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  • 1.
    Abramowska, Magdalena
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ehnlund, Isabell
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Snowboardens bildspråk 1980-2010: En kartläggning2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Snowboarding is today a major winter sport with its own equipment, its own culture and elite riders. For professional athletes or for those who just snowboard for fun, snowboard becomes an extension of their body while in motion.

    The layout on the boards has changed over the years but despite of this there is a lack of scientific studies in the field. Therefore, this study aimed to identify how the graphics of 240 snowboards have evolved between 1980-2010, and fill some of these holes in the scientific documentation. 

    This survey was based on a visual content analysis, which resulted in interesting observations. The results that emerged were that the result can be generalized and that the development of snowboards graphics has changed over the decades. Snowboards from the various decades have specific characteristics that this study provides.

  • 2.
    Ageborg Ollandt, Frida
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Vuong, Bao
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Dressed for Success? – Tech startupsuppfattning om värdet av den visuellaidentiteten2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There is no doubt that a great brand requires a clear visual identity, but what

    does it mean in practice? The objective of this study was to investigate the tech

    startups perception of the value of the visual identity. Through semi-structured

    interviews, with nine respondents from nine different tech startups, as well as a

    business coach, the study analyses how tech startups evaluate the visual identity

    in relation to how they have been working with it.

    The general view, based on the interviews, showed that the visual identity is

    important, where all respondents have updated the visual identity one or several

    times thus, the visual identity has evolved over time.

    The study also revealed that tech startups whose founders had a background in

    design or communication found its visual identity on a early stage, albeit

    smaller updates have been done.

    Although all respondents emphasize the importance of the visual identity, they

    see measureability of design, as a problem. As startups in general, but tech

    startups in particular, have limited resources, prioritizing the visual identity is

    seen as a risk. Therefor tech startups tend to prioritize other aspect above the

    visual identity.

  • 3.
    Alfredsson, Clara
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Pettersson, Karin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Sportevenemangets nyhetsbrev: Råd om utformningen av nyhetsbrev2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Society is becoming more digitized, which has led to that several companiesneed to change their marketing. Many companies promote themselves throughdigital channels, one of these are e-mail. A way to market themselves throughe-mail is with newsletters. The research on e-mail marketing is far morecomprehensive than the research specifically about newsletters, which makesnewsletters to an interesting subject to study more closely. The study aims toexamine what advice regarding the design of the newsletter covers and if theadvices is suited specifically for sports events newsletters. The study also aimsto examine if FIS Nordic World Ski Championship's public newsletters followsthe selected advices and if it prefers of the receivers.To answer the questions of this study, an identification, a comparison and asurvey has been done. The identification was done through an informationsearch and 65 advices were found. Six general advice were selected andcompared to the Nordic Ski Championship's public newsletters. New modifiedversions of parts of the newsletters were created based on whether theyfollowed the six general advices or not. The modified versions and the originalversions were put together as pairs. In the survey that was published on aFacebook page and group administered by the Nordic Ski Championships,participants selected which version they preferred. The identification resulted inthat many of the advices covered the design of the newsletters text and advicesuited specifically for sport events was rare. The Nordic Ski Championshipsnewsletters followed four of the six general advices and the version of thenewsletters that followed the advice was preferred in three of six cases.

  • 4.
    Andersson, Emma
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Andersson, Erika
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Rekrytering av kreatörer och portfolions betydelse: En enkätundersökning med femtio svenska kommunikationsbyråer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the communication industry, the competition is challenging amongst both new graduates looking for employment and those with experience. An im-portant part of the application is a portfolio that visually shows the person's skills and talents.An online questionnaire survey of 50 firms in the communications industry was used to investigate how they recruit new staff, as well as their perspective on the portfolio in this context. The study is also aimed at highlighting differences in the responses, depending on the size of the agencies.The results of the survey showed that the most common way for employment in the communications industry is through personal contacts, and that the quality of the portfolio is the most important when hiring. When applying for a job the agencies preferred to receive a digital portfolio, but at a job interview they pre-ferred a combination of a physical and digital portfolio. Minor differences were found in the responses depending on the size of the agency.

  • 5.
    Andrén, Sandra
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Man, Nicole
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Uppfattningen av den grafiska designen på teförpackningar: Enkätundersökning och visuell innehållsanalys2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The companies of today all compete to sell the same products and it’s important to stand out. There’s a great variety of packaging in the stores and that’s why graphic design play an important role. This study examines the graphic design of the tea packaging and if graphic design on tea packages has an impact on how consumers perceive the product.

    This study is only focused on tea packages containing tea bags and not loose tea. The focus is on graphic design on the front of the tea package and not the shape of the tea package. The study was implemented with a survey and a visual content analysis. The study aims to find out what it is in the tea packaging graphic design that contributes to how the consumer perceives the product. The results of the survey showed that the brand had a big impact on how consumers perceived the product and its design.

  • 6.
    Appelgren, Linnéa
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Oldhammer, Elina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Barnbok om AST – Autismspektrumtillstånd: Processen bakom skapandet av en informativ barnbok2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today you can read a lot about Autism spectrum disorder, but most of the

    literature is for the people that already have the diagnosis or the people around

    them and some of the books come from people who have the diagnosis

    themselves. What we think is missing on the market today is a book for children

    who meet people with ASD in everyday life. Therefore we created a children’s

    book about ASD. We believe it’s important for children without knowledge to

    understand their classmates with ASD. In an educational way they should be

    able to read and understand what it means to have ASD.

    A background study was made to gain a better understanding of ASD and how

    to write a children’s book. A survey was also made to find out people’s general

    perception and knowledge about ASD. After the background study we designed

    a children’s book for children in the age of 7–9 years.

    To test our bookprototype we met class 3A and 3B of Hälsinggårdsskolan in

    Falun. They got to read the book and afterwards they answered questions about

    what they learned and thought about the book.

    The test of our bookprototype showed that the audience appreciated the book

    and that they learned and had a better understanding of people with ASD.

