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Transitioning towards a more circular economy is crucial to tackle the urgent challenges of climate change, depletion of primary raw materials, and waste in our society. Focusing particularly on multi-storey wood building construction in Scandinavia, this study aims to identify the primary challenges for maximizing circularity potential. Through a series of workshops and in-depth interviews with stakeholders across the construction industry value chain, this research seeks to uncover insights into enhancing circular practices. The study shows that time and cost constraints pose the main limitations to the reuse of materials and use of techniques to further improve material reuse in the future. Reusing materials is often at least as costly as using new virgin materials. However, by breaking down the constraints of "time and money" into more specific aspects opportunities for cost-effectiveness and efficiency emerge. According to the stakeholders in this study, the two most important aspects to focus on to make circular timber constructions more feasible and cost and time effective are “Logistics chain for reused materials” and “CE-labelling and warranties of reused materials”. © 2025 Elsevier B.V., All rights reserved.