte har en viktig roll att upptäcka ekonomisk brottslighet och det är endast en som har anmält misstanke till åklagare. En annan central slutsats är att anmälningsplikten är accepterad bland de intervjuade revisorerna, men att de inte har den straffrättsliga kunskap som behövs för att kunna avgöra när en anmälan är befogad. De vill vara mycket säkra på att ett brott verkligen har begåtts innan det anmäler. Inga specifika metoder som revisorerna använder för att upptäcka ekonomisk brottslighet kunde identifieras genom studien.

  • 188. Ericson, Björn
    et al.
    Lundgren, Mats
    Dalarna University, School of Education and Humanities, Education.
    Olsson, Bertil
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    När folkhögskolan möter högskolan -Erfarenheter från en forskningscirkel om pedagogiska praktiker2006In: Mimer, Brunnsvik, 2006Conference paper (Other academic)
    Abstract [sv]

    Utvecklingen och framväxten av det sk informationssamhället har medfört att det svenska högskolesystemet har byggts ut. Ny grupper av studenter söker sig till högskolan. Från drygt 40.000 studenter i mitten av 60-talet finns idag över 400.000 studenter vid våra högskolor och universitet. Ett vidgat tillträde till högre utbildning ställer flera nya och utmanande frågor. Har så många människor motiv och förmåga att ta sig an högskolestudier? Är utbygnaden motiverad och löner den sig? Hur skall gymnasieskola och vuxenutbildning förbereda de kommande studenterna på ett bra sätt? Behöver så många utbilda sig, eller med andra ord, passar alla dessa nya studenter för högskolans krav? Är högskolan verkligen intresserad av att anpassa sig och ge dessa nya grupper tillträde till den högre utbildningen? Dessa och andra frågor, som utgår från den nya situation som högskolan befinner sig i, diskuterade och bearbetade en grupp lärare från Högskolan Dalarna och fem av Dalarnas folkhögskolor i en forskningscirkel. Syftet med detta paper är att sammanfatta erfarenheterna från forskningscirkeln.

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  • 189.
    Ericsson, Therese
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Forslund, Kristin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Volontärer, evenemang och motivation: En kvalitativ studie om hur en evenemangsorganisation arbetar medfristående volontärer och föreningsvolontärer.2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The fact that sports has gone from nonprofessional to become more professionalized has

    increased the need for voluntary labor during events. Sport’s development has made

    organizations and events dependent on volunteers. A mixture of professional and non-profit

    labor can lead to disagreements between individuals with salary and those without salaries,

    even though they are there for different purposes and with different motives for work.

    Developing human resources is therefore important in order to get a more motivated staff

    since the staff of an organization is an essential part of the key to success.

    The purpose of the study is to analyze how an event organization works with two volunteer

    types that can be motivated by various factors, in understanding the obstacles that may arise

    in the event organization. To investigate this, a specific event organization is selected that

    uses two volunteer types. Personal interviews were done with respondents from the event

    organization and respondents from the two different volunteer types. The personal interviews

    were made with the aim of getting as much opinions and experiences as possible about the

    subject.

    The survey shows that there are shared perceptions among the two volunteer types, mainly

    concerning communication and treatment. There are differences in how the two volunteer

    types are addressed where the main reason seems to be the different motives for volunteering.

    The result shows that communication is a challenge to the event organization because

    information is not reaching all the parties involved. This leads to the fact that one volunteer

    types has better conditions to be motivated for the event.