  • 7.
    Arnestål, Ronja
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk identitet –Phan Antik2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    he company Phan Antik is dealing with antiques from the Middle Ages until the mid 19th century, mainly original furniture. The business owner is well established in the industry, has good knowledge of the area and good customer contacts, which is important in order to succeed. However, Phan Antik lacks a graphic identity and the need for it is available to reach more customers. At present, customers are mainly players in the wholesale sector and in the future, the company wants to reach out to more private individuals in both Sweden and internationally, via website and social media. A graphical identity is needed to create a coherent unified image of the company outward.This report addresses the issues:•       How should the company do to communicate with a graphic identity to its current and prospective customers?•       How can the time period Phan Antik deal with in the graphic identity? Was there any characteristic for the period of the Middle Ages to the 19th century? Special fonts or colors used?•       How should the graphic identity be applied to material?Through literature studies, fact-finding, analysis and interviews, a result was obtained that led to a graphic identity.A graphic identity containing a graphic profile with logo, corporate brand, fonts and colors was created on the basis of knowledge. The graphic identity was then applied practically on printed matter and on a web page mockup.

  • 8.
    Arvidsson, Maria
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Perander, Julia
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Gerillakampanjer – karakteristika och reklambyråns arbetssätt: En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to identify the advertising agencies considered characteristics of guerrilla campaigns and agencies' working process on guerrilla campaigns, with the particular focus on the visual guerrilla campaigns, using semi-structured interviews.Five semi-structured in-depth interviews were conducted. Respondents were selected strategically.The results showed distinct characteristics of guerrilla campaigns. Based on these, the following definition were conducted: a guerrilla campaign is characterised by the lack of bought media exposure, a creative, often situational and environmentally adapted design, that without assistance from other sales promotions produce high interest or attention relative to the utilized budget, in order to create a deeper relationship with the recipient.The working methods of a visual guerrilla campaign and a regular guerrilla campaign do not differ remarkably from a traditional campaign. The study also showed that the spread of a guerrilla campaign was important for its effectiveness.

  • 9.
    Auregård, Rikard
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ivansson, Oscar
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ökad insikt i den 3D-grafiska arbetsprocessen: Visualisering av interiörmiljöer i stillbilder2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Föreliggande studie har haft för avsikt att genom enkäter undersöka likheter och

    skillnader mellan branschaktiva 3D-grafikers arbetsprocesser. Målet har varit att öka

    insikten i den 3D-grafiska arbetsprocessen för visualisering av interiörmiljöer. Studien

    är tänkt att identifiera vilka arbetsmoment som är mest tidskrävande och varför. En

    ökad insikt i denna process kan leda till förbättrad kommunikation och förståelse

    mellan kund och byrå.

    Respondenternas beskrivningar av arbetsprocessen liknade varandra och stämmer till

    stor del även med beskrivningar i litteraturen.

    De flesta av respondenterna upplevde modellering som det mest tidskrävande tekniska

    momentet. God kommunikation med kunden ansåg respondenterna vara viktigt för att

    undvika onödig korrektur, vilket beskrevs som problematiskt och tidskrävande.

    Respondenterna hade erfarenhet från referensmaterial av varierande kvalitet, vilket kan

    påverka ett projekts tidsåtgång.

  • 10.
    Axelsson, Jessica
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Levinsson, Ronja
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Barn och föräldrars val av bilderbok med fokus på illustrationer: En intervju- och observationsundersökning2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was the comparison of children 3–6 years old and parents’ preferences of picture book illustrations, as well as to examine how parents reason about the choice of picture book and the illustration’s role in this context.

    Through individual semi-structured interviews and observations with 22 children (3–6 years) and 10 parents were examined which types of book illustrations that were preferred. The parents then also choose which of five picture books, from which the illustrations were from, they would like to read to their children.

    The results of the study indicate that the illustrations are an aspect for both children and parents in the selection of picture book and that there are factors that are preferred in the illustrations.

    The children in the study seemed to prefer naivistic illustrations with a high number of focal points. The parents preferred realistic illustrations with elements they can connect to real life.

    Parents considered illustrations, moral and knowledge to be of great importance when choosing a picture book for their children. Many parents wanted the opportunity to tell their own story about the illustrations in the picture books.

  • 11.
    Backollas, Sofia
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Färgassociationer i Västvärlden2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are quite a few articles that addresses the area of colour associations. Where some focus on what associations certain colours has, while others write about colour combinations or cultural and geographical differences when it gets to colour associations. Then there are articles concerning marketing and colour importance as well.The aim for this thesis was to create an overview of colour associations, because there is quite a bit of literature to be found about this subject. Also, to see which colours that are linked to certain associations, and to highlight the importance of colour in marketing. Eight articles concerning this subject, both scientific and experience-based articles were selected. Thereafter they were analysed and compiled into a table containing the colours associated to certain association. These tables were sorted by positive, negative and gender associations.The conclusion is that an association can contain multiple colours and a single colour can contain multiple associations. Black is often associated with something negative, whereas there are other colours such as orange and green that are solely positive. Something that is important to consider about marketing and colour associations is that colour is dependable in which context it is used. Which means you shouldn’t focus too much on what a single colour is associated with, but instead have in mind what context said colour are to be used in.

  • 12.
    Backollas, Sofia
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Färgassociationer i Västvärlden2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are quite a few articles that addresses the area of colour associations. Where some focus on what associations certain colours has, while others write about colour combinations or cultural and geographical differences when it gets to colour associations. Then there are articles concerning marketing and colour importance as well.

    The aim for this thesis was to create an overview of colour associations, because there is quite a bit of literature to be found about this subject. Also, to see which colours that are linked to certain associations, and to highlight the importance of colour in marketing. Eight articles concerning this subject, both scientific and experience-based articles were selected. Thereafter they were analysed and compiled into a table containing the colours associated to certain association. These tables were sorted by positive, negative and gender associations.

    The conclusion is that an association can contain multiple colours and a single colour can contain multiple associations. Black is often associated with something negative, whereas there are other colours such as orange and green that are solely positive. Something that is important to consider about marketing and colour associations is that colour is dependable in which context it is used. Which means you shouldn’t focus too much on what a single colour is associated with, but instead have in mind what context said colour are to be used in.

