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Financing recreational trails through donations: Testing behavioural theory in mountain biking context
Högskolan Dalarna, Institutionen för kultur och samhälle, Turismvetenskap. Mid Sweden University, Östersund.ORCID-id: 0000-0003-0794-5843
Högskolan Dalarna, Institutionen för kultur och samhälle, Turismvetenskap.ORCID-id: 0000-0001-5031-3863
2023 (Engelska)Ingår i: Journal of Outdoor Recreation, ISSN 2213-0780, E-ISSN 2213-0799, Vol. 42, artikel-id 100603Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The funding of recreational trails in publicly accessible nature areas is a prevailing challenge for the development of tourism destinations. In some cases, mandatory fees are neither ideologically nor legally supported, meaning that local stakeholders are reliant on the voluntary contributions of trail users. In light of the motivational barriers and uncertainties that hinder recreationists from donating, we tested behaviourally informed interventions to enhance cooperation in such settings. Specifically, we examined the effect of normative social cues on the share and amount of donations for mountain biking trails by conducting a field experiment in a rural destination in Sweden. Consistent with our predictions and previous studies, we found an increase in both the donation amount and share of donators after the intervention. Additionally, our research shows that the change in behaviour seems to be related to the belief about the donation behaviour of others, which can easily be targeted in policies. These findings imply that voluntary contribution schemes enhanced with normative messages can provide effective funding strategies for recreational nature-based trails. The importance of developing these strategies with regard to the local context is highlighted. Management implications: • Mountain bikers are, to a large extent, willing to contribute financially to the upkeep of trails through donations. Proving information about previous contributions and framing techniques to highlight this norm can further increase the share of contributions. • Contributions of approximately SEK100–120 (€9–11) per visit seem to be the norm for mountain bikers in Rörbäcksnäs. • Stakeholders involved in the management of recreational trails might benefit from making more effort to raise awareness about the possibilities to donate, for example through more channels and displays, and by testing different placements and designs. © 2023 The Authors

Ort, förlag, år, upplaga, sidor
Elsevier, 2023. Vol. 42, artikel-id 100603
Nyckelord [en]
Conditional cooperation, Pro-social behaviour, Public good, Right of public access, Social norms, Soft policies
Nationell ämneskategori
Social och ekonomisk geografi
Forskningsämne
Komplexa system - mikrodataanalys, Innovativa affärsmodeller för hållbar naturturism på led via Gamification och Nudge (INNature)
Identifikatorer
URN: urn:nbn:se:du-45451DOI: 10.1016/j.jort.2022.100603ISI: 000925661800001Scopus ID: 2-s2.0-85147380189OAI: oai:DiVA.org:du-45451DiVA, id: diva2:1736717
Tillgänglig från: 2023-02-14 Skapad: 2023-02-14 Senast uppdaterad: 2023-09-28Bibliografiskt granskad

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Nowak, MarieHeldt, Tobias

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