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  • 51.
    Karlsson, Emilie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Jämförelse av kokböcker från år 2002 och 2012 med avseende på grafisk design: En visuell innehållsanalys2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the report was to compare layout, typography, cover surface and the finishing of the surface of 50 Swedish cookbooks from 2002 and 50 Swedish cookbooks from 2012 to find any differences and similarities.

    Visual content analysis with predetermined categories was performed to analyze the collected data. The corpus of the cookbooks was made from a simple random sample in the software Excel. The titles were collected from the Swedish Royal Library’s database Libris.

    The results showed that the differences found were marked and there were several similarities. The major differences were found regarding the cover surface of the cook books and the surface finishing, while similarities were found on the inside such as pictures and margins.

  • 52.
    Karlsson, Martina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Profilering av internationellaideella miljöorganisationerpå internet: En visuell analys av internationella ideellamiljöorganisationers webbsidor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study addresses whether there is a correlation between 50 international

    non-profit organisations specific orientation and the design on their webpages.

    The questions answered were, does webpages design help to convey the

    organisations specific orientation, does the webpages link to social media, and

    is more aesthetically pleasing webpages perceived as more credible. The used

    methods in this study were a visual content analysis and a survey. The visual

    content analysis showed that the most frequent general features of the webpages

    were the use of natural colours, reportage photographs and the use of sans-serif

    fonts. The result showed that there are generally no strong correlation between

    the organisations orientation and appearance on the webpage, although in some

    cases they communicate what they are working with. The visual content

    analysis and questionnaire survey showed that the user may have different ideas

    of what conveys credibility depending on the design experience the person has.

    The survey confirms to some extent that webpages that have a professional

    feeling and represent the organisation well give a credible impression. The

    majority of organisations linked to social media from their webpages. Only two

    of the webpages lacked links. The websites of organisations are mainly referring

    to today's most popular social media (such as Facebook), which may result in

    that they miss a younger audience when they do not use the smaller networks.

  • 53.
    Karlsson, Sara
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Horn, Åsa
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Förutsättningar för distanskommunikation mellan reklambyråer och kunder: En intervju- och enkätundersökning2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Small advertising agencies have in recent years lost clients due to competition from larger agencies. A solution could be to create a relationship to clients outside the nearby area, Internet based communication tools might here be a good complement to physical meetings.

    Telecommunication is effective because it is less time consuming and it decreases travel costs. It could however result in misunderstandings and less opportunities to develop a close relationship with the client.

    The use of internet based communication tools is expected to increase in the future, along with the development of telecommunication tools.

    The aim of this study has been to examine the possibilities for small agencies to use telecommunication with their clients. Our purpose has been to determine the effects of telecommunication for both agencies and clients. The study also aims to recommend tools for each production step in the creative process.

    Results of this study clearly indicates that the personal meeting is very important, and it can not be substituted with telecommunication. Both agencies and clients considered telecommunication as an option for work meetings.

  • 54.
    Kostic, Petra
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Bergqvist, Emelie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Manliga och kvinnliga kockar: En analys av kokböckers omslagsdesign ur ett genusperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the present study was to through a visual content analysis

    examine how cookbooks usually are designed for each gender. The result

    would then be compared to identify similarities and differences between the

    male and female covers to bring a gender perspective on the design, and

    examine whether the design was due to the author or the audiences sex.

    The visual content analysis was preformed on a total of 84 Swedish cookbooks,

    half of which were written by women and half by men.

    The analysis showed that the women had more of a feminine cover design, but

    also that men’s cover design had a more feminine look than masculine. This

    result was both based on the audiences and the authors sex. The covers were

    generally equal to each other in how they were designed and how the model

    was posing, since the market segment is supposed to be everyone with a food

    interest and not based on gender.

  • 55.
    Kumlin, Frida
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Evaldsson, Michaela
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Restaurangwebbar som ger restaurangvibbar2018Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Swedish internet users use Internet today to search information for time tables news and which restaurant they want to visit. In order to reduce competition on the Internet it is important that they quickly find the information they search on the websites. For a company, a website can be used to build a professional brand. The purpose of the thesis was to investigate what gave restaurant feel to restaurant websites. The survey was conducted through a visual content analysis to map the content of the websites. Thereafter, a web survey was created where the respondents were allowed to decide what they considered created restaurant vibes for them.

    Analysis showed that the restaurant web sites used few colors and images where the images took a big place on the sites. This to let the pictures speak and the visitor can focus on the message that the restaurant wants to convey. The respondents from the web site thought that the size of the images was not critical, but it was the pictures that had links to food and restaurant environments that determined a restaurant feeling.

  • 56.
    Köpmans, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil till ett företag som tillverkar handgjorda textilprodukter av naturmaterial: Hur kan en hemsida kommunicera ett varumärke?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to create a graphic profile for the company Lyst Form AB. The company conducts an e-commerce and is selling handcrafted clothes made in natural material.  

    A theoretic part in the thesis studies how a brand can communicate on the internet.

    It’s important that the corporate identity is reflected through the graphic profile. The corporate identity can be explained as the soul of the company and can be seen through all of the graphic material. The graphic profile is a kind of visual identity and it’s containing a logotype, typography and colors for example.

    Several studies were made to reach the aim with the thesis. The target group of the company was important throughout the whole process. A research began with the company and their competitors. A survey was made by the target group to get their opinion about the company and its design. This information gathering gave a good foundation and a guideline in the development of the graphic profile.

    During the design process the proposed logos was discussed using a focus group. The discussion was useful in the process.

    A last survey was made to see if the goal was achieved. The results showed that the newly developed graphic profile was a clear improvement compared to the current from the perspective of corporate identity. The goal of the thesis was achieved.

  • 57.
    Larsson, Jenny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Kreativ svacka ur en grafisk designers perspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A definition of creativity can be described as an ability to find solutions to

    problems that do not yet have an answer. To provide an ability is to know how

    to go about it and such can be developed through practice and training, you only

    must know how. A problem usually appears while in a process and in a state of

    ignorance, it may even seem that no solution is good enough. Graphic designers

    are dependent on their creative thinking and it would be damaging, career wise,

    if this ability would disappear. The question then is how graphic designers takes

    themselves out of a creative dip? When the ability to find a solution is not

    sufficient and when the creative way of thinking is blocked, how do you handle

    it, when in doubt, and what general proceedings is there to embrace? These are

    questions answered in my work based on collected facts. The interviews and

    analyzes carried out from the basis for the results and are presented here in form

    of 6 different themes: Training, Time, Pause, Help, Fight and Self-awareness.