  • 13.
    Beillon, Nathalie
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Runeby, Fanny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Unga vuxnas åsikter kring bokomslags formgivning: En enkät- och fokusgruppsundersökning2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The reader’s first encounter with a book is through its cover. Therefore it is important that the cover is appealing and sends out the right message. According to book publishers, young adults (individuals aged 16–27 years) are hard to reach because of a lack of knowledge about what attracts them and because of the group’s diversity.

    The objective of this study is to show what young adults are attracted by in book cover designs, using an extensive questionnaire survey and two focus groups investigating their perceptions.

    The results show that young adults argue that a book cover must relate to the potential reader and corresponds to the reader’s identity. The typography should be easy to read. Photographic images are preferred and should depict the contents of the book. Unsaturated colors appeal to the target group – red and black seem to be the most popular colors, while pink is not preferred. Special effects (like varnish and foil) should be used with caution.

  • 14.
    Berglund, Anna
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Näslund, Daniella,
    Reklambyråanställdas åsikter om yrkesrollen med fokus på kreativitet och kundrelationer: Semi-strukturerade djupintervjuer med art directors och originalare2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to investigate the agency employees’ different perspectives and approaches to their professional role focusing on creativity and customer relationships.Nine semi-structured in-depth interviews were conducted with six art directors and four graphic designers. Respondents were selected through a combined strategic and convenience sample of nine advertising agencies.Results showed that professionalism was nothing that the respondents thought about but it turned out that it is mainly about how art directors and graphic designers handle and relate to the customer. Furthermore, results also showed that the respondents saw variation as a positive aspect of the profession while they saw anxiety and outsider's lack of understanding of the profession as negative. Results also showed that art directors and graphic designers primarily look at creativity as problem solving, though they looked at problem solving in their role differently. They used the same methods to find inspiration and tackle anxiety.It was also found that the customer and the customer relationship played a big role in the advertising profession and the subject was discussed repeatedly.

  • 15.
    Bergvall, Pernilla
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ruona, Jenny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Reklambyråers strategier och attityder kring ansvarstaganden i miljöfrågor och hållbar utveckling: En djupintervjuundersökning2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 16.
    Björkdahl, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Förpackningsdesignens påverkan på konsumentens uppfattning av produktens prisklass: En visuell innehållsanalys av schampobehållare2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The present study is aiming to examine how the packaging design can affect the

    consumer’s perception of the product’s price range. A visual content analysis

    was performed on fifty shampoo products, to find characteristic design elements

    for each price range. Two generic containers for each price range was produced

    out of the result from the analysis, those containers were later tested in a survey.

    In the survey the participants were asked to rate the generic containers in what

    price range they thought they were on a scale of 1–9, the order of the containers

    was randomized and the participants did not have any knowledge of the

    container’s price.

    The results of the visual content analysis were nearly consistent with the results

    from the survey, where the participants felt that the containers belonged to the

    price range they were given after the visual content analysis.

    Container low A got 93 points, low B got 112 points. Medium A got 122 points

    and medium B got 155 points. At last high A got 153 points and high B 173

    points. Container medium B got higher points than high A, which was the only

    result that did not consist with the expected. The conclusion is that each price

    range do have various design manners, and that

    the configuration of design

    elements do vary among different price ranges.

  • 17.
    Bois, Maria
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Skapande av ny webbplats till orienteringsklubben HJS Vansbro OK2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This assignment was made in cooperation with HJS-Vansbro OK, who needed a new website. The previous website was an IdrottOnline-site which appeared outdated, unattractive and not very user friendly. They wished for a new website, where the members easily could write news- and training posts.

    This assignment started with a meeting with the webmaster of the club and after that an overview of the current knowledge and where other teams in Dalarna had their website. Two surveys were sent to the members. In the first they answered questions about the previous website, and in the second questions about the new design suggestions, that were based on the answers from the first survey and on modern web design principles. After that a user test was performed and the problems that arose were then corrected.

    This assignment resulted in an almost completed website. It still lacked some information and minor adjustments, but overall, I feel pleased with the resul

  • 18.
    Borg, Cajsa
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk design i komplexa webbprojekt: En undersökning av grafisk design i samband med webbprojekt, olika webbstrukturer och responsive design2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The objective of this study was to examine the use of design in complex web structures. To accomplish this, five persons with experience of web development projects from different companies were interviewed. Their answers were summarised into three different business descriptions of the responsibilities and methods web designers use in their profession.  The result of the study shows that design is usually the first step in every web development project. The perceived work responsibilities and work assignments of the web designer share a lot of similarities even though there was a difference between companies and projects. There was a tendency that web designers and programmers often work in close collaboration during web development projects. The conclusion of this study is that design is a very important in web development projects. 

  • 19.
    Bäck, Malin
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Wennemyr, Elin
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Digital anpassning av nyhetsbrev för portabla digitala enheter2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Today we have become increasingly dependent of our digital portable

    devices and constantly bring these with us. So, it goes without saying,

    we should adapt newsletters to this reality and not let the design be based

    on more traditional, stationary devices. The adaptation of how a interface

    should work is controlled by which audience you are targeting. In this

    project, we have worked with Sveriges MotorCyklisters members as target

    group.

    This target group consists of men to the larger part and at a age of 41-65

    years. Through a combination of a qualitative and a quantitative survey

    we have been able to create examples of guidelines for functionality and

    overview, directed towards the target group. The results show that they

    prefer a simple design that is easy to navigate and do not consist of too

    much irrelevant information and that easily leads on from headlines to

    articles. It is important to the group that there are clear, distinct and large

    buttons and texts which are customizable with a high degree of readability,

    regardless of which device the material presented on. All of these

    data were collected from surveys and interviews with members of SMC.

