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Voluntary Information Sharing, Retail Pricing and Firm Performance
Dalarna University, School of Information and Engineering, Microdata Analysis.ORCID iD: 0000-0002-4240-5626
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Online information sharing by firms has created an unprecedented amount of data to analyze by researchers. While conclusions from research should be drawn with basis in sound theory, there has also emerged a need to supplement these theoretical considerations with advanced data collection, storage and analysis as well as reporting to decisionmakers. As such, the emergence of the research field of microdata analysis has given aid in the process of gathering large quantities of data and managing databases, analyzing said data with knowledge in advanced areas, e.g., statistical inference, machine learning, artificial intelligence and the like, and presenting the results for decisionmakers and stakeholders in a clear, coherent way while also stating economic consequences to enable decision-making. This dissertation consists of five individual papers contributing to this field of research, and in the process answering a set of questions related to voluntary information sharing, retail pricing, and firm performance.

In the first paper, a large-scale data collection of corporate social responsibility reports was coupled with state-of-the-art topic modelling analysis to answer the question who the intended users of these reports are, and the results show that the shareholder perspective is more prominent rather than the stakeholder perspective. The second paper empirically shows the value of having lowest price or highest ratings on a price comparison website, with the former being found to have a profound impact on demand, while the effect of the latter is more unclear. The third paper relies on time series clustering analysis to test if intertemporal price discrimination is the cause of remaining price dispersion in low search cost markets. The empirical evidence rejects an established theory of explaining price dispersion in a wide range of markets characterized by low search costs. The fourth paper provides an investigation into how the increased use of a price comparison website affect pricing. It is found that an increased use of the platform and number of retailers entering lead to a reduction in average prices with substantial consumer savings as the general outcome. Following the results of the third paper, a more likely model to explain the persistent price dispersion in low search cost markets is also presented. The fifth and final paper combines two datasets with rigorous statistical analysis to answer why firms compete on price comparison websites, despite the threat of increased competition and reductions in prices. The results show that retailers competing on price comparison websites increase their productivity which creates increased profits that are shared between shareholders and employees. The different types of information sharing studied in this thesis is thus found to have profound impact on consumers, firms and society at large.

Place, publisher, year, edition, pages
Borlänge: Dalarna University, 2021.
Series
Dalarna Doctoral Dissertations ; 15
Keywords [en]
Voluntary information sharing, online retailing, e-commerce, price comparison websites, CSR, consumer search
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:du-36389ISBN: 978-91-88679-13-0 (print)OAI: oai:DiVA.org:du-36389DiVA, id: diva2:1541075
Public defence
2021-06-04, a digital seminar, 13:00 (English)
Opponent
Supervisors
Available from: 2021-05-10 Created: 2021-03-31 Last updated: 2025-10-29Bibliographically approved
List of papers
1. Is intertemporal price discrimination the cause of price dispersion in markets with low search costs?
Open this publication in new window or tab >>Is intertemporal price discrimination the cause of price dispersion in markets with low search costs?
2021 (English)In: Applied Economics Letters, ISSN 1350-4851, E-ISSN 1466-4291, Vol. 28, no 11, p. 968-971Article in journal (Refereed) Published
National Category
Business Administration
Identifiers
urn:nbn:se:du-34639 (URN)10.1080/13504851.2020.1789055 (DOI)000547967500001 ()2-s2.0-85087835810 (Scopus ID)
Available from: 2020-08-03 Created: 2020-08-03 Last updated: 2025-10-09Bibliographically approved
2. Who are the intended users of CSR reports?: Insights from a data-driven approach
Open this publication in new window or tab >>Who are the intended users of CSR reports?: Insights from a data-driven approach
2021 (English)In: Sustainability, E-ISSN 2071-1050, Vol. 13, no 3, p. 1070-1090Article in journal (Refereed) Published
Abstract [en]

There is extant research on theorization, conceptualization, determinants, and consequences of corporate social responsibility (CSR). However, what firms include in their CSR or sustainability reports are much less covered and are predominantly covered in case studies of individual firms. In this paper, we instead take a holistic view and simultaneously explore what firms around the globe currently disclose in these reports, more specifically we investigate if firms are shareholder or stakeholder focused. In this investigation, we check the alignment of the reports to the materiality framework of Sustainability Accounting Standards Board (SASB) which was developed having shareholders as the intended user. To estimate what firms disclose in CSR reports we used the unsupervised Bayesian machine learning approach latent Dirichlet allocation (LDA) developed by Blei et al. We conclude that firms target shareholders as the intended users of these reports, even in environments where stakeholder approach of management is argued to be more dominant. Methodologically, we contribute by demonstrating that topic modeling can enhance the objectivity in reviewing CSR-reports.