  • 58.
    Larsson, Jenny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Kreativ svacka ur en grafiskdesigners perspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A definition of creativity can be described as an ability to find solutions toproblems that do not yet have an answer. To provide an ability is to know howto go about it and such can be developed through practice and training, you onlymust know how. A problem usually appears while in a process and in a state ofignorance, it may even seem that no solution is good enough. Graphic designersare dependent on their creative thinking and it would be damaging, career wise,if this ability would disappear. The question then is how graphic designers takesthemselves out of a creative dip? When the ability to find a solution is notsufficient and when the creative way of thinking is blocked, how do you handleit, when in doubt, and what general proceedings is there to embrace? These arequestions answered in my work based on collected facts. The interviews andanalyzes carried out from the basis for the results and are presented here in formof 6 different themes: Training, Time, Pause, Help, Fight and Self-awareness.

  • 59.
    Larsson, Karin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    The Graphic Designer as (a)Digital Nomad: A qualitative study2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie var att undersöka hur digitala nomader utövar sitt yrke som grafiska designers, varför de valde att bli digitala nomader samt vilka fördelar och nackdelar som finns. Totalt intervjuades 10 före detta och nuvarande digitala nomader via email och svaren sammanställdes och analyserades för att finna teman och sammanhang.

    Resultatet visar att deltagarna valde en digital nomadisk livsstil främst på grund av den frihet det innebär. De är även helt beroende av internet, då det är den grundläggande teknologin som möjliggör distansarbete. Att vara digital nomad verkar inte ha en negativ inverkan på den grafiska designprocessen och alla verktyg som behövs anser de finns tillgängliga digitalt. Den del av det traditionella designyrket på en byrå som deltagarna i studien saknade mest var kreativa diskussioner med kollegor.

  • 60.
    Lawergren, Filip
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Thunholm, Robin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Etikettdesign och prisklass för röda viner2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine whether there is a connection between design

    factors and price on wine labels for red wines. To identify occurring design

    factors, a visual content analysis was made from three different price ranges

    brought from the Swedish Alcohol Retailing Monopoly’s website.

    Based on the visual content analysis results three wine labels for each price

    range was designed. To find out if these design factors were associated with the

    intended price range, the wine labels were tested on consumers with a web

    survey.

    The conclusion was that there was some general features that distinguish price

    range classes, although many design elements were common for all price

    ranges. Based on the respondents answers it turned out that some of the design

    factors were more or less clear to the intended price range.

  • 61.
    Libeck, Anton
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Åslund, Simon
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Varumärkesidentitet i fastighetsbranschen: Utformande av grafisk profil åt Anders Åslund Fastighetsförvaltning AB2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Anders Åslund Fastighetsförvaltning AB

    (AAFAB) is a newly founded consultant company within the property management business. In order to differentiate from the competitors within the property management business the goal was to create a graphic profile to strengthen the company’s brand identity as well as communicate their values: trustworthy, reliable, competent, modern and flexible.

    The study begins with a semi structured interview with AAFAB to map out the company’s needs, their values and decide what parts that the graphic profile should include. A visual content analysis was made on logos of 50 of Sweden’s biggest real estate companies in order to distinguish connections between AAFAB’s competition and potential customers. Further on a web based survey was held with 20 of AAFAB’s customers to see if the new material was in line with AAFAB’s values. Finally, another semi structured interview was held with AAFAB in order to make final adjustments.

    The study resulted in a final graphic profile with a logo that mediates AAFAB’s values as well as a suggestion of how the company’s new website would look like within the limits of the graphic profile. Guidelines on how the graphic profile should be used were summarized in a graphic manual.

  • 62.
    Liljengård, Anton
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Filstorleksoptimering för retuscheringsarbete: Enundersökning med fokus på moderetuschering2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the processing of pictures today the file size often becomes large. An effective technological development has made the demand for quality higher. In a world where the photographer's camera has gotten a higher resolution, the image's file size has also increased.

    The aim of this thesis has been to come up with a recommendation for how to work towards getting a smaller file size. The recommendation was intended for retouchers who work in the fashion industry and with pictures meant for print.

    The work has dealt with file sizes associated with retouching and have tried to illustrate what during the retouch procedure that causes a larger file size. This has been done by contacting retouchers who often work with fashion images. The focus has been on the layers in Photoshop and editing options for the retoucher.

    The results showed that the retouchers had similar ways of working towards a small file size, and a certain similarity is apparent in their way of retouching which caused a bigger file size. What also showed was that the file size is the most affected by how layers consisting of pixels and masks look compared to adjustment layers.

  • 63.
    Lindgren, Elina
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Sheremet, Angelina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Den digitaliserade grafiskaprofilen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today's digital society it is vital for companies to reach out on the digital

    platforms. To do so the material in the brand manual requires a digital

    adaptation to meet the requirements on the web. Static PDF:s are still common

    when it comes to style guides, which is an ineffective method of compiling and

    sharing your graphic material.

    This survey was conducted with the purpose to understand how a digitalized

    graphic style guide should look like and what kind of material and information

    it should contain in order to be classified as digital.

    A qualitative analysis of digital elements in graphic profiles was performed with

    the aim to evaluate how digitalized the material is in today's style guides. In

    addition, interviews were conducted with advertising agencies who work with

    branding in order to find out how well they were updated with the digital

    development.

    Results of the survey indicated the importance with digitalized material

    including a digital platform for the material to be compiled on. Important

    factors for the platform was its interactivity and user friendliness as well as

    downloadable content. The material of the graphic profile should be adapted for

    all channels which means that the digital part should be a main key in the

    process and creation of the graphic identity.

  • 64.
    Lundkvist, Amanda
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Vikberg, Fanny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Den digitala portfolion: Hur väcks uppmärksamhet hos arbetsgivare genom den digitala portfolion2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose with this study is to exanimate how to arouse employers

    attention through the digital portfolio. The focus lays on newly

    graduated students.

    The digital portfolio is gradually replacing the analog portfolio and an

    important part of the identity as a graphic designer is the portfolio.

    Today there is no reason not to use a digital portfolio.

    Interviews were conducted to examine how to best arouse the employer's

    attention through the digital portfolio. Also interviews were conducted

    on what role the educational institution has when the employer reviews a

    portfolio.

    The

    result

    is

    presented

    by

    found

    themes

    e.g.

    Put

    your

    work

    in

    focus,

    Create

    attention

    by

    using

    unique

    solutions

    and

    innovative

    ideas

    and

    The

    importance

    of

    a

    good

    first

    impression.

    The

    study

    showed

    that

    your

    presented

    work

    in

    the

    digital

    portfolio

    has

    to

    speak

    for

    itself,

    do

    not

    let

    the

    portfolio’s

    design

    take

    away

    the

    attention

    from

    your

    work.

    According

    to

    our

    findings,

    the

    educational

    institution

    is

    less

    important

    to

    employers,

    however

    the

    employers

    tend

    to

    have

    bigger

    expectations

    when

    looking

    at

    portfolios

    from

    some

    institutions.

  • 65.
    Lundén, Josefin
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Vestin, Elina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Framtagning av encateringfirmas grafiska profil2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Systrarnas is a restaurant and catering company in Luleå. The purpose of this

    study was to help the company develop a new visual identity that clearly

    conveys the company's goals and values. The developed graphic profile was

    presented in a graphic manual.

    The study began with a semi-structured interview with the principals to find out

    the company background, vision, goals and values. A visual content analysis

    was performed to analyze the competitors' logotypes to get an idea of how

    companies within the same industry profile themselves. Structured interviews

    and surveys were conducted to determine the target group's opinions about the

    logotype, colors, fonts and graphic appearance. Their opinions gave basis to see

    how well the logotype and graphic identity brokered Systrarnas goals and

    values. The target group's views affected Systrarnas selection of the final

    graphic profile.

    The final graphic profile and logotype were developed as a draft for Systrarnas

    and convey the company's values and goals,

    trustworthy, competence and family

    businesses

    . This was also the purpose of this study that the company's goals and

    values were to be conveyed in the graphic profile.

  • 66.
    Malmberg, Malin
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Palm, Malin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profilering i HRbranschen: Processen bakom skapandet av logotyp och grafisk profil till Dala HR Partner2016Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    This survey is conducted in collaborati on with the client and HR company Dala

    HR Partner. The purpose of the survey is to find out how the logo and graphic

    profile should be designed to best convey the company's goals and values,

    serious, competent, efficient and safe.

    A visual content analysis was performed with the aim to get a better

    understanding of how other HR companies graphic profiles look like. Semistructured

    interviews were conducted with Dala HR Partners target audience

    and a complementary survey of people with experience in graphic design to get

    opinions both from laymen and experienced professionals. The different data

    collection methods gave us good basis for the development of the logo and

    graphic identity that would best convey Dala HR Partners goals and values, and

    comply with the components that make up a complete graphic identity.

    From the survey, it has emerged that it is important with an idea to the visual

    material for the properties to be conveyed in the best way. The choice of, for

    example, color and shape are important in how the company values are

    communicated. Results of the final logo and graphic profile shows that they

    largely conveys Dala HR Partners values and goals, serious, competent,

    efficient and safe, which was the goal of this study and our thesis.

  • 67.
    Matsson, Maria
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Hur retusch påverkar skönhetsannonsers attraktion: En studie om målgruppens åsikter och köplust2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to answer whether retouching of models in beauty ads increases the desire to buy in the target group and the attitudes held about what is allowed to retouch.

    Two surveys with 1,408 participants was made. In one the participant was shown a beauty ad in a situation imitating the reality where the participant did not know if the picture was retouched. The study showed that the participant preferred that the model's beauty spots and outgrowth were removed. To remove stray hair did not increase the desire to buy. A second study in which participants could compare the retouched picture to the unretouched showed that blemishes and stray hair was preferred and allowed to be removed. Removing outgrowth did not increase the desire to buy the skin cream. Interviews with five women revealed that a prudent and relevant retouching, such as removing blemishes, but to leave some birthmarks, increased the reliability in the ad.

  • 68.
    Morén, Mikael
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Florén, Christer
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Den grafiska identitetens betydelse i småföretagarens värld: En undersökning för ökad förståelse om den grafiska identitetens betydelse för småföretagare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Companies need a clear graphic identity to create a successful brand.

    The objective of this study was to examine with semi structured

    interviews how small businesses work with their graphic identity. The

    study also covered an online survey to understand consumer attitudes

    towards companies that have or lack a clear graphic identity.

    The result of the interviews showed that entrepreneurs consider that their

    graphic identity is not the most important resource in their marketing

    activities. The most important resource is the company's reputation and

    customer reviews. The entrepreneurs are satisfied with a signature and a

    website, the development of the graphic identity has not been a high

    priority.

    The online survey revealed that companies with a consistent graphic

    identity is more likely to be hired than those who do not work

    consistently with this. The results also indicate that companies with a

    consistent graphic identity are perceived as more serious than those that

    are not consistent.

  • 69.
    Myrup, Nadja
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Skapandet av en grafiskprofil utifrån processen i ettvarumärkesbyggande2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This report was conducted in collaboration with Josef Davidssons Eftr. Josef

    Davidssons is selling cast iron stoves and fireplaces, and was at the time of this

    project facing a large digital transformation.

    The purpose of this report was to create a new visual identity and a branding

    manual through a case study of the process of brand building. The process was

    conducted into six meetings with a project team from the company and an

    administrator at Almi.

    Based on the information from the meetings the new visual identity was

    developed using the Sless model. The meetings revealed among other things

    that the core values are

    the high level of expertise and security, familiar and

    honest, innovative and committed.

    The meetings gave a good basis for the

    development of the new visual identity and logo and the finished propositions

    were created.

  • 70.
    Newstam, Emma
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Widlert, Annika
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Visuell identitet åt Café Forsnäs – ett arbetsintegrerande socialt företag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This survey is conducted in collaboration with Café Forsnäs. The purpose of the

    survey was to find out how the visual identity of Café Forsnäs work integration

    social enterprise should look to convey their value and vision, humanity.

    The study starts with a semi-structured interview with Café Forsnäs for a deeper

    insight into the company's value and vision. A visual observation was performed

    with the purpose of gaining an overview of how other work integration social

    enterprises choose to profile themselves. A semi-structured interview was

    conducted with an already established company with social goals with the

    purpose of finding out how other social enterprises look at their visual identity.

    A further semi-structured interview was conducted with employees in a

    company with social goals. The purpose was to find out if the visual expression

    of a company was a decisive factor in the search for an internship or workplace.

    A survey was conducted with the aim of exploring how Café Forsnäs vision was

    best served: a charitable, organic café in the country. Based on the survey,

    design work began in close cooperation with the client.

    From the survey it has been found that companies with social goals usually do

    not prioritize their visual identity. It also emerged that it is very important for a

    work integration social enterprise to appear structured and serious towards

    authorities and partners. Research shows that a clear visual identity contributes

    to a serious impression and the conclusion that can be drawn is that a work

    integration social enterprise should therefore have a visual identity that clearly

    communicates the company's vision.

    The visual identity was created on the basis of the visual sentiment of the

    questionnaire and on the basis of discussions with the client.

  • 71.
    Nilsson, Beatrice
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    En typsnittsdesigners arbetsprocess2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study was constructed by using email interviews, it investigates the profession of the type designers. This was done by analyzing the answers from the interviews and searching for similarities and common themes.

    In the end a rough model of their work process was constructed, it became a bit general, since all type designs work a bit different, although there are some similarities.

    When it comes to the profession itself the participants sees a bright future, for both the technical development and that they see no end for more fonts to be created, as in all other professions where creation is in focus, there is a need for both contemporary interpretations but also updating the old fonts.

  • 72.
    Nilsson, Josefina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Retuschörens arbetsprocess: Djupintervjuer med professionella retuschörer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The present study aimed to, through semi-structured in-depth interviews with professional retouchers active in the industry, examine if common steps could be identified by the respondents’ descriptions of the work process.The study revealed that respondents described similar processes, and collaboration with colleagues was an important factor for a developing work. The descriptions of the work indicated that all respondents had a personal interest in the work and in the industry.Respondents also felt that the retouchers previous experience was significant and largely affects the duration of the work. They also pointed out that the duration also is affected by the amount of details specified in the work order at the startup of the project. It also emerged that the respondents themselves did not make any detailed follow-up and review of how the final material was used.

  • 73.
    Nilsson, Michael
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Softproof och färghantering i designprocessen: Från skärm till tryck2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Målet med detta examensarbete har varit att ge en överblick över de parametrar som påverkar möjligheten att upprätta ett färghanterat arbetsflöde. Ett färghanterat arbetsflöde ger möjlighet att förutsäga färgåtergivningen i trycksaker via softproof – skärmkorrektur. Examensarbetet belyser de problem och fallgropar som finns i arbetsflödet och hur de kan påverka relevansen för en bedömning av tryckresultat via softproof. Examensarbetet behandlar hur färgåtergivningen påverkas av betraktningsljus och omgivningsljus samt vikten av att arbeta med en kalibrerad bildskärm – en förutsättning för att kunna utföra en färgriktig softproof. Som utgångspunkt för examensarbetet har arbetsflödet på fyra företag i branschen använts och hur väl de uppfyller gällande standarder, ISO 3664 och ISO 12646. Genom ett visuellt test som utarbetats inom examensarbetet har arbetsmiljöns påverkan på färgseendet kunnat påvisas. Testet kan ge en vägledning om hur avvikelser från ISO 3664 och ISO 12646 i arbetsmiljön påverkar bedömningen av färger vid softproof och provtryck.

  • 74.
    Nordahl, Lina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Fotografers och föräldrars attityder kring skönhetsretuschering i skolfotografier: En semistrukturerad intervjustudie2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Through semi-structured interviews with 8 school photographers and 10 parents,this study attempted to clarify what photographers and parents of children(aged 1–5) in preschool think of photography business in the current situationprovides retouching children’s school photographs and what they considers tobe acceptable. The result shows that companies do not offer photo retouchingfrequent, but performs this service at the direct request of the customer. Themajority of parents agreed that dirt and food was accepted to be removed fromthe photograph, and that this does not affect the child's self image. The photographersbelieve that one should be very careful when it comes to children andretouching, and that the debate is important.

  • 75.
    Nylén, Maria
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    En bra logotyp: En studie av existerande råd vid skapandet av bra logotyper och i vilken utsträckning de används2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To distinguish one brand from another, a graphic identity is required. The identity also creates recognition; previous studies show that the consumer would rather choose a brand they recognize over one they do not recognize. The logo is the brands face toward the consumer and one study mentions that an American is exposed to about 16,000 logos, advertisements and labels each day.

    This study aims to present existing advice on the design of the logo and to investigate the extent to which these advices are used. The study also investigates whether there is any association between the logo design and the brand's strength.

    In order to complete the study, a literature search has been made; and based on this, three rating systems have been developed. Then, 74 logos from two ranking lists have been rated by three professional graphic artists.

    The study presents the advices the literature search gave and the advices that was most widely used. The results show that there is no link between the design of the logo and the brand's strength, which indicates that other factors are involved in making a strong brand.

  • 76.
    Nyström, Elin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Könsstereotyper i musikbranschen: En analys av skivomslag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Gender stereotypes exists in all cultures and affects both men and women from

    an early age. The music industry is not an exception and stereotypes can be seen

    and heard in everything from lyrics to music videos. However, very little seems

    to be written about gender stereotypes on album covers.

    Therefore, the purpose of this study was to analyze and compare how album

    covers for female and male artists differ, with focus on gender stereotypes. The

    purpose was also to examine whether a change over time have occurred when it

    comes to gender stereotypes present on album covers. Additionally, this study

    examined how gender stereotypes takes form in different cultures and genres.

    A visual analyze were made on 100 album covers. Half of them were released

    in 2006/2007 and the other half was released in 2016/2017. The number of male

    and female artist were equally divided across the different years.

    The result showed that some of the gender stereotypes that normally occur

    when males and females are photographed, also occurred on album covers.

    Other gender stereotypes were uncommon on album covers. Some changes

    could be seen over the ten-year period. Moreover, the result showed some

    differences when comparing Swedish and American artists’ album covers, and

    when comparing different genres.

    The conclusions that could be drawn from the result was that there are

    differences in how male and female artists are portrayed on their album covers.

    However, album cover pictures differ to a certain extent from how males and

    females are photographed in other situations.

  • 77.
    Nyström, Elin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Könsstereotyper imusikbranschen: En analys av skivomslag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Gender stereotypes exists in all cultures and affects both men and women froman early age. The music industry is not an exception and stereotypes can be seenand heard in everything from lyrics to music videos. However, very little seemsto be written about gender stereotypes on album covers.Therefore, the purpose of this study was to analyze and compare how albumcovers for female and male artists differ, with focus on gender stereotypes. Thepurpose was also to examine whether a change over time have occurred when itcomes to gender stereotypes present on album covers. Additionally, this studyexamined how gender stereotypes takes form in different cultures and genres.A visual analyze were made on 100 album covers. Half of them were releasedin 2006/2007 and the other half was released in 2016/2017. The number of maleand female artist were equally divided across the different years.The result showed that some of the gender stereotypes that normally occurwhen males and females are photographed, also occurred on album covers.Other gender stereotypes were uncommon on album covers. Some changescould be seen over the ten-year period. Moreover, the result showed somedifferences when comparing Swedish and American artists’ album covers, andwhen comparing different genres.The conclusions that could be drawn from the result was that there aredifferences in how male and female artists are portrayed on their album covers.However, album cover pictures differ to a certain extent from how males andfemales are photographed in other situations.

  • 78.
    Olsen, Gisela
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Hur grafiska formgivare runt om i världen uppfattar skandinavisk grafisk design2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the present study was to determine how graphic designers around the globe perceive Scandinavian graphic design. 53 participants from industrial countries around the world partook in the study, which used a combination method of mail interviews and questionnaires.The results of this study indicated that, regardless of continent, Scandinavian graphic design was perceived as simple and functional. The often grid-based layout favored the use of sans-serifs, white space and few graphic elements according to the participants in this study. Achromatic colors such as black, white, and grey without gradients and shadows were preferred. Followed by earthy and pastel hues. Motifs were used sparingly, but when they were, they depicted elements found in nature or geometric shapes. Photos and illustrations were perceived to be equally in use, with a slight inclination towards illustrations being used more. The perceived impact of Scandinavian graphic design was wide-ranging. The participants who found the impact to be high were due to advocating simplicity and functionality, intertwining design fields, and/or raising awareness of conscious graphic design. The participants, who found the impact to be low, believed that too little exposure was a contributing factor. Most participants in this study considered Scandinavian graphic design simpler in comparison to what they can see in their own countries. Furthermore, African, Asian and South American participants perceived the colors to be lower in chromatic value.

  • 79.
    Pavlović, Katarina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Vägen till styrkelyftarens grafiska profil: Framtagning av logotyp och grafiskprofil för Järfälla Atletklubb2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This report has been conducted in cooperation with Järfälla Atletklubb. The

    club needed help with guidelines in their graphic expressions as well as an

    updated version of their logo. Järfälla Atletklub reached out to Dalarna

    University and the writer got the assignment to work with the club. The purpose

    of the work is to create a new logo and a graphic profile for the club, compiled

    in a graphical manual. The purpose of the logo as well as the profile is also to

    reflect the athletic club's core values, strength, community and joy.

    The study has used Sless information design process as a method and strategy.

    By gaining an idea of the organization, the competitors and the club's values, a

    new graphic profile was developed. For this study, a survey was also conducted,

    as well as an experiment in which Järfälla Atletklub had to test the userfriendliness

    of the manual. The experiment was conducted with three of the club

    members. The survey was aimed at investigating how both members and the

    club's target group perceive the new graphical profile as well as whether it

    represents the club and its values.

    The survey confirmed that the generated logo represents the core values that

    Järfälla Atletklubb stands for.

    With the result of the experiment, the graphical profile/manual should only

    include a basic concept about logo, color, font and image. The manual was

    designed with a combination of text and explanatory graphics to make it as

    user-friendly as possible.

  • 80.
    Persson, Desirée
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Design av grafiskt material till ett indiespel: Processen att utveckla en logotypoch webbsida till spelet Heathen Quest.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The goal of this investigation was to create a logo and a website for the game Heathen Quest. Both the website and the logo would appeal to the game's target audience and convey the feeling of the game: "Role playing game with classic dungeon crawling and modern elements".

    A visual content analysis was used to investigate how popular indie games designed their web pages and logos. A survey was conducted with respondents from the target group to investigate what they experienced as appealing. To see if the material would be commercially viable, semi-structured interviews were conducted with industry active in indie game development. A semi-structured interview with Heavy Realm Games was performed to validate that the material reflected the feeling that the studio wanted to be conveyed. Based on the data collected, design suggestions were created that would signal that the game was an RPG game, be appealing to the target audience and visually represent the game's theme.

    During the investigation it became clear that it is important to design with a clear goal. The author has also discovered the importance of choosing the material to promote a game based on the time available to create and maintain it. It is possible that there are other types of marketing material that would have been more relevant to focus on before launching the game. The result of the sketches that were created during the work show that they, to a large extent, appeal to the target group, will be commercially viable and communicate the theme of the game well.  

  • 81.
    Pettersson, Erika
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ågren, Emelie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk identitet för ett glasmästeri: Processen bakom produktionen avlogotyp, webbsida och grafisk manual för Falu Glastjänst AB2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Graphical identity is important for a company to distinguish itself from the

    competition and to give it a reliable business image. The present study aims

    therefore to modernize the graphical identity of Falu Glastjänst in order to

    communicate sustainability, quality and service. A further goal is to develop a

    website in which the modernized graphical identity is applied as well as a

    recommended graphical manual for Falu Glastjänst.

    Semi-structured interviews were conducted with Falu Glastjänst and one of its

    customers. Two web-based surveys were carried out. The first survey aimed at

    studying the behavior of a target group in need of glazing service. The second

    survey was carried out to test the results of the first survey on a new group of

    potential customers. In order to build a user-friendly website with best

    hierarchy, Card Sortings was carried out with four potential customers and three

    IT professionals.

    Results of the study include a new logotype and graphic identity which

    communicate sustainability, quality and service. This has been confirmed by

    Falu Glastjänst as well as their former and potential customers. A further result

    of the study is a new website for Falu Glastjänst with a hierarchy based on

    participants of the study and thereby the target group’s wishes and habits.

  • 82.
    Pettersson, Josefin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk formgivning av tryckta poesiböckers inlaga: En kvalitativ undersökning om poetens och formgivarens uppfattning, och skapandeprocessen2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study's main purpose was to find out the poet’s and the designer’s approach to the graphic design of the body matter of printed poetry books. Furthermore, the study also examined how the creative process of graphic design in the poetry genre works.Semi-structured interviews with seven poets and four designers were conducted with the intent to answer the question.The survey results show that both poets and designers believe that the graphic design is important in poetry books. The design will primarily interact with the text's semantic content and, together with the cover give a complete holistic experience.The creation process of the graphic design of printed poetry books is individual and difficult to generalize, further noted that the process to some extent could be compared with the design process in other genres.

  • 83.
    Pettersson, Lovisa
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Vad kännetecknar en effektiv webbplats inom B2B-företag?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It’s difficult to say how a B2B web site should be designed to create efficiency,

    but this thesis investigates which guidelines exist as to what content can make a

    website more effective. There are many differences between B2C and B2B

    companies, and one of them is B2B companies' pursuit of a strong and longterm

    relationship with their customers. Using content marketing to create

    content that the company's customers find interesting therefore becomes

    important and effective for B2B companies.

    To investigate what B2B companies websites contain, a small visual content

    analysis was conducted. The survey showed that today's B2B companies need

    to be better at using content marketing that is interesting to their customers

    rather than sharing information about the company's own products and services.

    Good content can be created using case studies, social media and a wellthought-

    out language. It also showed that B2B companies can benefit from

    more personal communication with their customers by for example writing

    topics that the company cares about which create engagement with the

    recipient.

  • 84.
    Porter, Niklas
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Visuell identitet för band i musikbranschen: Processen bakom att skapa Marigolds visuella identitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The present research is an example of how a visual identity can be created for music bands. The research was conducted using the band Marigold as an example. The following research is based on a problem: The band members believe that their current visual identity does not align with how they perceive themselves visually and has not evolved at the same rate as their music, message and values.

    The purpose of the research was then to create a graphic expression and several artifacts that correspond to the elements stated above. The aim of the graphic expression and artifacts is to form the basis for Marigold's new visual identity and to more efficiently communicate with their target audience.

    The research follows a design-based research strategy where different methods have been chosen to solve the research problem. The following methods were used: visual analysis (Marigold and other bands), group interviews (with Marigold) and a focus group (with the intended audience). The different methods provided the basis for the development of the graphic/visual expression and the different artifacts that would then solve the research problem.

    From the research, it has been established that visual elements such as logo, fonts, colors, “image style” (for moving and still images) were important elements of the band's graphic expression. Artefacts created where, 1 album cover, 3 single covers, “image style for still- and motion pictures, press photos, ads for social media and design proposition for a website. The different artifacts were chosen and developed based on what the band themselves asked for, on collected knowledge of how other actors in the music industry look and the audience's attitudes and opinions. How a visual identity should be constructed depends on the needs and problems of the individual case. In Marigold’s case it was important to create a unified expression that aligns with their music, messages, values, and communicates this to the intended audience, as was the goal of this research.

  • 85.
    Påls, Helena
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Strategier för presentationav arbetsprover inom grafiskdesign: hur en arbetssökande grafiskdesigner bäst ”säljer sig själv” tillanställning2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    To get the job of your dreams in a competitive industry like graphicdesign you need that special something. The purpose of this survey is tofind out what that something is and thereby make it easier for jobseeking graphic designers on the road to their dream job.Through three in-depth interviews with employees at medium-sizedfirms in central Sweden investigations were made to find out what theemployers appreciate and expect from a job seeking graphic designer.The issues treated were the role of the portfolio with the industry'sdigitization as a background, and how a job seeker captures theemployer's interest.The results show that although the portfolio represents a large part of thebasis in recruitment of staff, the person behind the portfolio and what ithas to tell about the content is the most important. A portfolio that doesnot describe the context is no good as promotional material. To take careof the personal brand stands out as important to succeed. The digitalportfolio dominates the market, but physical work samples are seen as apossible way to stand out from the crowd. Digital networks arepositively received by the industry, but personal websites are consideredto have more substance.

  • 86.
    Pössl, Jennifer
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil till ett företag inom städbranschen2019Independent thesis Basic level (degree of Bachelor), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    Dingtuna cleaning service is a newly established company that primarily deals with cleaning services for private individuals. They offer professional cleaning at competitive prices and tailor-made cleaning services according to customer needs. They offer both cleaning, display cleaning and everyday housekeeping. The business owner is relatively new in the industry and has a smaller customer base. At present, Dingtuna cleaning service does´t have a logo and graphic profile to market with is important to reach more customers

    This report addresses the issue:

    • •How should the Dingtuna cleaning service graphic profil be designedto convey the company's key values and valuations?

    Literature studies, visual content analysis, semi-structured interviews, web-based questionnaire survey resulted in a graphical profile that fulfills its value words professionalism and quality. A graphic profile with logo, color palette, fonts, print materials, profile material was designed and practically applied to printing materials, profile material and the mockup for the website.

  • 87.
    Sjödin, Melinda
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Förpackningsdesign i genusperspektiv: En granskning av duschcremesförpackningar2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Color and shape may contribute to creating attention, conveying messages and

    create feelings, which in turn can increase the likelihood that the customer

    makes the purchase. Packaging color and shape should synchronize so that the

    messages don’t contradict each other, and it is very important that the design is

    suitable to the targeted audience. Color can be seen as a language that

    communicates with the consumer, and understanding this language can be a

    powerful tool in marketing and design. It is common that packaging design is

    directed towards one or both sexes and to give the product a character of

    masculine or feminine can be an effective approach to distinguish the product

    from the remaining range. In conjunction with the color and shape, it is

    essential to understand the needs and use of the product for the consumer, and it

    is important to create a good design targeted towards the right audience. It is

    important to understand what consumers are attracted to and what attracts to

    make a purchase.

    The purpose of this study was to find out why packaging design for shower gel

    specified for women and men differ, and what is considered feminine and

    masculine when it comes to color and shape, in conjunction with shower gel

    packaging. To find out about this, a visual content analysis and a survey were

    performed. The results generated by these methodologies were summarized in

    tables and charts, which clearly shows the colors that are considered masculine

    and feminine. Dark colors, such as black and blue, are considered masculine

    while bright colors and pink tones are considered feminine. Soft graphic

    elements and shapes are linked to femininity while the opposite is linked to

    masculinity. The conclusion is that the reason that the package designs are

    different is to make it easier to

    communicate with the targeted audience, and in

    this case through color and shape.