  • 20.
    Carlsson, Alexandra
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Tängerfors, Daniel
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Framtagning av Rockmotion Films visuella identitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of moving pictures has become far more common. Since more people

    use moving pictures it has become more important for film producers to

    distinguish themselves from their competitors with a visual identity. This study

    has been conducted in collaboration with Rockmotion Film HB, a company

    specialized in making videos for music and entertainment businesses. Since the

    beginning Rockmotion Film have been missing a complete visual identity

    which for a company is necessary to be seen as serious.

    The purpose with this study was to create a new visual identity and redesign the

    existing logotype based on Rockmotion Film’s core values and vision. The

    study began with a semi-structured interview with the company to gather

    necessary information about the company. In addition, a visual content analysis

    was made to gain perception of the competitors' visual identities. Through

    surveys and a focus group, the produced material has been tested to obtain a

    final suggestion.

    The result of this thesis is a simple and catching visual identity that complies

    with the core values, personal, youthful and professional as well as the client's

    vision of the visual identity.

  • 21.
    Carlsson, Johan
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Viking, Jakob
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Kreativitet under stress: En studie i att vara kreativ på beställning2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A graphic designer must be able to create and produce regardless of conditions. The

    present study addresses what impact short and long deadlines have on this

    ability and how creativity can be encouraged in stressful situations. Semistructured

    interviews were conducted with eight Art and Creative directors in

    GävleDala region to examine how they felt about being creative under stressful

    conditions. The results showed that there is generally not a problem for the

    interviewees to be creative on demand, but they do not follow any specific

    methods to ease the workflow. It was also found that it was rather the

    workload and the amount of assignments that affect the stress factor rather than

    a specific time frame.

  • 22.
    Cederberg, Josefina
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Nilsson, Michael
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Redesign av kursplanering2017Student paper otherStudent thesis
  • 23.
    Christensen, My
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Pihlgren, Johanna
    Dalarna University, School of Technology and Business Studies, Graphic/Arts Technology.
    Typografiska riktlinjer och textframställning för smartphones2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This research focuses on the issue of how to best structure text on a Smartphone screen. The factors involved in this research are text size, white space, text and line lengths, serif and sans serif fonts, pictures in text and contrast.  The methodology of our research is based on a normative Swedish able-bodied person, as well as on relevant literature, personal analyses, interviews with people in the trade, an online survey, and a test performed with a focus group. The results are that a text written for Smartphones is best structured with: several paragraph divisions made with blank lines, with pictures where the picture has an informational purpose, and text length based on category of subject. The picture should be placed above the body text. Longer texts should be set with a scroll-function. Contrast is of great importance on mobile phones as texts can be read properly even when set in negative. In addition, using serif or sans serif is of no importance. According to the results both serif and sans serif can be read without difficulties on a Smartphone. Text size should be slightly enlarged in relation to the default settings on the mobile device. Since word division is not supported on screen, short words are recommended when possible to prevent a highly uneven right end.

  • 24.
    Christiansen, Marcus
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Eriksson, Fanny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil för en lunch-och cateringrestaurang2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to develop a visual identity for the lunch and

    catering restaurant Kök Nyström. The identity would then be compiled into a

    visual manual. The work was conducted using the process model “Design &

    Creation”.

    Through an interview with the client it was understood that the identity was to

    mediate the key values, “genuine crafts,” ”simplicity,” and ”quality,” and the

    catchwords “uncluttered,” “soft shapes,” and “not too much details” for the

    design work. An external analysis of local competitors’ websites was conducted

    to map out themes in their visual identities and what parts the authors found to

    be appealing and unappealing.

    Based upon the gathered information the different artefacts of the visual identity

    (logotype, typeface, color palette) was designed. These were tested on the client

    for feedback and adjusted based upon this. Afterwards the visual identity was

    tested on a focus group of professionals in the field of graphic design to clarify

    whether the visual identity was perceived to signal the company’s key values in

    a clear manner, which was found to be the case.

    The results were a coherent visual identity consisting of a new logotype,

    typefaces, and a color palette for Kök Nyström.

  • 25.
    Dahlqvist, Sofia
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Hedén, Marie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Designens betydelse vid val av boxvin: En studie om konsumenters preferenser av designfaktorer på bag-in-box-vin.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the Swedish market the bag-in-box wine stands for over 50 percent of all

    wine that sells and Sweden is the country where the bag-in-box have the

    strongest hold in the world (Fremin, 2012). This makes bag-in-box packaging a

    major and significant product for winemakers. Therefore having knowledge

    about selling design is important for graphic designers and other involved

    companies.

    This study included a visual content analysis of the bag-in-box wine in a liquor

    store in Sweden in order to get an overview of the supply. With the results, a

    web-based survey was created and implemented in the spring of 2015.

    The results showed that the majority of the respondents chose the wine based on

    the appearance of the package and felt that they were mainly effected by the

    colour, font, illustrations and brand. Consumers with higher knowledge about

    wine were less effected by the design in their choice of wine. Women and men

    had generally different opinions about how much impact the different design

    factors had in the choice of bag-in-box wine.

    This study is only a starting point for a subject that includes many influencing

    factors. Further research is therefore needed before completely truthful results

    can be established.

  • 26.
    Ekedahl, Andreas
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Rockalbumets grafik: Återkommande designelement och landstypiska utseenden – en visuell innehållsanalys2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is supposed to shed light on the design process behind album covers

    in the genre rock and give information about what should be displayed on

    them. Herein it is presented information about how the graphics on a record

    cover was relevant and didn’t follow the otherwise assumed declining trend.

    To be able to answer the goals set for the study, a visual content analysis was

    done and complementary information was gathered via searches on the internet.

    The aim with the study was to visually analyze cover art in the genre rock from

    three different countries of origin, these were Sweden, Great Britain and USA.

    Via the visual content analysis, categories and themes were structured. There

    were also created three different album covers, one for each country of origin

    that were based on the information of what should typically exist on the cover.

    Herein it is shown that designs from Great Britain and USA are much alike,

    whereas Sweden has a different style.

    In the study there was presented who decides the design of a new album and

    also concludes that from the albums in this content analysis there cannot be

    proven any designer who sets the generic tone for others.