  • 190.
    Eriksson, Alexander
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Medén, Daniel
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Pettersson, Tobias
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    "Det är ju ändå min förening": En kvalitativ studie om vad som motiverar styrelsemedlemmar att arbeta ideellt2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Volunteering in sport has, according to studies, become a problem as it becomes harder for sports associations to recruit and maintain their volunteers. Factors such as burdensome tasks and lack of time are some of the reasons that have been raised about the problem of volunteering. The purpose of this study is to investigate what is affecting the motivation of board members to work voluntarily. We have obtained inspiration from grounded theory and conducted eight semistructured interviews with board members in various non-profit organisations to achieve the results of our study. As we only obtained inspiration from grounded theory, the study has been supplemented with a theory section to strengthen the analysis of our empirical data. After these eight interviews we experienced a saturation in our empirical data as the answers did not lead to any new information. With the collected data, we identified five categories that affect the motivation of these board members to work voluntarily. The five categories produced in our study resulted in a core category that we considered to be more prominent than the others, and four subcategories, all of which are related to our core category. The core category is referred to in this study as "connection to the organisation". In this study we have found these categories to be crucial factors for what makes members of the board work voluntarily for non-profit organisations. The subcategories that we have identified are solidarity, children and youth, noticing and the survival of the association. This study is based on Swedish conditions.

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  • 191.
    Eriksson, Clara
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Gunnarsson, Julia
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Utveckling av lojalitetsprogram - individanpassade erbjudanden: Marknadsföring genom CRM-strategier2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The increasing competition between firms is a result of the globalization. Today consumers

    are more aware of what the firm has to offer, and it is easy to choose other firms if a specific

    firm doesn’t live up to the consumers’ expectations. This requires that firms must constantly

    work with and develop their strategies to create competitive advantage. Many firms work

    with loyalty programs as an CRM-Strategy. CRM-strategies and loyalty programs is designed

    to make consumers more loyal and create long-term relationships with the firm. Loyalty

    programs need to be updated and changed to obtain competitive advantage, therefore firms

    work to create added value, one example of this are that they offer a service solution that is

    better than what the consumer expects to get from the firm. Customer loyalty can be

    developed by firms through long-term relationships with consumers. A relationship between

    customers and firms can be developed through that firms listen to the consumers, in order to

    ascertain their needs and desires.

    Research indicates that personalized offers can contribute to loyalty. Personalized offers are

    based on customers unique buying behaviour, which allowing for accuracy and relevance.

    This study intends to measure consumer demand for personalized offers. to investigate

    whether consumers actually want to use these kinds of offers. Along with the aim of this

    study, two side questions arose: on what way can the demand for personalized offers help

    companies to obtain a competitive advantage as well as in which way the demand varies

    between different geographical locations.

    The method used to achieve the purpose of the study was a quantitative survey, with a

    qualitative semi-structured interview in order to obtain some important information for the

    design of the survey. The results of the survey showed that consumers appreciate getting

    unique offerings based on their specific needs, and that it to some degree can lead to

    competitive advantages. Personalized offers can increase service quality and give the

    customer an added value, and will therefore lead to a competitive advantage. In this study the

    results showed no major difference between the demand in personalized offers on the

    geographic locations that was studied.

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  • 192.
    Eriksson, Elenore
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Nilsson, Elin
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Rotationsreglernas kostnader och nytta: Är kostnaderna jämförbara i relation till nyttan?2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Previous research shows that there are both advantages and disadvantages to the rules of rotation for the auditor’s industry. There are researchers who suggest that the auditor's independence is impaired by the rules of rotation and other researchers show that the independence is strengthened when the auditor does not have a close relationship with his client. The previous studies show that there is a clear problem of costs arising from the rotation rules and this raises the question of the benefits. Questions: What do we know about the cost and benefit created by the rotation rules? What does the increased cost consist of and how large are they? Do these costs outweigh the benefits of regulation? Are these rotation rules really needed? Purpose: The purpose of this study is to investigate what the costs and benefits of the rotation rules consist of.  Method: The study was conducted by means of semi-structured interviews with six different authorized auditors from different audit firms. The selection was made using a strategic selection. Conclusion: The conclusion of our study is that the rotation rules have both positive and negative effects where the agency rotation seems to be an overwhelming rule that creates major costs and difficulties in the industry. The conclusion that can be drawn is that the costs are not comparable in relation to the benefits, so this agency rotation regulation should be worked out to be more efficient. The results of the study also indicate that the auditor's rotation works well and has a positive effect.