  • 88.
    Skoglund, Gabriel
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Mikrotypografins inverkan på läsbarheten hos tryckt brödtext: En forskningsöversikt2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    How the typographic design of a document affects how easy it is to read is a subject that has long been of interest to researchers. The aim has been to reach a better understanding of the reading process, and to find an ideal way to design text for maximum legibility. However, the researchers have seemingly failed to raise awareness about their results in the typographic community.

    The aim of this thesis was to create an overview of the research into how microtypography – the typography concerned with individual letters and sentences – affects the legibility of running text. Ten empirical studies on this subject, published in scientific journals, were selected after literature searches. The methods and results of the studies were described and discussed. The studies were concerned with the following microtypographic factors: differences in legibility between typefaces, the role of x-height and letter spacing in, differences in legibility between lower case, upper case and italic letters as well as differences in legibility between specific letter shapes.

    The conclusion was that legibility research gives interesting insights into how typography can influence the reading process. However, the limited amount of studies found concerning each typographic factor, as well as the lack of studies concerning Swedish typography makes it hard to create typographic guidelines for Swedish typographers based on the research. It was also concluded that studies conducted in cooperation between researchers and typographers might be a way to raise awareness about the research and lead to greater practical application of research results.

  • 89.
    Sommar, Joakim
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafikers roll i spelutvecklingsprojekt2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The present study aims to provide a comprehensive view of games artists’ role in game development, in the Swedish games industry. All roles focusing on the visual elements of game development are referred to as games artists. The study was conducted through semi-structured interviews with game developers from both small and world-leading gaming companies. They told about their role as games artist, game designer or programmer in the gaming industry. The game developers’ inputs were used to respond to the issues raised in the study.

    It's through games like Battlefield, Candy Crush and Minecraft that the Swedish gaming industry has grown incredibly fast. Thanks to these and other games the Swedish game developers have received a good reputation all over the world. Since the gaming industry had a remarkably growth, the gaming companies have had difficulty finding staff with the right skills. Game companies have wanted an upgrade of the aesthetics in elementary school and high school.

    As a basis for the interview work, a general description of roles and processes in the gaming industry was needed. This is included as background material in this study. In conclusion, it appears that the Swedish gaming industry does not differ from the outside world regarding the roles, but that communication between the roles and the work process varies depending on companies and production. The problem in finding the right skills seems to be related to that the demand is constantly changing.

  • 90.
    Stenberg, Christoffer
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profilering av ett nystartat hälsoföretag2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This work was conducted in collaboration with the startup company Eklundens källa. The purpose of the studies was to find out how a branding manual and a user-friendly website should be made to reflect the company's vision and core values in the most appropriate manner.

    A semi-structured interview was conducted with the client to get more knowledge about the company. A visual content analysis was performed to get a better understanding of how competitors are profiled, and how their websites are built. Two separate surveys revealed valuable opinions and results as the basis for the production of Eklundens källas new visual identity. The visual identity was made after Sless’ model measuring information design.

    The result of this work was a proposal for a more user-friendly website and a new branding manual containing guidelines for logos, colors, fonts, visual identity imagery, correspondence materials and web for the company. The respondents' answers showed that the new material largely conveyed the company's core values of

    safety and competence, and that it was suited to the industry.

  • 91.
    Suchacka, Paulina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Food Labelling Systems: Design and evaluation of what type of food products should be labelled and how2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It might seem like an impossible task these days to find a food product without

    any unwanted additives or ingredients. Food packaging tends not to highlight

    these ingredients and the consumer must spend a lot of time reading and

    comparing the often poorly presented lists of ingredients and nutritional values.

    Food labelling systems are intended to minimise this unnecessary

    inconvenience for the consumers.

    The purpose of this paper is to evaluate a number of current food labelling

    systems and propose new alternative designs for the people of Auckland, New

    Zealand.

    The results show that the Aucklanders are in favour of a more comprehensible

    food labelling system. More than half of the questionnaire respondents (n=161)

    preferred a particularly visual and colourful design inspired by a traffic light

    system, however, other proposed designs proved to be popular as well. This

    shows how complex it can be to design a food labelling system that can cater

    for people’s individual preferences in such a broad target group, i.e. the food

    consumers. Based on the collected data, which in essence is the opinions and

    attitudes of the food consumer group, there is a clear desire for greater

    transparency and duty of care from the food producers.

  • 92.
    Sumbu, Sonata
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Företagets kärnvärden i en grafisk profil: Utformandetav en grafisk profil till ett e-handelsföretag med afrikansk inriktning2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sanke is a new company which, through its website will sell products produced in northern and western Africa. Competition between companies createsendless choices for customers, which becomes a problem for the companies that want to reach their customers through the media noise. Therefore, the goal of this project was to provide Sanke a consistent graphical look to increase awareness and recognition of the company and its brand. This was done by designing a visual identity that reflects the company's core values. The company's core values wereestablished through an interview with Sanke. The core values were then used to create nine different proposals for visual identities that the target group through a web survey provided feedback on.

    The result of the target group’s feedback became Sanke’s visual identity. The visual identity contained a logotype, colours and typefaces as well as guidelines for handling the elements and their interactions. It was concluded that the fact that the core values and colour connotations may have different meanings for different individuals may have complicated the assessment of the proposals. But the target group had in a sense, a common understanding.

  • 93.
    Sundberg, David
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Jonsson, Anders
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Förpackningsdesign: Skapande av etikett till exklusivsenapstillverkare2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    LissEllas senap is a small mustard company in Hedemora who needs help

    creating a new label design for their mustard container. The company is run by a

    couple without graphical knowledge and with limited resources. The aim is to

    create a new timeless design based on the company's values, which conveys

    craftsmanship and quality. The design work describes how typography, colour,

    logo, language and paper are used in packaging design and motivated by

    research and facts. Selected methods include focus group interviews and a

    content analysis. The new label design will more clearly categorize mustard

    flavours to facilitate purchase for the consumer. The design will in future lead to

    increased sales and better knowledge of the company. The results from the

    focus groups and the analysis gave mixed results with some common

    denominator. The final result was based on earlier results and meets the

    requirements for an informative and stylish label that distinguishes the

    assortment in a clear way and reflects the company's values.