  • 27.
    Emilsson, Christian
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Jensen, Patrik
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Gamers preferenser för användargränssnitt på en spelrelaterad webbplats2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    User interface design is a big part of a websites impression and changes quickly

    with new technology and design trends. But it is also necessary to attract the

    right users. How does a website attract their target audience?

    The goal with this thesis was to analyse gamers, as a target audience, to see how

    they perceive the graphical user interface on a gaming-related website. The

    thesis will also briefly touch on the current trends in web design, and if they are

    appealing to gamers.

    The study was conducted in two stages. The first stage examined the user

    interfaces of 20 of the most popular gaming-websites. During stage two, a

    quantitative survey and a few interviews was conducted. Both the survey and

    the interview asked the respondents to choose between different

    implementations of user interface elements on a fictitious website mock-up.

    There was a significant difference in the studied graphical user interfaces and

    what the gamers preferred. For example, only 25% of the analysed webpages

    was dark, while 71.9% of the respondents in the survey preferred the darker

    user interface.

  • 28.
    Erikson, Pernilla
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Variabeltryck med inkjet i dagspress: Möjligheten att införa anpassade upplagor2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    By an assignment from the Swedish Media Publishers’ Association a study has been carried out about various opportunities to introduce printing of variable data with inkjet in Swedish newspapers. The aim was to investigate the technical possibilities and limitations, and if there was any interest in the market that would give any return of investment. The study was conducted by accurate studying of sources and a continuous cooperation with different companies with interest in the newspapers. The study shows that inkjet presses can’t handle the speed of the modern newspaper presses yet today. But it could work as a good complement to offset printing and the technique will continue to develop. It will be launched more printing presses with hybrid solutions in the near future.

  • 29.
    Forsell, Fredrik
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Acceptabel och effektiv färgreducering i tryck: Utvärdering av färgreduceringsresultat från Alwan CMYK Optimizer ECO2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Tryckeribranschen är en ekonomiskt pressad bransch som söker nya besparingsmetoder. En av metoderna är att minska insatsvaran tryckfärg med färgreduceringsprogramvara.

    Rapporten undersöker möjligheterna med färgreduceringssystem. Detta genom att studera hur man använder sig av färgreducering och hur det påverkar trycket.

    Studien avser besvara:

    • Hur stor färgminskning kan man använda sig av utan negativa konsekvenser på bildkvalitén?

    • Hur går man tillväga för att skapa den färgminskningen?

    • Överensstämmer total färgförändring och visuell bedömning av tryck?

    För att få svar på dessa frågor togs en testform fram med nödvändiga bilder och färgfält som sedan genomgick en rad färgreduktioner. Testformen utvärderades digitalt med avseende på TAC och total färgförändring. Därefter trycktes testformen och utvärderades visuellt av en testgrupp och uppmättes för att visa färgförändring efter tryck.

    Resultatet av undersökningen visar att det går att färgreducera tryck utan avsevärda negativa konsekvenser på bildkvalitén. En reducering från 300 % TAC till en TAC mellan 240 % och 210 % är fullt möjlig för att få en besparing och vara inom standard för total färgförändring. Detta går att göra väldigt lätt med en programvara som Alwan CMYK Optimizer ECO, med enbart förvalda inställningar och en inställd Total Ink Limit mellan 240 % och 210 %. Resultatet visade även en stark korrelation mellan den visuella bedömningen och den totala färgförändring, som tyder att både metoder är lämpliga för bedömning av tryck.

  • 30.
    Fransson, Jessica
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Funke, Linnea
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Manlig eller kvinnligförfattare?: En analys av pocketböckersomslagsdesign utifrån ett genusperspektiv.2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Books are, despite a decline in interest, still an important part of our culturalsociety. It is not unusual for a book’s cover to adapt to its target audience butthe question stands whether the gender of the author functions as a part of thedesign equation as well.The purpose of this study was to through a visual analysis of paperback bookcovers map out differences found between male and female writers’ bookcovers.This study is based on a visual content analysis were 200 paperback coverswere analysed, 100 from Swedish authors and 100 from English authors. Thesewere then evenly divided between the genders. The analysis reflects over themotifs on the covers as well as the dominant colour, font families and fontcolours.The results from the analysis indicate that female authors generally got a morefeminine appearance on their covers, and that covers by Swedish female authorsshowed most signs of a feminine design. Alas, it is impossible to rule out genreas an important influence regarding the books’ cover design. However, as it washard to pinpoint the genre of many of the books analysed it was difficult tomake a distinct connection between genres and books’ cover design.

  • 31.
    Frennesson, Ellinor
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Sandvik, Sofia
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Reklambyråers arbete med inkluderande reklam2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    People are exposed daily to advertising messages that affect people’s thoughts and values, but at the same time only a few groups of people are being represented in the advertisements. People represented in today’s media are predominantly white, heterosexual cis persons without visible disabilities. By just representing one group of people in our society other groups are getting marginalized and invisible.

    This study examines how advertising agencies that work with inclusive advertising think about their work, what reactions and results the inclusive advertising campaigns have gotten, how their working process with inclusion looks like and whether there is an interest among people in the industry to work more with inclusive advertising. Based on the results a manual was produced, which aim to help advertising agencies to work more with inclusive advertising.

    The study has been conducted through semi structured interviews with five participants who work with inclusive advertising, and through a survey where 59 people participated and answered if they were interested in working more with inclusive advertising and a manual on how to work inclusive.

    The result showed that inclusive advertising can bring more attention to the company and make the customers like the company better. It was also a matter of course for the interviewees to show a broad representation as the advertisement affects society’s values. The campaigns were met with both positive and negative criticism and resulted in more attention for the companies, but it was not possible to see any direct effects on sales.

  • 32.
    Frennesson, Ellinor
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Sandvik, Sofia
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Reklambyråers arbete med inkluderande reklam2017Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    People are exposed daily to advertising messages that affect people’s thoughts and values, but at the same time only a few groups of people are being represented in the advertisements. People represented in today’s media are predominantly white, heterosexual cis persons without visible disabilities. By just representing one group of people in our society other groups are getting marginalized and invisible.

