Dalarna University's logo and link to the university's website

du.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Visitor and the Destination: A Corpus-Assisted Discourse Study of the Official Tourism Websites for Madrid and Barcelona
Dalarna University, School of Language, Literatures and Learning.
2025 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Much is written for the general public about Madrid and Barcelona. They are mentioned in numerous articles about politics, football and entertainment as well as science and research. Furthermore, in the context of general tourism discourse they compete for the role of Spain’s top tourist destinations. This study offers an academic contribution to these general publications and simultaneously fills a gap in the small body of existing research concerned with tourism discourse which has previously only contained a comparison of major cities in different continents (Wu, 2018). In this study, the official tourism websites for Madrid and Barcelona are analysed and compared quantitatively and qualitatively using Corpus-Assisted Discourse Studies (CADS) and the computer software Sketch Engine. The aim is to see how the cities are portraying themselves as tourist destinations, especially with regards to content themes, and visitor and destination orientation. Previous comparative research has shown a scale from destination orientation with factual descriptions of the place, to visitor orientation with focus on the tourist and the activities that can be done during their visit (Manca, 2016 for United Kingdom, Italy and Australia and Wu, 2018 for London and Hangzhou). This study concludes that Barcelona is more visitor oriented than Madrid and that the cities have distinctive content themes. Most noteworthy is the distinctive use of personal pronouns, imperatives and the modal verbs ‘can’ and ‘will’. However, the analysis also points to some similarities, mainly regarding the use of native language integrated in the English text.

Place, publisher, year, edition, pages
2025.
Keywords [en]
tourism discourse, Corpus-Assisted Discourse Studies, corpus studies, discourse analysis, official tourism websites
National Category
Studies of Specific Languages
Identifiers
URN: urn:nbn:se:du-51317OAI: oai:DiVA.org:du-51317DiVA, id: diva2:1999725
Subject / course
English
Available from: 2025-09-22 Created: 2025-09-22 Last updated: 2025-10-09

Open Access in DiVA

fulltext(677 kB)85 downloads
File information
File name FULLTEXT01.pdfFile size 677 kBChecksum SHA-512
d781e57d8b4cda342db9d1b567a6e717fa4e71c0f4472618aac8e7b007fedebdc40e4b67464b3696d31755653743a386f56e41651140e6f1d9203c5d04bf8b09
Type fulltextMimetype application/pdf

By organisation
School of Language, Literatures and Learning
Studies of Specific Languages

Search outside of DiVA

GoogleGoogle Scholar
Total: 85 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2186 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • chicago-author-date
  • chicago-note-bibliography
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf