Competitive intelligence (CI) is a critical tool for startups, enabling informed decision making through the systematic gathering and analysis of relevant information. This study aims to identify and prioritize the key factors influencing CI in startups, providing actionable insights for entrepreneurs, educators, and support organizations. Through a systematic literature review, key variables and components impacting competitive intelligence were identified. Two surveys were conducted to refine these components. The first employed a five-point Likert scale to evaluate the significance of each component, while the second used a pairwise comparison approach involving ten experts in CI and startup mentorship. Utilizing the fuzzy Analytical Network Process (ANP), this study ranked Technology Intelligence as the most critical factor, followed by market and Strategic Intelligence. Competitor Intelligence and Internet intelligence were deemed moderately important, while Organizational Intelligence ranked lowest. These findings emphasize the importance of technology-driven insights and market awareness in fostering startups’ competitive advantage and informed decision making. This study provides a structured framework to guide startups in prioritizing CI efforts, offering practical strategies for navigating dynamic market conditions and achieving long-term success. © 2025 Elsevier B.V., All rights reserved.