  • 94.
    Säll, Esmeralda
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Sörbom, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Coffee table-böcker eller praktverk – begrepp, attityder och arbetssätt: Djupintervjuer med grafiska formgivare och förlagsanställda2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Semi-structured, in-depth interviews with eight Swedish graphic designers and employees at publishing houses were carried out with the purpose of mapping the strategic and creative work process of producing Coffee table books and Luxury works (Swedish praktverk), as well as respondents attitudes towards these processes.The three main steps identified in the process are presented and compared to results in previous studies. The production of these books was found to be complex due to the number of people involved, the time required, the costs involved and the relatively small profit margins.  All of which increase the exposure to certain risks.  The re-spondents however found the work to be exciting, enjoyable and fulfilling.In addition to this the study discovered the inconsistency between the definition of “Coffee table book” and “Luxury work” and what was found to be the com-monly accepted understanding of these.  This applied particularly to the term “Coffee table book,” where some respondents associated the term to a lower standard of literature. The terms and definitions of these books will be dis-cussed as well as the market condition described by the respondents.

  • 95.
    Tyrbjörn, Carolina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Visuell identitet ifloristbranschen: Skapandet av logotyp och grafisk profil tillBlomAnn’s Buketter och Binderier AB2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This survey is conducted in collaboration on the client and the Florist company

    BlomAnn's Buketter och Binderier AB. The purpose of the survey is to make

    the brand consistent and convey the company's values, flexibility, originality

    and environment. In the survey, a logo and graphic profile will be created that

    results in a visual identity to BlomAnn's.

    A visual content analysis was conducted with the purpose of determining how

    other florist companies are profiling. A survey was conducted with the

    company's target group to gain views on the visual identity. Through a focus

    group, further views on the visual identity could be seen. The different data

    collection methods provided the basis for the development of the visual identity

    that would best convey BlomAnn's values.

    From the survey it has been found that it is important to convey a company's

    values through the visual material. The choice of color, typography, shape and

    choice of channels is important in communicating company values to the

    audience. The definitive visual identity shows consistency and it also

    communicates BlomAnn's values, flexibility, originality and environment,

    which was the target of the survey.

  • 96.
    Vennerström, Elin
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Töckmadji, Stephanie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Musikomslag: Tankemönster och formgivningsprocesser2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There is much information about how music covers have appeared, have been developed and how they look today, however, there is little information about how graphic designers were thinking when they created the covers. Due to the lack of previous research this study aims to examine the thought patterns and design processes during the designing of music covers. The study was carried out by five semi-structured interviews with music artists, graphic designers and production managers of record labels. The results show that the musical artists and designers collaborate to produce a design for the artist's album cover, and the artist's music style and sound are key factors that influence the design.

  • 97.
    Vibrandt, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Utformningen hos toppuniversitets logotyper: en visuell innehållsanalys2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study was initiated to identify common or general themes apparent among university logotypes and the correlation between these and the respective global ranking of the university.This visual content analysis was conducted across a sample of 120 university logotypes drawn from the top 400 list of Times higher education world university rankings. Thirty universities were chosen at random from each of the four groups of 100, according to rank (i.e. 1–100, 101–200 etc.).In particular in this study the categories compared were: colour, typography, typology, detail level and content/shape. The findings showed that there were strong themes present across all the universities generally. In most cases for each category of comparison, one or two dominant characteristics took form. It was concluded however that these themes did not correlate with the ranking level of the university.

  • 98.
    Öberg, Rasmus
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Öletikettens inflytande påkvinnors ölintresse2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims at investigating the influence of the beer label on women's beer

    interest in order to find out if women are affected by the appearance of the beer

    label. To investigate this, a visual content analysis was conducted to obtain the

    most common design elements from the macro and micro breweries' labels.

    Then, typefaces were created based on the most common design elements for

    the respective brewery types, then evaluated in a web site. The web browser

    consisted of 130 women who, on the one hand, had to assess the type labels

    according to their own preferences, but also answered questions relating to

    labels from a gender perspective. Finally, four semi-structured deep interviews

    were conducted with respondents active in the beer industry to gain a broader

    perspective on the subject. Respondents' answers were used to answer the

    questions in the study.

    The results of this study show that the micro and macrobreweries have some

    differences in their design. The micro-brewer's beer labels were more colorful

    and had a more playful design over the macrobreweries that used a more

    traditional design.

    The study showed that gender norms and taste factors affect women's beer

    interest to a greater extent than the actual beer label. The study also shows that

    women are interested in locally produced beer, flavors and more non-alcoholic

    varieties. The results presented in the study suggest that women find that some

    labels have a masculine appearance and that there is an interest in more

    colorful, lighter and less masculine labels.

  • 99.
    Östberg, Joakim
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Reklam i dagstidningar på surfplattor2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The recent decline in newspaper circulation requires newspaper publishers to shift their focus in the future. There are several reasons that there are less printed newspapers, since the 90's news on the Internet have increased, newspapers have become better at using the Internet as a news source and more sources have emerged. In recent years, the tablet has become common property, and many owners of these like to read their news on these devices. It requires that advertising can be adapted to tablets and accepted by readers at a higher rate if a transition from print to digital newspapers is to be possible. To make the advertising more accepted, it can be made more relevant to the reader by means of targeted advertising, and more informative through interactivity. If the readers welcomes advertisements and read them, ad buyers will want to advertise in the newspaper at a higher rate. Primarily, the paper magazine needs to develop to pay for their digital initiatives.

  • 100.
    Östling, Lina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profilering i tatueringsbranschen2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En väl utformad grafisk profil kan hjälpa ett företag att skapa medvetenhet och kundlojalitet. Den grafiska profilen består bland annat av logotyp, färger, typsnitt och profil- och korrespondensmaterial som allt måste vara enhetligt utformat och anpassat efter företagets kultur, målgrupp och vision. Projektet syftar till att undersöka och beskriva hur tatuerares grafiska profil bör vara utformad för att bäst fylla sitt syfte. En enkätundersökning gjordes med målet att skapa förståelse för tatueringskundernas syn på den grafiska profilen och kompletterades med en intervju med en förtroendeingivande tatuerare som i sina åsikter fick representera tatueringsbranschen. Litteratur i ämnet grafisk profilering och grafisk design kompletterade undersökningen ytterligare. Resultaten från enkätundersökningen stämde inte helt överens med litteraturen vilket gör det svårt att ge ett exakt svar på projektets frågeställningar

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