This paper identifies subjects which are relevant for Swedish suppliers of tourism services before approaching foreign markets. Most suppliers are micro, small or medium sized companies and use intermediaries, such as tour operators, for internationalization. The research considers the opinion of British and German tour operators, which require some criteria beforehand in order to simplify both the initialization and the development of cooperation. Destination marketing organizations (DMOs) are hereby the go-betweens since they not only represent small-scale suppliers on international markets, but also initiate first encounters between suppliers and tour operators. Suppliers need to provide DMOs with accurate information in order to ensure the best possible representation. After initializing collaboration, business relationships are sought to develop in order to facilitate long-term cooperation. Proper preparation forms therefore the base for strengthening the competitiveness of Swedish tourism prior approaching international markets. The enhancement of distributing Swedish tourism services on foreign markets appeared to be a profitable way to enable further growth, which is strongly limited on the domestic market. Increasing the export share therefore secures and further facilitates tourism’s valuable contributions to the Swedish economy.