This thesis investigates how witch tourism in Sweden contributes to women’s empowerment by exploring the experiences of ten female visitors through semi-structured in-depth interviews. Grounded in feminist theory and empowerment frameworks, the results reveal that empowerment through witch tourism is a complex, dynamic and multilayered process involvinga deep emotional involvement, as well as education, reflection, community-building-gathering, political responsibility, and the symbolic reclamation of the figure of the Witch. Rather than a fixed and linear outcome, empowerment showed to be deeply contextual, dependent on prior awareness and knowledge or repeated exposure to feminist narratives, requiring some degree of emotional labor. Hence, not all visitors feel equally transformed or represented by experiences in witch tourism. This thesis contributes to feminist tourism research, offering insights into how witch tourism can act as a tool for women’s empowerment and the findings can be used to help the design of more inclusive and meaningful witch tourism experiences.