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  • 193.
    Eriksson, Felicia
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hammerfeldt, Johanna
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Sponsring av damidrott – Ett öppet mål?: En kvalitativ studie om sponsringskonsulters syn på sponsring av damidrott och dess marknadsfördelar2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are substantial differences in how financial resources are distributed in the women’s and men’s sport, even though the number of athletes is more equally distributed between men and women. Sponsorship is a large and significant part of how these investments are distributed as the largest sponsorship efforts go to men’s sport. However, we see a knowledge gap in how market benefits can be used in sponsoring women's sports. The purpose of this study is to find out which motives companies have to sponsor or to not sponsor women's sports, discover what market advantages sponsoring women’s sport can lead to, and identify potential development areas for sponsoring women's sports. This is a qualitative study based on semi-structured interviews with experts. The results of this study reveal that CSR and exposure are the most common motives for sponsoring women's and men’s sports. Since there is now a greater pressure on a company to adopt social responsibility, it is considered to be an advantage to women's sports. Due to the high level of competition that exists in men’s sport, it is more difficult for sponsors to differentiate themselves in the marketing clutter. Sponsoring of women’s sport is then considered to be an advantage. Lastly, the findings of this study show that there is a great deal of ignorance in general about sponsorship and the sponsorship of women's sports, both in companies and also in rightsholders, which can be seen as an area of improvement.

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  • 194.
    Eriksson, Hanna
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Elehorn, Linda
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Butiksarbetet: Arbetets innehåll och potentiella utvecklingar2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem:

    The problem presents the structural changes that retailer’s face, which means that stores need to position through service. And that the external conditions affect retail store workers ability to deliver quality of service.

    Purpose:

    The purpose is to evaluate development potential that can utilize the content of the store work to help improve service quality.

    Theoretical framework:

    The theoretical framework contains Store Concept; How a store works for more sales. Organization & Marketing; How stores work with their staff and the brand for all interests. And also, service and customer behaviour within stores.

    Method:

    The data collection was done using focus groups, 3 groups of a total of 10 people. To examine what the student at the Retail Program at Dalarna University considers about the store work and its development potential.

    Empirical framework:

    In this chapter, the results of the focus groups' discussions are shown, such as thoughts, experiences and ideas. Based on three themes: Shop Work, Service and Improvements.

    Analysis:

    In this chapter, the fact is analysed from the results of the focus groups and is opposed to the theoretical framework. The analysis is categorized into three parts: The content of retail store work, Possible improvements and The Management.

    Final discussion:

    The final part of the survey shows and compiles the most important aspects and what stores can use based on this exam.

  • 195.
    Eriksson, Ina
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Östh, Linnea
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Reglering av revisorsprofessionens utbildning: En studie som beskriver hur berörda branschaktörer inom revisorsprofessionen tolkar och upplever de förändrade utbildningskraven för att bli auktoriserad revisor2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is about theories of regulators. The purpose is to enhance the understanding of the experiences of actors in the audit industry, in terms of Revisorsinspektionens changes in theoretical training requirements to become an authorized auditor, which entered into force on July 1, 2018. This enforcement means that auditing organizations and FAR for example, receives a greater responsibility in the auditing education while it also simplifies the recruitment process, and affects the universities since greater educational responsibility now is shared with these other educators. The changes in theoretical training requirements also affects individuals’ paths of education in becoming an authorized auditor. The study is based on a qualitative approach where the Public Interest Theory is studied, which is about regulators who regulates with the best of interest in regard to the public, and in response to the public’s demand for an inefficient market practice. This is studied by conducting documentary studies of laws, preparatory work, and Revisorsinspektionen’s (2018) referral proposal of the changes in requirements of theoretical education for auditors. In the study some referral responses to Revisorsinspektionen’s proposal of change is also studied, and the responses comes from the auditing organizations KPMG and PwC, the professional organization FAR and from Uppsala university and Gothenburg's University. Furthermore, the study contains six interviews with authorized auditors positioned in Dalarna County in some of Sweden's largest auditing organizations. The conclusion shows that Revisorsinspektionen acts according to the Public Interest Theory in regard to the lack of authorized auditors, since it’s in line with the experiences of the actors in the audit industry. This is also the purpose of the change made by Revisorsinspektionen. When it comes to the general view of the audit industry and the knowledge needed by auditors, these factors have deteriorated according to the actors in the audit industry, which is not to act accordingly to the Public Interest Theory. This since it has a negative impact on the attractiveness of the profession. One of the two factors that is mentioned by the actors of the audit industry that can be affected by Revisorsinspektionen to improve the attractiveness of the profession, is the long period of education time to become an authorized auditor. This factor is not affected in this change, but if it had been taken into account, it would have been in line with the Public Interest Theory. Revisorsinspektionen acts accordingly to Public Interest Theory when it comes to the actors of the audit industry´s experience about the tough educational requirements on auditors, as they reduce the demands of credits.

  • 196.
    Eriksson, Lina
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Myrsell, Riina
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Obeskattade reserver: Vilka företagsspecifika variabler påverkar användandet avobeskattade reserver i små företag?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title of the essay: Untaxed reserves - Which company-specific variables affectthe use of untaxed reserves in small Swedish companies?Presentation date: 2018-05-29Subject, course: FÖ2023, Thesis for Bachelor Degree in Business AdministrationAuthor: Lina Eriksson, Riina MyrsellSupervisor: Åsa GrekExaminer: Christoffer RydlandPurpose: The purpose of this essay is to explain which company-specific variablesthat affect the use of untaxed reserves.Method: The essay is a natural experiment. The purpose of the study is achievedthrough a quantitative analysis of data retrieved from Retriever Business.Result and conclusion: The essay's regression analysis shows that profitability andindustry affiliation affect the small companies' depositions to untaxed reserves.

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  • 197.
    Eriksson, Louise
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Önnerberg, Isabelle
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    E-handel- Konkurrent eller komplement för mikroföretag?: En studie om lokala mikroföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There has been a relatively recent structural change in the retail sector. This changes has ledto the development of omnichannels and e-commerce, which has changed the business modelto be able to survive in the market. E-commerce has for many years been seen a competitorfor micro-enterprises, but now it has made it possible for micro-enterprises to implement anintegrated system. Companies can choose between three different business options regardingthe marketplace and availability of the company and then select the omnichannel based onhow they want to reach out to customers. Options may be interconnected to facilitate abusiness.In this study we investigate how small local business are working to maintain theirmarketplace in the face of increased competition due to the growth of e-commerce. Toinvestigate this, we used a qualitative approach with in-depth semi-structured interviews. Tofind out how local traders perceive the market, competition and trade developments, fivestragically selected retailers were interviewed.The investigation revealed that a common view about the market exists. In addition, it wasidentified that one of the key success factors was to satisfy the customers with a high level ofservice, thus creating a relationship which contributes to the development of repeat and loyalcustomers and, which in turn contributes to the company's profitability. All the respondentsagreed that relationships are established via physical stores and therefore have chosen to focuson the individual store in the internet's continual development. To attract customers to thestore, they have chosen to provide a range tailored to their customers. In summary, theinternet and the resulting development of trade and online presence means that local businesscan create systems in line with their business.

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  • 198.
    Eriksson, Terese
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Elevernas upplevelser av ett Ung Företagsamhets-år: – med tyngdpunkt på relation till och användning av sina rådgivare2007Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Ung Företagsamhet är en organisation som verkar för att ge gymnasieelever möjlighet att starta, driva och avveckla ett så kallat UF-företag under ett läsår. Dessa företag går under kategorin enkla bolag och för att få driva ett UF-företag måste eleverna uppfylla fem krav. Kraven består av att företaget måste registreras hos UF, eleverna måste göra en affärsplan, de måste skaffa en rådgivare från näringslivet, delta i mässor och slutligen göra en årsredovisning. I den här uppsatsen har jag valt att fokusera på kravet om rådgivare från näringslivet. Det är intressant att skriva om detta, dels för att UF inte tidigare har berört detta ämne i större grad, och dels för att situationen idag kan förbättras. UF i Dalarna har sett tendenser till att UF-eleverna gör det enkelt för sig och använder en bekant eller släkting som rådgivare, så att kravet blir uppfyllt. Med detta som utgångspunkt blev min frågeställning att ta reda på hur UF-företagen använder sina rådgivare. Huvudsyftet med uppsatsen är att belysa vilken relation eleverna har till sina rådgivare och hur de använder dessa. Bisyfte är att se vilka problem och svårigheter som eleverna upplever. För att kunna redogöra för detta syfte, har jag använt mig av en enkät som alla 160 av årets UF-företag har fått chans att svara på. Utfallet blev dock att 54 % av dessa svarade på enkäten. Resultaten från enkäten visade att de flesta av UF-eleverna har någon form av relation till rådgivaren, där relationen främst innebär bekantskap mellan de båda parterna, men det är inte heller ovanligt att en familjemedlem är rådgivare till UF-företaget. Från resultaten gick det även att utläsa att de flesta av UF-eleverna upplever rådgivaren som en kunskapsbank, men en hel del av eleverna ser rådgivaren som en coach. Det framkom även att många UF-företag kommunicerar högst en gång per månad med rådgivaren, vilket tyder på att rådgivaren inte används speciellt mycket. Eleverna har upplevt problem av olika slag under året, men det största problemet visade sig vara tidsbrist. Det har också framkommit att det främst är inom områden, kopplade till UF-elevernas program, som dessa elever bett rådgivaren om hjälp inom.

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  • 199.
    Espegren, Magnus
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Stevenson, Christofer
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Relationsmarknadsföring inom idrottsorganisationer: En studie om ideella svenska idrottsorganisationer2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The non-profit sector considered to contribute benefit to the society because of that they hold certain support from the civil society. To maintain this support non-profit organizations need to affirm their uniqueness. At the same time there is an on going growing commercialization of non-profit sports organizations, where some of them are comparable to business organizations. Becauce of the way they apply and use concept and strategies, created and developed for profit organizations, one of them is marketing strategies. Marketing strategies can be seen to be universal for organizations, but there is some influencing variables that sport organization need to be awere of. One of them is the distinguishing behaivor and relation a consumer of sports have to a sport organizations compared to a consumer of profit-driven business organizations, which especially influence decisions within the pardigm, Relationship Marketing.

    Purpose: The purpose of this study is to analyze how Relationship Marketing i used in Swedish commercialized sports organizations from the non-profit sector.

    Method: In the study uses a qualitative method, in form of semi-structured telephone interviews. The respondents where persons who had responsible for marketing management in some of Sweden's non-profit sports organizations. They where contacted throug E-mail. The collected data transcribed, discussed and analyzed.

    Conclusion: Swedish non-profit sports organizations use RM in efforts to influence the relationship with the sports consumer. There is a good knowledge of the RM strategy, developed for and in companies. But there is also an awareness that RM has to be adapted, because of the sports organization's stakeholders and especially their awareness of the uniqueness of sport.

  • 200.
    Espegren, Yanina
    Dalarna University, School of Technology and Business Studies, Business Administration and Management. Uppsala University.
    HR analytics: insights from the current literature2019Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    The summary of the insights from the current literature indicates that HR analytics is a growing field which is still characterized by the general lack of empirical research. Especially noticeable is the shortage of studies conducted in the public sector context. Existing studies heavily employed strategic perspective on HR analytics, meaning that its successful implementation depends on the strategically relevant measures linked to the organizational strategy execution. The focus is moved from justifying the effectiveness of the HR function towards the impact of organizational workforce on the organizational success and competitive advantage. Moreover, HR analytics is conceptualized as an ongoing process, rather than a statistical toolkit. This opens up for the discussion of possibilities to apply the concept of HR analytics process in the public sector context.

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