Keywords
CSR; sustainability; text mining; topic modeling; big data
National Category
Business Administration Information Systems
Identifiers
urn:nbn:se:du-35829 (URN)10.3390/su13031070 (DOI)000615633500001 ()2-s2.0-85099967041 (Scopus ID)
Available from: 2021-01-21 Created: 2021-01-21 Last updated: 2025-10-09Bibliographically approved
3. Pricing in retail markets with low search costs: Evidence from a price comparison website
Open this publication in new window or tab >>Pricing in retail markets with low search costs: Evidence from a price comparison website
2021 (English)Report (Other academic)
Abstract [en]

Price comparison websites, where consumers can compare prices at a search cost that is close to zero, have become increasingly common around the world. Using daily information on prices, click-throughs, and the number of retailers for a sample of consumer electronics and durable goods over a period of 62 months, we investigate the effects of the increased use of the Swedish price comparison website PriceSpy on prices and price dispersion. We find that increased use by consumers created potential savings of 290 million SEK in 2016, while increased use by retailers created potential savings of approximately 2.9 billion SEK. Reduced prices due to increased use of the price comparison website thus resulted in total potential consumer savings of nearly 3.2 billion SEK (289 million EUR) for the year 2016 alone. Price comparison websites thus place downward pressure on prices, thereby increasing economic efficiency. We also find that the increased use of the price comparison website by retailers resulted in increased price dispersion, while the effect of more consumers using the website was mixed.

Place, publisher, year, edition, pages
Institute of Retail Economics, 2021
Series
HFI Working Paper ; 18
Keywords
Consumer search, price dispersion, information, e-tailing, e-commerce
National Category
Economics Business Administration
Identifiers
urn:nbn:se:du-36398 (URN)
Available from: 2021-04-06 Created: 2021-04-06 Last updated: 2025-10-29Bibliographically approved
4. Discontinuities: What is the value of having the lowest price or highest consumer rating on a price comparison website?
Open this publication in new window or tab >>Discontinuities: What is the value of having the lowest price or highest consumer rating on a price comparison website?
2021 (English)Report (Other academic)
Abstract [en]

This paper examines price elasticities on a price comparison website and if there is a discontinuity in demand for retailers having the lowest price or products having the highest consumer rating. Previous research is extended upon, with a larger, more recent, and more varied dataset, with retailers and products followed over a longer period. It is found that there is a statistically significant positive discontinuity in demand for retailers offering the lowest price. However, the results also show that the magnitude of the effect can vary substantially between product categories. The increase in demand ranges from 58% to 154%, with an average effect of 92%. The results pertaining to consumer ratings are found to be inconclusive. The importance for retailers of maintaining the lowest price therefore remains strong, while consumer ratings seem to have less of an impact on consumer demand.

Place, publisher, year, edition, pages
Institute of Retail Economics, 2021
Series
HFI Working Paper ; 19
Keywords
Online retailing, e-commerce, price comparison websites, product ratings, lowest price
National Category
Business Administration Computer and Information Sciences
Identifiers
urn:nbn:se:du-36400 (URN)
Available from: 2021-04-06 Created: 2021-04-06 Last updated: 2025-10-29Bibliographically approved
5. Why do firms compete on price comparison websites? The impact on productivity, profits, and wages
Open this publication in new window or tab >>Why do firms compete on price comparison websites? The impact on productivity, profits, and wages
2022 (English)In: International Review of Retail Distribution & Consumer Research, ISSN 0959-3969, E-ISSN 1466-4402, Vol. 34, no 1, p. 1-13Article in journal (Refereed) Published
Abstract [en]

A substantial literature indicates that competition on price comparison websites is fierce, leading to lower prices for products sold. As such, we want to answer the key research question: Why do firms compete on price comparison websites? Based on theory, we suggest that participation in these marketplaces leads to increased productivity, i.e., output increases when holding constant the level of inputs used. This, in turn, leads to increased profits, motivating firms to enter price comparison websites despite fierce competition. To find out if theory holds, we empirically investigate how firm entry into a price comparison website affects firm productivity, profits, and wages. Empirically investigating the impact of PriceSpy market participation on productivity, profits, and wages is not easy since firms are free to select whether and when to enter or exit the PriceSpy marketplace, and we use a two-step procedure to address this problem. In the first step, we control for differences in observables between entering firms and potential control-group firms. Then, in a second step, we use a within-firm difference-in-difference estimator on the matched data to investigate how entry into the PriceSpy marketplace affects output while holding inputs constant. Our results indicate that for the full sample of firms, PriceSpy participation increases output by almost 12% when holding the level of inputs constant. Also, an investigation of who gains from the increased productivity shows that, for entering firms, operating profits increase by 9% and gross wages by 14% when studying the full sample of firms. That labor gains more from PriceSpy participation is even clearer when studying the impact on wholesale and retail firms separately. For those firms, wages increased by 16–17% after entry, while no statistically significant impact was found regarding operating profits.

Keywords
Online retailing, e-commerce, price comparison websites, productivity, value added
National Category
Business Administration
Identifiers
urn:nbn:se:du-41346 (URN)10.1080/09593969.2022.2070773 (DOI)000789262300001 ()2-s2.0-85129156685 (Scopus ID)
Available from: 2022-05-02 Created: 2022-05-02 Last updated: 2025-10-29Bibliographically approved

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