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This study looks at how viewers react to Joe Goldberg, the main character from You (Berlanti & Gamble, 2018-2025), based on discussions on TikTok and Reddit. Using a netnographic approach, the study shows that reactions are divided: some viewers feel sympathy for Joe, mainly because the story is told from his perspective, while others reject him, arguing that the series romanticizes harmful behaviors tied to masculinity and power. The study highlights how people’s interpretations of morally complex characters are shaped by the way the story is told, their own values, and the conversations happening online. Sympathy for Joe often comes from him being the central character, but viewers also reflect on and criticize the messages the show sends. Feminist and social perspectives often come up in discussions, with many connecting the show to real-life issues like power and violence in relationships. Overall, the study shows that audience interpretations continue to evolve through online discussions, and moral questions live on long after the show ends.