This thesis focuses on stakeholder views on the development of the planned Airport Center in Malung-Sälen. The expressions of different stakeholders with an interest in the development of the Airport Center are examined and interpreted. When different stakeholders’ views of the planned development are considered, it can be helpful in minimising conflicts regarding the development. Review of existing literature indicates that community support for tourism development is important. Thus, this research can be useful for the Destination Management Organisation (DMO) of Sälen, and the case studied may also help other DMOs to better consider stakeholders in tourism planning, in order to avoid negative attention toward destination development. Understanding stakeholders’ views on tourism development will enable tourism managers to better plan and implement tourism development in a sustainable way. In order to identify and analyse the views of the stakeholders, a content analysis of different stakeholders’ statements was conducted. The data was gathered from social media, online articles, and official documents. The main concerns found were related to sustainability, particularly the environmental impacts of the airport. It was also found that there were many misunderstandings regarding the plans for the Airport Center. By identifying those misunderstandings the DMO can better inform the public of the actual plans. Misunderstandings were related to what kind of flights are operated from the airport, as well as the fact that this project is ought to benefit a larger area than only Sälen’s tourism. Even though some expressions were positive towards the opportunities that the development could bring, many were also sceptic about the actual benefits and impacts that would follow.