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  • 501.
    Åhnström, Sara
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Place marketing in small Swedish municipalities: A case study of Avesta municipality2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Kotler et al (1999) tell that places are facing some major challenges: the globalization, the urban evolution, a growing competition of attracting scarce resources and that places have to rely on their own local resources to face the growing competition. Due to these factors it is getting harder for places to retain and attract residents, especially for smaller places. But Hospers (2011) tells that communities and cities undertake place marketing in order to fight these challenges and to be attractive for both existing and potential residents.

    Purpose: The aim of this research is to find out how small Swedish municipalities promote themselves in order to retain and attract residents.

    Method: A case study strategy with a semi-structured interview and documentary secondary data as data collection methods.

    Findings: It is beneficial for small Swedish municipalities to promote unique and realistic characteristics as they want to be identified with and to promote existing residents in promotion campaigns in order to display that the municipality value the residents. Furthermore, it is also beneficial for small Swedish municipalities to promote a well thought through place brand that builds on a set of characteristics that form a place’s brand identity. However, promotion of the place brand and unique and realistic characteristics together with the reputation of an area create images of a place. In order to create a good reputation of a place existing residents must be satisfied as they can be seen as ambassadors for the municipality and spread a good word-of-mouth to potential residents.

  • 502.
    Ålund, Karin
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Östlin, Sarah
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Hållbar konsumtion i livsmedelsbutiker: En undersökning om kundens förutsättningar för hållbara val2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction The Swedes overuse the resources of the world in a rapid pace. Consumption must be more sustainable if future generations are to have a good future. Victuals have a major impact on the environment, therefore food consumption is an important part of the work on sustainable con-sumption. Here, food chains together with customers have the potential to contribute to sustain-able consumption. If the customer is to be able to act sustainably, the conditions must be offered in a market. There are no studies about the customer's prerequisites for sustainable choices in different consumer markets.Purpose The purpose of the study is to account for the customer's ability to make sustainable choices in grocery stores.Method The study is based on a qualitative method for data collection. In this study, an investigation has been conducted in all food stores in Falun to collect data about the customer's conditions for making sustainable choices. The factors investigated are communication, product range and price in selected product categories. The empiric has been sorted and categorized and then dis-cussed in relation to the theory.Conclusion The conclusion we reached through our study shows that there are opportunities for the cus-tomer to make sustainable choices in grocery stores. Since the world's resources are insufficient in the way people live and consume today, an important issue is to communicate the value of choosing sustainable products as widely as possible and this is a sustainability work that must be done collectively.

  • 503.
    Åsén, Emil
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Effekten av elektronisk Word of Mouth inom ett onlineforum2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to describe how electronic Word of Mouth within an online forum influence visitors purchase decision. Previous studies about electronic Word of Mouth within online forums have focused on identifying potential factors that can influence visitors purchasing decisions. But they have not investigated visitors own perception of the effect of electronic Word of Mouth. Therefore there is a knowledge gap for this study to explore. A survey was made available to visitors of an online forum. The online forum that was chosen is called Swedroid and has a focus on consumer electronics. The information about products available in the online forum is classified as electronic Word of Mouth. The results from the survey show that a clear majority of respondents believe that the online forum contains relevant product information, which can be used to support a purchase choice. However, a lower proportion of the information in the forum is considered a decisive factor in purchasing. The analysis show two possible reasons behind this. The information that repsondent have come in contact with could be insufficient for making a purchase decision. Or information may have been negative, which causes the visitor to not buy the product. The conclusion is that electronic Word of Mouth within an online forum influences visitors purchasing choices by visitors getting in contact with credible and relevant information, but its effect on purchasing choices is influenced by the content of the information.

  • 504.
    Önnerberg, Frida
    et al.
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Forsén, Lina
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Vulnerability in Small Single Industry Towns in Sweden: A Case Study of Hofors Municipality2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Vulnerability in Small Single Industry Towns in Sweden - A Case Study of Hofors

    Municipality

    Svenska: Små och sårbara industriorter i Sverige - en fallstudie om Hofors Kommun

    Subject: Business Administration

    Keywords: Business Climate, Network, Collaboration, Single Industry Towns

    Background: There is a dependency situation between the industry and the municipality. This

    makes Hofors municipality vulnerable. The industry Ovako Steel is the biggest employer in the

    municipality and is therefore very important to Hofors. If a place have a good business climate it

    is easier for employment opportunities, good ideas and entrepreneurship to grow easily. There is

    a lot that a municipality can do in order to enhance the business climate.

    Purpose: The purpose of this research is to identify to what extent a good business climate can

    impact on the vulnerability situation for small single industry towns in Sweden.

    Method: Case study with semi-structured interviews and secondary data.

    Conclusion: Based on our empirical study a good business climate could be seen as a useful

    strategy for small and vulnerable single industry towns in Sweden. By developing a good

    business climate, the more attractive it is for entrepreneurs to start their businesses and broaden

    the business community. Municipalities with a good business climate is also a place where it

    easier to start new work opportunities in times of reductions in the industry.

    Being dependent on one industry does not have to imply only negative effects. In our empirical

    study of Hofors situation the collaboration between the network Entré Hofors and the industry

    Ovako Steel is reciprocally and positive. The general implication for Hofors and other small

    vulnerable single industry towns seems to be the importance of changing the attitudes towards

    entrepreneurship as well as the ability to create new work opportunities in times when the

    industry needs to cut down or the worst situation possible; closing down the whole industry.

  • 505.
    Östlund Rämgård, Henrik
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Diskonteringsränta vid nedskrivningsprövning av goodwill: En studie av avvikelse mellan rapporterad och teoretisk diskonteringsränta2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien visar att en större andel av bolagen från båda länder redovisar diskonteringsränta år 2012 jämfört med år 2007. Andelen rapporterade diskonteringsräntor som faller inom ramen för en accepterad avvikelse är något högre för Sverige jämfört med Finland båda jämförelseåren. Andelen accepterade differenser halverades för båda länderna från år 2007 till 2012. År 2012 rapporterades generellt högre diskonteringsräntor än de teoretiskt beräknade vad gäller båda länderna.

  • 506.
    Östman, Annica
    Dalarna University, School of Technology and Business Studies, Business Administration and Management.
    Redovisning av den kommunala pensionsskulden: Resultatredovisning med fullfonderingsmodellen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The municipal pension liability is debated since this according to law is to be accounted for in a way that in several respects is contrary to generally accepted accounting principles by removing a large debt from the balance sheet and instead account this as a contingent liability. Some municipalities have chosen to go against the law and instead report the entire pension liability in the balance sheet. These municipalities claim that they do this in order to give a more accurate picture of the municipality's financial position. However, previous studies speculate that a transition has been made to conceal a high result. Previous studies have also shown that artificial reporting occur in municipalities and that there are links between this and the design of the balance sheet. The purpose of this study has been to gain an understanding of how the municipalities that use the full funding model reason about accounting for the pension liability. The focus of the study has been on the 3 reporting of earnings. The method used has been a qualitative method. On the other hand, municipalities ' annual reports have been studied and interviews with municipalities have been conducted. The study shows that municipalities that use the full funding model use different results when it brings out the balance requirement results. The explanations given differ depending on how the municipalities have chosen to report the results. The municipalities that follow the results of the full funding model even in the balance requirement result make this a more accurate picture, while those who use the mixed model's results in the balance requirement result also want to try to follow the law.

891011 501 - 506 of 506
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