    This study examines how advertising agencies that work with inclusive advertising think about their work, what reactions and results the inclusive advertising campaigns have gotten, how their working process with inclusion looks like and whether there is an interest among people in the industry to work more with inclusive advertising. Based on the results a manual was produced, which aim to help advertising agencies to work more with inclusive advertising.

    The study has been conducted through semi structured interviews with five participants who work with inclusive advertising, and through a survey where 59 people participated and answered if they were interested in working more with inclusive advertising and a manual on how to work inclusive.

    The result showed that inclusive advertising can bring more attention to the company and make the customers like the company better. It was also a matter of course for the interviewees to show a broad representation as the advertisement affects society’s values. The campaigns were met with both positive and negative criticism and resulted in more attention for the companies, but it was not possible to see any direct effects on sales.

  • 33.
    Garmo, Erik
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Är utseendet viktigt?: En tentativ jämförelse mellan lekmäns ochformgivares uppfattningar avmusikaffischer2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to examine if there are similarities and differences between educated graphic designer’s and laymen’s opinions when viewing design work.Semi-structured interviews were conducted with three graphic designers and three laymen. The interviews focused on three defined categories regarding the design of five music posters. The three categories were opinions about the posters’ quality of information, aesthetics and craftsmanship.Individual preferences seemed to affect opinions of the posters more than education and experience in graphic design. Designers sometimes experienced the information as clear, while the laymen did not. Designers also noticed more small details compared to the laymen. The laymen seldom noticed typographic errors.A poster could be too advanced for a layman, it could also be too ugly for a graphic designer. There was a middle ground where both groups thought the information to be clear and the poster to be aesthetically pleasing. The laymen more often considered clear information to be more important than good aesthetics.To conduct target group analyses seems to be the most important conclusion from this thesis since the designer’s opinions on what was considered clear and informative did not always correlate with the view of the laymen. With such analyses the graphic design can be more purposeful and probably produce a better result.

  • 34.
    Gustafson, Karolina
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Bergenfelz, Charlotte
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil åt Borlänge Bandy: Framtagning av en sportförenings visuella profil2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Borlänge Bandy is a sports association based in Borlänge. Before this work took place they had no visual identity. To help Borlänge Bandy create better perception, a visual identity was created. The goal was to create a visual identity supported by the target group’s views. To investigate the target group's opinions on Borlänge Bandy’s visual appearance several surveys was conducted. These formed the basis for a renewal of Borlänge Bandy’s logotype. Material to the visual identity was analyzed in a focus group. This then led to an updated version of the logotype along with graphic material. An evaluative focus group then checked that the goal had been achieved. The result was a new visual identity with associated graphic identity manual to Borlänge Bandy that contains information about typography, colors, logotype, visual identity imagery, correspondence materials, business products and graphic elements. If the graphic material is handled with consistency it will create recognition. The conclusions were that the new visual identity is perceived as unified, harmonious, and related throughout the manual. 

  • 35.
    Gustafsson, Malin
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Nilsson, Angelica
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Redesign av Falu Basketsgrafiska profil2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This assignment was done in cooperation with Falu Basket, who were in

    need of a new graphical profile because their current ones were

    incoherent and did not attract their intended audience.

    We asked us the question: ”How can Falu Basket

    's old graphic identity

    be

    modernized so that it attracts their intended target group, members of

    the organization in the ages between 10 and 15 years?”.

    An interview was conducted with a board member for the purpose of

    gathering facts about the organization and to get a better understanding

    of how they would like to identify themselves. To get a better view of

    what other competing basketball organizations logos and profile clothes

    looked like, two visual content analyses was performed. A survey was

    conducted on the members of Falu Basket to be able to design a logo

    based on their requests. In addition to these, a web survey was given to

    people who were graphically knowledgeable in order to derive a suitable

    font to a graphical manual and for Falu Basktes website. To develop a

    design for Falu Baskets profile clothes, a focus group with participants

    from the target group was performed. All of these methods combined

    gave the basis for the design of the new graphical profile.

    The resulting logotype that was designed became a gender neutral logo

    which attracted the target group. The profile clothes were designed with

    regards to the requests of the target group and the results from the visual

    content analyses. The selected fonts were considered modern and a

    suitable match to the finished logotype.

    The results from the survey gave a basis to design a

    functional graphic

    identity

    , a graphic manual which were coherent, modern, gender neutral

    and which addressed the target group.

  • 36.
    Göransson, Isabella
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Nilsson, Charlotta
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Etiska budskap på veganska måltidsproteinförpackningar2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The ethical consumers are growing in numbers (Young, Hwang,

    McDonald & Oates, 2010), and consuming a vegan diet is becoming

    more popular (The Nielsen Company, 2017). As the new products are

    entering the market, guidelines and research on ethical consumption for

    vegan meat substitute packages are lacking. This thesis can therefore

    help graphic designers with creating this type of packaging.

    The present study investigates whether and how different brands who

    sell vegan processed food communicate ethical statement through text,

    images, dietary name and certification on their packaging and consumers

    attitude about it. The study was conducted with a visual content analysis

    and a survey.

    The results present that majority of the respondents believe that the

    communication of ethical statement on the packaging is positive and can

    bring added value to the consumer based on the target group. The study

    also presents that brands with a product selection for omnivores, to the

    greater part only communicate personal preferences while brands with a

    product selection for vegetarians communicate both ethical aspects and

    personal preferences on its packaging.

  • 37.
    Haider, Farraba
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Kommunens grafiska manual: En visuell innehållsanalys av 104 svenska kommuner2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study has been to compile the parameters that appear in the graphic manual and indicate those parameters that are most common among Swedish municipalities. The study has also examined if there are any differences between small, medium and large municipalities regarding their common parameters. The literature mentions various parameters recommended for a graphic manual, the study have determined what they actually used. A visual content analysis has been conducted in order to compile the parameters that are available and which ones are most common. The results of this research has shown that there are 39 parameters that can be included in the graphic the manual, where 25 of these have not been mentioned in the literature. All municipalities in this study have used a visual symbol.

