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  • 51.
    Wahlberg, Olof
    et al.
    Mittuniversitetet, Institutionen för samhällsvetenskap.
    Strandberg, Christer
    Mittuniversitetet, Institutionen för samhällsvetenskap.
    Sundberg, Håkan
    Mittuniversitetet, Institutionen för informationsteknologi och medier.
    Sandberg, Karl W
    Mittuniversitetet, Institutionen för informationsteknologi och medier.
    Trends, Topics and Under-Researched Areas in CRM Research: A Literature Review2009In: International Journal of Public Information Systems, ISSN 1653-4360, Vol. 5, no 3, p. 191-208Article in journal (Refereed)
    Abstract [en]

    Purpose – The main purpose of this paper is to add to the image of CRM research by identifying trends and topics, using the perspective of CRM when it is divided into the four separate branches, namely those of Strategic CRM, Analytical CRM, Operational CRM and Collaborative CRM. In addition to this, the purpose is to identify under-researched areas in the body of CRM research in which there are research questions requiring to be addressed by means of further research.

    Design/methodology/approach – A review is made of articles in three major journals.

    Findings – The development of the number of CRM articles published in the journals signals a maturity within the CRM research field. Articles on Strategic and Analytical CRM dominate the research in this field. The focus has changed from Analytical to Strategic CRM, which is the most popular branch by the end of the period reviewed. There is a paucity of research with a resource based view in Strategic CRM. There is a large scale bias in CRM research.

    Research implications - Three implications for future research on CRM are noted: 1. There is need for more research within the area of Operational CRM and Collaborative CRM. 2. There is a need for research with a resource based view on CRM. 3. There is a need for more research on CRM in SMEs, using a frame of reference that accounts for SME features.

    Originality/value – The paper presents an image of the development of the CRM research field using an image of CRM that is well established, yet which has not been used in earlier literature reviews. It also points to the development of the CRM research field during the past two decades, including an increased focus on Strategic CRM. Furthermore, it points to voids in CRM research that call for further studies.

    Paper type – Literature review.

  • 52.
    Öhman, Gerth
    et al.
    Mittuniversitetet, Institutionen för informationsteknologi och medier.
    Sandberg, Karl W
    Mittuniversitetet, Institutionen för informationsteknologi och medier.
    A phenomenological study of innovators attitude to creative problem solving2009In: , 2009Conference paper (Refereed)
    Abstract [en]

    The aim of this initial study was to investigate innovators attitudes to creative problem solving. A phenomenological method has been used. Five innovators included in present study. The outcome of the analysis of the interviews showed clearly those innovators identify attitude factors as essential to creative problem solving; and that can guide other people.

  • 53.
    Öhman, Gerth
    et al.
    Mittuniversitetet, Institutionen för informationsteknologi och medier.
    Sandberg, Karl W
    Mittuniversitetet, Institutionen för informationsteknologi och medier.
    Inventor motivations to go from idea to innovation?2011In: Ergonomis for all: Celebrating PPCOE's 20 Years of Excellence / [ed] Lin, Dyi-Yih Michael, Leiden: CRC Press , 2011, p. 461-464Conference paper (Refereed)
    Abstract [en]

    The objective of present paper is to describe the motivations that underlie the choices made by inventors in the development of their technologies. These classifications can help managers of innovation programs direct sparse resources to inventors with the greatest probability of commercial success. The categorisation motivation to go from idea to innovation and commercialisation of new technologies is presented for inventors for the small business in rural area of Sweden. The main results showed least eight different inventor motivations.

12 51 - 53 of 53
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