Aim – The aim of this study is to investigate the role that business strategy plays in theimplementation of Corporate Social Responsibility (CSR). This research will enable us to answerthe questions of why SMEs get involved in CSR and How is CSR implemented/incorporated inthe business strategy of the company?Method – The study is based on an abductive research approach, which enables the theoreticalframework, empirical data as well as the analysis to evolve simultaneously. Information wascollected through semi-structured interviews from four representatives of three companies. Apurposive sampling is used to select the studied companies. Axial coding is used to analyze thedata and draw conclusions.Findings – The study shows SMEs are also very interested in CSR practices. There are severalmotivations behind SMEs involvement in CSR practices. These motivations include: theirinterest in doing good to other stakeholders (fulfillment of personal values), their image andreputation, an increase in employee involvement, and a stronger market position etc. The studyalso shows that business strategy has a significant role in the implementation of CSR.Conclusion – The results of this research show that CSR practices have an explicit noteworthyconnection with SME reputation. Incorporating your CSR strategy and your business strategyhas a positive effect in the implementation of CSR practices.