  • 38.
    Hamnström, Pamela
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Ejemar, Simone
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Könsdiskriminering i svenska annonser: Skillnader och likheter i friade och fällda fall anmälda hos Reklamombudsmannen2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    These days, sexism and gender discrimination get a lot of attention in

    advertisement. They take a lot of space in both social media and everyday life.

    Regarding gender discrimination, women are the ones who are more often

    exposed to being objectified or portrayed in a stereotypical manner that might

    lead to a public debate, while in the last couple of years it is noticeable that

    similar cases with men involved has increased.

    The purpose of this study is to examine and map out the execution of gender

    discrimination in Swedish ads, and compile and compare to discover what tells

    the condemned and cleared cases apart. Reklamombudsmannens criteria’s for

    gender discriminating ads will be the point of departure when evaluating the

    material, as with defining the categories for the analysis.

    In both condemned and cleared cases, the execution of the image and the

    models was the most relevant reason to report or condemn an ad for being

    gender discriminating. The result shows that the incidence of objectifying ads

    get more attention and is more often condemned than standardization in ads.

    Along with this, ads containing models that are showing more skin not

    necessarily being the most condemned since they had a connection to the

    product being sold.

  • 39.
    Henriksson, Magdalena
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Framtagning av en reklamkampanj för att få fler tjejer att börja spela ishockey2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study was to design an advertising campaign to get more

    girls to start playing ice hockey. The study investigated how an advertising

    campaign could be designed and what channels it should be marketed in to

    reach girls aged 12–20 years.

    A survey was conducted to understand what ice hockey players thought about

    ice hockey. The result of the survey was the basis for the campaign idea. A

    research on the target group and a visual content analysis was performed to get

    knowledge of which campaign units and design elements that could be used in

    designing the campaign. The advertising campaign was made after Sless’ model

    measuring information design.

    The result of the study was a step-by-step process in the creation of an

    advertising campaign. The study also resulted in a complete advertising

    campaign to recruit more girls to play ice hockey in Falun. The respondents’

    answers showed that the campaign material largely suited to attract girls to start

    playing ice hockey.

  • 40.
    Hjort Westling, Moa
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Nordström, Helena
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Etikettdesign hos framgångsrika alesorter i Sverige från olika produktionsländer2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the present study is to survey what design elements occur most

    often in labels from successful producers of ale and analyze if consumers can

    tell which country the ale has been produced in, only by viewing the bottle

    label. We completed a visual content analysis to find the design elements for

    five selected countries, and five representative labels was created. The

    constructed country labels were tested on the consumer trough a questionnaire

    study online.

    The conclusion is that in there is, in some cases, possible to design a

    representative label and that in some cases some of the consumers can tell

    which the intended country of origin is. In the majority of cases it was not

    possible to create a perfect representative and the consumer couldn't tell the

    intended country of origin.

  • 41.
    Holm, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Retusch av landskapsfoto i annonser för turistmål: En kvantitativ undersökningkring den accepterade nivån av retusch2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The ethics on pictures in advertising have been widely discussed, especiallymodel, and product photographs have been criticized. There seems to be ashortage of research on acceptance of image processing of landscapephotographs that are often used in advertisements for tourist destinations. Aweb survey with example pictures was conducted to examine what level ofimage processing was deemed life like, appealing and acceptable in those kindsof advertisements. The conclusion was that photographs where the exposurehad been corrected to create a clearer picture was the most acceptable.Differences in opinions between ages, genders and those with or withoutprevious experience about image processing were discussed and it showedthat women were slightly more critical to image processing. Those withprevious experience were generally more okay with image processing. Someviewers accept further processing if it is done to sell a specific feeling and doesnot make the viewer feel mislead.

  • 42.
    Isebrink, Linnea
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    En grafisk profilering för Falu Ju-jutsuklubb2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This work was conducted in collaboration with Falu Ju-jutsuklubb which was in need of a graphical profile and a website. The purpose of this study was to find out how the graphical profile and website should be made to make current members proud and make it easier to recruit new members.

    A semi-structured interview was conducted with the president P. Ankarbåge to gain understanding of how they want to be perceived and what they want for the future. Through a visual content analysis understanding was gained of how ju-jutsu organizations in Sweden profile themselves and how their websites are built. Through contact with the board and members valuable information was gained, this information then was the foundation of how their new graphical profile was to be designed. The graphical profile was designed with help from Sless’ model for informationdesign.

    The result of this work was a graphical profile digest in a graphic manual complete with guidelines för logo, font, graphical elements and image manners. A mockup for their website was also made consisting of mockups for desktop and mobile usage. The response from the board and members concluded that the new material mediated their core values

    self-defence, workout and joy and that it was well suited for Ju-jutsu Swedens’ catchwords "ju-jutsu is for everyone".

  • 43.
    Johansson, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Flasketikettens utseende på alkoholdrycker: En kvantitativ undersökning2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    An analysis of the appearance and identification of the bottle label on the alcoholic beverages alcopops (malternatives) ciders (US hard cider) and beers was made. The analysis was limited to the Swedish monopoly store Systembolaget and comprised only the 25 most sold brands per category. The present (today’s) design of bottle labels was assessed in a visual analysis comprising fonts, colors, symbols, label placement, label angle and finishing.

    A survey was designed and spread on internet using the social media Facebook. The 222 answers showed that the considered customers preferred a relatively simple design. This was however not in line with the typical label design of the most popular beverages, which according to the present investigation, display many different types of fonts, colors, finishes and so on

  • 44.
    Kallyny, Rany
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Jämförelse av europeiska fotbollsklubbars logotyper: En visuell innehållsanalys2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Since the beginning of football in 1863 the sport today has grown into a multimillion

    dollar industry. This means that clubs today are seen as corporations

    where the visual identity is a major factor when it comes to marketing.

    The purpose of this study is to compare 98 European football clubs logos from

    five different leagues to find correlations and differences in design between

    countries and leagues. The results were summarized in the form of generic

    logos for each league.

