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Justice in Practice?: A Critical Discourse Analysis of Vegan Travel Blogs on Animal Sanctuaries
2025 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

While the ethics of using animals in tourism are receiving more attention, “animal justice” is still a new concept in tourism studies. This thesis offers a critical perspective on how vegan tourists, as ethically motivated consumers, use their discourse in blogs to reflect (in)justice for animals when they discuss their visits to animal sanctuaries. Using Bacchi´s “What´s the Problem Represented to Be?” approach to Critical Discourse Analysis, thirty-four vegan travel blogs from eighteen different bloggers were analysed, identifying the dominant discourse “Animal Justice as a Practical and Anthropocentric Idea”. This means that even if vegan bloggers strongly advocate against animals` exploitation, their ideas are practical solutions, focused on animal welfare rather than freedom, and with anthropocentric limitations. The findings suggest that while the discourse in these blogs strongly promotes ethical consideration for animals, it also serves as a reflection of broader societal difficulties in moving beyond an anthropocentric perspective when trying to create and apply justice for animals.

Place, publisher, year, edition, pages
2025.
Keywords [en]
Veganism, Animal-Based Tourism, Animal Justice, Discourse Analysis, Animal Sanctuaries
National Category
Social and Economic Geography
Identifiers
URN: urn:nbn:se:du-51097OAI: oai:DiVA.org:du-51097DiVA, id: diva2:1990522
Subject / course
Tourism Studies
Available from: 2025-08-20 Created: 2025-08-20 Last updated: 2025-10-09

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Social and Economic Geography

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf