Haiku is the shortest form of poetry in the world. Through its usage of seasonal words, anchored in cultural imagery, haiku manages to convey deep and profound meanings to the reader. It is also these seasonal words which places the haiku in a time and a place. Each seasonal word is attached to its seasons and the essence of that season. An autumnal word such as ‘apple’ thus has to carry its own associations as well as the essence of its season. How this is implemented heavily depends on the poet and their preferred style. This paper has examined how Shiki Masaoka and a group of likeminded traditionalist haiku poets has used ‘apple’ to express autumn-ness in their poetry. By looking at the structural aspects as well as the contextual implications this paper has found that even a simple word such as ‘apple’ can greatly benefit the sense of season in a haiku.