    The 98 clubs were extracted from the five European leagues, which in 2014 had

    the largest TV revenues. The logos were collected through image searches using

    Google and then sorted for each league. The logos were sorted for each

    league and then beheld to define appropriate categories for a visual

    content analysis.

    The visual content analysis showed that the leagues are somewhat different as

    regards to the design of the logos, but they have some common basic features.

  • 45.
    Karlsson, Emilie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Jämförelse av kokböcker från år 2002 och 2012 med avseende på grafisk design: En visuell innehållsanalys2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the report was to compare layout, typography, cover surface and the finishing of the surface of 50 Swedish cookbooks from 2002 and 50 Swedish cookbooks from 2012 to find any differences and similarities.

    Visual content analysis with predetermined categories was performed to analyze the collected data. The corpus of the cookbooks was made from a simple random sample in the software Excel. The titles were collected from the Swedish Royal Library’s database Libris.

    The results showed that the differences found were marked and there were several similarities. The major differences were found regarding the cover surface of the cook books and the surface finishing, while similarities were found on the inside such as pictures and margins.

  • 46.
    Karlsson, Martina
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Profilering av internationellaideella miljöorganisationerpå internet: En visuell analys av internationella ideellamiljöorganisationers webbsidor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study addresses whether there is a correlation between 50 international

    non-profit organisations specific orientation and the design on their webpages.

    The questions answered were, does webpages design help to convey the

    organisations specific orientation, does the webpages link to social media, and

    is more aesthetically pleasing webpages perceived as more credible. The used

    methods in this study were a visual content analysis and a survey. The visual

    content analysis showed that the most frequent general features of the webpages

    were the use of natural colours, reportage photographs and the use of sans-serif

    fonts. The result showed that there are generally no strong correlation between

    the organisations orientation and appearance on the webpage, although in some

    cases they communicate what they are working with. The visual content

    analysis and questionnaire survey showed that the user may have different ideas

    of what conveys credibility depending on the design experience the person has.

    The survey confirms to some extent that webpages that have a professional

    feeling and represent the organisation well give a credible impression. The

    majority of organisations linked to social media from their webpages. Only two

    of the webpages lacked links. The websites of organisations are mainly referring

    to today's most popular social media (such as Facebook), which may result in

    that they miss a younger audience when they do not use the smaller networks.

  • 47.
    Karlsson, Sara
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Horn, Åsa
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Förutsättningar för distanskommunikation mellan reklambyråer och kunder: En intervju- och enkätundersökning2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Small advertising agencies have in recent years lost clients due to competition from larger agencies. A solution could be to create a relationship to clients outside the nearby area, Internet based communication tools might here be a good complement to physical meetings.

    Telecommunication is effective because it is less time consuming and it decreases travel costs. It could however result in misunderstandings and less opportunities to develop a close relationship with the client.

    The use of internet based communication tools is expected to increase in the future, along with the development of telecommunication tools.

    The aim of this study has been to examine the possibilities for small agencies to use telecommunication with their clients. Our purpose has been to determine the effects of telecommunication for both agencies and clients. The study also aims to recommend tools for each production step in the creative process.

    Results of this study clearly indicates that the personal meeting is very important, and it can not be substituted with telecommunication. Both agencies and clients considered telecommunication as an option for work meetings.

  • 48.
    Kostic, Petra
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Bergqvist, Emelie
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Manliga och kvinnliga kockar: En analys av kokböckers omslagsdesign ur ett genusperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the present study was to through a visual content analysis

    examine how cookbooks usually are designed for each gender. The result

    would then be compared to identify similarities and differences between the

    male and female covers to bring a gender perspective on the design, and

    examine whether the design was due to the author or the audiences sex.

    The visual content analysis was preformed on a total of 84 Swedish cookbooks,

    half of which were written by women and half by men.

    The analysis showed that the women had more of a feminine cover design, but

    also that men’s cover design had a more feminine look than masculine. This

    result was both based on the audiences and the authors sex. The covers were

    generally equal to each other in how they were designed and how the model

    was posing, since the market segment is supposed to be everyone with a food

    interest and not based on gender.

  • 49.
    Kumlin, Frida
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Evaldsson, Michaela
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Restaurangwebbar som ger restaurangvibbar2018Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Swedish internet users use Internet today to search information for time tables news and which restaurant they want to visit. In order to reduce competition on the Internet it is important that they quickly find the information they search on the websites. For a company, a website can be used to build a professional brand. The purpose of the thesis was to investigate what gave restaurant feel to restaurant websites. The survey was conducted through a visual content analysis to map the content of the websites. Thereafter, a web survey was created where the respondents were allowed to decide what they considered created restaurant vibes for them.

    Analysis showed that the restaurant web sites used few colors and images where the images took a big place on the sites. This to let the pictures speak and the visitor can focus on the message that the restaurant wants to convey. The respondents from the web site thought that the size of the images was not critical, but it was the pictures that had links to food and restaurant environments that determined a restaurant feeling.

  • 50.
    Köpmans, Anna
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Grafisk profil till ett företag som tillverkar handgjorda textilprodukter av naturmaterial: Hur kan en hemsida kommunicera ett varumärke?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to create a graphic profile for the company Lyst Form AB. The company conducts an e-commerce and is selling handcrafted clothes made in natural material.  

    A theoretic part in the thesis studies how a brand can communicate on the internet.

    It’s important that the corporate identity is reflected through the graphic profile. The corporate identity can be explained as the soul of the company and can be seen through all of the graphic material. The graphic profile is a kind of visual identity and it’s containing a logotype, typography and colors for example.

    Several studies were made to reach the aim with the thesis. The target group of the company was important throughout the whole process. A research began with the company and their competitors. A survey was made by the target group to get their opinion about the company and its design. This information gathering gave a good foundation and a guideline in the development of the graphic profile.

    During the design process the proposed logos was discussed using a focus group. The discussion was useful in the process.

    A last survey was made to see if the goal was achieved. The results showed that the newly developed graphic profile was a clear improvement compared to the current from the perspective of corporate identity. The goal of the thesis was achieved.

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